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PODCAST

Adtech Unfiltered

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

technology marketing

All Episodes

37:35

How to Pitch Digital Innovation (with Walter Geer III)

Adtech Unfiltered ·

2021/04/29

The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowers his team to keep innovation at the forefront of approaching client business. He also discusses his passions for mentorship, DEI, and connecting authentically with his growing social media following.

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40:03

Considering Cookie Loss & Privacy Law (with Pedro Pavon)

Adtech Unfiltered ·

2021/03/30

With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences. Staying up-to-date on new regulations and advertising implications is no easy task. But for Pedro Pavon, who oversees Privacy, Data Policy, and Advertising at Facebook, it's a daily challenge. In this episode, Pavon shares his views on consumer privacy laws and how advertisers

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26:56

Is it Time to Bring Programmatic In-House? (with...

Adtech Unfiltered ·

2021/01/28

In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge. In this episode, Centro's EVP of Media Services and Operations shares the different ways advertisers can approach in-housing, as well as how to best prepare beforehand. Finally, she shares how advertising professionals can enhance their careers in today’s crowded and fast-evolving media environment.

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29:08

Committing to Professional Growth (with Jeff Smith)

Adtech Unfiltered ·

2020/10/28

These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to develop their careers and skills in uncertain times. Accomplished tech leader, speaker, and author Jeffrey Smith joins the podcast to discuss finding new ways to grow during COVID-19, what authentic tech leadership looks like, and how to not let the pandemic—or your mindset—hold you back from career

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23:59

Empower Your Media Buys through eLearning (with...

Adtech Unfiltered ·

2020/09/30

Staying on top of the tricks of the trade as a media buyer has become steadily more complicated. With so much emphasis on programmatic buying and self-service adtech solutions, an updated education on the latest is hard to maintain. As the leader of industry-recognized adtech client education program Centro Certified, Christine Kim finds ways to do it and helps clients do the same. Christine provides insight on why curriculum-based adtech education programs are so important and will continue to be,

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26:57

Dealing with Diversity (with Veronica Appleton)

Adtech Unfiltered ·

2020/08/26

In reaction to the current worldwide social movement against racial inequality, many companies are scrambling to improve their diversity, equity, and inclusion (DEI) strategies. In this episode, DEI executive and educator Veronica Appleton provides a primer and shares her perspective on addressing DEI in the greater advertising and marketing landscape.

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43:23

Create Cause-Based Campaigns

Adtech Unfiltered ·

2020/07/20

While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—campaigns that the market the missions and movements of cause-based organizations. For some perspective on this topic, we speak to Jordan Ruden, Co-Founder of cause-driven ad agency Craft and Commerce, and Amanda Pyron, Executive Director of The Network, a membership organization that advocates against domestic violence. Amanda shares her inside perspective

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38:43

The Art of the Subscription Box

Adtech Unfiltered ·

2020/05/27

The subscription box market is worth an estimated $15 billion, according to McKinsey. In addition to the convenience factor, this industry's radical growth is partly due to our transition into a post-COVID world. Dustin McAdams, CEO of petcare subscription service PupJoy, joins the podcast to share what he's learned in his pursuit of offering the best customer care in the subscription services space. Dustin also shares how he cuts through a cluttered marketplace to offer the greatest products

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24:27

Think Clearly Under Pressure (with Lola Wright)

Adtech Unfiltered ·

2020/04/28

Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a 'work from home' lifestyle puts on their professional and personal lives. The real-life distance from colleagues and clients, increased connection via technology, and general state of uncertainty around the economy, make coping with this current way of life quite challenging. This episode features Lola Wright, a Conscious Leadership coach and consultant, who

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32:24

Create Ideas Worth Sharing (with Tom Goodwin)

