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PODCAST

From the Yellow Chair

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working

business marketing

All Episodes

30:48

Marketing Trends in 2025 w/Eric Thomas and Sarah...

From the Yellow Chair ·

2025/01/07

Send us a textWhat if AI could revolutionize your marketing strategy and boost your customer lifetime value? This episode features the insightful Eric Thomas, founder of Rival Digital, and marketing expert Sarah Gerardo, as they share their predictions for 2025, exploring the future of AI in marketing for trades like HVAC and plumbing. Together, we discuss the challenges and opportunities AI presents for smaller companies and the importance of maintaining a strong brand, simple website, and e...

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23:59

The Joseph Groh Foundation

From the Yellow Chair ·

2024/12/31

Send us a textTanya Strittmatter, a passionate advocate for the trades, shares her inspiring journey and the profound sense of community that binds the industry. Listen to Tanya as she recounts how her husband's legacy as a second-generation business owner shaped her path and fueled her mission to learn from past mistakes for collective success. We explore the role of organizations like Service Nation in fostering collaboration among contractors and celebrate the heartwarming support extended...

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13:23

Marketing SIPS: Contractor Insights

From the Yellow Chair ·

2024/12/17

Send us a textEver wonder why some contractors stall while others soar? Join me, Crystal, as I unravel the mysteries behind successful branding and marketing strategies from my lively hub in Houston, Texas. After days immersed in conversations with local contractors, I've gathered tales of triumph and missteps—like the pitfalls of clinging to lackluster company names and the untapped power of professional branding services. Discover the importance of foundational processes like advertising an...

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47:03

Community Roots & New Growth: Leo of BCI on Expanding...

From the Yellow Chair ·

2024/12/10

Send us a textWelcome to another engaging episode of "From the Yellow Chair," where we sit down with Leo Morales, the inspiring co-owner of BCI Plumbing, Heating, and Cooling from Denton, Texas. What if the secret to thriving in business and life lies in the people you surround yourself with? Leo's riveting journey across 34 relocations and diverse industries reveals just that. Through life-altering experiences, he has embraced the importance of personal growth and the transformative power of...

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37:12

Embracing Digital Transformation: Revolutionizing the...

From the Yellow Chair ·

2024/12/03

Send us a textDiscover how the HVAC industry is undergoing a seismic shift towards digital innovation with our special guest, Brian Feenie, a veteran in the field with decades of insight. Brian delves into the urgent necessity for HVAC businesses to craft a bespoke tech stack, illuminating the pitfalls and victories of leaving behind paper-bound traditions for cutting-edge digital tools like CRM systems and AI. This episode peels back the layers of digital transformation, revealing the strate...

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26:41

Capturing the Wild: Building Brand Power in the...

From the Yellow Chair ·

2024/11/26

Send us a textHow can a former manufacturing plant worker transform into a visionary force in outdoor videography? Jarod from Diboll, Texas, has done just that, and in this episode, we unlock the secrets behind his meteoric rise. As the owner of C4 Media Productions, Jarrod has redefined brand storytelling in East Texas, particularly shining a light on the untapped potential around Lake Sam Rayburn. His remarkable work with projects like Brandon Belt Fishing—spanning social media content to a...

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38:05

Picture Perfect: Building Brand Value Through...

From the Yellow Chair ·

2024/11/19

Send us a textWhat if the secret to elevating your brand lies within the lens of a camera? Join us as Tim Edmond from 79 Photography unravels the transformative power of photography in branding, sharing his journey from a passionate hobbyist to a sought-after professional. Tim opens up about the unique ability of personalized, localized imagery to capture the true essence of a brand, setting it apart from the generic allure of stock photos. Together, we explore the crucial difference between ...

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36:30

Building Winning Teams in Construction with Paul...

From the Yellow Chair ·

2024/11/12

Send us a textUnlock the secrets to transforming your hiring process with Paul Sanneman, a seasoned expert in construction industry coaching and recruitment. Together, we explore the revolutionary impact of AI and automation in tackling staffing shortages, and why viewing employees as valuable investments can lead to unparalleled success. Paul's incredible 95% success rate in hiring is a testament to the power of continuous recruitment and strategic staffing, shattering the myth that the trad...

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31:23

No-Nonsense Marketing for Service Trades with Amber...

From the Yellow Chair ·

2024/11/05

Send us a textDiscover the secrets behind effective marketing for the home service industry with our dynamic guest, Amber Gaige. With roots as a plumber's kid in North Texas and a marketing career that reached national acclaim, Amber shares her remarkable journey and the lessons she learned along the way. We promise you'll walk away with actionable insights as Amber introduces her "four C's" of effective marketing, which are crucial for contractors looking to stand out.Amber and I dive into t...

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23:34

What I Wish I Had Known: A Beginner's Guide to...

From the Yellow Chair ·

2024/10/29

Send us a textHow does one go from aspiring English professor to thriving plumbing business owner? Join us as we sit down with Jessica Young from Young Plumbing, who shares her extraordinary journey into a career she never expected. Marrying into a family business, Jessica found herself immersed in the world of plumbing, navigating challenges such as shifting from new construction to service work during the pandemic and mastering the art of juggling homeschooling five kids with business deman...

