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PODCAST

Music Makin Cents Podcast

Music Makin Cents Podcast

Music Makin Cents Podcast is a podcast for artists, by artists. Harkos is a Marketing Manager and HipHop Artist, who helps give musicians of all genres and success levels the knowledge and help that they need to grow. He has helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy.

business marketing

All Episodes

01:15:23

Episode 51: The Non-Stop Battle Between Old And New...

Music Makin Cents Podcast ·

2024/07/23

In this episode, we talk about: The concept of creating an 'adult hip hop' category to bridge the generational divide in rap music. How this could benefit both older and younger artists by allowing them to cater to their respective audiences, and the ongoing debate between traditional and modern HipHop styles. The challenges older artists face in staying relevant, the impact of dance trends on careers, and the importance of targeted marketing for maintaining success. We Ask "could

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00:20:00

How To Get From Streams To Sales

Music Makin Cents Podcast ·

2024/07/18

Capturing and holding audience attention as an artist is the most important thing. If people don't know who you are then they can't support you. Having a website is crucial for building a fan base and monetizing your art, and getting people to your site from streaming platforms is so simple, most overlook it. Learn how simple it can be to take people from streaming to your site in this video.#MusicAttention #FanGrowth #StreamingMarketing #CallToAction #ArtistMonetization--- Support

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01:24:55

Episode 50: From Viral Hits to Consistent Success:...

Music Makin Cents Podcast ·

2024/07/16

In this episode, we talk about: How to learn the importance of consistent releases, targeted content creation, and savvy marketing strategies. The benefits of diversifying your streaming presence beyond Spotify to platforms like YouTube Music and TikTok. Practical tips for DIY music videos and artwork with free tools like CapCut and Canva. How to build a solid fan base and elevate your music career with these expert tips! Plus much more!For all Links MMC Pod click here

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00:19:36

The Record Label Trap: Why Independence is Your Key...

Music Makin Cents Podcast ·

2024/07/10

Many artists dream of getting signed to a record label, but the harsh reality is: signing doesn't guarantee success and can lead to being shelved in a bad contract. Building a strong personal brand as an independent artist and mastering the business side of music are essential for long-term success. Social media's power in growing your career is underestimated too much. Before considering label offers, make sure your music career is solid and thriving independently. #RecordLabel

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01:27:53

Episode 49: Music Business Success: The Money Is In...

Music Makin Cents Podcast ·

2024/07/08

In this episode, we talk about: The importance of data in the music industry, the need to focus on both traditional and internet numbers, the significance of data in making money, including streaming numbers, ticket sales, merch, and social media followings. We also discuss the importance of proper communication with fans and segmenting audiences to provide personalized content. The role of record labels in utilizing data and the potential of emerging markets for building a fan base. The importance

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00:13:31

Engage, Entertain, and Build Your Fan Base

Music Makin Cents Podcast ·

2024/07/03

Understanding and directly communicating with your fans is essential for musicians aiming to turn their passion into a career. By leveraging email direct communication, artists can effectively engage with fans, gather insights, and create a loyal following. Remember, your primary role is to entertain and connect, not just to sell. Building a strong brand and implementing effective marketing and sales strategies are key steps to making music your profession. #MusicCareer #FanEngagement

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01:06:30

Episode 48: The Misconception of Budgets, Is It All A...

Music Makin Cents Podcast ·

2024/07/01

In this must-listen episode, we talk about: the importance of crafting a strong brand and image as an independent artist. Why investing time, effort, and money is crucial to your success. How large budgets don't ensure success in music marketing and why your image, culture, and talent are key in attracting fans. Adjust your perspective, make wise investments, and cultivate patience for lasting success in the music industry. Plus much more!For all Links MMC Pod click here

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00:14:28

Stop Being A Fake Musician

Music Makin Cents Podcast ·

2024/06/26

In a constantly changing music industry, the difference between a scam artist and a true musical artist is crucial to success. Stay far away from the deceptive tactics like playlist campaigns, stream teams, bot farms, and engagement teams used by scam artists. See the power of playing by the rules and embracing organic marketing to achieve lasting success. By sharing knowledge and supporting one another, artists can navigate industry challenges and create genuine, engaging content. Authenticity and

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01:18:29

Episode 47: Are You A Scam Artist Or A Musical Artist?

Music Makin Cents Podcast ·

2024/06/24

In this must-listen episode, we dive deep into the world of #MusicMarketing and expose the inauthenticity of stream teams, bot farms, and engagement teams. Learn why genuine fan engagement trumps manufactured success and how artists can leverage podcasts and personal branding to build real connections. Discover the importance of understanding the business side, investing in knowledge, and maintaining health for long-term success. Uncover the power of storytelling and personal image in creating a

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01:36:29

Episode 46: Transform Your Music Marketing: From...

