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PODCAST

Dare to Launch

I"m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I"ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what"s working – and

business marketing

All Episodes

16:18

How Wealthy People Manage Money (It’s Easier Than You...

Dare to Launch ·

2025/03/18

What if you had the perfect employee – someone who worked tirelessly for you 24/7 and never took any sick days or vacations? According to my good friend Mel Abraham, you already do… you just might not realize it. That “employee” is your money. But here’s the problem – most entrepreneurs don’t give this employee a job – they let it sit in a bank account, doing nothing. In this clip from Dare to Launch, Mel outlines a simple system that could change the way you think about money. He reveals:

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28:23

Your Morning Routines Isn’t The Problem (But This...

Dare to Launch ·

2025/03/11

You can have all the ingredients of a perfect morning routine… and still feel like you’re getting nowhere. Here’s why… When morning routines fail, it isn’t usually because you journaled before you did your ice plunge… or haven’t found the right habit… or don’t have enough willpower or discipline... It’s probably because you’ve fallen into one of the hidden “traps” that keep you stuck. So in this week’s episode of Date to Launch, Chris, Dan and I are revealing these traps… and how to avoid

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37:55

The Truth About Morning Routines DTL #41

Dare to Launch ·

2025/03/04

Many folks talk about morning routines like they’re the key to success. But what if that’s not actually true? Even worse… What if your morning routine is actually holding you back? In this episode of Dare to Launch, Chris, Dan, and I take a look at the real impact of morning routines on entrepreneurs – so you can see if yours is powering your success… or just another distraction. My morning routine has been through a lot of changes over the past 15 years – from meditation to journaling… to

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06:31

Tai Lopez’s Secret to Grabbing Attention (That Still...

Dare to Launch ·

2025/02/25

In 2016, Tai Lopez made a video that didn’t just go viral – it changed the gme. It took a fresh approach, and it caught the entire marketing world off guard. In this clip from Dare to Launch, Dylan Frost (who’s studied virality like almost no one I know) breaks down the big lessons we can take away from it… even in 2025. It’s a mini-masterclass on seizing your audience’s attention and staying one step ahead of the competition (and if you remember the ad, don’t worry – it’s nothing to do with flashy

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24:06

Create Your Own Economy – Taking Control of Your...

Dare to Launch ·

2025/02/18

Sometimes, it feels like the news, social media, and outside events are working overtime, trying to pull us into a storm of negativity. But here’s one of the most important things I’ve learned as an entrepreneur – I don’t have to participate. We don’t have to react to the storm. We have the entrepreneurial advantage – we can create our own reality. That’s why in this week’s episode of Dare to Launch, Chris, Dan, and I explore mindset shifts and strategies you can use to control your narrative, turn

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06:50

Turning Your Passion Into an Impact-Driven Business -...

Dare to Launch ·

2025/02/11

How far would you go to follow your calling? For Thembi Bheka, the answer was “the other side of the world.” She left the comfort of Canada to return to Zimbabwe with one mission – to help women escape poverty and abusive relationships by giving them the tools to achieve financial independence and transform their lives. Her story is raw, inspiring, and a powerful testament to how one person’s purpose can fuel incredible change. In this week’s clip from Dare to Launch, Thembi opens up about how she

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32:11

How to Fail Your Way to Success - #39

Dare to Launch ·

2025/02/04

Some days, it can feel like you’re spinning your wheels. Like no matter how hard you try, the progress just isn’t there. It’s easy to get discouraged when that happens… unless you realize that those small steps you take today can be the exact steps that lead to breakthroughs tomorrow. The key is learning to recognize them… and knowing when to double down and keep going. This week on Dare to Launch, we dive into mindsets and techniques you can use to turn slow progress, setbacks, and even

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07:16

The Most Important Lesson This 7-Figure Entrepreneur...

Dare to Launch ·

2025/01/28

Have you ever felt like the business you built for freedom… is more like a jail? That’s exactly what happened to Olivier Roland. He built a successful company… but it began to take over his life. We’re talking 60-70 hour weeks. Barely any vacations. And no way out. Until two lessons gave him the slap in the face he needed. These lessons didn’t just reshape how he saw his business – they gave him a blueprint for transforming it into his ticket to freedom. In this clip from Dare to Launch, we

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33:58

What It Takes To Throw An “Encore” Of Your Biggest...

Dare to Launch ·

2025/01/21

A couple months ago, we had a bold idea on my team. What if we took our fan-favorite PLF Live® event… and we threw an encore? What would that look like? And would it still be as powerful? Despite the tech gods throwing us the odd curveball or two, we found that we were still able to deliver an incredible experience with the new format. And now the dust has settled, Chris, Dan, and I are diving into what we learned hosting this new type of live event… and how you can apply it to your own business

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44:03

Advanced Campaign Design and High End Offers: "It can...

Dare to Launch ·

2025/01/14

Have you ever wondered what separates good launches… from the truly great ones? Over the summer, I hosted an exclusive high-end workshop. Over three days, I personally guided a small group of entrepreneurs through building their launches (along with my personal Campaign Design Team). It was an absolute joy… and we walked away with some really cool insights into what it takes to create a winning launch. This week on Dare to Launch, Dan (from my Campaign Design Team) and I discuss some of the biggest

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10:43

The Game-Changer You Didn’t See Coming: Inside the...

