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PODCAST

Health Connective Show

Health Connective

Medtech companies are at the forefront of innovation in healthcare, but it can be hard to keep up with everything going on–new technologies, regulations, the changing needs of healthcare providers. Yet, all of these things can impact your decision-making processes.But worry not–we’re here to tackle it together. Published every two weeks, the Health Connective Show is your go-to source for the latest developments. Each episode promises a fresh perspective on the most pressing issues in the medtech

technology marketing

All Episodes

33:20

Achieve Product-Market Fit Sooner w/Scott Nelson

Health Connective Show ·

2024/02/27

Scott Nelson, Founder of Medsider and Co-Founder of FastWave Medical, joins host Michael Roberts to discuss how MedTech founders can detect product-market fit signals early in the development pathway to ensure that their solution will gain traction at launch. VisitHC.Showfor more on this show and to sign up for email notifications of new episodes.Resources: MedsiderFastWave Medical Hosted on Acast. See acast.com/privacy for more information.

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33:15

Developing Patient Content That Works w/Scott Zeitzer...

Health Connective Show ·

2024/02/13

Scott Zeitzer, President of Health Connective, and Ashley Hohensee, Marketing Manager at P3, join host Michael Roberts to dig into why it’s important to help patients understand information, common missteps that medical practices and MedTech companies make with their content, and how to develop content that better supports patients along the way.VisitHC.Showfor more on this show and to sign up for email notifications of new episodes.VisitP3 Practice Marketingfor more about how orthopedic, spine, and

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24:49

Brand Perception Keys for MedTech w/Aaron Hassen

Health Connective Show ·

2024/01/30

Aaron Hassen, Chief Marketer at AH Marketing, joins the show to highlight what medtech companies need to understand about brand perception to win in today’s environment. Join Aaron and host Michael Roberts as they discuss the differences in how startups should approach brand perception vs. established companies, and how to be patient when customers are just looking for the right price. VisitHC.Show for more on this show and to sign up for email notifications of new episodes. Resources:AH Marketing

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38:04

How Physicians Adopt New Technologies w/Michelle Currie

Health Connective Show ·

2024/01/16

Michelle Currie, Founder and CEO of Savant Solutions For HIT, joins the show to offer tips on increasing new tech adoption while avoiding tech-related burnout. Join Michelle and hosts Michael Roberts and Justin Bantuelle for a wide-ranging discussion on understanding what providers need before implementing any software, how important it is to listenand empathize, and what they mean by “Monday morning problems.” VisitHC.Show for more on this show and to sign up for email notifications of new

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24:31

Why Healthcare Innovation Requires Collaboration...

Health Connective Show ·

2024/01/02

Kyle Kiser, Chief Executive of Arrive Health, describes the connective efforts that it takes to make a health tech startup grow. Join Kyle and hosts Michael Roberts and Justin Bantuelle as they dig into the details of introducing consumer choice at the point of care, collaboration between healthcare organizations, price transparency, and more. VisitHC.Show for more on this show and to sign up for email notifications of new episodes. Resources:Arrive Health Hosted on Acast. See acast.com/privacy for

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26:32

Online Ads For Medical Practices w/Ashlee Hohensee

Health Connective Show ·

2023/12/19

Ashlee Hohensee, Marketing Manager at P3, joins Michael to discuss the state of online search ads for medical practices and medtech companies, including the prevalence of ads in search results, what to do about competitor ads, and whether it makes sense for your business to bid on branded terms. VisitHC.Show for more on this show and to sign up for email notifications of new episodes. Hosted on Acast. See acast.com/privacy for more information.

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23:55

Product Marketing for MedTech w/Marnie Hayutin

Health Connective Show ·

2023/12/05

Marnie Hayutin, founder of Writing.Health, returns to share tips for marketing messaging that work for medtech. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss how to highlight features and benefits of a medtech product without overwhelming people. VisitHC.Show for more on this show and to sign up for email notifications of new episodes. Resources: The Marketing PyramidFinding Your Content Sweet Spot w/Marnie Hayutin Hosted on Acast. See acast.com/privacy for more

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22:08

Developing Tech That Doctors Will Actually Use...

Health Connective Show ·

2023/11/21

Justin Bantuelle, Chief Operating Offier at Health Connective, joins host Michael Roberts to discuss why doctors resist adopting new technologies and what developers can do to address those concerns. Sometimes new tools and devices don't offer any real improvement over what's currently available, and sometimes a proposed solution doesn't make a doctor's workflow any easier.VisitHC.Showfor more on this show and to sign up for email notifications of new episodes.Resources:Canary MedicalPristine

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36:25

Increasing Speed to Market For MedTech Startups...

Health Connective Show ·

2023/11/07

Medtech startups tend to underestimate the balance that's needed across three key factors of development: cybersecurity, usability, and software architecture. Host Michael Roberts welcomes Health Connective's Justin Bantuelle and Bold Type's Jose Bohorquez, Mohamad Foustok, and Andres Echeverry to dive deep on increasing speed to market. VisitHC.Showfor more on this show and to sign up for email notifications of new episodes. Visit Bold Type for more about medtech product development, and check out

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21:44

Navigating New HIPAA Compliance For Your Website...

