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PODCAST

The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

business marketing

All Episodes

34:34

2208: Marketing Advice For A Startup Window Company

The Level 10 Contractor Daily Podcast ·

2025/09/24

If you had a brand new company, and were starting your marketing on a shoestring budget, what would you do to generate leads? That’s exactly the question that this owner of a startup window company asked Rich… who, as you can imagine, had some really good answers. Hunting vs. farming. Identity vs. tactical execution. PPC vs. Facebook. It’s all covered in this conversation–and in a lot of detail.

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34:55

2207: Four AI Personalities To Handle Your Leads &...

The Level 10 Contractor Daily Podcast ·

2025/09/23

Rich and Max Meade from Alivo explore four unique AI personalities designed to handle leads and customers. Discover how these AI tools improve response times, build trust, and create better customer experiences for contractors aiming to elevate their marketing and sales performance.

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31:10

2206: 5 Ways Your Website Is Failing... That You're...

The Level 10 Contractor Daily Podcast ·

2025/09/22

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Is your website generating all the organic leads that it could… and that it should? The truth is, it’s probably not even close… and the truth ALSO is that you probably don’t even realize it! On today’s podcast, Rich dives into FIVE ways your website is failing you… including fat themes, missing directories, lazy content… and more… This is a great episode. I encourage you to pay close attention, and then audit

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12:04

2205: Sunday Podcast: We're Willing To Pay The Price,...

The Level 10 Contractor Daily Podcast ·

2025/09/21

It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

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31:32

2204: Topic Showcase: Offers

The Level 10 Contractor Daily Podcast ·

2025/09/20

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact

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25:06

2203: Entrepreneurship 201: The Story of Rich’s...

The Level 10 Contractor Daily Podcast ·

2025/09/19

If you’ve listened to this podcast consistently over the last two years, you’ve heard Rich allude to the fact that his company, Y2Marketing, crashed and burned in spectacular fashion in 2004. Today, Rich tells the whole story to a group of conference attendees. Trigger Warning: there is a lot of crazy stuff you’re about to hear… backstabbing, sabotage, intrigue. This could be a movie… I’m not kidding. Take a listen and see what you think!

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23:48

2202: TBT: Tuesday Morning Ad Clinic: Rich Reviews...

The Level 10 Contractor Daily Podcast ·

2025/09/18

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we join Rich on a Tuesday Morning Ad Clinic, where a client submitted a large, gangly folder for Rich to critique. The folder was to be handed to customers after a job was over, with the goal of asking--and getting--referrals. It was very complex, and also involved a reloadable Visa gift card. Rich listened patiently to the explanation, then gave one of the best 25-minute explanations of how to REALLY

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41:34

2201: Marketing Matters 57: A Great Overview of EOS...

The Level 10 Contractor Daily Podcast ·

2025/09/17

In this episode, Rich Harshaw chats with Tricia Drake to unpack the Entrepreneurial Operating System (EOS) · what it is, how it works, and why remodeling businesses should care · in just 45 minutes of practical, game-changing insights.

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20:57

2200: Fly On The Wall - Rich Creates Radio Ads For...

The Level 10 Contractor Daily Podcast ·

2025/09/16

In this episode, you’ll hear a behind-the-scenes look at Rich Harshaw collaborating with Shugarman’s Bath to develop radio ad concepts. The discussion highlights how the company’s guarantees, values, and customer promises can be translated into compelling advertising that connects with listeners.

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19:00

2199: 5 Ways To Repurpose Your Awesome Blog Posts

The Level 10 Contractor Daily Podcast ·

2025/09/15

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today, that something is “getting more utility out of all these great blog posts that you are creating.” After all, if they just sit there on your website, they are underleveraged! So here are some good ideas on what to actually do with them!

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34:41

2198: You're Doing Love Wrong, Part 2

The Level 10 Contractor Daily Podcast ·

2025/09/14

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

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25:15

2197: Topic Showcase: Identity

The Level 10 Contractor Daily Podcast ·

2025/09/13

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about Level 10 Contractor’s Secret Sauce: Identity. You’ve been listening to Rich talk about Identity for a million years now on this podcast… And he’s been talking about it for a lot longer than the podcast has been around, trust me! But how, exactly, do you determine what your identity points are… then execute on your identity? Glad

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41:55

2196: Video-Based Follow-Up Tool That's A Game-Changers

The Level 10 Contractor Daily Podcast ·

2025/09/12

Rich and Chad Morgan discuss Quick Page, a video-based follow-up tool transforming contractor sales. They reveal how personalized video builds trust, boosts engagement, and closes more deals faster than traditional methods.

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16:05

2195: TBT: Home Show Strategies and Big Bill

The Level 10 Contractor Daily Podcast ·

2025/09/11

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’ve pulled out one of Rich’s old “Open Forum Webinars” where members could participate and ask any question they want. In this episode, a contractor has committed $2,000 for a home show, and wants to find the best way to maximize her investment there. Rich gives her plenty of good advice, including a couple of his favorites: sweepstakes, and the big bill.

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33:45

Operation Lead Surge

The Level 10 Contractor Daily Podcast ·

2025/09/10

In this MetalCast episode, Heidi J. Ellsworth is joined by Rich joins Heidi J. Ellsworth from the MetalCast podcast. Rich shares how Operation Lead Surge marketing event is transforming the way contractors generate and close leads, with proven strategies that deliver 200–500 qualified leads every month. From real-world success stories to actionable marketing tactics, this conversation is your intel briefing for building a lead-generation system that works like clockwork.

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39:53

2192: Entrepreneurship 101: What Do You Want To Be...

The Level 10 Contractor Daily Podcast ·

2025/09/09

This episode is the first in a series of 3 talks that Rich gave and recorded at a recent conference he spoke at. Instead of focusing on marketing, he instead decided to focus on what it takes to be successful as an entrepreneur. Today’s episode is Entrepreneurship 101.

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24:22

2192: 5 Ways To "Wall Drug" Your Prospective Customers

The Level 10 Contractor Daily Podcast ·

2025/09/08

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… We’re going to visit Wall Drug… that middle-of-nowhere tourist trap somewhere in South Dakota that has a million billboards that try to coax you to stop and buy a doughnut or look at their dinosaurs. If that all sounds weird, just listen to podcast #576 from April 6, 2021. Bottom line, we’re here today to talk about different ways to hit people over the head with a message a million times–in a really compact

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42:59

2191: You're Doing Love Wrong

The Level 10 Contractor Daily Podcast ·

2025/09/07

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

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31:57

2190: Topic Showcase: Online Reviews

The Level 10 Contractor Daily Podcast ·

2025/09/06

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about online reviews. Everybody knows that online reviews are super duper extra important, right? Well then why do we see so many contractors and so many websites that either don’t have any at all… or just sort of tack them on as a little extra thing, almost as an afterthought? Today, we talk about the importance of social proof when

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51:29

2189: Sales Leadership: How to Flip The 80/20 Rule in...

The Level 10 Contractor Daily Podcast ·

2025/09/05

Rich interviews Chuck Thokey of Top Rep about scaling remodeling companies through stronger sales leadership and coaching. They discuss shifting from owner-driven sales to professional teams, proactive versus reactive management, modern training methods, and Top Rep’s innovative AI sales simulator that sharpens skills, boosts closing rates, and drives growth.

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619 results

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