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PODCAST

Marketing Girly by Sky Society

Get real marketing advice from women who’ve done it. Hosted by Natalie Peters, Marketing Girly shares honest career journeys and actionable tips on how to get into marketing, land competitive marketing jobs, and build a marketing career you actually love. Each week, hear from successful women in marketing across different industries and specialities as they reveal how they broke into marketing and what really matters when growing your career.

business careers

All Episodes

37:03

#152 Creative Copy, Content and Communications with...

Marketing Girly by Sky Society ·

2025/04/01

✨ Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics ☁️ Pros and cons of the beauty vs tech industry ☁️ Lessons learned as a beauty copywriter at Benefit Cosmetics and Bare Minerals ☁️ The importance of taking risks in your career ☁️ How to develop a learning mindset Join the Sky Society Women in Marketing private LinkedIn group. Follow us on Instagram @skysociety.co and TikTok @skysociety.co

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43:32

#151 Building a Marketing Career in Social Media and...

Marketing Girly by Sky Society ·

2025/03/25

✨ Chaia Raibon, Director of Social Media and Community @Hatch ☁️ How Chaia transitioned from journalism to social media marketing ☁️ The power of authentic community building and why it matters for brands ☁️ Why taking risks and moving cities helped shape her career growth ☁️ How mental health and self-care play a role in professional success ☁️ The lessons she learned from co-founding a beauty startup Join the Sky Society Women in Marketing private LinkedI...

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39:20

#150 Creating VIP Experiences In Sports Marketing...

Marketing Girly by Sky Society ·

2025/03/18

✨ Ausley Karner, Senior Manager, Influencer Content at NASCAR ☁️ How Ausley transitioned from agency life to NASCAR ☁️ The power of soft skills and why they matter in marketing ☁️ How NASCAR uses influencer marketing without a physical product ☁️ Knowing when to leave a job and making career moves with confidence ☁️ Behind-the-scenes of a viral NASCAR influencer campaign Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Socie...

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57:50

#149 Creating Your Dream Job in Sports Marketing with...

Marketing Girly by Sky Society ·

2025/03/11

✨ Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox ☁️ How to land a job in sports marketing—even without prior sports experience ☁️ The power of blending your personal passions with your career ☁️ Why posting on LinkedIn can actually get you hired ☁️ How to turn gaps in an organization into career-making opportunities ☁️ The mindset shifts that help you stand out and get promoted Join the Sky Society Women in Marketing priva...

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46:28

#148 Building a Marketing Career That Fits You with...

Marketing Girly by Sky Society ·

2025/03/04

✨ Alexandra Lawrence, Director of Marketing at South Block ☁️ How experimenting with different industries in your 20s helps shape your career ☁️ Essential skills for breaking into the food marketing industry ☁️ How to identify your career superpowers and align them with your goals ☁️ The power of networking and how to use coffee chats effectively ☁️ Tips for standing out in product and food marketing roles Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Socie...

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43:33

#147 Influencer Marketing Insider Secrets with Cindy...

Marketing Girly by Sky Society ·

2025/02/25

✨ Cindy Nalbandyan, Sr. Influencer and VIP Marketing Manager ☁️ How to land a job in influencer marketing, even if you have no prior experience ☁️ Evolution of the influencer marketing industry, from pricing changes to new platform trends ☁️ What brands look for in influencers beyond just follower count. ☁️ How micro-influencers can price themselves, negotiate deals, and leverage past performance for better rates. ☁️ Future trends in influencer marketing, i...

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60:17

#146 Build Your Career Like a Business with Cherene...

Marketing Girly by Sky Society ·

2025/02/18

✨ Cherene Aubert, VP of Digital & Ecommerce at ILIA ☁️ How to evaluate job opportunities the way an investor evaluates companies ☁️ Tips for mastering self-advocacy in one-on-ones & negotiations to better position yourself for raises, promotions, and expanded responsibilities ☁️ Building influence across your organization and the power of networking upward ☁️ How to go beyond your job description to make yourself indispensable ☁️ Leveraging AI and digital skills to futu...

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16:53

#145 Meet Marketing Girly Mentorship

Marketing Girly by Sky Society ·

2025/02/11

Join Natalie for a special solo episode where she announcing Sky Society's new Marketing Girly Mentorship program. Apply to Sky Society Accelerator Apply to be a Mentor

en-us

48:55

#144 Film Marketing Career Insights from 15+ Years in...

Marketing Girly by Sky Society ·

2025/02/04

✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros ☁️ How to break into the entertainment industry with no experience ☁️ How to get better at networking through solo travel ☁️ Experience working on the marketing team for The Curious Case of Benjamin Button ☁️ Why you should value experiences over titles and paychecks ☁️ Multicultural Marketing and the Evolution of Diversity in Media ☁️ Honest advice for climbing the corporate ladder Join the Sky Soci...