Dare to Launch ·

2025/01/07

Have you ever faced a moment where you had to reinvent everything? Back in 2009, Nick Ortner found himself in that exact spot... Money was tight, time was tighter, and he needed a way to make things work – fast. What came next was an idea born out of sheer necessity… In this clip from Dare to Launch, we unpack the untold story of how the online summit was born. You’ll hear: The unorthodox decision that changed everything – and why breaking the rules sometimes leads to the best breakthroughs.

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13:39

How Rachel Miller Built a 63,000-Subscriber List,...

Dare to Launch ·

2024/12/24

Ever wondered how to grow your email list without spending a dime on ads? Rachel Miller has the answer. In this clip from Dare to Launch, she reveals how she used a simple Facebook group to grow a list of 63,000 engaged subscribers – organically. Whether you're just starting out or looking to scale, this episode is packed with actionable insights to help you turn your audience into a thriving community – and a powerful business asset. Building an email list is one of the most important assets

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06:44

How To Go From Idea To Launching - DTL Clip #7

Dare to Launch ·

2024/12/17

There’s one mindset shift that could make or break your launch. And it’s often the difference between just having an idea… and actually executing a launch that brings in life-changing sales. In this week’s episode of Dare to Launch, three of my Launch Coaches – Jolene, Barry, and Julie – break down this shift, so you can see how to turn your idea into a real, paying business. And they should know… Between them, they’ve debriefed hundreds of launches. They’ve seen “under the hood” of many 6, 7, and

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14:28

You Don’t Need To Be Ready w/ Jeff Noble - DTL Clip #6

Dare to Launch ·

2024/12/03

Everyone’s reaction to their first launch is different… “I made $2,000… and I nearly pooped my pants.” That ^^^ was Jeff Noble’s. In this short clip from Dare to Launch, Chris and I sit down with Jeff, founder of Noble Initiatives – a groundbreaking organization that provides education and support to families affected by fetal alcohol spectrum disorder (FASD). Jeff shares some of the big lessons he’s learned along the way, including how he went from those nervous beginnings to sharing

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51:11

Change Your Questions, Change Your Future w/ Elliott...

Dare to Launch ·

2024/11/26

Chris and I welcome the amazing Elliott Connie back to the podcast this week! Elliott is a world-renowned author, speaker, podcaster, and behavioral therapist with 20 years of clinical experience. His latest book, “Change Your Questions, Change Your Future,” focuses on how we can transform our lives simply by asking the right questions. Elliott has found a direct link between curiosity and success. And it’s not just that successful people are more curious – they know the right questions to ask

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10:52

What Entrepreneurs Can Learn From Championship Tennis...

Dare to Launch ·

2024/11/19

In this excerpt from our chat with Will Hamilton, the founder of popular tennis coaching website Fuzzy Yellow Balls, he shares some of the lessons learned from working with tennis pros. He’s been able to shoot exclusive training videos with tennis legends like The Bryan Brothers and Martina Navratilova over the years, and he’s been absolutely amazed by the professionalism and skill with which they operate. These interactions have influenced his work ethic and mindset as an entrepreneur, and he walks

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29:53

Building a Business That Lasts: The Power of...

Dare to Launch ·

2024/11/12

What’s the secret to selling… without feeling “salesy”? And how do you create something that not only attracts dream clients… but keeps them coming back year after year? In this episode, we dive deep into the mindsets and strategies that have kept Product Launch Formula (PLF) thriving for nearly two decades. Join Chris, Dan, and I as we unpack the guiding philosophy behind PLF’s success. We’ll also share insights we discovered when rebuilding PLF from the ground up, including the key trait you can

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27:37

After Two Decades of Launch Strategy — Here’s What’s...

Dare to Launch ·

2024/11/05

In this special episode, I finally reveal the big project I’ve been holding back for six months – the BRAND NEW, completely reimagined version of my Product Launch Formula (PLF). This is the biggest evolution in the 19-year history of PLF. And to celebrate Chris and I are taking you behind the scenes of our creation process, from redesigning the program from scratch to adapting it for today’s fast-paced digital world. You’ll learn what it takes to build a truly world-class online course, the

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13:11

DTL Clip #4: Fun Products Can Transform Lives

Dare to Launch ·

2024/10/29

“Jeff, what if my product is just for fun? What If I teach ice skating courses? Or guitar lessons? How do I sell that service as truly transformational for my clients?” I get this question all the time, and it’s one of my favorites. In this clip from our Launch Masterclass Q&A earlier this year, I offer my two cents. Lots of folks worry that marketing “fun” is a lot more difficult than marketing professional success courses or, say, physical health products. But in my opinion, that line of logic

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08:54

DTL Clip #3 - The $1 Million Documentary Launch with...

Dare to Launch ·

2024/10/22

What seems like a crazy idea could revolutionize your industry and become the norm. For instance, when Michael Maidens’ team was tasked with marketing an exciting new documentary, he floated a revolutionary idea to the room: What if we premiered it online for 10 days… for free? That was the germ of the hugely successful marketing campaign behind “Hungry for Change.” And all these years later, dozens of documentaries have followed suit. In this excerpt from our conversation with Michael, he walks us

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144 results

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