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PODCAST

Call To Action

Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

business marketing

All Episodes

1:24

132: Feel better about marketing™ with Call to...

Call To Action ·

2024/01/23

Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

en

75:45

131: [BEST OF] What Morph is really like - Gavin...

Call To Action ·

2024/01/19

This year marks 5 years since our maiden episode with Richard Shotton in February 2018. To celebrate Call to Action® turning 5, we asked the …Gasp! team to rummage through all 130 episodes for us to re-release some of their favourites. Back in January 2020, we kicked off the year with fizzy, fuzzy energy. The fizz and fuzz faded come March 2020, but before that, we packed our plasticine and carried out a search of The Avon to pick up Bristol’s finest maker of noise, Gavin Strange. By day, Gavin

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51:37

130: Taking aim at Amazon: Why physical retail will...

Call To Action ·

2024/01/05

This week, Call to Action® laid bait in a box trap to lure and snare our maiden catch of 2024, Roger Wade. First founding Boxfresh, a pioneering British streetwear brand, he went on to transform a patch of wasteland to create the world’s first pop-up dining and shopping destination, BOXPARK, in the heart of London’s Shoreditch. Today, Roger is putting his passion for independent brands, the future of retail, and thinking outside the Box, into his role as Chairman of Boxfund VC. We shoot the

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58:24

129: How NOT to use AI as a strategist with Julian...

Call To Action ·

2023/12/15

This week, we used plenty of plaid to lure and poach the planning pro in patterned shirts, Julian Cole. Strategy consultant to leading brands like Uber, Apple, Facebook and ex-Head of Comms Planning at BBDO and BBH, Julian noticed the void of proper education for the role and started the Strategy Finishing School. Putting an end to impostor syndrome, he’s now whipping up world class strategists by the bucket load. We talk delivering prescriptions, loving maps, horse racing, gambling, why going

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49:18

128: How Taskmaster creator Alex Horne keeps coming...

Call To Action ·

2023/12/01

This week, we gave ourselves 50 minutes and the task to catch master of mirth, Alex Horne. Comedian, frontman of six-piece band The Horne Section, and sensationally silly sod, Alex is best known for creating and co-hosting cult TV show, Taskmaster. Alongside Greg Davies, the only man in comedy big enough to call him ‘Little’ Alex Horne, he tests the wiles, wit and wisdom of comedians through a series of tasks teeming with tomfoolery. We chat middle children, sorting potatoes from toads, Big

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54:14

127: The current state of creativity in advertising...

Call To Action ·

2023/11/17

This week, we went meep meep past Contagious HQ to catch an ACME wielding Alex Jenkins. As Managing Partner at Contagious, Alex’s industry knowledge encompasses a treasure trove of past campaigns, current narratives, and future predictions. Part editorial, part consultancy, part research, Contagious believes in the best version of our industry, one where creativity wins. After trying to crush us with a Greco-Roman catapult, Alex talks to us on his wonderfully wiggly career path, having his

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68:45

126: Why hope exists in the form of psychedelics with...

Call To Action ·

2023/11/03

This week, darling, we dangled a bit of Bolly to lure and ensnare the Absolutely Fabulous, Tara Austin. Behavioural science leader, Nudgestock host, and Rory Sutherland wrangler, Tara’s been on the frontline of the applied B.S. revolution for over a decade. More recently she’s turned ‘psychedelic evangelist’, lobbying to change the UK's approach to magic mushrooms. Tara talks to us on attempting to model herself on Ab Fab’s Patsy, ringing up Scottish farmers to chat anaerobic digestate, being at

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68:52

125: How Lucky Saint is using brand codes to become...

Call To Action ·

2023/10/20

This week we led Lucky Saint’s Head of Brand, Emily Laws, not into temptation but into Call To Action's recording studio. With marketing chops spanning a decade in brand management, PR, and brand activation, Emily is currently breaking rules and honouring traditions at the helm of the UK’s Number 1 Dedicated Alcohol-Free Beer. We get in a round of tantalising topics, including her first jobs selling shoes and speaking French, how The Yorkshire Post dashed her dreams, Flat Eric, behaving like an

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32:20

124: Mind Your Business: Startle [Episode 3 of 3]

Call To Action ·

2023/10/11

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story. It’s like reading a business book with the word ‘guru’ in the title, with the single but vital exception

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30:38

124: Mind Your Business: Startle [Episode 2 of 3]

Call To Action ·

2023/10/11

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story. It’s like reading a business book with the word ‘guru’ in the title, with the single but vital exception

en

32:17

124: Mind Your Business: Startle [Episode 1 of 3]

Call To Action ·

2023/10/11

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story. It’s like reading a business book with the word ‘guru’ in the title, with the single but vital exception

en

56:46

123: A masterclass in Proper Marketing with Tourism...

