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PODCAST

Master B2B Friday 15

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

technology

All Episodes

20:45

Where are B2B eCommerce executives putting their next...

Master B2B Friday 15 ·

2025/04/18

This week - Andy and Brian walk through the results of a survey they conducted at the Master B2B Summit where they asked B2B eCommerce executives where they'll be investing next...they're surprised at what answers were missing.

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30:04

The Master B2B Interview: Andy Hoar and VTEX Founder...

Master B2B Friday 15 ·

2025/04/15

A special for Friday 15 subscribers:Master B2B's Andy Hoar speaks with VTEX founder and co-CEO Mariano Gomide about the company's decision to leave the MACH Alliance, and how he sees the eCommerce software industry changing in the coming years. This is a really interesting conversation about the future of the eCommerce platform ecosystem, how systems integrators fit into it, and whether the forces that control the industry can ever change.

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24:25

Can you build a successful career at a family-owned...

Master B2B Friday 15 ·

2025/04/11

This week on the Friday 15, Andy and Brian speak with Trent Guyer, the VP of Marketing and Digital at Grasshopper Mowers, a family-owned manufacturer of mowers, about how to build a successful career at a family-owned business.Learn more about Master B2B at masterb2b.com.

en

20:37

How Should B2B eCommerce Companies Think about Their...

Master B2B Friday 15 ·

2025/04/04

This week on the podcast - Andy and Brian look at how B2B eCommerce companies are thinking about investing in new hires in the coming year, and the challenges they may face when looking to bring on new talent.

en

20:57

Is it better for B2B companies to have an AI strategy...

Master B2B Friday 15 ·

2025/03/28

This week - Andy and Brian dig into a thought-provoking article (link below) asking whether organizations should even have an AI strategy and the reasons why it may be better if they don't.Mentioned in the podcast: Rushing into an AI Strategy? The Master B2B Nexus Program

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23:24

Key Takeaways from the 2025 Master B2B Mindshare Summit

Master B2B Friday 15 ·

2025/03/21

Master B2B held its 3rd annual Mindshare Summit in Chicago recently, and Andy & Brian went over some of the key takeaways from the event including these 4 focus areas:Building a digital organization Successful digital business models Data, analytics & data cleanliness (Of course) AI Stay up to date on all Master B2B events at http://www.masterb2b.com

en

38:54

Master B2B Fireside Chat: Solving the Data Problem

Master B2B Friday 15 ·

2025/03/14

We're all recovering from the Master B2B Mindshare Summit this week, so in lieu of a new Friday 15 episode we're bringing you a recent Fireside Chat that Brian Beck conducted with Jeff Reichert, Kimball Midwest's Director of eCommerce & Digital Marketing, and Eli Cooley, President of Industrial Data Associates, about how manufacturers and distributors can approach fixing their dirty product data.

en

21:37

How Effective Is B2B eCommerce Site Search?

Master B2B Friday 15 ·

2025/03/07

This week on the podcast, Andy & Brian look at site search, and how today's site search solutions meet the needs of B2B eCommerce practitioners. Plus, Andy shares some takeaways from the Site Search Combine he conducted, where he looked at the strengths and weaknesses of site search vendors. For more info on the Combine (and to get a copy of the report), visit ParadigmB2B.com.

en

19:31

What Is the Best Way to Measure Customer Acquisition...

Master B2B Friday 15 ·

2025/02/28

When you measure the cost to acquire a customer, should you use narrow measures that only include the direct costs associated with getting a new customer, or should you go broad and include every cost used in your sales and marketing?In B2B, the customer journey is extremely complex so we'd expect that measuring the cost to acquire a customer to be equally complex. This week, Andy & Brian talk about the challenges of getting CAC measured correctly in B2B. Be sure to rate and review us

en

21:06

Is Digital Transformation a Project or a Program?

Master B2B Friday 15 ·

2025/02/21

This week on the podcast, Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing strategy for running the business).They talk through the main reasons for failure, and how companies can change how they approach digital transformation (hint: for every operational person, you'll need 1 HR person...), plus more ideas for creating successful digital transformation strategies. For

en

22:16

Who should be on the technology buying committee?

