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PODCAST

AutoKnerd

AutoKnerd: Where the Sales Floor Gets Smarter Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer. Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip

leisure automotive

All Episodes

19:39

EP33 The Forgotten Future: Steam Cars

AutoKnerd ·

2025/03/26

Imagine if every morning commute required firing up a boiler, watching a pressure gauge, and possibly losing your eyebrows in a steam-related mishap—sound crazy? Well, it almost happened! This week on AutoKnerd, we dive headfirst into the wonderfully strange and largely forgotten world of steam-powered cars. From Nicolas-Joseph Cugnot’s crash-prone invention to the ridiculously impressive Stanley and Doble steamers, we’ll explore a reality where brass replaced plastic, steam replaced gas, and

en

11:43

EP32: Atomic Highways, Nuclear Powered Dream Cars

AutoKnerd ·

2025/03/20

Buckle up, AutoKnerds, because today we’re diving into one of the wildest ideas in automotive history—nuclear-powered cars! That’s right, once upon a time, engineers and dreamers thought the best way to fuel your daily commute was with a miniature nuclear reactor. What could possibly go wrong? In this episode, we’ll explore two of the most infamous attempts at making this atomic fantasy a reality: ☢ The Ford Nucleon – Ford’s 1958 vision of a car powered by a tiny fission reactor (because swapping

en

13:34

EP31 The Rise and Fall of a Legend

AutoKnerd ·

2025/03/13

The DeLorean DMC-12 wasn’t just a car—it was a vision of the future. Stainless steel body? Check. Gull-wing doors? Check. A marketing campaign that made it the must-have ride of the early ‘80s? Absolutely. So how did this dream machine turn into one of the biggest automotive flops of all time? In this episode of AutoKnerd, we take a deep dive into the story of John DeLorean, his revolutionary car, and the moment the world lost faith in his brand. From Hollywood hype (Back to the Future, anyone?) to

en

36:24

EP30: EVs Are Dead – Rise of the EREVs

AutoKnerd ·

2025/03/06

🚨 EVs are in trouble… but what if there was a better way? 🚨 For years, we’ve been told that battery electric vehicles (BEVs) are the future, but let’s be real—range anxiety, charging infrastructure headaches, and high costs have left many buyers pumping the brakes on full EV adoption. Enter the Extended Range Electric Vehicle (EREV)—the game-changer that combines the efficiency of electric driving with the reliability of a gas backup. No range anxiety. No long charging waits. Just seamless

en

19:28

EP29: Caring Over Commission

AutoKnerd ·

2025/02/27

What if I told you that the fastest way to bigger commissions... is to stop chasing commissions? Sounds crazy, right? But here’s the kicker—it actually works. In this episode, we’re pulling back the curtain on why leading with kindness, empathy, and real human connectionisn’t just good karma—it’s good business. I’ve got stats to prove it, stories to back it up, and a simple shift you can make today that will change the way customers see you forever. Think you know what it takes to win in sales

en

55:28

INT001 Profitable AI in the dealership with David...

AutoKnerd ·

2025/02/25

In this episode, I sit down with David Hirschfeld from Tekyz.inc to explore how AI is transforming the sales process. We discuss how AI can enhance CRM systems, streamline daily tasks, and give sales professionals a competitive edge. Whether you're in sales management or on the front lines, this conversation will show you how to leverage AI for efficiency and better customer relationships. Don't miss it! mash subscribe! ———- David’s Bio David Hirschfeld is a 35-year software development veteran

en

27:12

EP28 The Psychology of Customer Trust and How...

AutoKnerd ·

2025/02/20

Ever walked onto a car lot and suddenly felt like you’re on an episode of Shark Week—but you’re the seal? Yeah, customers feel that too. That’s why trust is everything in sales. And guess what? The secret to building trust isn’t a magic script or the perfect close—it’s kindness. In this episode, we dive into the psychology of trust and why people buy from those they genuinely like and feel comfortable with. We’re breaking down real-world stats (because numbers don’t lie), sharing stories of sales

en

38:19

EP27: How Genuine Kindness Boosts Closing Rates

AutoKnerd ·

2025/02/13

🚗 What if the most powerful sales tool wasn’t in your pitch—but in your kindness? Customers don’t just buy cars—they buy confidence, comfort, and trust. And nothing builds that faster than genuine kindness. In this episode of AutoKnerd, we’re breaking down: ✅ Why customers respond instantly to authentic care ✅ Real-life examples of small gestures that create lasting impressions ✅ How automotive technology can help personalize the experience and strengthen trust ✅ Stories of sales professionals who

en

30:03

EP026 The Power of Listening

AutoKnerd ·

2025/02/06

Listening is one of the most powerful yet overlooked skills in sales. Too often, sales consultants focus on their next pitch instead of truly understanding their customers' needs. But when you take the time to listen—really listen—you build trust, uncover deeper buying motivations, and create a more seamless, enjoyable experience for both you and your customer. In this episode, we explore: ✔️ How active listening transforms customer interactions ✔️ The difference between hearing and understanding ✔️

en

52:45

EP025 Warning car sales is making a shift!

