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PODCAST

Social PR Secrets by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you

business entrepreneurship

All Episodes

00:37:55

Ashleigh Rennie on her Brand Voice Quiz, Creative...

Social PR Secrets by Lisa Buyer ·

2021/09/28

Taylor Swift is the key to phenomenal copywriting! Is she the only one? No chance! Is she your specific brand voice? Maybe. Maybe not. From Alicia Keys and Lady Gaga to Aretha Franklin and Beyonce, there are a ton of Grammy award-winning superstars that can help YOU compose a melody that is true to your voice and personal brand! Ashleigh Rennie, expert copywriter, brand voice specialist, and founder of The Story Team created a phenomenal quiz that offers insight into your brand

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00:39:48

Chris Kyle Shares Online Course Secrets to Success...

Social PR Secrets by Lisa Buyer ·

2021/09/21

Should online courses be part of your business model? Next project? Or even a side hustle? Did you know that more than 75 percent of ALL classes and courses will be online by the end of 2022? Here’s your opportunity to use your skills, expertise and passion to create and teach a course of your own. Wine experts, real estate pros, attorneys, teachers, accountants, artists, athletes, entrepreneurs. Who would you like to learn from? And on the flipside, who would like to learn from you? Everyone

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00:39:48

Chris Kyle Shares Online Course Secrets to Success...

Social PR Secrets by Lisa Buyer ·

2021/09/21

Should online courses be part of your business model? Next project? Or even a side hustle? Did you know that more than 75 percent of ALL classes and courses will be online by the end of 2022? Here’s your opportunity to use your skills, expertise and passion to create and teach a course of your own. Wine experts, real estate pros, attorneys, teachers, accountants, artists, athletes, entrepreneurs. Who would you like to learn from? And on the flipside, who would like to learn

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00:22:36

Gi Gi O’Brien Turns Pain Into Power: Social...

Social PR Secrets by Lisa Buyer ·

2021/09/14

Are you too hard on yourself? Do you create debilitating mental habits? Is success linked to happiness? If you said yes to any of these questions, then it’s time to shape pain into power and failure into a fortune. How? By being authentic, tapping into your vulnerabilities, and making big strides with small steps! Professionals are often misguided when it comes to the connection between success and happiness. Gi Gi O’Brien, CEO at Global Intelligence Initiative, author of The

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00:22:36

Gi Gi O’Brien Turns Pain Into Power: Social...

Social PR Secrets by Lisa Buyer ·

2021/09/14

Are you too hard on yourself? Do you create debilitating mental habits? Is success linked to happiness? If you said yes to any of these questions, then it’s time to shape pain into power and failure into a fortune. How? By being authentic, tapping into your vulnerabilities, and making big strides with small steps! Professionals are often misguided when it comes to the connection between success and happiness. Gi Gi O’Brien, CEO at Global Intelligence Initiative, author of The Self

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00:24:06

The Marketing Space, Using Persuasion, and the...

Social PR Secrets by Lisa Buyer ·

2021/09/07

Now more than ever, the need to persuade applies to the interviewer just as much as it does to the interviewee. But how do you master the art of persuasion for your business, brand, and personal life? By creating authentic emotion, of course! Emotion is a powerful acceleration of one’s brand. What does this look like? Conversion expert Brandon Smits says you need to cultivate a connection, stay relevant and ask yourself: Is my motive or call to action, reflecting myself or my

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00:24:06

The Marketing Space, Using Persuasion, and the...

Social PR Secrets by Lisa Buyer ·

2021/09/07

Now more than ever, the need to persuade applies to the interviewer just as much as it does to the interviewee. But how do you master the art of persuasion for your business, brand, and personal life? By creating authentic emotion, of course! Emotion is a powerful acceleration of one’s brand. What does this look like? Conversion expert Brandon Smits says you need to cultivate a connection, stay relevant and ask yourself: Is my motive or call to action, reflecting myself or my prospective

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00:27:54

The Art of Persuasion, the Offer and the Experience...

Social PR Secrets by Lisa Buyer ·

2021/08/31

In this episode Brandon Smits dives into the do’s and don’ts of persuasion, shares tips on conversion, and lays out the best action plan when it comes to connecting with potential clients. He answers the questions, “Do we have the right message at the right stage?” “And how to tell if we do or don’t?” Brandon’s career started in marketing 10 years ago in SEO, and over time he got closer and closer to optimizing conversion from paid and organic traffic

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00:27:54

The Art of Persuasion, the Offer and the Experience...

Social PR Secrets by Lisa Buyer ·

2021/08/31

In this episode Brandon Smits dives into the do’s and don’ts of persuasion, shares tips on conversion, and lays out the best action plan when it comes to connecting with potential clients. He answers the questions, “Do we have the right message at the right stage?” “And how to tell if we do or don’t?” Brandon’s career started in marketing 10 years ago in SEO, and over time he got closer and closer to optimizing conversion from paid and organic traffic. Brandon soon climbed the

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00:44:30

How to Stop the Mental Trash and Bring More Joy Into...

Social PR Secrets by Lisa Buyer ·

2021/08/24

Is social media trashing your brain? Jessica Silverman asks: How much time do you spend on social media? Fifteen-minute scrolls every couple of hours may not seem drastic, but those small intervals can add up quickly. Social media is addictive. We experience fleeting moments of joy, twitching withdrawals, and then endure the vicious cycle again and again until eventually we are left feeling insecure, anxious, and depressed. Digital is an interruption of energy and an invasive creation of space that

en-us

00:44:30

How to Stop the Mental Trash and Bring More Joy Into...

