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PODCAST

Master B2B Friday 15

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

technology

All Episodes

22:16

Who should be on the technology buying committee?

Master B2B Friday 15 ·

2025/02/14

This week on the podcast, Andy & Brian talk through who should sit on the buying committee when the eCommerce team is considering making a new technology purchase.When we asked our community what they thought, we heard many people say that "everyone" should be on it (which feels like a cop-out) or that the most important member was the operations team. But Andy & Brian share why they think finance and sales are underrepresented, and what problems are caused when they're not invited to the

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20:19

Metrics Month: Is CLV the best measure of eCommerce...

Master B2B Friday 15 ·

2025/02/07

Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success. But there are several best measures, and in this episode they share which ones.

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23:29

How do you measure the complete impact of eCommerce...

Master B2B Friday 15 ·

2025/01/31

This week on the Friday 15...Andy and Brian speak with Deidre Peters, Head of Digital eCommerce at Boston Scientific about how they measure the impact of eCommerce on their entire business. She shares insights in the metrics they look at, and how they were able to tell the full eCommerce story to senior leadership.

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22:00

Is digital penetration a good measure of eCommerce...

Master B2B Friday 15 ·

2025/01/24

This week on the Friday 15, Andy & Brian dig into why so many companies rely on digital penetration to measure whether their online initiatives are successful. Plus, they share ideas from practitioners about why digital penetration doesn't reflect the value of the online business, and other ways they measure whether their digital business is carrying its weight. Learn more about Master B2B at masterb2b.com.

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21:28

What is happening with B2B eCommerce budgets in 2025?

Master B2B Friday 15 ·

2025/01/17

In our first Friday 15 of the new year, we talk about everyone's favorite beginning-of-the-year topic: budgeting!Specifically, how do you work with your CFO to get the budget you need. The CFO's job isn't to tell you "no" - their job is (in part) to manage how cash is spent. As a digital executive, your job starts with understanding how your CFO thinks about the world. Andy & Brian share ideas about how to build better rapport with your CFO so you can grow your side of the business.

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59:04

Bonus Episode: Master B2B's Predictions for 2025

Master B2B Friday 15 ·

2024/12/20

We're sharing the recent Webcast we hosted offering our B2B eCommerce predictions for the coming year. Plus, we brought some special guests along to help us predict the future of hiring, analytics, CS, and much more!Download a copy of the 2025 B2B eCommerce Predictions Report here.

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23:40

What are B2B commerce executives' priorities for 2025?

Master B2B Friday 15 ·

2024/12/13

We've surveyed B2B practitioners about their priorities for next year, and we wanted to share the results with you...It's our last Friday 15 podcast of the year, and we can't wait to share more episodes with you in January. Check out our upcoming events: http://www.masterb2b.com

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23:54

Are you being transparent about your AI use at work?

Master B2B Friday 15 ·

2024/12/06

This week on the Friday 15, Andy & Brian discuss whether workers are afraid to be honest about their AI usage at work. We've heard senior team members talk openly about how they're using AI to be more efficient, but are junior employees perceived as lazy if they use these new tools?

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58:09

Un-Webinar – Who should own the Gen AI in B2B….IT or...

Master B2B Friday 15 ·

2024/11/29

The Friday 15 crew is off for Thanksgiving, but we wanted to share our recent Un-Webinar where we discussed who should own Gen AI in the business?In this Un-Webinar, Master B2B’s Andy Hoar & Brian Beck will debate whether ownership of this new technology belongs with the IT and Tech group or whether it should reside inside the business units. We’ll hear hard-hitting debates about these questions: If Generative AI is just a new technology, why wouldn’t ownership of it live with all other

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24:33

An overview of the key themes we heard at B2B Online...

Master B2B Friday 15 ·

2024/11/22

Andy and Brian attended the B2B Online event in Orlando, and they'll catch you up on all the key themes they heard during the event.They'll touch on AI, also on AI, and maybe even AI. But also tips on how to convince the CFO to invest in digital.

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21:13

Is an excessive focus on cost limiting digital...

Master B2B Friday 15 ·

2024/11/15

This week on the Friday 15, Andy & Brian talk about the advantages and disadvantages of B2B organizations taking a cost-centered approach to investment. While there are certainly benefits of focusing on cost (risk reduction, for example), when we polled our community 83% said that a cost-focused approach negatively impacted competitiveness. How should companies balance the need for running a predictable business with the need to continue to invest in innovation?

