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PODCAST

The Turn

The Turn takes a broad look at golf, not just as a game but as a business. Julia Kelly and Kris Strauss have decades of experience in the golf industry. The duo discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

business marketing

All Episodes

25:43

Troon Women's Golf Month 2022!

The Turn ·

2022/06/02

Looking for ways to get more women into golf? Have a listen to this episode, featuring Marissa Kulig Crow, 2021 LPGA National Teacher of the Year, for best practices on growing the game with women and anyone who wants to get into golf!

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33:18

New Solutions to F&B Challenges

The Turn ·

2022/05/17

In this episode, Julia and co-host Monica Fedri chat with Corporate Director of F&B Joe Martin and St. James' Director F&B, Lindsey Krause, about some creative and trending solutions to today's top F&B challenges.

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30:26

It's Player Development Month 2022!

The Turn ·

2022/05/03

In this episode, Julia and Kris chat with Tim Mahoney and Steve Loesher on how Troon's coaching team is helping to grow the game around the world.

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32:08

Trends in GC Renovations & Construction

The Turn ·

2022/04/18

In this episode, Julia and Kris chat with Jeff Poling and Jeff Schwinkendorf, two of Troon's golf course renovation and construction pros, on trends in the industry.

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33:23

Making Golf Better with Diversity, Equity and Inclusion

The Turn ·

2022/04/05

Special guest Kendall Murphy, Troon's Director of Diversity, Equity, and Inclusion, joins Kris Strauss and Julia Kelly to discuss best practices for creating a more welcoming environment, on course and off.

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30:29

What's Most Important in F&B Marketing?

The Turn ·

2022/03/02

What's the single most important component in food and beverage marketing? Jared Cohen and Julia Kelly chat with Joelle Creamer with RealFood Hospitality, Service & Design in this episode. And, spoiler alert, it's not what you think it is!

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23:21

Digital Strategy with our Friendly Neighborhood...

The Turn ·

2021/12/07

The internet never sleeps. Which is why it is important for your website and your business to always be prepared. Jared Cohen and Kris Strauss are joined by Jessica Lewis, Senior Director, Digital Strategy for Troon and Indigo Sports for a Google and Digital Optimization discussion with tips and strategies you'll want to make note of!

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41:22

A New Era of Coaching and Instruction

The Turn ·

2021/11/12

On this edition of The Turn Podcast, Troon and ThrivSports teamed up to bring elite coaching to more golfers around the world in a new and innovative way. Through strategic integration and marketing efforts, Troon Coach expects to be a game-changing way for all coaches in the Troon portfolio, for golf and beyond, to elevate their offerings and presence. Tim Mahoney, the global director of coaching and instruction for Troon, and Alex Weber, CEO and Founder of ThrivSports, join Jared Cohen to tell the

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39:08

PHAT Scooters CEO Tim Moran

The Turn ·

2021/11/01

The single rider revolution is on for the game of golf! Over the years, golfing with a push cart or a golf cart is not the only options to choose from when making your way around the golf course and one of the most fun and innovative ways to get from tee to green now is with a PHAT Scooter. Tim Moran, CEO of PHAT Scooters and Jerrel Grow, Director of Golf at Pronghorn Resort which were among the first locations to offer PHAT Scooters, join the show for a great discussion on the evolution of golf

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30:46

A world-ranked amateur tournament series

The Turn ·

2021/10/21

From one to now 11 world-ranked amateur golf tournaments since 2014, the Troon Saguaro Amateur Series now features some of the more popular and sought after events in the amateur golf world. Coming off the announcement of the return of the six winter tournaments in this series, the co-founders, Roy Edwards and Joe Jensen, return for their second visit on the Turn with Jared Cohen and Kris Strauss to discuss the series' growth, trends in youth and amateur golf and much more!

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40:27

A Look at the Golf Industry through the Eyes of a...