Adtech Unfiltered ·

2020/03/28

With the world changing drastically these past few weeks, this episode on creating and sharing ideas is even more relevant. Citizens across the globe are faced with a new normal as they deal with abrupt changes to both their personal and professional lives. The silver lining for many marketing and advertising professionals is the opportunity to reflect on new methods for connecting with others. One of those methods is to generate game-changing ideas and share them in impactful ways. Publicis

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45:42

Leading Fearlessly (with Sean Finnegan)

Adtech Unfiltered ·

2020/02/17

Have you ever wanted to pursue an executive leadership role, but didn't know where to start? This month's episode features seasoned advertising veteran Sean Finnegan, who has years of fearless leadership experiences to share. Whether it’s climbing the ladder at an organization or founding a new business, Sean Finnegan has led teams of all sizes across his tenure in the ad industry. After climbing the ranks at agencies Starcom MediaVest Group and OMD, Sean set out to found a variety of his own

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53:31

How to Be the World’s Best Ad Buyer (with Luke Lambert)

Adtech Unfiltered ·

2020/01/19

Whether you’re an ad buyer yourself, or just invested in the success of your company's media buying, you’ve probably wondered how the best of the best invest their media dollars. Luke Lambert spends a lot of time making those investment decisions. As the Head of Programmatic at OMD, Luke is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150. Lambert chats with host Noor Naseer about how to invest client

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35:54

Make Media Buying Better (with Tyler Kelly)

Adtech Unfiltered ·

2019/12/15

In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago. Centro President Tyler Kelly has a different approach: He knows that the system is broken and is already working hard to offer solutions. In this episode, Kelly speaks with host, Noor Naseer, about innovating in a hypercompetitive marketplace,

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58:25

Selling the American Dream (with James Schwartz)

Adtech Unfiltered ·

2019/11/17

James Schwarz is tasked to do a whole lot more than sell the American dream. He’s helping people fulfill the goal of buying and selling property across the globe in over 100 countries. He’s also working to attract and retain realtors by providing innovative marketing tools that help close deals. As VP of Marketing & Media Strategies at RE/MAX, James oversees digital marketing, media and creative services for the noted real estate company’s more than 6,800 offices and over 100,000 agents. James

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58:09

Growth Hack Your Ad Career (with Anas Ghazi)

Adtech Unfiltered ·

2019/10/21

Since 2017, Anas Ghazi has acted as the CEO of WPP’s Data Alliance and is also a growth office for Kantar. Most shocking about Anas’ current role is the fact that he’s only been in the advertising and marketing industry for a total of 6 years. Anas speaks with us about his original career aspirations, his fascination, and dedication to harnessing the power of data and the sacrifices he’s made to secure a meteoric rise to the top.

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46:58

Waves of Change for Location Data (with Lawrence Chan)

Adtech Unfiltered ·

2019/09/17

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It’s understandable; targeting consumers at the right place and time can drive real world action, a key goal for many advertisers. With the urging of privacy advocates and expectations set by regulators, advertisers using location data must understand forthcoming standards of transparency and privacy. Accordingly, the world

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57:37

How to Make Ads an Experience (with Ira Maher)

Adtech Unfiltered ·

2019/08/19

When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering. As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated

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01:07:30

Innovate or Die (with Rishad Tobaccowala)

Adtech Unfiltered ·

2019/07/23

The word “innovation” gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers? On this episode of AdTech Unfiltered, we talk to a seasoned marketer about how to make innovation happen. Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has been a pioneer in the digital marketing space for over 35

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0:59

Innovate or Die Teaser (with Rishad Tobaccowala)

Adtech Unfiltered ·

2019/07/02

This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.

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48:32

Get Scrappy: How to Stretch Your Digital Media...

Adtech Unfiltered ·

2019/06/18

Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted tips on how to spend more effectively, we turn to Centro’s expert, Laura Perritte. As National VP of Client and Media Services, Laura is a pro when it comes to maximizing client investments and pushing working media to the max. Listen in, as she dishes on how to get scrappy by using data sources, personalizing creative messaging, developing custom

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64 results

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