Call To Action ·

2023/10/06

This week we travelled home and away to catch Tourism Australia’s Chief Marketing Officer, Susan Coghill. Using the power of creativity to build brands, drive business, and shape culture, Susan is a proper marketer tasked with tempting tourists to the land of kangaroos and Kylie. And we were lucky, lucky, lucky enough to talk to her on a ton of topics, including her first job at a retirement home, working with Steve Jobs, understanding context, creativity in service of commercial outcomes,

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103:11

122: Why we're wrong to think of ourselves as...

Call To Action ·

2023/09/22

This week, we followed the HERDmeister to find and catch behavioural science buff, Mark Earls. Dubbed by DO Lectures as “Britain’s answer to Malcolm Gladwell…without the hair”, Mark is a prolific thinker, recovering account planner and best-selling writer. We shoot the breeze on the intimidatingly smart Paul Feldwick, being public enemy no. 1 in the eyes of market research, why we’re not individuals, copying, learning Welsh, what he’s optimistic about in the industry and tons more. In fact, we

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48:07

121: How Tracksuit is turning the world of brand...

Call To Action ·

2023/09/08

This week, we rattled the trunk of a large tree to dislodge and catch Matt Herbert and Connor Archbold. A pair of possum* players turning brand tracking upside down, Matt and Connor are co-founders of Ritson-backed startup, Tracksuit. The duo are dead set on making it easier and cheaper for marketers to track their brand health, demonstrate return on marketing spend, and answer the all important question, "Is what we're doing working?". Go press play and unleash a mega catch of informative

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62:18

120: Why you can't afford NOT to be creative with...

Call To Action ·

2023/08/25

This week, we caught something Contagious. Luckily for us, it’s their Co-Founder Paul Kemp-Robertson. A chap with serious smarts for global marketing communications, Paul is the brain behind Contagious. Part editorial, part consultancy, part research, they get their kicks helping brands and agencies be more creative, get smarter, and deliver better work. Paul spreads his smarts across a tonnes of topics, including; being the intern who became editor at Shots, thinking Saatchi & Saatchi was

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41:40

119: Writing a how-to-guide for ad land with author...

Call To Action ·

2023/08/11

This week, we pushed a creative fledgling out of the agency nest to lure and catch author of ad land’s how-to guide, Junior, to teach them to fly. Long overdue, it’s Thomas Kemeny. Junior is a book that should be instantly useful for people starting out. Unlike most marketing books, Thomas packs it with proper, practical advice on navigating hallways, not ballsing up presentations, and the virtue of pushing in your chair after meetings. Thomas chirps to us on tonnes of topics, including his

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61:13

118: Why the 'London bubble' is a myth with research...

Call To Action ·

2023/07/28

This week, we cast a spell of double double toil and trouble and caught the pair from Burst Your Bubble; it’s Andrew Tenzer and Ian Murray. The duo behind a treasure trove of award-winning research on the culture of marketing, Andrew and Ian have recently launched a radical new consultancy powered by the art and science of perspective-taking. There’s no eye of newt or toe of frog in this cauldron of conversation topics, but the duo turned up the heat on studying politics, when their paths first

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55:16

117: How copywriter and messabouter Dave Harland wins...

Call To Action ·

2023/07/14

This week, we opened spoof copywriting dojo Cobra K-AI to sweep the leg of the scammer-scammer, Dave Harland. Copywriter and messabouter with massive fingers. Dave helps businesses and brands speak to people with more personality, via the medium of the alphabet. His favourite part of it all is “getting paid to be silly”. Tune in for an exclusive on his brand-new copywriting agency. Plus we chat about betting on illegal hedgehog duels, a size 5 Mitre Delta casey, what he’s been up to the last 1400

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74:12

116: How you can create more effective work with...

Call To Action ·

2023/06/30

Following eyewitness reports of stolen genius, we hurtled down the highway to catch ad land’s own Bonnie and Clyde; it’s Rosie and Faris Yakob. Together they form Genius Steals, a nomadic creative consultancy helping brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking. They give us the low down on life on the run road, how Rosie earned $10,000 babysitting, ‘Ask Faris’, US vs UK education system, the lack of

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65:04

115: Why you SHOULD be a pain in the aris (with...

Call To Action ·

2023/06/16

We had to drag Giles away from Chick King to catch Spurs royalty and exceptionally talented business brain Chris Paouros this week. Broadcasting from the bench to the boardroom, Chris spends her time solving hugely complex, often highly emotive problems that are rooted in everything from corporations to communities. She talks to us on her first job in a video shop, making covered buttons, what working in retail teaches you, social justice, Eric Cantona and meaningless distinction, building

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