Health Connective Show ·

2023/10/24

There has been a big shift in what a HIPAA-compliant website looks like when it comes to analytics and tracking information. It can be challenging for practices to navigate their options.Join Scott Zeitzer and Ashley Hohensee from P3 and host Michael Roberts as they walk us through their own journey to find a new analytics solution and their recommendations for practices.VisitHC.Showfor more on this show and to sign up for email notifications of new episodes.VisitP3 Practice Marketingfor more about

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22:25

Finding Your Content Sweet Spot w/Marnie Hayutin

Health Connective Show ·

2023/10/10

Healthcare and medical brands can easily dilute their brand voice if they don't approach their content strategy with intention. Join Marnie Hayutin, Founder of Writing.Health, and host Michael Roberts as they discuss best practices for finding the best voice for your brand and sticking with it.VisitHC.Show for more on this show and to sign up for email notifications of new episodes. Hosted on Acast. See acast.com/privacy for more information.

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27:38

Our Top Advice for Online Marketing in Healthcare (#110)

Health Connective Show ·

2021/12/27

This is the final episode of Paradigm Shift of Healthcare. Throughout this podcast series, we’ve shared a lot of advice on healthcare marketing, particularly in the online space. For our final episode, we wanted to share our top advice on online marketing for individual providers and small practices, larger medical organizations, and medtech companies. Hosted on Acast. See acast.com/privacy for more information.

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25:33

How Practices are Facing the Ongoing Reality of COVID...

Health Connective Show ·

2021/12/20

As we look ahead to the new year, COVID is still very much a reality. However, vaccinations and changes in processes have allowed for more flexibility with practice operations, providing patient care, and attending conferences. In this episode, we’ll discuss what practices are doing now as compared to a year ago, and our plans for the year ahead as in-person conferences open back up. Hosted on Acast. See acast.com/privacy for more information.

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28:13

What Web Accessibility Means for Medical Practices...

Health Connective Show ·

2021/12/13

In this episode, we discuss why you should pay attention to web accessibility for your practice, how to evaluate accessibility on your site, and what you can do to improve. We are joined by Vasu Tummala, a Senior Designer and Front End Developer here at P3 and our staff expert for all things related to web accessibility. Vasu shares his insights on how practices can make their websites more accessible for patients of all abilities. Recommended resource: wave.webaim.org Hosted on Acast. See

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27:26

Finding the Pathway to Your Practice’s Marketing...

Health Connective Show ·

2021/12/06

As we’ve said many times, marketing for medical practices is not a one-size-fits-all type of engagement. While marketing can take some testing and tweaking to get it right, identifying your goals can help to identify the pathway to get started. In this episode, we’ll discuss some of the most common goals we see for medical and surgical practices, and what we advise for practices to achieve those goals. Hosted on Acast. See acast.com/privacy for more information.

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25:43

Why Your Practice Marketing Strategy Needs Regular...

Health Connective Show ·

2021/11/29

Just like your patients need regular follow-up visits or checkups, so does your practice’s marketing strategy. Online marketing best practices are continually evolving to keep up with changes in search engines. If you aren’t taking the time to update your strategy, you could fall behind your competitors. In this episode, Michael and Scott explain why it’s important to do these regular checks, and what we look for when we do a marketing “checkup” for a practice. Hosted on Acast. See acast.com/privacy

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27:36

Non-Clinical Roles for Physician Entrepreneurs with...

Health Connective Show ·

2021/11/22

Physicians have plenty of reasons why they may want to move to a non-clinical role, but how do they make the move? Society of Physician Entrepreneurs President and CEO Dr. Arlen Meyers explains the 4 Ps of the Pivot: Product, Pipeline, Pitch, & Plan. Hosted on Acast. See acast.com/privacy for more information.

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27:32

Practice Marketing vs. Hospital Marketing (#104)

Health Connective Show ·

2021/11/15

Hospitals and practices may sometimes use the same marketing channels, but there are a lot of key differences in how they can and should market themselves. Jared Johnson returns to the show to share his experience with hospital marketing. In this episode, we compare marketing best practices for hospitals vs. independent practices, and what independent practices can learn from hospital marketing strategies. Hosted on Acast. See acast.com/privacy for more information.

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28:01

Google Ads vs. Facebook Ads (#103)

Health Connective Show ·

2021/11/08

In a lot of ways, online marketing has very much become a “pay to play” space, especially for medical practices who want to expand their reach or need to get quick results in a saturated market. Online ads can be a great way to get the results you want for your practice, but it’s important to choose the right ad network to fit your needs. In this episode, we’ll discuss two of the most effective and popular ad networks for medical practices: Google Ads and Facebook Ads. Learn more about the pros and

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26:59

The State of Content Marketing & SEO for Practices...

Health Connective Show ·

2021/11/01

A lot has changed in the landscape of content marketing and SEO for medical practices, and it’s important to keep up with the latest best practices to have continued success with online marketing. Continuing our discussion from Part 1, our marketing coordinator Ashley Hohensee joins us to talk about how practices can ensure that their content meets the needs of their patients, what kinds of results to expect from content marketing, and what else practices need to look out for in their SEO

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161 results

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