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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:54:00

Ep 371 - Relevance Realization

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/23

Market Proof Marketing · Ep 371 - Relevance RealizationKevin Oakley is joined this episode by Julie Jarnagin and Beth Russell, and they cover a lot! Kevin announces the VIP List is now open for the 2025 Online Sales and Marketing Summit, which will take place October 2-3 in Chicago at the Blu Aqua! They discuss the downfall of a rent-to-own startup, weigh in on TikTok's future in the U.S., and share their thoughts on a recent article from The Builder's Daily about household growth collapse signaling

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00:24:14

Ep 370 - It's Never About The Money with Michelle...

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/20

Market Proof Marketing · Ep 370 - It's Never About The Money with Michelle Simms-ReiterKevin Oakley is joined by a very special guest, Michelle Simms-Reiter, Founder and CEO of Strive Leadership Development. Michelle is a business investor, author, real estate builder and developer and mentorship investor. This episode, they discuss her systematic approach to provide value and motivation for employees, and cultivate a company culture that retains great talent. Kevin and Michelle discuss: Michelle's

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00:48:52

Ep 369 - The Venus Metric Trap

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/16

Market Proof Marketing · Ep 369 - The Venus Metric TrapKevin Oakley is joined this episode by Jackie Lipinski and Beth Russell for episode 369! They start by discussing the correlation between context and relationship when analyzing data, and Beth shares the inspiration behind her recent blog post about vanity metrics -- and how to avoid the venus metric trap. Additional topics discussed include a glimmer of hope from Realtor.com, and what you shouldn't count on happening in 2025. Story Time

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00:53:45

Ep 368 - Leaning Into "New"

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/09

Market Proof Marketing · Ep 368 - Leaning Into "New"Kevin Oakley is joined this episode by Jackie Lipinski and Jessie Suggs for the first full episode of 2025! The team discusses builder wins from December, and some very important breaking news -- Kevin actually watched a movie! They break down existing home sales data, and recap Zillow's most unusual home searches from last year. Story Time (02:05): Jackie brings up the quote "Zillow can't smell the cat" from Greg Robertson Jessie was delighted by

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00:33:29

Ep 367: Don't Fail Your Realtor Partners In 2025

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/02

Market Proof Marketing · Ep 367: Don't Fail Your Realtor Partners In 2025It's a new year, but there are still a lot of old misunderstandings about how the world has changed after NAR's settlement in 2024. Kevin Oakley is joined by James Dwiggins - the Co-Founder and Chief Executive Officer of NextHome Inc., and someone who was one of the named defendants in the case, to help set the record straight. Learn why if you continue to offer compensation to buyer's agents, you might get what amounts to a

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00:50:33

Ep 366: That's a Wrap, 2024!

Market Proof Marketing: Home Builder Marketing Insights ·

2024/12/26

Market Proof Marketing · Ep 366: That's a Wrap, 2024!Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell! While it may start out sounding more like a Halloween episode... it's a festive one, we promise! The trio discusses a new creative case study from the DYC team, addresses an insightful listener question from "Susan" *wink wink*, and debates whether Macaulay Caulkin would've been better off purchasing, or not purchasing, the Home Alone house! Story Time (04:30):Kevin talks

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00:49:52

Ep 365 - Leaning Into Local

Market Proof Marketing: Home Builder Marketing Insights ·

2024/12/19

Market Proof Marketing · Ep 365 - Leaning Into LocalLike the number of days in a year (we think?), Kevin Oakley, Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self reflection, and approaching review season with humility, as well as how hiring can look different for homebuilders and isn't one size fits all. They also cover a handful of stories including an exciting training coming up, homebuilding advice from 2024 and updates in the tech world! Story Time

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00:44:35

Ep 364 - The Season of Expectations

Market Proof Marketing: Home Builder Marketing Insights ·

2024/12/12

Market Proof Marketing · Ep 364 - The Season of ExpectationsJoin Kevin Oakley, Jackie Lipinski and Julie Jarnagin for an exciting pre-holiday episode! They kick off episode 364 talking about expectations, and a common excitement for what's to come in the new year. Jackie brings up the wonder of Spotify Wrapped, and the team discusses the Do You Convert holiday gift guide, as well as Zillow predictions for 2025 and some interesting news out of Google regarding the recent antitrust case. Story Time

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00:32:30

Ep 363: Happy Thanksgiving!

Market Proof Marketing: Home Builder Marketing Insights ·

2024/11/28

Market Proof Marketing · Ep 363: Happy Thanksgiving!Happy Thanksgiving! Kevin Oakley and Beth Russell kick off episode 363 with the things they are thankful for -- sharing a common gratitude for the sense of community built among homebuilder marketers across the nation, and the friendships that have formed as a result. Today's topic surrounds Kevin's recent article on evolving dynamics among home builders, buyers and agents -- and some of the feedback he received they'd like to dive into. Story

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00:37:39

Guest Ep: The Voice of the Customer With Allison Babin

Market Proof Marketing: Home Builder Marketing Insights ·

2024/11/27

Market Proof Marketing · Guest Ep: The Voice of the Customer With Allison BabinIn this episode, Kevin Oakley is joined by Allison Babin, Director of Marketing with Manuel Builders in Louisiana. Sharing a common passion for personal growth and development, they highlight the importance of celebrating the little wins, doing the right thing for homeowners, and a marketer's role in personalizing and humanizing the building process. Kevin and Allison discuss: Allison's background, and her passion for

