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PODCAST

Brand Collective

The Brand Collective Podcast by Smartsheet is a place to explore and uncover what happens behind the scenes of some of the world's most interesting brands. With marketers’ minds and creatives’ hearts, we’re a team that’s passionate about finding—and sharing—brand recipes that strike the perfect balance between creativity and effectiveness. Strong brands live here. Here are their stories.

business marketing

All Episodes

58:26

BBDO x Trae Watlington: Emotional Intelligence

Brand Collective ·

2022/11/28

Our featured guest is Trae Watlington, head of integrated strategy for AT&T Business at BBDO Worldwide.We may have Matthew McConaughey to thank for Trae Watlington’s contributions to advertising and branding. After seeing a movie where the actor portrayed an ad executive, Trae realized that advertising might just be the coolest job out there (he’s not wrong). He later went to school for advertising and public relations but then his career unexpectedly changed direction. Despite interning at

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50:45

MOPED Productions x Mo Isern: Breaking Stigma Through...

Brand Collective ·

2022/11/07

This week’s featured guest is Mo Isern, co-founder of Perfect and The Shift, and founder of MOPED Productions. Since her teenage years, Mo has been motivated to take leaps by saying yes to opportunities - even when she didn’t know where it was going to go. From acting to broadcast journalism to founding MOPED Productions, Mo dives headfirst into big opportunities driven by her passion and belief in telling stories people need to hear. She thinks of her trajectory as always in pursuit of what is

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45:39

Morning Brew x Ben Weaver: Creating Cult Followers in...

Brand Collective ·

2022/10/24

This week’s featured guest is Ben Weaver, vice president of commerce, licensing, and consumer products at Morning Brew.While Ben was attending college in Texas, he got an eye-opening look at how one design firm catered to ad agencies and marketing firms. Learning the ideologies behind successful campaigns from that experience helped give him a leg up when he was later thrown headfirst into product marketing at Chive Media Group. Although he worked in strategy, Ben helped formulate and support many

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9:28

1st Anniversary Episode! 🥂

Brand Collective ·

2022/10/21

Believe it or not, it’s been a full year since we launched the Brand Collective Podcast, and we are full of gratitude and ready to celebrate! In this special bonus episode, we’re taking a look back at all the laughs, tears and nuggets of wisdom (plus discussions about exotic cheeses?!), as well as reflecting on all the amazing guests we’ve been honored to have joined us. Happy one-year anniversary and hopefully many more to come. Cheers, friends!

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37:22

IMDb x Molly Shapiro: A Framework for Authenticity

Brand Collective ·

2022/10/10

Our featured guest is Molly Shapiro, senior art director of IMDb and creative director and founder of her own company, Studio Vesper.Molly went from working as a hairstylist in a salon to a hairstylist on photoshoot sets to a graphic design student before she realized that she’d rather create her own artistic vision than carry out someone else’s. So when she finally settled on becoming an art director, she knew for sure she’d found her calling. Today, Molly has leveraged her previous career

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38:15

TIME x Maya Draisin: Queen Elizabeth, Web3 and the...

Brand Collective ·

2022/09/28

We’re excited to share this week’s special live episode from Smartsheet’s ENGAGE 2022, where we sat down with Maya Draisin, Chief Brand Officer of TIME.Growing up the daughter of an artificial intelligence scientist left Maya with a fascination and passion for technology and exploring uncharted territory. In this episode, Maya shares with us how she spent the last 3 years at TIME pushing boundaries with NFTs, exploring Web3 and finding new mediums to deliver on the trusted content TIME has created

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56:58

LinkedIn x Mike Bordieri: Thumb-Stopping Content

Brand Collective ·

2022/09/12

This episode’s featured guest is Mike Bordieri, senior marketing consultant at LinkedIn. Mike started his marketing journey right out of college when he worked as a writer covering the blue green algae at a content marketing agency in Boston. After realizing his love for flipping people’s expectations of what is or isn’t boring, Mike learned more about how to use content to meet a specific, measurable result as a content manager for a boutique real estate company in New York. Then, he found himself

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40:52

Magenta Creative x Stacia Service: Strategic Design

Brand Collective ·

2022/08/29

This week’s featured guest is Stacia Service, Co-Founder & Design Director of Magenta Creative.After transitioning from agency life in Minneapolis to working from home (pre-pandemic), Stacia realized she wanted to return to her entrepreneurial roots. So when some friends got together and suggested they start an agency of their own, she was all in! Not only did she love the freedom and stability that only an agency model could provide but she also worked collaboratively with her team to craft a

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36:34

The Normal Brand x Jimmy Sansone: Authenticity From...

Brand Collective ·

2022/08/16

This week’s featured guest is Jimmy Sansone, co-owner of The Normal Brand. Growing up as one of ten siblings in the Midwest wasn’t always easy but Jimmy Sansone made the most of it. Thanks to support from his entrepreneurial parents, the St. Louis native banned together with his brothers to form companies that did everything from sealing driveways to selling Poinsettias. After starting his career in investment banking, Jimmy realized his calling was in fashion when he went shopping for a “normal”

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47:59

Icelantic Skis x Hanna Whirty: Building a Brand...