The Turn ·

2021/10/06

The Turn Podcast has had many quests which are experts in many different aspects and focus’ of the golf industry. But not yet has the show put it all together taking a broader look at the game through the eyes of a golf course owner. Kris Strauss and Jared Cohen were pleased to be joined by Bob McNichols, the owner of Longbow Business Park and Longbow Golf Club, and have a discussion about his path to purchasing a course, best practices he’s learned and implemented along the way and his outlook on

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23:14

Retail Marketing Trends

The Turn ·

2021/09/01

Jumping into the ever-evolving world of retail and retail marketing with one of the best in the golf industry, Kim Johnson of Callaway Golf. Kim joins Jared and Kris for a great discussion on retail trends as well as providing great perspective and insight that applies well for green grass locations looking to innovate and elevate their sales.

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28:41

A Dive into Innovate Golf Technology and Data

The Turn ·

2021/06/30

Jumping into the ever-evolving world of technology and data pertaining to the game of golf. Kris Strauss and Jared Cohen are joined by Gavin Dear, the Chief Operating Officer for Shot Scope to not only talk about their next level Range Finder technology, but also the data they have captured about golfers and trends they are seeing from players of all skill sets. Plus what's next for this innovative company.

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30:04

Growing the Game for Women by Leaps and Bounds

The Turn ·

2021/06/17

From the outset of joining the Claude Harmon III Performance Golf Academy team at the Els Club Dubai Team in September 2019, Amy Millward's goal has been to develop and grow the ladies program while also retaining ladies within the sport. Fast forward to today, the CH3 Ladies program has gone from strength to strength and introduced almost 180 new ladies to the game of golf in the last 18 months. Amy joins the show to talk about her golf story, her efforts to grow the game for women and breaking

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26:28

One of the fastest growing sports in...

The Turn ·

2021/05/28

In this exciting addition of The Turn, we veer away from golf and focus on a great "golf-related activity"...Pickleball! Pickleball is an exciting sport that combines elements of Tennis, Badminton, and Ping Pong. With nearly 3.5 million players, it’s one of the fastest growing sports in America. Kris Strauss and Jared Cohen are joined by Mike Barnes, the Co-CEO of Selkirk Sport, one of the industry’s fastest growing companies, and their paddles are used by many of the game’s premier players and

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48:18

An unconventional look at the "Happiness Business"

The Turn ·

2021/05/13

Comparing clubs to Disney movies, stealing free stuff, speedos and more all in a sit-down conversation with the president of Troon Privé, Rob DeMore. Rob joins Jared Cohen for an unconventional discussion centered around the private club industry, aka "the happiness business," with everything from drawing comparisons from High School Musical 2 and pop culture, country club crimes, traditions vs. ruts, things to come as a result of COVID-19 that may be here to stay and the incredible efforts made by

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10:53

Behind the Scenes with a Callaway Golf Pro Tour Rep

The Turn ·

2021/04/29

If you've ever been to a professional tour event, you see the rows of trucks from just about every equipment company there is lined up just outside the golf course. But have you ever wondered what goes on behind the scenes? While at Kapolei Golf Club for the 2021 LPGA Lotte Championship, Kris Strauss is joined by Barry Lyda, the LPGA Tour Rep for Callaway Golf for a behind the scenes discussion on how pros work with reps and their various products while traveling all over the world for various

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39:51

Takeaways from the "Every Two Year" Troon Golfer Survey

The Turn ·

2021/04/13

Last fall, Troon concluded their “Every Two Year” Golfer Survey, that has a goal to better define current customers and provide data on their respective wants/needs/trends on the game and industry. Jared Cohen and Kris Strauss take a dive into the results of the survey and provide their prime takeaways to apply to our business.

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32:37

Sharing Stories and Leveraging Media with Broadcast...

The Turn ·

2021/03/18

A great conversation about a passion for the game of golf from former ESPN and now Pro Football Network personality, Trey Wingo. He joins Jared Cohen and Kris Strauss for a discussion about his passion for the game of golf with everything from stories from the pro tour, his most memorable experience as well as industry trends and directions.

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26:34

Golf Hall of Famer and Team Troon Member, Colin...

The Turn ·

2021/03/04

Ahead of a Champions Tour Event, World Golf Hall of Famer and member of Team Troon, Colin Montgomerie joins the show and shares amazing stories about his time as a professional golfer, his travels during COVID and beyond and golf course design. Don't miss this great conversation!

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100 results

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