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PODCAST

Med Spa Marketing Group Chat

Alpha Aesthetics Partners

Med Spa Marketing Group Chat is your insider"s guide to the ever-evolving world of medical spa marketing. Join us as we dive deep into the strategies, tactics, and trends that can help your medical spa thrive in today"s competitive landscape. Our experienced hosts—the marketing team behind Alpha Aesthetics Partners—share their insights, case studies, and real-world experiences, providing you with valuable tips and actionable advice to elevate your med spa"s marketing game. Whether you"re a seasoned

business marketing

All Episodes

11:23

027: NPS: The Key to Patient Retention and Business...

Med Spa Marketing Group Chat ·

2024/05/20

In this insightful episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell delve into the sophisticated world of marketing MedSpas and enhancing partner support. They discuss the integration of advanced technologies designed to illuminate operational blind spots within MedSpa businesses, ensuring partners aren't "golfing in the dark." A significant focus is placed on implementing software that provides a clear view of business operations, highlighting areas of excellence and potential

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18:03

026: Behind The Scenes: Partner 008, RN Esthetics...

Med Spa Marketing Group Chat ·

2024/05/14

In the latest episode of Med Spa Marketing Group Chat, Kevin and Bekah delve into the behind-the-scenes of their marketing shoot for RN Esthetics, the newest addition to the Alpha Aesthetics Partners family as Partner 008. The episode offers an intimate glimpse into the nuances of getting content across RN Esthetics' three unique locations: Lynnfield, Salem, and Newburyport. The hosts share their experiences and the distinct charm of each site, particularly the historical and moody atmosphere of

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18:38

025: Behind the Scenes: Partner 002, Holden Timeless...

Med Spa Marketing Group Chat ·

2024/05/06

In this lively episode of the Med Spa Marketing Group Chat, hosts Kevin, Lauren, and Bekah dive into the behind-the-scenes action from a recent De Novo Marketing Shoot for Holden Timeless Beauty's new location soon to be opened in San Diego. They share insights from the shoot, which featured a series of brand-focused sessions with Dr. Amanda Holden and her influencers. The trio covers the dynamic of the shoots across various iconic San Diego locations, highlighting the strategic use of the brand's

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30:42

024: Blueprint for Aesthetics Marketing Success:...

Med Spa Marketing Group Chat ·

2024/04/29

In this episode of the Med Spa Marketing Group Chat, recorded live from the tradeshow floor at AmSpa 2024, Kevin, VP of Brand Strategy at Alpha, hosts a conversation with Erica Crawford and Max Baybak from Influx Marketing. They explore the evolving landscape of marketing in the aesthetics industry, emphasizing the importance of a strong website to build brand identity and diversified tactics including SEO, PR, and paid ads. They also discuss nurturing patient relationships through content creation

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21:04

023: Maintaining Balance as a Social Media Creator in...

Med Spa Marketing Group Chat ·

2024/04/24

In this lively episode of Med Spa Marketing Group Chat, host Bekah is joined by Mary Robb and Savannah from Social Practice, directly from the bustling floor of AmSpa. Recorded live amidst the energy of the trade show, this episode dives into the intricacies of social media in the aesthetics industry. Mary Robb, founder and CEO of Social Practice, and Savannah, the operations manager, share their insights on leveraging social media for aesthetic medicine. They discuss the challenges and rewards of

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12:35

022: AmSpa 2024 Recap

Med Spa Marketing Group Chat ·

2024/04/17

In the latest episode of Med Spa Marketing Group Chat, the team takes listeners behind the scenes of their recent journey to The Medical Spa Show hosted by AmSpa in 2024. The excitement of being amidst the bustling environment of the trade show, combined with the beauty of outdoor meals, sets the tone for a remarkable experience. Highlighting the unexpected intensity of setting up and the curious intrigue of running podcasts live from the event, Kevin, Mitchell, and Lauren share insights and

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18:59

021: Strategies for Building Effective and Attractive...

Med Spa Marketing Group Chat ·

2024/04/02

In this episode of the Med Spa Marketing Group Chat, hosts Kevin, Mitchell, and Lauren delve into the nuanced debate of websites versus landing pages in the med spa industry. The conversation, sparked by Kevin and Mitchell's initial differing views on the effectiveness of traditional websites versus streamlined landing pages, explores the strategic purposes and goals of each. They discuss the quick, goal-oriented nature of landing pages, designed to convert leads efficiently, and contrast this with

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17:21

020: When to Discount and When Not to

Med Spa Marketing Group Chat ·

2024/03/25

In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell dive into the nuanced topic of strategic discounting with Rebekah Brannon, Director of Strategic Growth at Alpha. They explore how discounts can influence patient behavior without diluting a brand's value. Rebekah shares her expertise on tailoring discounts to encourage patients to explore additional treatments, such as opting for multiple syringes of filler instead of just one, thereby enhancing their overall experience

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19:16

019: What Alpha Will Be Doing at AMSPA 2024

Med Spa Marketing Group Chat ·

2024/03/18

In this engaging episode of Med Spa Marketing Group Chat, hosts Kevin, Lauren, and Bekah eagerly anticipate the upcoming Medical Spa Show hosted by AMSPA, taking place April 11-14th in Vegas. They share their initial impressions and surprises from past aesthetic conferences, emphasizing the intimate nature of these gatherings over their expected grandiosity. The trio discusses the strategic importance of their booth at the conference, where they plan to record live podcasts, inviting attendees to

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15:15

018: Proven Ways to Launch and Market a New Service

Med Spa Marketing Group Chat ·

2024/03/11

In this insightful episode of the Med Spa Marketing Group Chat, hosts Lauren and Mitchell are joined by Rebekah Brannon, Director of Strategic Growth at Alpha, to delve into the nuances of launching new services and products. Drawing from their rich experiences at Esthetics Center and beyond, they share valuable lessons learned from past launches, including both "oopsie doopsies" and best practices. They discuss the critical steps of identifying service gaps based on client demand and competitor

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15:59

017: Grassroots Marketing: Adding a Personal Touch to...

