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PODCAST

Marketing, Demystified The Podcast

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts

business marketing

All Episodes

01:07:47

38: From Insights to Impact: How Insights Teams Can...

Marketing, Demystified The Podcast ·

2024/06/11

Insights professionals are great at market research, but how can they effectively "market" the importance of their work internally? It can be a challenge, which is why Jennifer Mancusi discusses the topic on this episode of "Marketing, Demystified" with Mark Adams, Brand Consultant for the Hollywood A-List. Mark is a serial entrepreneur and award-winning global thought leader at the intersection of technology, entertainment, and brand building. He has successfully founded and

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00:42:07

37: Secrets to Skyrocket Your Paid Social Media ROI

Marketing, Demystified The Podcast ·

2024/06/05

With organic social media reach at times in a race to the bottom, paid social media strategies can be worth betting on for many B2B brands. A targeted LinkedIn ad - including as part of an account-based marketing strategy - can do wonders. So what are brands to do and how do they spend money strategically? To discuss the topic, Jennifer Mancusi is joined by Jonathan Bland, Co-founder of Omni Lab and a paid media expert for B2B brands. Connect with Omnilab:

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00:38:42

36: Driving ROI through Community-Led Growth

Marketing, Demystified The Podcast ·

2024/05/21

It takes a village … or a community. When companies build communities, and those communities grow, those companies grow as well. In short, they are driving ROI through community-led growth.But what is that, and how do you do it? To discuss the topic, Jennifer Mancusi is joined by Kathleen Booth, SVP of Marketing and Growth at Pavillion, the premier community of B2B go-to-market leaders. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more

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00:45:10

35: Are you telling the right leadership stories?

Marketing, Demystified The Podcast ·

2024/05/14

Storytelling in business might be a buzzword, but that’s because good storytelling does create the right kind of buzz. And that starts from the top - the leaders. So, how do leaders tell better stories? Stories that inspire, that enable, empower, and prompt people to get stuff done? Best-selling author Paul Smith joins Jenn Mancusi to discuss that topic. As the author of 5 books, he helps leaders, salespeople, and parents draw on the art of storytelling to be more successful. Connect with Paul

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00:37:44

34: How are next-gen marketers getting ready to drive...

Marketing, Demystified The Podcast ·

2024/05/07

The next generation of marketers is upon us and it’s looking way different from previous generations. Expectations of results are higher. Everything can be measured and now there’s AI. How are they getting ready? To discuss that topic, Jenn Mancusi is joined by global marketing leader in SaaS and high-tech Cheryl Rodness, Area Vice President, Marketing & Strategic Growth Initiatives at Calix. She is developing next-gen marketers through intern programs and early-career growth

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00:24:49

33: Customer journey content that works - a chat with...

Marketing, Demystified The Podcast ·

2024/05/02

Sure, everyone can create content, and many do, but truly aligning content with the right stages of the customer journey is a bit of an art and a science. To dive into that topic and learn how to get started, "Marketing, Demystified" host Jennifer Mancusi chats with Sara Giddens, MBA, Director of Growth Marketing & Strategy at Kahua, a capital program and construction project management software, and expert on the topic.Join us. "Marketing, Demystified" is brought to you by

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00:33:16

32: How to change course to keep winning in business

Marketing, Demystified The Podcast ·

2024/04/24

Change, change, change - it’s the only constant nowadays, it seems, but how can you navigate the need for change to keep thriving as a business. To discuss that topic, Jennifer Mancusi is joined by Megan Bowen, the CEO of Refine Labs, a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. Join us. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

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00:37:02

31: Fix the leak in your funnel: Conversion rate...

Marketing, Demystified The Podcast ·

2024/04/10

Let's talk about making the most of your marketing and sales funnel! It's important to focus on creating a smooth and enjoyable experience for your potential customers and determine how to streamline your funnel. In part, that can happen through conversion rate optimization. Jennifer Mancusi talks to world-renowned conversion rate optimization expert Talia Wolf, founder and CEO of Getuplift, a company that helps marketers become customer-driven. She is a globally recognized conversion

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00:26:07

30: Are you ready for Google's new AI Search Results?

Marketing, Demystified The Podcast ·

2024/04/03

We'll share an early look at Google's new AI Search, and discuss how it will impact your SEO and SEM strategies. Join Jenn Mancusi for this episode of “Marketing, Demystified.”"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠http://growgetter.io

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00:44:54

29: The steps to telling a strategic story - a chat...

Marketing, Demystified The Podcast ·

2024/03/20

You know we are fans of storytelling to drive growth here at Growgetter. But what separates storytelling from strategic storytelling? On this episode of "Marketing, Demystified," Jenn Mancusi is joined by Bill Harper, chief creative officer at BrandBoss HQ, to discuss the topic. Bill has created brand strategies and creative campaigns for more than 300 global brands, and will share his top tips."Marketing, Demystified" is brought to you by Growgetter, your growth marketing

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00:45:27

28: Why product marketing is important! A chat with...

