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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:40:21

Ep 381 - The Scooby-Doo Method

Market Proof Marketing: Home Builder Marketing Insights ·

2025/04/03

Market Proof Marketing · Ep 381 - The Scooby-Doo MethodBeth, Jackie, and Julie uncover the value of process-driven problem-solving in marketing, from diagnosing odd data spikes to rethinking event strategy. They explore how tools like Loom, AI creator hubs, and collaborative data practices can transform communication and performance. Plus, honest talk about what Mercedes at The Masters can teach builders about intentional brand experiences.Story Time (02:06): Jackie’s knee injury turns into a

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00:49:06

Ep 380 - Buyers Are Liars To Themselves

Market Proof Marketing: Home Builder Marketing Insights ·

2025/03/27

Market Proof Marketing · Ep 380 - Buyers Are Liars To ThemselvesIn this episode, Kevin, Beth, and Julie dive into the psychological journey of today’s homebuyer—especially how they often say they’re “just looking” while subconsciously preparing to buy. From a sister’s “accidental” contract to the unexpected post-sale influence of a handyman, this one’s all about perception, timing, and customer experience. They also unpack the return of escalation clauses (wait - WHAT?), digital marketing data

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01:00:52

Ep 379 - RocketFin or Red Rocket?

Market Proof Marketing: Home Builder Marketing Insights ·

2025/03/20

Market Proof Marketing · Ep 379 - RocketFin or RedRocket?Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder incentives, AI readiness in

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00:59:36

Ep 378 - 3 Keys To The Spring Market

Market Proof Marketing: Home Builder Marketing Insights ·

2025/03/13

Market Proof Marketing · Ep 378 - 3 Keys To The Spring MarketStory Time:$50 gift card prize for top IBS takeaways from All Access membersBeth shares insights from an Oscar winner that can apply to buildersJackie has an incredible customer service experience that included a lot of contentKevin did a webinar for the WHLG about Realtor relations with builders - and shares his favorite question from Q&AMarket Proof Marketing Academy Is Back - And Upgraded! (23:50):May 6 - 8th plus 8 weeks of ongoing

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00:29:48

Ep 377 - 2025 Builders Show Wrap Up!

Market Proof Marketing: Home Builder Marketing Insights ·

2025/03/03

Market Proof Marketing · Ep 377 - 2025 Builders Show Wrap UpThe 2025 International Builders' Show (IBS) was a compelling experience for the entire Do You Convert team! It was a memorable event filled with many highlights, including presentations from our very own Julie Jarnagin, Karla Tuten and Kevin Oakley! In this episode, the team discusses their biggest takeaways from IBS. Topics covered include:AI Aids in Interior DesignStorytelling & Data in MarketingA Call for More Diverse

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01:01:49

Ep 376 - The Best Project Management Tool? The One...

Market Proof Marketing: Home Builder Marketing Insights ·

2025/02/27

Market Proof Marketing · Ep 376 - The Best Project Management Tool? The One You’ll Use!Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder

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00:36:54

Ep 375: Builders' Show Pro Tips

Market Proof Marketing: Home Builder Marketing Insights ·

2025/02/20

Market Proof Marketing · Ep 375: Builders' Show Pro TipsJulie Jarnagin and Beth Russell are here for a special Valentine's Day episode! They kick things off looking forward to the 2025 International Builders' Show (IBS), and share tips that you may not have thought of, that will make your time in Vegas more enjoyable and impactful if you're attending! They also share some really exciting news out of DYC -- the release of our brand-new SEM-PPC Quarterly Benchmarks! News topics include OpenAI's recent

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00:53:58

Ep 374: Messaging, Metrics & Moments

Market Proof Marketing: Home Builder Marketing Insights ·

2025/02/13

Market Proof Marketing · Ep 374: Messaging, Metrics & MomentsJen Barkan joins the podcast this week for a very special episode with Julie Jarnagin and Kevin Oakley. In Story Time, Julie highlights the importance of detailed messaging, referencing a builder survey on buyer preferences, while Kevin stresses having strong systems first, and Jen shares insights from National OSC Day and a creative prospecting strategy. In The News covers Q4 Benchmarks, a Homes By Dickerson award-winning case study,

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00:41:47

Ep 373 - When to Speak and When to Listen

Market Proof Marketing: Home Builder Marketing Insights ·

2025/02/06

Market Proof Marketing · Ep 373 - When to Speak and When to Listen Join us for episode 373 as Jackie Lipinski and Julie Jarnagin cover exciting news from DYC's online sales team and upcoming events. A big topic this week is the almost out-of-nowhere emergence of DeepSeek, a new AI app that has the world talking. They also cover Threads -- which now offers ads -- and the importance of authenticity when selling a product, and not just focusing on overloading information. Story Time (01:14): Jackie

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00:45:41

Ep 372 - See You At The 2025 International Builders'...

