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PODCAST

Marketing Beyond with Alan B. Hart

Join Alan B. Hart as he dives into conversations with the world"s leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.

business marketing

All Episodes

35:19

445: Standing Out in a Crowded Market and Launching...

Marketing Beyond with Alan B. Hart ·

2024/11/13

Joe Gaither is the CMO of Feetures, a high-performance sock brand. He joined Feetures in 2009 as a tech rep supporting sales, traveling to 49 states, meeting with thousands of retailers to strengthen Feetures' B2B partnerships and establish it as their preferred sock brand. Joe transitioned into a leadership role, managing the sales force in the Western United States. He later shifted his focus to marketing, where he helped build and grow Feetures' marketing department and expanded its

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30:56

444: Marketing Trends, Gender Diversity, and...

Marketing Beyond with Alan B. Hart ·

2024/11/06

Sue Hermann is the Senior Vice President and Chief Marketing Officer at BOK Financial. She holds a bachelor's degree in journalism from the University of Missouri and began her career in public relations. As Director of Corporate Communications and Content, she led a team responsible for internal and executive communications, public relations, and content development. Later, she became the Senior Vice President and Director of Communications at CoBiz Financial Inc. When BOK Financial acquired CoBiz

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33:02

443: The Freelance Revolution with Shiri Hellmann, VP...

Marketing Beyond with Alan B. Hart ·

2024/10/30

Shiri Hellmann is the VP of Global Brand Communications at Fiverr, with extensive experience in brand building, e-commerce, and consumer goods. Her diverse career began on the agency side before transitioning to the client side, where she led marketing communications for Bezeq International, Israel's largest telecommunications company, handling both B2B and B2C services. She later served as Head of Global Marketing Communication at SodaStream, overseeing campaigns in over 42 countries. Shiri then

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32:24

442: Navigating E-Commerce Evolution and Shifting...

Marketing Beyond with Alan B. Hart ·

2024/10/23

Christopher "Chris" Carl became the first U.S. Head of Marketing at AliExpress in 2023. Under his leadership, order volume increased by 60%, the brand's share of voice grew by 75%, headcount expanded by 400%, social media following surged by 500%, and brand awareness doubled. Chris’s impressive marketing career began as an intern at Calvin Klein. He then moved to BBDO in Germany, where he worked on pricing strategies, market expansions, and e-commerce development for European brands. Following this,

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41:51

441: How Personalized Marketing Can Evolve Your...

Marketing Beyond with Alan B. Hart ·

2024/10/16

Dave Edelman is a sought-after advisor on digital transformation and marketing, a professor, and an author. He teaches marketing at Harvard Business School and advises top executives on AI and personalization. Dave began his career as a young consultant at the Boston Consulting Group, where he coined the term “Segment-of-One Marketing.” Dave also guided Aetna (now part of CVS Health) as CMO through its transformation into a digitally oriented, customer-centric brand. Recognized multiple times by

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53:25

440: Entering the Consumer Market while Driving...

Marketing Beyond with Alan B. Hart ·

2024/10/09

440: Entering the Consumer Market while Driving Sustainability with Elyse Winer CMO & GM of Consumer at GenPhoenixElyse Winer, CMO and GM of Consumer at GenPhoenix, began her career at Merrill Lynch before transitioning to healthcare consulting at Vynamic, where she gained branding and sales experience. She then moved into startups, leading marketing for Boston-based companies and collaborating with Reebok at MC10. Before joining GenPhoenix full-time, Elyse became a partner at Material Impact, a

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42:23

439: The Intersection of Humanity and Technology with...

Marketing Beyond with Alan B. Hart ·

2024/10/02

Larry Weber is the Founder and Chairman of Racepoint Global and the founder of The Weber Group. He also engineered the merger of Weber Shandwick, making it the world’s largest public relations firm. With a career spanning over 45 years, Larry co-founded the Massachusetts Innovation and Technology Exchange (MITX). His impressive client list includes industry giants such as AT&T, Boston Scientific, John Deere, General Electric, General Motors, Panasonic, and Verizon, among others. Larry is the author

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34:45

438: Critical Milestones for Rebranding Success with...

Marketing Beyond with Alan B. Hart ·

2024/09/25

Pam Morrisroe is the CMO of Breakthrough T1D, formerly JDRF (Juvenile Diabetes Research Foundation). She holds a Bachelor of Science in Consumer Studies from the University of Vermont and an MBA in Marketing and Media Communication from Fordham University. With over 20 years of marketing experience, Pam has led award-winning campaigns for clients like Ford, American Express, and Volkswagen across multiple channels, including digital activation, experiential, branding, consumer, business-to-business,

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28:25

437: Bridging the Gap Between B2B Marketing and Sales...

Marketing Beyond with Alan B. Hart ·

2024/09/18

Jennifer (Jen) McAdams is a seasoned marketing veteran with more than 25 years of experience within the software industry. Jen went to Northeastern where she graduated with a resume and a business suite, and hit the ground running in her career. She worked closely with Xactly in an advisory CMO role initially as part of Vista Equity Partners’ Value Creation Team – and her partnership and execution of a comprehensive marketing plan that generated increased pipeline and higher quality leads led her to

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33:05

436: How to Hack Culture, Pick Influencers, and Stay...

