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PODCAST

Mad Marketing Mums

Kryshla Salaris and Clementine Holman

If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you"ll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend of

business marketing

All Episodes

44:04

From One Idea, Many Creations: The Recipe for...

Mad Marketing Mums ·

2023/05/07

As a busy parent running a business, there are some routines that we have ingrained in our household that just make sense. For example, that delicious Sunday roast can be remade into some pretty darn good dinners throughout the week. We all have those tried and true recipes that take that Sunday roast and turn it into a completely different and equally delicious dish.Repurposing content is just like turning that roast into a few more quick dishes we rely on to keep our bellies full and save us a bit

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54:33

Integrating ChatGPT into Your Digital Marketing...

Mad Marketing Mums ·

2023/04/30

Unless you've been living under rock, you've probably heard of ChatGPT - the AI chatbot taking the world by storm for its ability to create content for social media, your website, blog, videos... you name it! ChatGPT can generate virtually anything in a matter of seconds.In fact GPT is so valuable that Microsoft are investing 10 billion dollars into open.ai - the business behind ChatGPT - with plans to incorporate AI into their Microsoft Office Suite, Bing and other tools and

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43:37

Conquering Stage Fright: How To Set Yourself Up For...

Mad Marketing Mums ·

2023/04/02

Does the thought of going live on social media fill you with a sense of impending doom? If so, listen up. Going live can boost your engagement, grow your following and get you more leads and sales but, while simple, going live is not always easy. In this episode we are joined by Live Video Strategist, Janine Cummings from Video For Bosses, who will be sharing her wisdom and advice to show up on camera with confidence.Janine helps female business owners master their mindset to overcome their fear of

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52:42

How To Market Your Super-Niche Business Online with...

Mad Marketing Mums ·

2023/03/26

Do you work in a super-niche, sensitive, or highly regulated industry? If so, you know how hard it can be to connect with new clients on social media due to restrictive community guidelines and/or the unique (and sometimes stigmatised) nature of your specialty.While you may have established your business and grown it through word-of-mouth, you know you could help so many more clients if you could only reach them on online!In this episode, we chat with Ontario-based Marketing Consultant, Michelle

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51:57

Taking an Omnichannel Approach For Your Marketing...

Mad Marketing Mums ·

2023/03/19

As a small business owner, it can often feel like there are not enough hours in the day to juggle everything on your to-do list. While you understand the benefits of creating an online presence on multiple channels, you may not be sure how to do so with your busy schedule.In this episode we are joined by Clare Wood, a numbers nerd, ex-CPA accountant, host of the Clare Wood Podcast, drinker of wine and wrangler of two boys.Clare shares how she supercharged her business growth by adopting an

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20:03

Will TikTok Be Banned In Australia?

Mad Marketing Mums ·

2023/03/14

Is the clock ticking on TikTok Australia?Clem and Kryshla chew the ‘phat’ on the current situation in the US regarding TikTok. With the Senate poised to pass a bill that enables them to restrict or ban the platform - and other technologies that pose a risk to national security - what does this mean for Australia? Will US policy trickle down to our sandy shores?And are other Chinese apps such as WeChat and Weibo also on the chopping block?According to The Guardian, Democratic senator Mark Warner

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35:50

Content Pillars; The What, Why, and How with Holly...

Mad Marketing Mums ·

2023/03/12

Today we're going back to (content marketing) basics to talk about content pillars - and why you need them to market your business on ANY platform.This episode is step 2 of our content marketing foundations series - outlining the essential steps you need to take to market your business online. Step 1 was covered in episode 1 where we spoke about selecting and understanding your target market. To enlighten you on all things "pillar", we are joined by special guest, Holly Cardamone -

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47:45

Three Signs It's Time For a Business Rebrand with...

Mad Marketing Mums ·

2023/03/05

Have you been thinking about a rebrand for your business? Today we are joined by Kelly Mevel from Jam Creatives who has some useful questions to help you identify whether you’re ready for a brand transformation. Kelly is a colour-loving social butterfly, Brand Designer & founder of Jam Creatives based here in Melbourne, Australia - creating standout brands for women who are ready to showcase their unique vibe.This episode covers:What a brand is (and what it is not)Common mistakes business owners

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17:41

User Question: What's More Important? Hashtags vs...

Mad Marketing Mums ·

2023/03/05

Bite-sized bonus session answering a question from a listener, @ampman.travels about what matters more when it comes to the performance of your Instagram Reels; Hashtags or topics?Do you have a question for the Mad Marketing Mums, send us an email or slide into our DMs - we would love to help you!Mentioned in this episode was our new Instagram and TikTok mini audit service. Find out more and book your audit hereConnect with us on Instagram and TikTok @madmarketingmums and tell us what you think

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2:47

Inclusive + Accessible Business, Limitless Potential:...