AutoKnerd ·

2025/01/24

"The Hybrid Sales Advantage: Meeting the Needs of Modern Buyers" In this episode of AutoKnerd Andrew Sardone dives into the rising popularity of hybrid vehicles and what it means for automotive sales professionals. As hybrid cars gain traction among consumers, understanding the motivations behind these purchases is more important than ever. Join Andrew as he breaks down: Why hybrid vehicles are becoming a must-have in dealership inventories. The key motivations of hybrid buyers, from fuel savings

en

36:24

EP024 The Kindness-Driven Sales Advantage

AutoKnerd ·

2025/01/16

Hosted by Andrew Sardone Ready to boost sales and build lasting customer relationships? This podcast is designed for sales consultants, managers, and dealership owners who want to elevate their sales game. Andrew Sardone, a seasoned sales trainer, reveals how genuine kindness and empathy during the needs assessment stage can turn hesitant shoppers into loyal buyers. Discover how creating a welcoming environment leads to smoother deals, happier customers, and higher profits. Stop rushing deals and

en

20:33

EP023 Survey Killer - Wait Time

AutoKnerd ·

2024/11/21

In this episode of AutoKnerd, we delve into a topic that often goes unaddressed in the car buying journey — the downtime between closing the sale and entering the finance office. This seemingly endless wait, ranging from 30 minutes to an hour, can turn an excited car buyer into a frustrated customer. The result? Negative feedback for sales consultants, especially in customer satisfaction surveys. We explore the emotional rollercoaster that customers experience and its impact on their overall

en

23:49

EP022 - The Great Reset

AutoKnerd ·

2024/11/08

Hey folks, welcome back to AutoKnerd! Today, we’re diving into the topic of ‘The Great Reset’. You know, it’s been a tough time for the auto industry, and it’s easy to feel overwhelmed and discouraged. But let’s remember that we’re all in this together, and we can bounce back stronger than ever. First things first, let’s talk about the challenges we’re facing. Car sales are tough, and working so hard can leave us feeling drained and unfulfilled. But here’s the thing: we have the most powerful

en

27:34

EP020 Cellphone Hysteria

AutoKnerd ·

2024/07/11

In this episode of AutoKnerd, we explore the significant impact cell phones have on driving and the measures taken to enhance road safety. Join me as I delve into: History of Legislation: A look at the evolution of laws designed to prevent phone usage while driving and promote safer road habits. Safety Technologies: An overview of the latest technologies that help drivers stay safe behind the wheel by mitigating the risks associated with phone use. Customer Education: Effective strategies for

en

23:04

EP019: Simplifying Car Tech: Matching Customer...

AutoKnerd ·

2024/07/04

Welcome to the latest episode of AutoKnerd! In this episode, we tackle a crucial aspect of the car sales process: effectively communicating complex technologies to customers. Buying a car can be overwhelming, especially when faced with advanced features and technologies. It's essential to match your explanations to the customer's level of technical understanding to ensure they feel confident and informed. In this episode, I discuss how to: Understand Your Customer: Techniques for learning about your

en

24:53

EP018 The Art of Follow-Up: Building Long-Term...

AutoKnerd ·

2024/06/27

Welcome to the latest episode of AutoKnerd! Today, we're diving into a critical yet often challenging part of the sales process: follow-up. Follow-up isn't just about making another sale or getting referrals—it's about building and nurturing a long-term, trusting relationship with your customers. In this episode, I emphasize the importance of maintaining a positive connection with your customers even after the sale is complete. Here's what you'll learn: The Right Approach: How to ensure your

en

29:27

EP017 The Power of a Great Automotive Delivery:...

AutoKnerd ·

2024/06/20

Welcome to the 17th episode of AutoKnerd! In this episode, we dive into the often-overlooked but incredibly important step of the automotive sales process: the delivery. A great delivery is more than just handing over the keys—it's about creating a memorable experience that ensures the customer's happiness and sets the foundation for future loyalty. Join me as I explore why a thorough and thoughtful delivery process is crucial for both the customer and the dealership. In this episode, you'll

en

22:15

EP016 The Art of Closing: Salesperson vs. Sales...

AutoKnerd ·

2024/06/13

Welcome to the 16th episode of AutoKnerd! In this episode, we delve into the crucial final step of the automotive sales process: closing the deal. I explore the fundamental differences between a salesperson and a sales consultant. While a salesperson might sell you anything for a paycheck, a true sales consultant strives to fulfill your needs and desires, all while aiming for maximum profit. Join me as I break down the contrasting approaches to closing a car deal: Salesperson Approach: Understand

en

19:19

EP015 Unlock the Secret to Closing More Car Sales:...

AutoKnerd ·

2024/06/06

In this episode of AutoKnerd, we explore a pivotal part of the automotive sales process: the test drive. 🚗 The test drive is more than just a spin around the block—it's a vital opportunity for customers to connect with the vehicle on a personal level. Join me as we dive into the best practices and techniques to ensure a successful and impactful test drive experience. Here's what you'll learn in this episode: Preparation: How to prepare the vehicle and set the stage for a smooth test

en

20:48

EP014 Mastering the Automotive Presentation Process:...

AutoKnerd ·

2024/05/30

Video Podcast can be found here --->AutoKnerd Welcome back to AutoKnerd! In today's podcast, we're diving deep into a crucial aspect of the car sales process: the walk-around. 🚗 The walk-around is more than just showing a car to a potential buyer; it's a dynamic and interactive presentation that can make or break the sale. This process involves guiding the customer around the vehicle, highlighting key features, and demonstrating how the car meets their specific needs and desires. It’s about

en

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