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22:23

How do B2B eCommerce marketing executives manage...

Master B2B Friday 15 ·

2024/11/08

With all the changes in how marketers track their digital marketing spend, we wanted to know how B2B marketers are dealing with this issue. In this episode, we speak with Dan Stepchew, the Digital Marketing Director at Zest Dental Solutions, about how he's shifting his digital spend and how he's changed how he tracks the efficacy of his campaigns.

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23:42

Is channel conflict a reason not to sell direct in B2B?

Master B2B Friday 15 ·

2024/11/01

This week on the Friday 15 podcast, Andy & Brian talk about how much channel conflict fears should impact your distribution strategy (in short, it shouldn't.)They dig into 7 ways to sell direct while managing the conflicts: - MAP and sales channel agreements - Public vs private pricing (pricing exposed behind logins or inside custom catalogs) - Assortment variations by channel - Being mindful of who is selling - Taking control in marketplace channels - Provide digital assets and analytics to

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23:31

Does the Q4 Holiday Peak Matter in B2B eCommerce?

Master B2B Friday 15 ·

2024/10/25

This week on the Friday 15 podcast...Andy & Brian discuss whether Black Friday, Cyber Monday, and the holiday season more broadly drive sales in B2B. Andy shares how the season is like the Super Bowl where even if your television network isn't showing the Super Bowl, it's going to impact you in one way or another. That said, we hear from one practitioner who says that they've tried holiday promotions to no avail.

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20:09

What’s the best way for B2B companies to convince Gen...

Master B2B Friday 15 ·

2024/10/18

This week on the Friday 15, Andy & Brian talk about the marketing challenge B2B companies have with attracting younger workers, and some of the strategies that have worked.“The issue is a messaging problem, it’s not a reality problem. B2B offers many of the things that Gen Z is looking for - B2C talks about it, but B2B actually offers what this generation wants.” They discuss how companies have tried advertising with NASCAR, building relationships with local colleges, winning "best place to

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22:05

Will B2B always be Gen Z's second choice for employment?

Master B2B Friday 15 ·

2024/10/11

On the Friday 15 Podcast, Andy & Brian talk about the challenges B2B companies have hiring junior staff out of college. Are B2B companies able to offer the opportunities that Gen Z'ers want? And if so, why don't members of Gen Z know that?

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23:46

How prepared are recent college graduates to work in...

Master B2B Friday 15 ·

2024/10/04

This week on the Friday 15...Andy & Brian talk about the skills necessary for new hires in B2B eCommerce and whether people just coming out of college possess those skills. Plus, does a software company offer an answer to how you find recent grads who have the skills you need?

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28:42

Are return-to-office mandates good for productivity?

Master B2B Friday 15 ·

2024/09/27

This week on the Friday 15 - an All-Breaking-News edition. Andy & Brian take a look at Amazon's decision to have everyone return to the office 5 days a week and what impact this has on employees and on the business more broadly. While executives report improved productivity when they've had employees return full-time to the office, Andy & Brian share some statistics showing that these mandates also cause higher turnover while also disproportionately negatively affecting women in the

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23:49

Making analytics actionable in B2B eCommerce

Master B2B Friday 15 ·

2024/09/20

Andy & Brian discuss the challenges of deciding which data to track, and how to use it to make better business decisions.They offer 6 ways to make analytics more actionable: 1) Collect data in one place and with a holistic view 2) Compare data over time. 3) Know your KPIs - look across channels, not just eCommerce. 4) Set and measure against benchmarks 5) Set and measure against goals, then monitor. 6) Use testing to impact specific KPIs (bounce rate, conversion rate, AOV, etc).

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24:09

Is Great UI/UX Necessary in B2B eCommerce?

Master B2B Friday 15 ·

2024/09/13

This week on the Friday 15 podcast, Andy & Brian discuss the reasons why it's challenging for B2B eCommerce businesses to build a great user experience. A few reasons they dig into:- Because buyers need to make these purchases for work, the interface may matter less than in B2C. - B2B businesses aren't willing to make the investments necessary to create a great experience. - The size of many B2B catalogs are orders of magnitude larger than the catalogs of B2C, which makes it much more

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108 results

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