Master B2B Friday 15 ·

2025/02/14

This week on the podcast, Andy & Brian talk through who should sit on the buying committee when the eCommerce team is considering making a new technology purchase.When we asked our community what they thought, we heard many people say that "everyone" should be on it (which feels like a cop-out) or that the most important member was the operations team. But Andy & Brian share why they think finance and sales are underrepresented, and what problems are caused when they're not invited to the

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20:19

Metrics Month: Is CLV the best measure of eCommerce...

Master B2B Friday 15 ·

2025/02/07

Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success. But there are several best measures, and in this episode they share which ones.

en

23:29

How do you measure the complete impact of eCommerce...

Master B2B Friday 15 ·

2025/01/31

This week on the Friday 15...Andy and Brian speak with Deidre Peters, Head of Digital eCommerce at Boston Scientific about how they measure the impact of eCommerce on their entire business. She shares insights in the metrics they look at, and how they were able to tell the full eCommerce story to senior leadership.

en

22:00

Is digital penetration a good measure of eCommerce...

Master B2B Friday 15 ·

2025/01/24

This week on the Friday 15, Andy & Brian dig into why so many companies rely on digital penetration to measure whether their online initiatives are successful. Plus, they share ideas from practitioners about why digital penetration doesn't reflect the value of the online business, and other ways they measure whether their digital business is carrying its weight. Learn more about Master B2B at masterb2b.com.

en

21:28

What is happening with B2B eCommerce budgets in 2025?

Master B2B Friday 15 ·

2025/01/17

In our first Friday 15 of the new year, we talk about everyone's favorite beginning-of-the-year topic: budgeting!Specifically, how do you work with your CFO to get the budget you need. The CFO's job isn't to tell you "no" - their job is (in part) to manage how cash is spent. As a digital executive, your job starts with understanding how your CFO thinks about the world. Andy & Brian share ideas about how to build better rapport with your CFO so you can grow your side of the business.

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59:04

Bonus Episode: Master B2B's Predictions for 2025

Master B2B Friday 15 ·

2024/12/20

We're sharing the recent Webcast we hosted offering our B2B eCommerce predictions for the coming year. Plus, we brought some special guests along to help us predict the future of hiring, analytics, CS, and much more!Download a copy of the 2025 B2B eCommerce Predictions Report here.

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23:40

What are B2B commerce executives' priorities for 2025?

Master B2B Friday 15 ·

2024/12/13

We've surveyed B2B practitioners about their priorities for next year, and we wanted to share the results with you...It's our last Friday 15 podcast of the year, and we can't wait to share more episodes with you in January. Check out our upcoming events: http://www.masterb2b.com

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23:54

Are you being transparent about your AI use at work?

Master B2B Friday 15 ·

2024/12/06

This week on the Friday 15, Andy & Brian discuss whether workers are afraid to be honest about their AI usage at work. We've heard senior team members talk openly about how they're using AI to be more efficient, but are junior employees perceived as lazy if they use these new tools?

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58:09

Un-Webinar – Who should own the Gen AI in B2B….IT or...

Master B2B Friday 15 ·

2024/11/29

The Friday 15 crew is off for Thanksgiving, but we wanted to share our recent Un-Webinar where we discussed who should own Gen AI in the business?In this Un-Webinar, Master B2B’s Andy Hoar & Brian Beck will debate whether ownership of this new technology belongs with the IT and Tech group or whether it should reside inside the business units. We’ll hear hard-hitting debates about these questions: If Generative AI is just a new technology, why wouldn’t ownership of it live with all other

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24:33

An overview of the key themes we heard at B2B Online...

Master B2B Friday 15 ·

2024/11/22

Andy and Brian attended the B2B Online event in Orlando, and they'll catch you up on all the key themes they heard during the event.They'll touch on AI, also on AI, and maybe even AI. But also tips on how to convince the CFO to invest in digital.

en

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