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60:18

#143 Behind the Scenes of Viral Music Marketing...

Marketing Girly by Sky Society ·

2025/01/28

✨ Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group ☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group ☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown☁️ Behind the scenes of building the TikTok influencer network at Universal Music Group ☁️ What goes into launching creative marketing campaigns for top artists li...

en-us

51:24

#142 How Curiosity Shapes a Marketing Career with...

Marketing Girly by Sky Society ·

2025/01/21

✨ Jennifer Paxton Flagg, Senior Brand Marketing Manager @ Prime Video ☁️ Jennifer’s journey from CVS to Johnson & Johnson, and then to Prime Video ☁️ The value of curiosity and adaptability in forging a unique career path ☁️ Insights into the differences between working in healthcare, CPG, and entertainment industries ☁️ Lessons learned from startup experiences and returning to a corporate environment ☁️ Advice for leveraging rotational programs and MBAs to unlock opportunities Join...

en-us

33:13

Breaking Into Luxury Media from a Non-Traditional...

Marketing Girly by Sky Society ·

2025/01/14

✨ Patrizia Ranzi, Regional head of Media for Americas @ Dolce&Gabbana ☁️ Patrizia’s journey from Italy to leading media strategy at Dolce&Gabbana ☁️ The importance of leveraging diverse experiences in the luxury industry ☁️ How early technical roles shaped Patrizia's skills for strategic leadership ☁️ Advice for transitioning into luxury without prior industry experience Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on...

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41:43

#140 Embracing the Unexpected in Entertainment...

Marketing Girly by Sky Society ·

2025/01/07

✨ Mackie Swoger, Senior Manager, Marketing @ Hulu ☁️ Mackie’s story of resilience and adaptability in the entertainment world ☁️ Career-defining lessons learned from 10+ college internships ☁️ How to break into entertainment marketing and stand out ☁️ Strategies for building confidence in a competitive field☁️ Behind-the-scenes insights into entertainment marketing campaigns Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and...

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31:17

#139 How to Get Marketing Experience in 2025

Marketing Girly by Sky Society ·

2024/12/31

Join Natalie for a special solo episode where she shares 7 ways to get marketing experience in 2025.Apply to Sky Society AcceleratorGet Marketing Experience Lab

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48:42

#138 Building Brands Through Business Development and...

Marketing Girly by Sky Society ·

2024/12/17

✨ Megan Reed, Director of Business Development @ Baked by Melissa ☁️ Megan’s unique path through business development and partnerships ☁️ The value of self-advocacy and pitching ideas to leadership ☁️ Lessons from working with iconic brands like ClassPass and Baked by Melissa ☁️ How to overcome challenges in early-career sales roles Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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42:33

#137 Navigating Purpose-Driven Marketing with...

Marketing Girly by Sky Society ·

2024/12/10

✨ Brittany Bishop, VP of Marketing at GirlTREK☁️ The value of vulnerability in professional settings ☁️ Transitioning into digital and social marketing within entertainment, including work on iconic campaigns like American Horror Story ☁️ Strategies for breaking into competitive industries and taking risks in new cities ☁️ Advice for pursuing purpose-driven marketing careers in nonprofits or socially responsible companies Join the Sky Society Women in Marketing private LinkedIn group.Fo...

en-us

55:33

#136 Career Growth in Beauty Marketing with Kat Vong,...

Marketing Girly by Sky Society ·

2024/12/03

✨ Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics ☁️ Behind the scenes look at Kat’s previous roles in CPG, beauty, and subscription e-commerce ☁️ Insights into the unique challenges and opportunities in beauty e-commerce, including customer retention and loyalty strategies ☁️ Practical advice for navigating early career decisions and how to leverage transferable skills ☁️ Emerging trends shaping the beauty industry Join the Sky Society Women in Marketing private LinkedIn group...

en-us

30:39

#135 How to Master Marketing Interviews

Marketing Girly by Sky Society ·

2024/11/26

Join Natalie for a special solo episode where she shares her favorite tips on exactly what to do before, during and after your job interviews to stand out.

en-us

38:11

#134 Breaking Into Fashion Marketing & PR with Caddy...

Marketing Girly by Sky Society ·

2024/11/19

✨ Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)☁️ Behind the scenes of fashion PR and collaborations☁️ Building and maintaining strong industry relationships to open doors for future career opportunities☁️ Mastering collaborations between influencers and brands to drive deeper brand engagement☁️ How to adapt your skills to different areas of marketing, from PR to collaborations, to increase your marketability☁️ ...

en-us

47:44

#133 Lessons in Career Pivots and Growth with Natalie...

Marketing Girly by Sky Society ·

2024/11/12

✨ Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen☁️ Tips for balancing creativity with data in marketing ☁️ How to build confidence and grow through career challenges ☁️ Exploring the benefits of mindfulness and meditation in managing stress☁️ Behind the scenes of succeeding in affiliate marketing Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

en-us

192 results

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