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00:52:07

Ep 362: Operating Within Realities

Market Proof Marketing: Home Builder Marketing Insights ·

2024/11/21

Market Proof Marketing · Ep 362: Operating Within Realities Kevin Oakley, is joined by Julie Jarnagin and Jackie Lipinski, and begin with a candid discussion on why Jackie is considering taking a bat to her Samsung refrigerator, highlighting the importance of accurate reviews. The importance of fostering a healthy space for debates and disagreements comes up, as well as Zillow's new home trends for 2025, and the average age of first-time home buyers. Story Time (4:00): Jackie's story time is her

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00:52:36

Ep 361: Thinking in Categories

Market Proof Marketing: Home Builder Marketing Insights ·

2024/11/14

Market Proof Marketing · Ep 361: Thinking in CategoriesKevin Oakley is joined by Beth Russell and Jackie Lipinski for episode 361 to discuss investing in your team for 2025, and how sometimes unplugging for a short time can lead to the generation of new ideas. They also share new reporting and content on the Do You Convert website, and dive into an interesting report out of University of Pennsylvania. Story Time (6:50): Jackie talks end of the year strategy, drawing a past example of tactfully

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00:56:24

Ep 360: Perfect Practice Makes Perfect

Market Proof Marketing: Home Builder Marketing Insights ·

2024/11/07

Market Proof Marketing · Ep 360: Perfect Practice Makes PerfectKevin Oakley, Julie Jarnagin and Jessie Suggs sit down on Halloween for episode 360! This week's episode kicks off with holiday prep, and avoiding going into hibernation during the winter holiday months. Also in this episode, Jessie recaps the Q3 2024 Online Sales and Marketing Benchmarks, and new prospecting metrics that were tracked this quarter. More news topics include some surprising renter stats, Google search prioritization of

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00:40:57

Ep 359: It Doesn't Happen Overnight

Market Proof Marketing: Home Builder Marketing Insights ·

2024/10/31

Market Proof Marketing · Ep 359: It Doesn't Happen OvernightJulie Jarnagin, Jackie Lipinski and Beth Russell host this episode and are gearing up for Halloween! An important topic surrounds time management, and replacing broken processes to streamline marketing tasks as we near the end of the year. They also share some exciting news... Do You Convert is hiring! Story Time (03:22)Beth talks prepping for next year, and an important question she's asking her builder partners -- who is protecting your

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00:43:06

Ep 358: The Wake Behind The Boat

Market Proof Marketing: Home Builder Marketing Insights ·

2024/10/24

Market Proof Marketing · Ep 358: The Wake Behind The Boat Kevin Oakley is joined today by Julie Jarnagin, and a big topic in this episode is looking ahead to November and December -- months that Kevin notes are usually met from a sales and marketing perspective with "ughh". They discuss opportunities for success, with examples of balancing expectations with shifting perspectives. News topics include uncertainty amid mounting challenges, Google's search dominance being shaken as it relates to Gen AI

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01:02:56

Ep 357: 2024 Summit Recap!

Market Proof Marketing: Home Builder Marketing Insights ·

2024/10/17

Market Proof Marketing · Ep 357: 2024 Summit Recap!Kevin Oakley is joined by Jackie Lipinski and Jen Barkan, and this episode kicks off reminiscing about the Online Sales & Marketing Summit! This week's big topics includes an in-depth conversation surrounding TikTok's AI-driven advertising, and selling to 55+ buyers. Oh, and just a reminder, it's Amy's Gourmet Apples season! Story Time (7:00)Jen discusses the feedback surrounding Summit regarding content, and the highlights of being with the team

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00:49:45

Ep 356: Buy Once, Cry Once

Market Proof Marketing: Home Builder Marketing Insights ·

2024/10/03

Market Proof Marketing · Ep 356: Buy Once, Cry OnceKevin Oakley, Jessie Suggs and Beth Russell recently sat down for Ep 356 of MPM! The subject of 'humaneering' comes up first, sparking a conversation around putting great attention and care into relationships. Also discussed are mortgage rates in relation to rent, and the strategies around value proposition at the top of the sales funnel. Story Time (1:15)Beth was talking to a marketer who will be speaking at Summit, and talked about how her

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00:47:15

Ep 355: The Trend Is Now Our Friend

Market Proof Marketing: Home Builder Marketing Insights ·

2024/09/26

Market Proof Marketing·Ep 355: The Trend Is Now Our FriendEpisode 355 kicks off with Kevin Oakley, Julie Jarnagin and Jackie Lipinski getting geared up for the Summit! They discuss mortgage rates, strategies for building elite teams and how AI might have an impact on insurance.Story Time (1:43):Jackie recently used apps to plan and visualize different haircuts, and realized just how much apps can help people visualize and feel more comfortable with their decisions.Julie has been preparing her

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00:49:02

Ep 354: Get Curious

Market Proof Marketing: Home Builder Marketing Insights ·

2024/09/19

Market Proof Marketing · Ep 354: Get CuriousKevin Oakley, Julie Jarnagin and Beth Russell sit down for this week's episode to discuss empathy, the power of symbolism within marketing, and the importance of marketers staying curious and deepening their knowledge. Topics this week also include changes surrounding Google, AI and the iPhone 16 launch, and the post-NAR settlement landscape.Story Time (2:52):Beth is taking an online course about storytelling with data, and talks skeletons!Julie received

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00:52:54

Ep 353: The Truth Is Old

Market Proof Marketing: Home Builder Marketing Insights ·

2024/09/12

Market Proof Marketing · Ep 353: The Truth Is OldKevin Oakley and Julie Jarnagin welcome Jen Barkan for this week's episode! Things kick off with Kevin bringing up the point that oftentimes, the truth is "old", but never gets old, and Julie followed up with a core lesson learned in writing school -- you have to learn the rules before you can break them. Story Time (5:36): Jen wanted to start tracking her nutrition, and was given an assessment to be assigned a coach, which she was originally

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