Social PR Secrets by Lisa Buyer ·

2021/08/24

Is social media trashing your brain? Jessica Silverman asks: How much time do you spend on social media? Fifteen-minute scrolls every couple of hours may not seem drastic, but those small intervals can add up quickly. Social media is addictive. We experience fleeting moments of joy, twitching withdrawals, and then endure the vicious cycle again and again until eventually we are left feeling insecure, anxious, and depressed. Digital is an interruption of energy and an invasive

en-us

00:31:22

Kassie Meiler on Pubcon Florida 2021, Brilliant...

Social PR Secrets by Lisa Buyer ·

2021/08/17

Pubcon Florida took a bit of patience and persistence to be one of the first in-person marketing conferences in 2021. While the pandemic kept us home, Pubcon showed us how digital marketing, brands, and audiences have changed. Digital marketing does not occur in a vacuum. It is a web of constantly evolving components, assets, and influences. For marketers, learning is at the forefront of every role and class is always in session. So it’s a good thing we have Pubcon, a digital

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00:31:22

Kassie Meiler on Pubcon Florida 2021, Brilliant...

Social PR Secrets by Lisa Buyer ·

2021/08/17

Pubcon Florida took a bit of patience and persistence to be one of the first in-person marketing conferences in 2021. While the pandemic kept us home, Pubcon showed us how digital marketing, brands, and audiences have changed. Digital marketing does not occur in a vacuum. It is a web of constantly evolving components, assets, and influences. For marketers, learning is at the forefront of every role and class is always in session. So it’s a good thing we have Pubcon, a digital marketing

en-us

00:39:44

Mandy McEwen’s LinkedIn PR Secrets For Brands of Any...

Social PR Secrets by Lisa Buyer ·

2021/08/10

Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy. LinkedIn can be like speed dating for entrepreneurs, where individuals and businesses alike hope to find a requited LinkedIn “love” connection! Or it can be a forum where health professional relationships are cultivated and nurtured. In this new episode of Lisa Buyer’s

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00:39:44

Mandy McEwen’s LinkedIn PR Secrets For Brands of Any...

Social PR Secrets by Lisa Buyer ·

2021/08/10

Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy. LinkedIn can be like speed dating for entrepreneurs, where individuals and businesses alike hope to find a requited LinkedIn “love” connection! Or it can be a forum where health professional relationships are cultivated and nurtured. In this new episode of Lisa

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00:47:40

Bruce Clay on Hiring SEO Specialists, Link Mentions...

Social PR Secrets by Lisa Buyer ·

2021/08/03

Bruce Clay asks...Does your SEO team even know what they are doing? Are they optimizing your website with Google’s current best practices? Did you know there is no such thing as being Google certified for SEO? Bruce Clay coined the term SEO in 1996, two years before Google even existed. So, if you’re looking to give your website a competitive edge, why not learn from the Father of SEO himself? Some requirements needed to even be considered an SEO expert working at Bruce Clay, Inc

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00:47:40

Bruce Clay on Hiring SEO Specialists, Link Mentions...

Social PR Secrets by Lisa Buyer ·

2021/08/03

Bruce Clay asks...Does your SEO team even know what they are doing? Are they optimizing your website with Google’s current best practices? Did you know there is no such thing as being Google certified for SEO? Bruce Clay coined the term SEO in 1996, two years before Google even existed. So, if you’re looking to give your website a competitive edge, why not learn from the Father of SEO himself? Some requirements needed to even be considered an SEO expert working at Bruce Clay,

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00:42:41

Jeff Hahn on Crisis Communication Secrets for Brands...

Social PR Secrets by Lisa Buyer ·

2021/07/27

Jeff Hahn says your crisis communication plan can be the size of a credit card. What? The biggest mistakes and errors happen in the time wasted in figuring out who does what. No crisis plan? That is your plan. Crisis management is a frequent marker on the agenda for Jeff Hahn who has spent 30 years as a Public Relations and Crisis Communications Expert. When a brand’s reputation is at risk, Jeff educates PR reps, marketers, and CEOs on how to successfully navigate any bad news break. In this

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00:42:41

Jeff Hahn on Crisis Communication Secrets for Brands...

Social PR Secrets by Lisa Buyer ·

2021/07/27

Jeff Hahn says your crisis communication plan can be the size of a credit card. What? The biggest mistakes and errors happen in the time wasted in figuring out who does what. No crisis plan? That is your plan. Crisis management is a frequent marker on the agenda for Jeff Hahn who has spent 30 years as a Public Relations and Crisis Communications Expert. When a brand’s reputation is at risk, Jeff educates PR reps, marketers, and CEOs on how to successfully navigate any bad news

en-us

00:32:07

Lisa Buyer on Life Lessons, Transitions and Resets

Social PR Secrets by Lisa Buyer ·

2021/07/20

Yoga. Therapy. Wine. Nothing seemed to help Lisa help regain power over her business and personal life. She knew that hitting the digital detox reset button was long overdue. But how and where to even begin? Here’s step #1: Admit that you are part of the problem and open to change. In this special solo episode of the Social PR Secrets podcast, Lisa Buyer opens up about her struggles with entrepreneurial burnout, where she sought relief, and how she shifted The Buyer Group Public Relations

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