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PODCAST

The Agency Uplift Podcast

The Agency Uplift Podcast: Agency Scaling Strategies & Growth TipsUnlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.Whether you’re aiming to double client retention, streamline operations, or boost

business marketing

All Episodes

31:33

Ep 43: From Scaling to Streamlining: Why Magnet...

The Agency Uplift Podcast ·

2025/07/07

🎙️ Key Takeaways Wiehan transitioned from operations lead to CEO of Magnet Monster, one of Klaviyo’s few Master Elite partners.The agency recently shifted from scaling aggressively to running a leaner, more profitable team under 10 people.People management was a major growth area: learning to adapt leadership to different personality types was critical.Transparency around financials helped team members better understand business pressures and make smarter decisions.The agency now prioritizes

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33:16

Ep 42: What It Really Takes to Sell a Digital Agency...

The Agency Uplift Podcast ·

2025/07/02

🎙️ Key Takeaways Gene started in e-commerce in the late '90s before transitioning to digital marketing.The book The E-Myth Revisited was a major turning point in shaping how he built his agency.Building an agency from scratch was chaotic; it felt real only once clients started relying on him.Early struggles included educating clients about why they needed websites and SEO.Gene leaned heavily on networking, including BNI and local chambers of commerce, to grow Samson Media.Remote teams were

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31:25

Ep 41: Accidental Agency: How Referrals Sparked a...

The Agency Uplift Podcast ·

2025/06/30

Key Takeaways Evgenia’s agency journey started “by accident” through helping a friend with Facebook Ads, leading to word-of-mouth referrals.Her background includes agency and corporate marketing roles, giving her a strong foundation in structured systems.She emphasizes the importance of building internal systems early on, even for solo operators.Referrals are powerful but unpredictable; building a repeatable sales process is critical for growth.Airtable and Kanban systems are strong alternati...

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38:13

Ep 40: From Musician to Email Marketing Pro: How...

The Agency Uplift Podcast ·

2025/06/25

Key Takeaways Shopé transitioned from being a touring independent musician to running a thriving email marketing agency.The pandemic derailed his music career, leading him to start an eCommerce brand — and later discover email marketing as a high-ROI channel.After realizing the cash flow potential, he pivoted to start Building Block Digital and began acquiring clients through 1:1 outreach in DMs.Early success came through reconnecting with a fellow musician-turned-entrepreneur who opened the ...

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30:15

Ep 39: Scaling DTC Brands with CRO: Inside Customers...

The Agency Uplift Podcast ·

2025/06/23

Key Takeaways Will transitioned from in-house marketing roles at startups to launching his own CRO-focused agency.Customers Who Click serves 7–9 figure DTC brands by implementing data-driven conversion optimization strategies.His early frustrations with lack of execution led him to shift from consulting to full-service delivery.“Done-with-you” services often require more effort than “done-for-you,” and he now prices accordingly.Will shared the evolution of his pricing strategy and the challen...

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9:07

Ep 38: Are You Losing Money on Clients? Two Steps to...

The Agency Uplift Podcast ·

2025/06/20

Key Takeaways Implementing Profit First creates essential financial clarity and structureSeparate your revenue into 4 simple accounts: OpEx, Owner’s Comp, Taxes, and ProfitMost agency owners unknowingly overspend and underpay themselvesTracking profitability per client reveals which clients are profitable vs. loss-makingUse a basic Google Sheet to track client-level labor and tool costsTry this prompt to get coached by your dream mentor:"For this entire chat, please act as if you are {CREDIBL...

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34:23

Ep 37: Niche Down, Level Up: Why Specialization...

The Agency Uplift Podcast ·

2025/06/18

Key Takeaways Chase transitioned from music and photography into digital freelancing before co-founding Electric Eye.The agency became “real” after three years, shaped by key books like Built to Sell, Profit First, and Traction.Niching down into Shopify design and development significantly improved operations, profitability, and client fit.Partnerships, especially with smaller SaaS apps, drive long-term growth when built on authenticity and reciprocity.A podcast is a “cheat code” for relation...

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26:40

Ep 36: Inside a Latin American Agency: Growth,...

The Agency Uplift Podcast ·

2025/06/16

Key Takeaways Ale started his career as an engineer and later transitioned into marketing with a data-driven mindset.Orkesta specializes in helping eCommerce and SaaS companies with performance marketing and full-funnel strategy.The agency has evolved to include creative services, video content, and AI integration to stay competitive.AI is viewed as a game-changing tool for improving conversion and automation across marketing efforts.One of Ale’s biggest challenges is competing in a saturated...

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12:57

Ep 35: The Agency Leaky Bucket: How to Patch Churn...

The Agency Uplift Podcast ·

2025/06/13

Key Takeaways Client churn often feels sudden but usually stems from deeper issues than just performance.Reacting to churn with more sales efforts alone treats the symptom, not the cause.Real solutions come from diagnosing and addressing foundational operational and leadership gaps.Agencies must assess fit and alignment with their ICP before onboarding clients.A structured, visual onboarding process dramatically improves early client experience.Early value delivery within the first 14 days is...

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35:38

Ep 34: Built for Impact: How Pasha Knish Turned...

The Agency Uplift Podcast ·

2025/06/11

Key Takeaways Pasha’s agency journey started as a side hustle while bootstrapping his own Amazon brand.AMZ Optimized helps FBA sellers scale faster and more cost-effectively than hiring in-house.The human relationship element is essential to long-term agency success—automation alone can’t replace it.Applying principles from permaculture, Pasha builds systems with multi-functional benefits for both clients and team.The agency is launching an AI tool to streamline Amazon listing backend optimiz...