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61:47

Your Culture is Your Brand

From the Yellow Chair ·

2024/10/24

Send us a textUnlock the secrets of compelling branding and business culture with our special guest, Ryan Chute from Wizard of Ads. This episode promises to transform how you view branding, as Ryan shares insights likening a brand to a book, where the logo serves only as the cover while the story unfolds within. Through engaging stories and a rebranding case study, discover how authentic storytelling and visual alignment can create meaningful connections with customers, and why being too atta...

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18:13

Live with the Creative Team

From the Yellow Chair ·

2024/10/10

Send us a textUnleash your creative potential and boost your brand's impact as we share inspiring takeaways from the Circles Design Conference in Grapevine, Texas. Join Emily, Leslie, Rachel, and Cody from the Lemon Seed creative team as we explore the power of personal and brand identity in design. Rachel shares wisdom from Sean Fox's session, emphasizing the courage it takes to embrace your unique style and step away from perfectionism. Meanwhile, Cody's enthusiasm is contagious as he recou...

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14:07

Marketing SIPS to Get You Prepared for the Shoulder...

From the Yellow Chair ·

2024/10/08

Send us a text0:00 Branding and Marketing Strategies for Success5:40 Engagement Through Community Involvement9:42 Strategic Marketing and Branding Tactics13:48 Building Brand Success Through Fall TrainingReady to elevate your branding and marketing strategies? Discover how to successfully navigate the balance between these two crucial elements of your business. Learn why branding, although harder to measure, is vital for embedding your business into the community's consciousness. Through crea...

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27:20

Unlocking Sales Success in the Home Service Industry...

From the Yellow Chair ·

2024/10/01

In the virtual Lemonade Stand, Crystal is joined by the legendary "Uncle Joe" Crisara from Service MVP! They discuss effective sales strategies, the art of persuasion, giving more than taking, and the importance of a coordinated effort between sales and marketing.0:00 - The Power of Value in Sales10:18 - Strategies for Sales Success20:40 - Building Leadership for Sales GrowthIf you'd like to learn more about Joe and Service MVP, you can visit their website and check out one of their free clas...

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34:12

Throwback to Defining Business Principles

From the Yellow Chair ·

2024/07/30

In the virtual Lemonade Stand, we take you back to the past! Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics:0:35 - Defining Your Brand Statements5:00 - What's Lemon Seed's Mission?7:00 - Diving Deeper & Crafting Your Own Mission11:00 - The Impact of Your Vision Statement16:50 - Our Zesty Core Values18:10 - Curating Your Values - A Deep Dive into Our Core31:00 - Checking On and Implem...

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25:28

Crafting a Modern Identity with Ashley Stroud

From the Yellow Chair ·

2024/07/23

In the virtual Lemonade Stand, Emily is joined by Ashley Stroud from Plumbing Outfitters! They discuss their recent rebrand process, the decision-making that led to their refreshed identity, and keeping grounded with their vision during the journey.0:07 - Plumbing Outfitters Rebrand Success5:27 - Branding Process and Identity Discovery16:28 - Rebranding Success and Community ImpactWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session wher...

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18:20

Revolutionizing HVAC Systems with Jeremy Williams

From the Yellow Chair ·

2024/07/16

In the virtual Lemonade Stand, Emily is joined by Jeremy Williams from Bluon! They discuss Bluon's journey with innovation, technology, and support - all centered around their transformative app for HVAC technicians.0:07 - Bluon's HVAC Technology Innovations12:22 - Bluon for BusinessWant to learn more about Bluon? Check out their website for more information!Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all thi...

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13:33

A Fresh Perspective with the Lemon Seed Team

From the Yellow Chair ·

2024/07/09

In the virtual Lemonade Stand, we're excited to bring you a special perspective series featuring team members from Lemon Seed Marketing! This week, account managers Hanna and Nina join us to discuss the following:0:07 - Building Trust and Relationships in Business11:33 - Navigating Difficult Decisions in LeadershipWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so muc...

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19:42

Circling Back on "Cool" Air Conditioning

From the Yellow Chair ·

2024/07/02

In the virtual Lemonade Stand, Crystal and Emily throw it back to a previous episode to talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics:2:47 - Bringing Life to Your Offers6:38 - Language and Wording in Your Brand8:00 - Hopping on Social Media Trends10:10 - Using and Utilizing a Mascot12:30 - Paying Attention to Your Community15:00 - Create Your Own FunWant some more insight into your marketing? Be sure to check out Juiced, o...

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23:44

Building Trust and Authority in Home Services

From the Yellow Chair ·

2024/06/25

In the virtual Lemonade Stand, Crystal is flying solo to discuss the role of a community marketer in your business! We touch on creating an elevator pitch, leaving a lasting impression on your customers, and leveraging local connections to get your brand out there.0:08 - Networking and Guerrilla Marketing Strategies11:16 - Building Authority Through Strategic PartnershipsWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk ...

en-us

188 results

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