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PODCAST

It"s Not About The Money

Catherine Morgan

It"s not about the money is for women in business who know they want to make more money whilst holding onto more money and growing an abundance of wealth. You"re tired of overgiving, undercharging and being stuck in a scarcity money mindset. You know you have it in you, you just need financial confidence and an abundant mindset. You"re excited and ready to learn what it takes to make more money, invest and step into wealth. Hosted by Catherine Morgan, Author, Award-winning Financial Wellbeing

business investing

All Episodes

20:42

Why Financial Success Feels Dangerous The Hidden...

It"s Not About The Money ·

2025/01/27

In this episode, I explore the concept of money trauma and how early experiences shape our relationship with money. I discuss the primal nervous system responses that can make money feel dangerous, the impact of inherited family patterns, and the importance of rewiring our perceptions of money to create a healthier relationship with it. Through awareness and gentle practices, listeners can learn to feel safe with money and recognize their worthiness to receive financial success. Chapters 00:00

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34:14

How to Become a Certified Financial Coach in the UK...

It"s Not About The Money ·

2025/01/20

In this episode of the It's Not About the Money podcast, I explore the evolving field of financial coaching. I discuss the differences between financial coaching and advising, the essential skills required for effective coaching, and the importance of empathy and deep listening. I emphasise that one does not need to be perfect with money to become a financial coach and highlight the significance of understanding psychology and behavioral change in the coaching process. The episode also covers how

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51:29

The Permission to Pause: Redefining Wealth Through...

It"s Not About The Money ·

2025/01/13

In this episode of 'It's Not About the Money', I welcome Sara Price, founder of Actually, to discuss her personal journey with wealth, health, and redefining success. Sara shares her experiences with cancer and recovery, emphasizing the importance of acceptance, surrender, and financial management during crises. The conversation explores how wealth is not just about money but also about community, fulfillment, and flexibility in life and business. In this conversation, Sara Price shares her

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22:13

3 Psychology Shifts to Make More Money Without the...

It"s Not About The Money ·

2025/01/06

In this episode of 'It's Not About the Money,' I discuss the psychological shifts necessary for making more money in 2025 without the hustle. I emphasize the importance of identity, the nervous system's role in financial success, and introduces desire-based pricing as a method for authentic selling. I invite you to explore your relationship with money and consider joining the Energy of Selling program for deeper support. Chapters 00:00 New Year Reflections and Goals 07:13 Psychological

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37:22

When 2024 Wasn't Your Year

It"s Not About The Money ·

2024/12/30

In this reflective episode, I discuss the challenges faced in 2024, emphasizing the importance of self-compassion and acceptance. I share personal experiences of navigating difficult times, the significance of creating space for connection, and introduce a ritual for releasing and receiving. The conversation encourages listeners to embrace their emotions, set intentions for the future, and focus on identity as they move into 2025. Chapters 00:00 Reflecting on a Challenging Year 03:57 The

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34:49

How to Prioritise Your Money When Everything Feels...

It"s Not About The Money ·

2024/12/23

In this episode of the It's Not About the Money podcast, I explore how to prioritize finances when everything feels important. I introduce the concept of 'money dates' as a way to build a relationship with money, emphasizing the importance of emotional connection and creating a supportive environment. I share frameworks like the fridge, freezer, larder model and the 50/30/20 budgeting method to help listeners allocate their finances effectively. I also provide practical tips for sticking to

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22:21

(Money StoryTypes®) Money Guilt & The Enabler Pattern

It"s Not About The Money ·

2024/12/16

In this episode, I explore the Enabler Money Story Type, focusing on how it shapes our relationship with giving and receiving. I discuss the guilt often associated with receiving, the emotional exhaustion that can arise from over-giving, and the importance of setting boundaries. I provide insights into recognizing enabler patterns and offers practical solutions for those who identify with this money story type, emphasizing the need for self-care and the value of giving without losing sight of

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27:29

(Money StoryTypes®) Money Pride & The Innovator Pattern

It"s Not About The Money ·

2024/12/09

In this episode of 'It's Not About the Money', I explore the innovator money story type, emphasizing the connection between self-worth and financial decisions. I share personal experiences and insights on how identity impacts our relationship with money, particularly for innovators who often tie their self-esteem to financial success. The episode provides strategies for innovators to balance their financial goals with self-acceptance and joy, while also looking ahead to the next episode focusing

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30:01

(Money StoryTypes®) Money Anxiety & The Architect...