Mad Marketing Mums ·

2023/02/26

In this interview we spoke with the founder of the Freelance Jungle, Rebekah Lambert, about inclusivity and accessibility and how businesses need to go beyond simply adding alt-text to their images. This interview was intended to be a podcast episode, however Clem’s sound was a dog’s breakfast!To salvage this insightful interview, we created a new word and a new way to present this to you; introducing “blog-casting” - a hybrid blog with video snippets so you can enjoy listening to Bek's

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12:21

Mad Mum Musings: Our Thoughts on Meta Verified -...

Mad Marketing Mums ·

2023/02/23

Meta is testing a paid subscription service that allows Instagram and Facebook users to pay to become verified.The subscription bundle, called Meta Verified, includes a verified badge plus more protection against impersonating accounts, increased visibility in areas such as search and recommendations, and more direct access to customer support. CEO, Mark Zuckerberg announced the plans on Instagram, stating "This new feature is about increasing authenticity and security across our

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70:02

Small Fish, Big Pond; How to Stand Out on Social...

Mad Marketing Mums ·

2023/02/19

Do you ever feel like you’re the little fish in a big pond on social media? It’s not easy building a following and reputation online, especially when you’re in a saturated and competitive market. In this episode we spoke with marketing heavyweight (and a Mad Marketing Dad!), Todd Collins, COO of Beamed Media, about the types of social media content you need to be making in 2023 to cut through the noise, encourage engagement, and stand out online.This bumper episode covers:Common mistakes small

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45:09

Creating a TikTok Strategy For Your Business - with...

Mad Marketing Mums ·

2023/02/12

It's time to talk TikTok! The social media platform that is dominating the world right now. You may already be using TikTok to watch hours of cat videos, but what are you doing with the platform for your business? How should businesses be using TikTok to build their brand community, generate engagement and drive website traffic? What does a TikTok strategy look like? And how do you get started with TikTok for business?This is exactly what Chanelle Le Roux - Digital Strategist, part-time

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43:38

Just Dooo It! How to Overcome Posting Paralysis and...

Mad Marketing Mums ·

2023/01/15

*Warning* We've got a bad case of the "swears" in this episode so don't play this around little ears.In this, the season 1 finale, we're talking about taking (imperfect) action - getting out of your head, ditching the overthinking, and showing up in order to build momentum in your business.This session covers:The power of taking actionCommon reasons for not posting - and how to overcome themSwitching your focus from consuming to creating contentVisit the Mad Marketing Mums

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36:20

11x Online Marketing and Sales Tactics to Avoid At...

Mad Marketing Mums ·

2023/01/08

Lately we've noticed a number of dodgy marketing activities in our inboxes, in the DMs, and on product websites, so we decided it's time to call "BS" on the lowbrow online marketing and sales tactics that are currently doing the rounds… that is, the things that make us go "Ick!"We put a call out on Instagram asking you to contribute your own marketing "Icks", (thank you for sharing) and we have compiled a list of 11 marketing and sales tactics that we believe

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22:06

New Year, New You, New Social Media Profiles!...

Mad Marketing Mums ·

2023/01/01

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58:25

Trends and Predictions for Instagram, TikTok and...

Mad Marketing Mums ·

2022/12/25

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48:16

How to Incorporate Comedy into Your Copy with Mariam...

Mad Marketing Mums ·

2022/12/18

Warning this episode contains bad language - beware if you have little ones within earshot.As the saying goes, laughter is the best medicine. Incorporating comedy and personality into copywriting just so happens to be the topic of this episode.We’re fortunate to be joined by Mariam Vossough, Copywriter, Scriptwriter, and TikTok nerd who incorporates comedy within her work, or, in her own words “uses funny to make you money”!Mariam is known for her work on Coronation Street, Fierce Creatures and My

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45:12

Seasons of Business; How to Keep Going During Tough...

Mad Marketing Mums ·

2022/12/12

As we record this podcast, it's approaching the end of the year - a time to reflect on the year that's been and prepare for the coming 12 months.In this episode we're joined by BOLD Business and Mindset Coach, Suz Chadwick, who shares her incredible wisdom, and some hard truths, around what it takes to build the business you want and how to keep going when times are tough.Suz Chadwick is a BOLD Business & Mindset Coach and Speaker supporting entrepreneurs to go from business

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41:17

How to Avoid Social Media Burnout During the Holidays

Mad Marketing Mums ·

2022/12/12

Christmas is coming and while there are plenty of things to stress about, social media shouldn’t be one of them.If you want to take a complete break from posting on social media, do it. You’ll come back feeling refreshed and inspired.Alternatively, if you want or need to maintain your account activity you can ease your workload by leaning into easy-to-create formats, such as Instagram Stories, reusing your existing content - as is, or reformatted, and by scheduling ahead of time.The holidays are a

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62 results

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