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PODCAST

Great Events

If you"re a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

business marketing

All Episodes

16:07

Event KPIs: Real Tips for Real Results with Carisa...

Great Events ·

2024/07/31

Data matters more than ever, and understanding the true potential of KPIs is crucial.This week, we welcome back Carisa Bartelt, Industry Marketing Manager at Cvent, as she shares valuable insights on the importance of KPIs, particularly in today’s economic climate.She discusses how to justify your event spend and scale your programs, starting from understanding basic metrics to creating a comprehensive KPI framework. Carisa also explains practical strategies to align your goals, track meaningful

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40:07

Planning with Intelligence: Your Checklist for...

Great Events ·

2024/07/24

How would your events improve if you could multiply your time and talent?Join us this week with Brooke Gracey, Marketing Director of Demand Generation at Cvent, and Hayley Contegiacomo, Chief Innovation Officer at Huddle Agency, as we discuss how cutting-edge AI technology is changing the game in the events industry.From using AI to quickly analyze massive amounts of event data to the challenges of data privacy and regulatory compliance, we cover the spectrum of what's possible—and what's

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17:29

Turning a Two-Day Event into Eight Months of Content...

Great Events ·

2024/07/17

Ever wondered how to turn a two-day event into eight months of engaging, evergreen content?With the events season in full swing, it's a perfect time to rethink how to get the most out of your events.In this episode, Alyssa Peltier is joined by Mark Huber, VP of Marketing at UserEvidence, to discuss the art of content repurposing.You'll learn:How to frame interview asks that make it effortless for your guests to say "Yes"The power of one-on-one video interviews and podcast recordings at eventsCase

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28:53

REPLAY: How To Repurpose Your Event Content Like a Pro

Great Events ·

2024/07/10

Content doesn't have to go to waste.Rather, its shelf life and value can increase over time.In this episode replay of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content.They discuss practical tips for identifying the most resonant event themes/messages and how to repurpose them into various formats––from turning event sessions into engaging blog posts to creating captivating video snippets for social media.They

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24:12

The Secret to Successful Partnerships with Andrew...

Great Events ·

2024/06/26

We all know that great events don’t just happen overnight.They require collaboration, creativity, and, most importantly, strong partnerships.In this episode, host Felicia Asiedu is joined by Andrew Perrott, Founder of Chorus Creative Group, and Anita Howard, Strategy Director at ICE (International Corporate Events), to discuss the future of inclusion in events.They share the fundamentals of collaboration, trust-building, and achieving mutual goals—whether you're managing brand partnerships,

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13:50

Inside Cvent CONNECT: Top Tips & Challenges for...

Great Events ·

2024/06/19

Planning an event, particularly on the scale of a citywide conference like Cvent CONNECT, involves many complex and often overlapping tasks.Some of the primary challenges include coordinating volunteers, ensuring ample and engaging signage, and effectively managing unforeseen pop-up costs.And on this week’s #GreatEvents episode, we’re sharing all the behind-the-scenes magic on how to navigate it all.Alyssa Peltier and Rachel Andrews explore the unique challenges and triumphs of organizing a citywide

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29:13

Exploring Meeting & Event Industry Trends from...

Great Events ·

2024/06/12

Have you ever wondered how to cut costs without compromising the wow factor in events? That’s where leveraging local resources can be a game-changer.Our guest, Virgil Napier, Area Director for Kimpton Seafire Resort and Spa, explains how to utilize local resources for everything from coffee to fresh fish—all while making your events a total wow. Plus, Kelly McDonald, Senior Event Sourcing Consultant for Meetings and Events at Wells Fargo, shares her clever tactics for keeping those high-level

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16:41

Quick Hits for Excelling at Trade Shows You Attend

Great Events ·

2024/06/05

Are you getting the most out of trade shows?We talk a lot about the events that we, as planners, host ourselves. But with the right preparation and tools in place, the trade shows we attend can also be massively valuable.On this episode of Great Events, Host Alyssa Peltier sits down with Sohil Adyanthaya, Product Marketing Strategist at Cvent, to discuss ideal strategies for squeezing every drop out of your trade show experience.Our conversation zeros in on the critical role trade shows play for

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38:38

Revolutionizing Event Design and Inclusivity with...

Great Events ·

2024/05/29

Is it true that the louder, brighter, and flashier the event, the greater it will be?In this episode of Great Events, host Alyssa Peltier is joined by Megan Henshall, Google's Global Events Strategic Solutions Lead. They discuss the powerful intersection of technology and inclusion in the events industry and how to prioritize radical inclusion, ensuring everyone feels valued and safe at your events.Megan introduces the Neu project, which is focused on creating spaces for neurodivergent individuals,

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17:21

Mastering Event Planning in Higher Education for a...

Great Events ·

2024/05/22

Ever wondered how your most memorable student events were made?Well, in this episode of Great Events, host Rachel Andrews and Stacey Sheppard are joined by Sam Bethel, University of San Francisco’s Digital Communications Manager, and they cover just that.They discuss how the University of San Francisco centralizes its approach to event planning and execution to ensure a seamless, branded experience from student orientation to alumni reunions.Sam shares strategies for leveraging event technology like

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29:25

Widening the Welcome: Stephen Cutchins on Elevating...