Marketing, Demystified The Podcast ·

2024/03/11

Marketing consists of several areas of focus - demand, brand, content, and product marketing. In this episode of "Marketing, Demystified," let’s dive into the role of product marketing and why it’s important. Host Jennifer Mancusi is joined by Morgan Lehmann, senior director and head of product and solutions marketing at SurveyMonkey, to discuss the topic. She’s been named a Top 100 product marketing mentor by Sharebird. They discuss: What is product marketing? When do companies need

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00:39:12

27: Mediocre to Market-Beating: Lessons on Becoming...

Marketing, Demystified The Podcast ·

2024/03/06

On this episode of "Marketing, Demystified," host Jennifer Mancusi chats with Guy Kawasaki, a longtime business leader who got us to put the links into our LinkedIn comments. He’s on a quest to help people transform their lives, and his new book “Think Remarkable: 9 Paths to Transform Your Life and Make a Difference” is out now. Join us and grab a copy of his book here: https://amzn.to/3IKL2Kh"Marketing, Demystified" is brought to you by Growgetter, your growth marketing

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00:20:28

26: Tick off all boxes: 4 components your brand...

Marketing, Demystified The Podcast ·

2024/03/01

Once companies understand their target buyers, offerings and have found their place in the market, it’s crucial to get the brand positioning right. But how? It’s definitely a process and includes four critical components. Jenn Mancusi discusses those pieces on this episode of "Marketing, Demystified.""Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠http://growgetter.io

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00:43:22

25: Why B2B Marketing Does Not Need to Be Boring! A...

Marketing, Demystified The Podcast ·

2024/02/05

Does B2B marketing really need to be so dull and dry?That’s the key question we’ll be exploring in this episode of "Marketing, Demystified" with Elliott Curry, a B2B marketing expert with over 15 years of experience working with major brands. Elliott is an advocate for injecting more creativity, emotion, and even humor into B2B campaigns to capture attention and connect with decision-makers on a more human level. "Marketing, Demystified" is brought to you by Growgetter,

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00:23:05

24: Ways to Use AI to Step Up Your SEO Strategy - a...

Marketing, Demystified The Podcast ·

2024/01/29

Artificial intelligence can be used in a variety of ways in marketing, and you can even find a list of 27 AI-powered marketing tools on our blog at growgetter.io. That’s also true for search engine optimization, which is a great way to drive marketing results. To get a deeper look at how to use AI specifically in your SEO strategy, Jennifer Mancusi is joined by digital marketing guru Neil Patel on this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to

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01:00:23

23: Driving Real Impact: Unlocking Growth Through B2B...

Marketing, Demystified The Podcast ·

2024/01/22

Plenty of companies grapple with developing B2B marketing strategies that deliver real impact and ROI. But with the right approach, it's possible. Guest Nirosha Methananda, who unlocks growth for B2B brands through creative marketing strategies rooted in analytics and innovation, shares what goes into a good B2B marketing strategy. Let's find out what a successful B2B marketing strategy looks like and how companies can use it to drive results. Connect with Nirosha here:

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00:42:48

22: The Art and Science of Marketing: How to Prove...

Marketing, Demystified The Podcast ·

2024/01/19

Do you struggle to prove the value of your marketing efforts? Discover how to demystify marketing success and deliver quantifiable results with our guest Ali Jawin, SVP and Head of Global Marketing at Outreach. Tune in as she shares strategies for making marketing more measurable and driving growth at your organization. Join us for this conversation. "Marketing, Demystified" is presented to you by Growgetter, your growth marketing partner.

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00:53:27

21: Using behavioral science in marketing - a chat...

Marketing, Demystified The Podcast ·

2024/01/17

We’ve all heard that people make emotional decisions, not rational ones - even in B2B - as today’s guest and author Nancy Harhut discusses in “Using Behavioral Science in Marketing.” But how can teams make their marketing campaigns more of a science while still keeping the art of creativity in the mix? "Marketing, Demystified" Host Jennifer Mancusi is joined by Nancy on today’s episode to discuss the topic. Join us and grab a copy of Nancy's book. "Marketing, Demystified"

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00:37:25

20: What marketing predictions will actually happen...

Marketing, Demystified The Podcast ·

2024/01/05

Predictions for the new year in business have been an annual thing for experts, podcasters, and others out there. But which ones do we think will hold, and what are our predictions for the new year? Host Jennifer Mancusi dives into that topic on this episode of "Marketing, Demystified." "Marketing Demystified" is presented to you by Growgetter, your growth marketing partner.

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00:41:27

19: Sound up: Why your company needs a branded...

Marketing, Demystified The Podcast ·

2023/12/19

More and more brands have started podcasts - including in the market research space. So the questions arise: Do you need a branded podcast and how do you make it a success?To discuss the topic, Host Jennifer Mancusi is joined by Lara Varlamova, B2B consulting partner at Poddster and an expert in B2B podcasting. Poddster is a leading podcasting studio in Dubai where about 500 creators and B2B companies are recording their successful shows.Join us to learn what's involved in making your

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79 results

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