Marketing Beyond with Alan B. Hart ·

2024/09/11

Patrick Buchanan is from Lexington, Kentucky, and went to Western Kentucky University, where he studied journalism broadcasting with the dream of being a VJ. After graduation, Patrick moved to LA to pursue those dreams, but instead fell into marketing through a side hustle as an assistant at Creative Recreation. He found he had a knack for it, embraced his new path, and over the next 7 years, worked his way up to become Marketing Director at Creative Recreation before he moved on to Global Marketing

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40:03

435: Murder in HR and the Power of Branded...

Marketing Beyond with Alan B. Hart ·

2024/09/04

Ryan Bonnici is Chief Marketing Officer, Wellhub, previously known as Gympass. Ryan brings over 15 years of experience at places like Salesforce, HubSpot, G2, and Microsoft and was named one of the 2020 World’s Most Influential CMOs by Forbes. Ryan now leads a team of over 300 professionals at Wellhub, where his main goal is to make wellbeing a priority for employees globally.Wellhub is the world's leading corporate wellness platform. They have over 15,000 clients globally who rely on Wellhub to

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33:31

434: John Deere’s Organic Social Media Success...

Marketing Beyond with Alan B. Hart ·

2024/08/28

On the show today, Alan and Jen talk about how John Deere is staying relevant as a 187-year-old brand in today's market and what strategies they are using to help people, specifically the younger generation, more fully appreciate the pivotal role that farmers, construction workers, and maintenance crews play in our everyday lives. Jen also tells us about their recent hunt for a Chief Tractor Officer, how they ran the campaign on a budget by leveraging values-aligned celebrity relationships, and what

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32:10

433: How to Think Efficiently and Problem Solve...

Marketing Beyond with Alan B. Hart ·

2024/08/21

Simmy Kustanowitz has built a reputation as an idea generator and "creative fixer" by utilizing two easy steps—Simplify and Gamify—to solve any company's toughest challenges. As an Emmy-nominated TV producer, Simmy has held high-level positions across multiple genres, ranging from live events and high-budget scripted sitcoms to reality docu-series and studio game shows. He started his career as a writer in the MTV and VH1 worlds on shows like TRL and Silent Library. He eventually was promoted to the

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33:51

432: How to Successfully Transition into the CMO Role...

Marketing Beyond with Alan B. Hart ·

2024/08/14

Sun Lee is a seasoned marketing leader with over a decade of proven business success. She started her career on the agency side, working with small start-ups as a brand and digital designer in Silicon Valley during the e-commerce boom. She went on to get her Masters Degree, then reenter the workforce on the client side, heading up marketing and communications for big-name companies like Sisu Data, SurveyMonkey, and Pure Storage, before joining BigPanda as the CMO in April 2023.BigPanda brings AI to

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36:44

431: Advocating for Yourself and Branding B2B’s with...

Marketing Beyond with Alan B. Hart ·

2024/08/07

April Moh immigrated from Singapore to the US for love in her 20s and restarted her life and career from scratch. The first third of her career in the US was spent in PR agencies, learning the importance of impactful storytelling. She started to develop a curiosity about how the different parts of a company work together to fuel growth and decided to take her career in-house at Microsoft, then SAP, where she eventually became chief of staff. She went on to become CMO at SUSE before moving into the

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40:08

430: Bantam Bagels, Shark Tank, and Lessons in...

Marketing Beyond with Alan B. Hart ·

2024/07/31

Elyse Oleksak is the author of A Shark Ate My Bagel and co-founder of Bantam Bagels. Elyse has always been competitive and incorporated the concepts she learned as a D1 lacrosse player, such as time management, hustling, and perseverance, into her entrepreneurship. She began her career in advertising as an Account Associateat JWT. From there, she went to Morgan Stanley, where she learned how to navigate the politics of corporate America. After some soul-searching, a late-night idea came to her

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44:47

429: How Do You Market a Place? With Invest Puerto...

Marketing Beyond with Alan B. Hart ·

2024/07/24

Nicole Vilalte was born and raised in Puerto Rico, went to college on the island, and started her career there as an account executive at DDB LATAM. She eventually moved to New York to work for JWT before becoming an account supervisor at The Vidal Partnership for Sprint Wireless. She relocated to Portland for a few years to take over the Target account at Wieden + Kennedy before heading back to New York to work on IBM Global at Ogilvy. In 2017, Nicole returned home to become the Business Director

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1:45

Marketing Today Introduction & Trailer

Marketing Beyond with Alan B. Hart ·

2024/07/20

Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.Hosted on Acast. See acast.com/privacy for more information.

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51:49

428: Are CMO’s Stuck in a Revolving Door? Trends and...

Marketing Beyond with Alan B. Hart ·

2024/07/17

Richard Sanderson started his executive search career as a summer intern at Russell Reynolds Associates in London, then transitioned it into a full-time position as a research consultant with them, which brought him to the States. After five years in that role, he left the world of executive search and went to business school. He then worked at a management consulting firm until 2010, when he rejoined Russell Reynolds Associates. He then moved over to Spencer Stuart in 2018, where he leads their

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32:18

427: The Fifth Estate: What It Is and How to Leverage...

Marketing Beyond with Alan B. Hart ·

2024/07/10

In this episode, you'll learn:What is the role of the Chief Corporate Citizenship Officer?Key takeaways from the global survey Rethink Disruption: The Rise of the Fifth EstateWhat is the Fifth Estate, and how do we leverage it?Marian Salzman is a global trend spotter, the first person to do market research in cyberspace, and the author of the book “The New Megatrends: Seeing Clearly in the Age of Disruption.” In 2018, she joined Phillip Morris as Senior Vice President of Global Communications to act

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