Med Spa Marketing Group Chat ·

2024/03/04

In this captivating episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell are joined by special guest Rebekah, the Director of Strategic Growth, to delve into the intricacies of marketing strategies for launching new Med Spa locations. They explore the necessity of a detailed Gantt chart and the critical role of grassroots marketing alongside digital efforts. Rebekah emphasizes the importance of human connection in marketing and how traditional methods, rebranded as 'grassroots,' play a

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15:00

016: The Ramp Up to Market a New Location

Med Spa Marketing Group Chat ·

2024/02/26

In this engaging episode of the Med Spa Marketing Group Chat, hosts Kevin, VP of Brand Strategy, and Mitchell, Director of Digital Marketing, are joined by the insightful Rebekah, Director of Strategic Growth, to dive into the intricacies of marketing strategies for launching new Med Spa locations. The trio embarks on a detailed exploration of the planning and execution phases necessary to ensure a successful opening, emphasizing the importance of a comprehensive approach rather than seeking a

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19:29

015: The Story of Rebranding Partner 001, Esthetics...

Med Spa Marketing Group Chat ·

2024/02/19

In this enlightening episode of Med Spa Marketing Group Chat, hosts Kevin and Lauren delve into the intricate process of rebranding Esthetics Center, Alpha's founding partner and Partner 001. They explore the critical moments that signal the need for a brand overhaul, the challenges of maintaining relevance while staying true to the brand's core values, and the strategic decisions behind the aesthetic transformation. Lauren shares her creative journey of employing illustrations to express Esthetics

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15:37

014: Should Going Viral be the Goal?

Med Spa Marketing Group Chat ·

2024/02/12

In the latest episode of the Med Spa Marketing Group Chat, titled "Should Going Viral be the Goal?", hosts Bekah, Katrina, and Lauren explore the elusive allure of viral success in social media marketing for aesthetic medicine. Drawing from their experiences, they share tales of viral highs and the unpredictability of content that captures the internet's fleeting attention. The episode dives into practical strategies for creating relatable, broad-appeal content that can skyrocket in popularity, all

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27:33

013: Behind the Scenes: Partner 007, Anne Therese...

Med Spa Marketing Group Chat ·

2024/02/05

Join hosts Kevin and Bekah in this captivating episode of the Med Spa Marketing Group Chat as they dive deep into the behind-the-scenes of the Anne Therese Aesthetic Medicine content shoot, Partner 007 of Alpha Aesthetics Partners. Discover the thrilling journey from the snowy landscapes of Ohio to the sunny shores of Cape Coral, Florida, capturing the essence of the brand across diverse locations. The hosts share their experiences, challenges, and the warmth of the Anne Therese team, highlighting

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19:00

012: How You Can Book 100+ New Patients in a Month...

Med Spa Marketing Group Chat ·

2024/01/29

In this insightful episode of "Med Spa Marketing Group Chat," hosts Mitchell, the Director of Digital Marketing, and Kevin, the VP of Brand Strategy, guide listeners through the significance of data-driven marketing in the med spa industry. The duo underscores the necessity of transitioning from intuition-based strategies to solid, data-backed decisions. They explore how integrating data from various sources like marketing expenses, website analytics, and Electronic Medical Records (EMR) into a

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13:45

011: What to Expect From Instagram in 2024

Med Spa Marketing Group Chat ·

2024/01/22

In episode 011 of "The Provider Series," hosts Bekah, Lauren, and Katrina from the Med Spa Marketing Group Chat delve into Instagram's 2024 trends essential for aesthetic providers, social media managers, and business owners. They explore the platform's shift towards long-form content, emphasizing videos of at least 30 seconds to maximize engagement. The trio discusses the upcoming feature of replays on Instagram Reels, which will offer a more accurate view count, encouraging providers to create

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18:05

010: The Provider Series — Patient Reviews: Your Key...

Med Spa Marketing Group Chat ·

2024/01/15

Welcome to "The Provider Series" on the Med Spa Marketing Group Chat! In this insightful episode, hosts Bekah, the Creative Assistant, Mitchell, the Director of Digital Marketing, and Kevin, the VP of Brand Strategy, delve into the crucial world of patient reviews. They emphasize the significance of reviews in establishing a provider's reputation and attracting new clients. Listeners will learn practical strategies for encouraging patients to leave reviews, including how to seamlessly integrate

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06:57

009: The Provider Series — Mastering Content Creation...

Med Spa Marketing Group Chat ·

2024/01/08

In this dynamic episode of "Med Spa Marketing Group Chat," hosts Katrina, Social Media Manager at Esthetics Center, Lauren, Graphic Designer and LinkedIn Manager at Alpha, and Bekah, Creative Assistant at Alpha, delve into the nuances of social media marketing for providers. They emphasize the importance of being intentional with time management and planning to ensure success in content creation. The episode offers practical advice on scheduling content creation time, utilizing a content calendar

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11:53

008: The Provider Series — A Guide to Before-and-Afters

Med Spa Marketing Group Chat ·

2024/01/01

In this engaging episode of "Med Spa Marketing Group Chat," hosts Kevin, Mitchell, and Katrina continue their insightful provider series, focusing on effective self-promotion in the aesthetics industry. The episode hones in on the crucial role of before-and-after photos, a key element in showcasing a provider's artistic skills and the transformative results they deliver. The hosts tackle the common challenges providers face in capturing these vital images, from obtaining patient consent to ensuring

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68 results

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