Brand Collective ·

2022/08/01

Hanna Whirty is the marketing director at Icelantic Ski company, where she focuses on cultivating a community of people with a genuine love for the outdoors and skiing. She has a passion for the great outdoors and loves adventure. Before joining Icelantic, Hanna worked the agency grind where Icelantic was one of her clients. Knowing the client was slipping away from the agency, Hanna was bold enough to ask the owner of the company to hire her. It worked out, because now she’s been in-house at

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39:02

Hasbro x Patrick O'Rourke: Magic in Marketing

Brand Collective ·

2022/07/18

This week’s featured guest is Patrick O'Rourke, senior brand manager at Hasbro. A lifelong fan of gaming, toys and collectibles, Patrick seemed destined to join the Hasbro team from an early age. But this hero’s journey was a bit more complicated than that. From graphic design to social media to Dungeons & Dragons to brand managing, Patrick has built a career on finding the fun in whatever he does. In this episode, Patrick shares his expert insight on how to effectively market to diverse

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47:33

Dandy x Sara Pion: Building Better Communities

Brand Collective ·

2022/07/01

Our latest guest, Sara Pion, is currently head of marketing strategy at Dandy. Business major turned bot builder turned marketer, Sara’s many hats have earned her a wealth of rich and unique experiences. After learning from growth marketing legends at Drift, Sara has since built a career around her “nerd-level” love of marketing — don’t even get her started on A/B testing! In this episode, Sara shares her expert insight into how to build communities that actually build community. She also teaches us

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54:13

HubSpot x Alanah Joseph: Supercharging Podcast Success

Brand Collective ·

2022/06/20

Our special guest Alanah Joseph, head of creative partnerships at HubSpot, leads the brand’s new podcast network, which scaled from 5 to 25 shows within the last year. As a lover of storytelling and former journalist, Alanah’s goal has always been to develop a creator-first platform that fully supports talent. In this episode, Alanah shares her perspective on supercharging podcast success through established systems and processes that make it easier for creators to do what they do best: create. She

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36:18

Campfire Labs x Morgan Smith: The Power of Storytelling

Brand Collective ·

2022/06/06

In this week’s episode, we’re pleased to introduce Campfire Labs’ senior project manager, Morgan Smith. Morgan enlightens us with her secret sauce to powerful storytelling and inspiring action from your audience. Hint: It’s emotional. With a background in journalism and a lust for traveling, Morgan’s career has flourished by crafting stories all while giving back to the community. In our conversation, she sheds some light around prioritizing truth and value in her journalistic approach to brand

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54:54

Intercom x Anna Griffin: Transforming Brand Experiences

Brand Collective ·

2022/05/23

Our latest guest, Anna Griffin, is arguably the definition of #GirlBoss. The former CMO of Smartsheet (our parent company) and current CMO of Intercom joins us to chat about all things brand engagement. In this enlightening conversation, we dive into what Anna believes is the true definition of a brand and we learn the secret to standing out by creating meaningful experiences. Anna shares the many phases of her accomplished career and provides insightful perspective on succeeding as a woman in

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44:25

Getty Images x Reya Sehgal: Equitable Representation...

Brand Collective ·

2022/05/02

This week we’re grateful to be chatting with Reya Sehgal, manager of creative insights at Getty Images. Reya works as a bridge between creative content creation and consumers to ensure that the images we’re seeing on a daily basis align with what’s going on in broader society. In this episode, we learn about the evolution of the creative insights role and how Reya’s work is arguably more important today than ever before. Reya’s deep knowledge of today’s society and culture paired with her love of

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38:15

Shutterfly x Zach Koss: Navigating the Unforeseen

Brand Collective ·

2022/04/18

This week we’re joined by the brother of our fabulous host, Mackenzie Koss. Zach Koss, a managing art director at Shutterfly, shares how his creativity has evolved over the years - from designing gig posters for his friends in college to a full fledged creative leadership role - and how he’s managed to navigate unforeseen circumstances in each new stage. In this episode, we chat about the best ways to handle creative criticism and what leading a creative team looks like in a remote-first world

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53:16

Vicarel Studios x Adam Vicarel: Jumping Before You’re...

Brand Collective ·

2022/04/04

In this episode, we’re fortunate enough to sit down with Adam Vicarel, founder and creative director at Vicarel Studios. Adam shares his refreshing perspective on blending his interests both inside and outside of work and gives us insight into how he lives his life by a concept called “hybrid professionalism”. He also dives into what he believes are the differences between fine art and strategic design - and how he has blended the two to create Vicarel Studios. Adam has a wealth of knowledge on a

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48:20

Ally.io (Microsoft) x Lucy Hitz: Being Radically Present

Brand Collective ·

2022/03/14

From email notifications and social networks to household chores and current events, the world moves faster than ever, and our attention is pulled in dozens of directions each day. Staying focused and in the moment is a major struggle that can impact our relationships with our colleagues, our customers, our loved ones, and even ourselves. In this episode, Lucy Hitz, Director of Content at Ally.io (now part of Microsoft), shares her advice on how marketers can stay “radically present” each day,

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44:02

Smartsheet x Brian Bosche: Humanizing Your Brand

Brand Collective ·

2022/02/28

At Brandfolder, we’re major advocates for having creative outlets outside of work. Our latest guest, Brian Bosche, principal product manager of Smartsheet and TikTok aficionado is a prime example of that. Brian first became curious about TikTok during his long commutes to work, and it became a full fledged hobby when he started gaining a following for his photography tutorials. In this episode, Brian shares his perspective on the creator landscape and how it’s helping brands become more human. He

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70 results

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