Great Events ·

2024/05/15

Are your events and content truly accessible for all who’d like to participate?In honor of tomorrow’s Global Accessibility Awareness Day, we’re dedicating this episode of Great Events to just that - improving event accessibility.And we have just the expert to help us.Stephen Cutchins, Senior Manager of Accessibility at Cvent, has been working in accessibility for over twenty years. In this episode, he sits down with Host Felicia Asiedu to share his latest insights.They discuss how creating inclusive

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17:54

From Orientation to Alumni Events: Event Strategies...

Great Events ·

2024/05/08

You may think university events are just a small, normal piece of a university's student life and marketing plan.But what if we told you that it's actually vital to create a long-lasting relationship with that student, who then continues into their journey as a professional adult and alumnus?This is why we’re dedicating a special two-part episode of Great Events to investigating the impact of events on education.Join us as Host Alyssa Peltier sits down to discuss this unique topic with Stacey

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33:53

Pro Tips for Winning Over Your Sales Team

Great Events ·

2024/05/01

What does a successful event really boil down to? Effective planning and preparation.Join Paulina Giusti and Robin Clark, Senior Manager of Trade Shows and Event Marketing at Cvent, as they delve into sales enablement and engagement, highlighting the symbiotic relationship between marketing and sales.Robin gives an insider look at how detailed tracking of the attendee experience at Cvent CONNECT — encompassing session engagement, survey feedback, and appointments — equips sales reps with the

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27:56

Stepping Up Sustainability: Tactics for a Greener...

Great Events ·

2024/04/24

Have you made a habit of prioritizing sustainability?In the events industry, it’s much-discussed, but action is key. As Great Events host Alyssa Peltier says, “When it comes to sustainability, a zero excuses policy is the best policy.”In this episode, Alyssa joins fellow hosts Rachel Andrews and Felicia Asiedu to discuss insights shared by Cassidy Knowles, Group Managing Director of Chorus Creative Group.From Chorus's spectacular sustainability efforts to the small steps each individual can take,

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28:53

How To Repurpose Your Event Content Like a Pro

Great Events ·

2024/04/17

Content doesn't have to go to waste.Rather, its shelf life and value can increase over time.In this episode of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content.They discuss practical tips for identifying the most resonant event themes/messages and how to repurpose them into various formats––from turning event sessions into engaging blog posts to creating captivating video snippets for social media.They also

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34:24

Why Group Travel is so Much More Than Just Advocacy

Great Events ·

2024/04/10

Why does Group Travel matter so much?In a world full of Zoom and digital dial-ins, what makes in-person connection so essential?Well, in this episode of Great Events, hosts Rachel Andrews and Felicia Asiedu discuss those very questions—and usher in Global Meetings Industry Day— with Ishma Haider, VP of Group Travel at the US Travel Association.From defining the whats and whys of the Association to the broader roles of advocacy and in-person global events, it’s the perfect conversation to kick off

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25:51

Growing and Scaling Your Sales Kickoff Strategy with...

Great Events ·

2024/04/03

What are you doing to improve the effectiveness of your SKO event planning?In this episode of Great Events, join host Alyssa Peltier as she dives into a discussion with Caroline DeCamp and Becca Martinson from Morningstar. They share their insights and experiences in planning and executing Sales Kickoffs (SKOs) and other large-scale events.The conversation covers various aspects of SKO planning, including challenges related to attendance, scaling content regionally, engaging stakeholders, measuring

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34:15

From Event Professional to CMO: PCMA’s Traci DePuy’s...

Great Events ·

2024/03/27

It's not just about logistics—it’s about crafting event narratives that truly resonate with your audience.This is a philosophy that @Traci DePuy, CMO of PCMA, encourages us to follow.In this episode of Great Events, @Rachel Andrews and Traci explore crafting impactful experiences and professional growth within the events industry.Traci reveals the multifaceted nature of event success, weaving together strategic alignment, technological innovation, and personal development.She discusses the critical

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28:15

How Allyship is Elevating Women in the Events...

Great Events ·

2024/03/20

A rising tide lifts all boats.That’s the perspective Cat Kevern, Director of Electric Cat Productions and Chair of NOWIE (The Network of Women in Events), brings to promoting women in the events industry.Rather than shaming or alienating others, Cat invites everyone to elevate women and strongly believes in the power of allyship.In this episode, Cat discusses how NOWIE is fostering a supportive community for women and setting industry standards. Cat also shares her journey from starting out as a

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34:12

How Event Professionals are Making Waves Early on in...

Great Events ·

2024/03/13

Building personal connections in the workplace is the best way to boost collaboration and productivity.Especially for those in mid-management looking to shine within their projects.And in this episode, Paulina Giusti takes center stage, sharing her wisdom and insights for those looking to climb the corporate ladder.She discusses the importance of ensuring that hard work gets the recognition it deserves, taking ownership of projects, and actively seeking feedback that leads to director-level

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233 results

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