It"s Not About The Money ·

2024/12/02

In this episode of the It's Not About the Money podcast, I delve into the architect money story type, exploring the connection between anxiety and financial decision-making. I discuss how over-planning and fear of financial risks can lead to analysis paralysis, impacting one's ability to make clear financial decisions. I offer strategies for managing money anxiety, emphasizing the importance of balancing planning with present moment trust. This episode concludes with a call to celebrate

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30:00

(Money StoryTypes®) Money Denial & The Pacifist Pattern

It"s Not About The Money ·

2024/11/18

In this episode I explore the concept of money denial, particularly through the lens of the pacifist money story type. I discuss the psychological and neurological aspects of financial avoidance, highlighting how denial serves as a protective mechanism against emotional pain associated with financial decisions. The conversation delves into the generational patterns of financial responsibility and the impact of parental financial rescuing. I offer insights on transforming financial denial into

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27:48

(Money StoryTypes®) Money Shame & Emotional Spending

It"s Not About The Money ·

2024/11/11

In this episode I explore the complex emotion of shame, particularly in relation to money and spending habits. I discuss how shame is a natural human emotion that can lead to impulsive spending and feelings of inadequacy. Through the Money Storytypes framework, I provide insights into understanding one's relationship with money and offer practical tools for transforming shame into empowerment. This episode emphasizes the importance of awareness, self-acceptance, and creating healthy boundaries

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23:41

How to Close More Sales Using 6 Embodiment Practices

It"s Not About The Money ·

2024/11/04

In this conversation I discuss the energy dynamics of selling, emphasizing the importance of moving from a scarcity mindset to one of abundance and connection. I share practical exercises to help entrepreneurs, particularly women, overcome fears associated with selling and adopt a more authentic, desire-based approach. This conversation highlights the significance of energy in sales interactions and offers strategies for building genuine connections with clients. Chapters 00:00 Transforming

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22:12

Fear of Success: Understanding Your Deep Resistance...

It"s Not About The Money ·

2024/10/28

In this episode of 'It's Not About the Money,' I delve into the intricate relationship we have with success, particularly focusing on the fears that often accompany it. Drawing from my exploration of Gene Keys, I discuss how our perceptions of success are shaped by our values, self-worth, and the shadows we carry. I explore the themes of graciousness, fear, and success and highlight the importance of meeting fears with kindness and acceptance, rather than force. I invite you to reflect on your own

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24:59

9 Money Habits Keeping You Poor (and how to fix it)

It"s Not About The Money ·

2024/10/21

In this conversation, I discuss nine money habits that may be keeping individuals poor and offer insights on how to transform these habits. I emphasize the importance of understanding one's relationship with money, recognizing emotional triggers, and fostering open financial conversations. The discussion also covers the significance of building a financial security fund, nurturing one's nervous system, and addressing money traumas. Ultimately, the conversation encourages listeners to celebrate

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20:57

Why You Can't Hold Onto Money (And How It's Linked to...

It"s Not About The Money ·

2024/10/14

In this episode, I explore the intricate relationship between love and money, and how healing your relationship with love could be the key to holding more wealth. Chapters 00:00 The Intrinsic Connection Between Love and Money 05:40 Understanding Financial Blueprints and Money Trauma 11:01 Expanding Your Capacity to Hold Wealth 18:09 Healing Relationships with Love and Money Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE

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26:22

The Psychological Impact of Money Trauma

It"s Not About The Money ·

2024/10/07

In this conversation, I delve into the concept of money trauma, exploring its emotional and psychological impacts on individuals. I discuss how past experiences with money shape our beliefs and behaviours, leading to patterns of overspending, under-earning, and self-sabotage. I emphasise the importance of recognizing these traumas and offer practical strategies for healing, including self-awareness, language shifts, and journaling. This discussion highlights that money is deeply tied to

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27:46

Divorce and Retirement Why Women Must Prioritise...

It"s Not About The Money ·

2024/09/30

In this episode, I discuss the critical importance of pensions in divorce settlements, particularly for women. I highlight the common oversight of pensions during divorce proceedings and explain the various options available for managing pensions, including pension sharing, offsetting, and attachment orders. I emphasise the need for women to seek financial advice during divorce to ensure they do not overlook significant assets that could impact their financial future. Chapters 00:00

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21:28

Why You’re Avoiding Your Money (and How to stop...

It"s Not About The Money ·

2024/09/23

In this episode of the It's Not About the Money podcast, I explore the reasons behind procrastination, particularly in relation to financial decisions. I discuss how emotions such as fear of failure, fear of success, perfectionism, and overwhelm can hinder our ability to make money-related choices. I emphasize the importance of understanding money freezes and how these emotional barriers can hold us back and offers strategies to overcome procrastination, including the use of emotional freedom

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31:14

How my ADHD diagnosis shifted my identity

It"s Not About The Money ·

2024/09/16

In this conversation, I share my personal journey of talking a pause on my podcast and other business areas and the profound transformation it has brought to my life. I discuss my experiences of visiting Necker Island, my ADHD diagnosis, and what an ice bath with Sir Richard Branson taught me about resilience. I also explore the concept of identity and the freedom that comes from expanding into your next level of self identity. I emphasise the importance of self-love and trusting oneself, and how

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19:02

How to bring feminine energy to your finances

It"s Not About The Money ·

2024/04/01

In this conversation, I discuss the impact of masculine energy on our financial lives and how to bring more feminine energy into our approach to money. I explore the language and behaviour associated with money, highlighting the underlying feelings of safety, hard work, and control. I emphasize the importance of balancing masculine and feminine energy and releasing the need to control. I encourage allowing and receiving, as well as expressing and feeling emotions related to money. I also discuss

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