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33:15

Ep 33: Teaching & Talking: How Speaking Engagements...

The Agency Uplift Podcast ·

2025/06/04

Key Takeaways Warren transitioned from music to marketing, finding parallels in creativity and structure between both disciplines.He spent nearly 10 years on the client side before launching Ollo Metrics, inspired by the impact agencies had on brand transformation.COVID forced a shift from in-person collaboration to remote support, prompting the development of internal training programs and tools.Tools like OfficeVibe were instrumental in improving team morale, stress management, and leadersh...

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30:48

Ep 32: From Fired to Founder: Tyler Lane on Building...

The Agency Uplift Podcast ·

2025/06/02

Key Takeaways Strong professional relationships were crucial to Tyler's early success.Session Interactive’s core differentiator is their deep focus on analytics and data integrity.Many agencies underdeliver on analytics, assuming clients or third parties will handle implementation.AI is being used to support and augment internal teams, not replace them.Session has adapted its offerings to include CRO to help clients see faster, clearer results.Employee retention and alignment with personal go...

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32:55

Ep 31: Why Most Agencies Fail at Finance (and What to...

The Agency Uplift Podcast ·

2025/05/28

🔑 Key Takeaways Start small, grow fast: Eli’s journey from solo consultant to $4.2M EBITDA agency shows the power of strategic hiring and rapid iteration.Agencies break at scale: Key breakpoints tend to hit around 15 and 30 employees, requiring serious process and structural overhauls.Don’t delay hard decisions: When it’s time to cut team size, do it decisively and all at once.Track time early: Even small agencies should implement time tracking — not for surveillance, but to build the data

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12:01

Ep 30: The 3 Essentials Most Agencies Miss in Hiring...

The Agency Uplift Podcast ·

2025/05/26

Key Takeaways Hiring can make or break a digital agency's growth.Most agencies don't invest enough time or systems into hiring and management.The first critical component is hiring based on a proven track record of success—ideally with recent and relevant case studies or portfolios.Scorecards are essential for clear expectations, alignment, and ongoing performance tracking.Regular feedback loops and review cadences help ensure employees feel supported and stay aligned.Processes and SOPs give ...

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9:00

Ep 29: “We do marketing for everyone” is not a strategy.

The Agency Uplift Podcast ·

2025/05/22

Key Takeaways: ICP stands for Ideal Client Profile — the client you do your best work for.Most agencies say they have an ICP, but their actual client roster often tells a different story.Without a clear ICP, messaging becomes vague and diluted.Agencies with a defined ICP enjoy better positioning, more inbound leads, and stronger differentiation in competitive markets.A clear ICP filters out high-effort, low-margin clients early in the sales process.It boosts operational efficiency by allowing...

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31:11

Ep 28: Building an Agency With ZERO Client Churn,...

The Agency Uplift Podcast ·

2025/05/21

Key Takeaways: Marcus and his co-founder started Kohde with a simple mission: "let's do some sh*t together."The agency rebranded and niched into B2B SaaS and tech to focus on complex buyer journeys.Early agency growth involved taking on all types of clients to learn and refine their focus.Finding "specialist generalists" for hiring is difficult but necessary for the agency’s brand, web, and product design model.Clear qualification of clients and learning to say no is crucial to sustainable ag...

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31:30

Ep 27: Scaling Agency Sales With Grit and Strategy:...

The Agency Uplift Podcast ·

2025/05/19

Key Takeaways: Kristan’s sales journey started in B2C weight loss products before transitioning to B2B SaaS and founding Sales Subs.Grit and resourcefulness were the key drivers of his success in startups and sales.Sales Subs helps businesses scale their outbound sales efforts with a subscription-based model.Cold outreach success today hinges on personalization and thoughtful messaging, not automation alone.Building community and networking are critical, even for introverted founders.Effectiv...

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18:34

Ep 26: 10 Terrible Pieces of Advice That Will Ruin...

The Agency Uplift Podcast ·

2025/05/15

Key Takeaways Avoid controlling clients' media buying accounts; always ensure client ownership.Don’t blindly give clients what they want—focus on identifying what they truly need.Never "fake it till you make it"; prioritize honesty and transparency with clients.Growth at all costs is risky; focus on sustainable, profitable growth.Contracts are essential to protect your agency and ensure clear expectations.Learn to say no to poor-fit clients to avoid long-term headaches.Hiring cheap freelancer...

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34:10

Ep 25: How Peter Kang Built a Multi-Agency Empire...

The Agency Uplift Podcast ·

2025/05/14

Key Takeaways: Peter began his journey in web design at a young age, later founding Barrel with his college friend Se Wook.The early years of Barrel involved learning through trial and error and bootstrapping the agency.A focus on specialization and strategic decision-making fueled sustainable growth after an initial period of distraction from side projects.Barrel Holdings was born out of the idea of owning multiple agency businesses without day-to-day management.Peter’s team now manages a po...

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32:47

Ep 24: Inside the Agency Journey: Tomás Reddy on...

The Agency Uplift Podcast ·

2025/05/12

Key Takeaways: Your Lead Growth helps agencies and small businesses optimize lead quality by integrating Google Ads and CRM tracking.Tomás transitioned from freelance work to agency ownership through relationship-building and recognizing gaps in client needs.Establishing clear client expectations and reinforcing them frequently can prevent misunderstandings and scope creep.Building a strong internal team and culture of ownership has been key to growth and sustainability.Referrals and networki...

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83 results

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