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/30

Market Proof Marketing · Ep 372 - See You At The 2025 International Builders' Show! Join Jackie Lipinski, Julie Jarnagin and Beth Russell for an exciting new episode! They kick things off by applying recent experiences to insightful marketing opportunities, and sharing the importance of speaking your customers' language. Julie talks about the team's upcoming trip to Las Vegas for the 2025 International Builders' Show, and the team gives practical advice for those looking into some influencer

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00:54:00

Ep 371 - Relevance Realization

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/23

Market Proof Marketing · Ep 371 - Relevance RealizationKevin Oakley is joined this episode by Julie Jarnagin and Beth Russell, and they cover a lot! Kevin announces the VIP List is now open for the 2025 Online Sales and Marketing Summit, which will take place October 2-3 in Chicago at the Blu Aqua! They discuss the downfall of a rent-to-own startup, weigh in on TikTok's future in the U.S., and share their thoughts on a recent article from The Builder's Daily about household growth collapse signaling

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00:24:14

Ep 370 - It's Never About The Money with Michelle...

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/20

Market Proof Marketing · Ep 370 - It's Never About The Money with Michelle Simms-ReiterKevin Oakley is joined by a very special guest, Michelle Simms-Reiter, Founder and CEO of Strive Leadership Development. Michelle is a business investor, author, real estate builder and developer and mentorship investor. This episode, they discuss her systematic approach to provide value and motivation for employees, and cultivate a company culture that retains great talent. Kevin and Michelle discuss: Michelle's

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00:48:52

Ep 369 - The Venus Metric Trap

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/16

Market Proof Marketing · Ep 369 - The Venus Metric TrapKevin Oakley is joined this episode by Jackie Lipinski and Beth Russell for episode 369! They start by discussing the correlation between context and relationship when analyzing data, and Beth shares the inspiration behind her recent blog post about vanity metrics -- and how to avoid the venus metric trap. Additional topics discussed include a glimmer of hope from Realtor.com, and what you shouldn't count on happening in 2025. Story Time

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00:53:45

Ep 368 - Leaning Into "New"

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/09

Market Proof Marketing · Ep 368 - Leaning Into "New"Kevin Oakley is joined this episode by Jackie Lipinski and Jessie Suggs for the first full episode of 2025! The team discusses builder wins from December, and some very important breaking news -- Kevin actually watched a movie! They break down existing home sales data, and recap Zillow's most unusual home searches from last year. Story Time (02:05): Jackie brings up the quote "Zillow can't smell the cat" from Greg Robertson Jessie was delighted by

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00:33:29

Ep 367: Don't Fail Your Realtor Partners In 2025

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/02

Market Proof Marketing · Ep 367: Don't Fail Your Realtor Partners In 2025It's a new year, but there are still a lot of old misunderstandings about how the world has changed after NAR's settlement in 2024. Kevin Oakley is joined by James Dwiggins - the Co-Founder and Chief Executive Officer of NextHome Inc., and someone who was one of the named defendants in the case, to help set the record straight. Learn why if you continue to offer compensation to buyer's agents, you might get what amounts to a

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00:50:33

Ep 366: That's a Wrap, 2024!

Market Proof Marketing: Home Builder Marketing Insights ·

2024/12/26

Market Proof Marketing · Ep 366: That's a Wrap, 2024!Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell! While it may start out sounding more like a Halloween episode... it's a festive one, we promise! The trio discusses a new creative case study from the DYC team, addresses an insightful listener question from "Susan" *wink wink*, and debates whether Macaulay Caulkin would've been better off purchasing, or not purchasing, the Home Alone house! Story Time (04:30):Kevin talks

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00:49:52

Ep 365 - Leaning Into Local

Market Proof Marketing: Home Builder Marketing Insights ·

2024/12/19

Market Proof Marketing · Ep 365 - Leaning Into LocalLike the number of days in a year (we think?), Kevin Oakley, Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self reflection, and approaching review season with humility, as well as how hiring can look different for homebuilders and isn't one size fits all. They also cover a handful of stories including an exciting training coming up, homebuilding advice from 2024 and updates in the tech world! Story Time

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00:44:35

Ep 364 - The Season of Expectations

Market Proof Marketing: Home Builder Marketing Insights ·

2024/12/12

Market Proof Marketing · Ep 364 - The Season of ExpectationsJoin Kevin Oakley, Jackie Lipinski and Julie Jarnagin for an exciting pre-holiday episode! They kick off episode 364 talking about expectations, and a common excitement for what's to come in the new year. Jackie brings up the wonder of Spotify Wrapped, and the team discusses the Do You Convert holiday gift guide, as well as Zillow predictions for 2025 and some interesting news out of Google regarding the recent antitrust case. Story Time

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00:32:30

Ep 363: Happy Thanksgiving!

Market Proof Marketing: Home Builder Marketing Insights ·

2024/11/28

Market Proof Marketing · Ep 363: Happy Thanksgiving!Happy Thanksgiving! Kevin Oakley and Beth Russell kick off episode 363 with the things they are thankful for -- sharing a common gratitude for the sense of community built among homebuilder marketers across the nation, and the friendships that have formed as a result. Today's topic surrounds Kevin's recent article on evolving dynamics among home builders, buyers and agents -- and some of the feedback he received they'd like to dive into. Story

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00:37:39

Guest Ep: The Voice of the Customer With Allison Babin

Market Proof Marketing: Home Builder Marketing Insights ·

2024/11/27

Market Proof Marketing · Guest Ep: The Voice of the Customer With Allison BabinIn this episode, Kevin Oakley is joined by Allison Babin, Director of Marketing with Manuel Builders in Louisiana. Sharing a common passion for personal growth and development, they highlight the importance of celebrating the little wins, doing the right thing for homeowners, and a marketer's role in personalizing and humanizing the building process. Kevin and Allison discuss: Allison's background, and her passion for

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