Music Makin Cents Podcast ·

2024/06/11

In this episode, we are joined again by S. Capone, an artist manager. We discuss: Mastering your brand and knowing your target audience. Why treating streaming platforms like Spotify, Apple Music, and YouTube as marketing tools rather than sales platforms is crucial. The art of direct-to-consumer strategies to build genuine connections with your fan base, and leverage podcasts to amplify your reach. Understand your genre, and consistently align your image and message to truly resonate with your

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00:17:11

Jab, Jab, Jab Right Hook Is Not A New Concept

Music Makin Cents Podcast ·

2024/06/09

There's no secret to converting strangers into loyal super fans, just proven strategies! The power of giving before asking, building a tight-knit community, and the fan journey from followers to super fans is real. Direct communication through email newsletters can deepen connections, while leveraging social media and streaming platforms for organic growth and engagement. #CommunityBuilding #FanJourney #OrganicGrowth #TikTokMusic #AlgorithmActivation--- Support this podcast:

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01:37:18

Episode 45: Breaking Barriers: The Transcendent Power...

Music Makin Cents Podcast ·

2024/06/05

On this episode of the podcast, we talk about: "Rockism" and its impact on music, even on HipHop. We reveal the crucial role of songwriters and the use of backing tracks in the creative process. Also, how highly creative individuals tap into a universal dimension beyond space and time. The importance of authenticity and experimentation in artistry, exploring the evolution of music genres and the significant influence of 90s rock and hip hop. Breaking creative barriers is essential, and the

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00:12:06

Music Marketing Is Just Like Going To The Gym. Here's...

Music Makin Cents Podcast ·

2024/05/31

Have you ever noticed the parallels between music marketing and hitting the gym? Just like in the gym, where some nail their exercises while others struggle, the same applies to marketing your music. Avoid the common pitfall of randomly spamming links like aimless reps – instead, focus on targeted outreach and engagement. Learn how to cultivate a genuine fan base that resonates with your artistry, ensuring real strength in your music career. #musicmarketing #FunctionalStrength #AuthenticFans

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01:18:55

Episode 44: Success Tips From A Music Manager:...

Music Makin Cents Podcast ·

2024/05/31

In this episode, we are joined by Mike Cole aka S. Capone, an artist manager. We discuss the challenges faced by aspiring artists and the importance of understanding technical business elements. How controversy can impact your career and why registering your music with Performance Rights Organizations (PROs) is crucial. How to use technology for effective self-promotion and maximize your success by leveraging available resources. We explain the need to grasp the business side of the industry,

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00:07:53

Freddie Gibbs Is Absolutely Wrong About The Music...

Music Makin Cents Podcast ·

2024/05/24

Unlock the full potential of your music career by treating it as a legitimate business! I believe registering your music with Performing Rights Organizations (PROs) is a must to ensure you're not leaving money on the table. It's important to establish an LLC for your music to safeguard your personal assets against potential lawsuits. There are severe legal and financial risks of not properly setting up your music business. These are essential tips to secure your music career's legal and

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01:14:03

Episode 43: Record Label CEO Reveals The Importance...

Music Makin Cents Podcast ·

2024/05/23

In this episode of the Music Making Cents Podcast, we are joined by Poe The Passion, the CEO of Big Buff Records, to discuss the challenges faced by independent artists, the importance of brand protection, and the impact of artists' words. We touch on the importance of registering with ASCAP or BMI and also the importance of patience, visual identity, and staying true to oneself in artist development and marketing. We also highlight the necessity of having a supportive team and being coachable

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00:12:29

Stand For Something, or Fall From Relevance

Music Makin Cents Podcast ·

2024/05/17

Building a solid brand is crucial for musicians to gain loyal fans and grow their fan base. It is important to stand for something and be intentional with your brand. A strong brand resonates with your music and is reflected in your content on social media. Building a deep connection with your audience is key, and word of mouth is a powerful referral method. It is essential to create video content that aligns with your brand and highlights your music.#Music #Brand #Fans #FanBase #Connection

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01:08:25

Episode 42: Why Visuals Matter: Capturing Attention...

Music Makin Cents Podcast ·

2024/05/15

On this episode of the podcast, we talk about: the importance of creating entertaining and engaging content that aligns with an artist's brand, the need for artists to go where their audience is and provide value through visual content, debunk the notion that music should speak for itself and highlight the role of visuals in capturing attention and building a fanbase, protecting intellectual property and registering music, AI-generated art on album covers, the importance of authenticity and

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00:11:42

Don't Be A TikTok Star, Be A Musician On TikTok!

Music Makin Cents Podcast ·

2024/05/10

TikTok isn't just about those trendy dances anymore. It's the #1 place for music discovery, even over Youtube. The stigma is outdated, the reality is that social media is a place for authentic engagement with your audience. Harness the power of TikTok to showcase your craft while captivating your audience like never before. #TikTokGold #authenticengagement #socialmediarevolution #CraftShowcase #DigitalDomination #tiktokvibes #authenticconnections #SocialMediaShift #CraftYourContent

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01:13:13

Episode 41: Providing Value and Engaging Fans

Music Makin Cents Podcast ·

2024/05/06

Harkos and KP delve into the realities of streaming platforms for musicians, emphasizing their role as marketing tools rather than direct sales platforms. They counter the notion of artists being exploited by streaming rates, stressing the need for artists to prioritize delivering value to their audience. The discussion extends to the importance of creating engaging merchandise aligned with fans' interests and leveraging playlists and recommendation engines for audience reach. They explore

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107 results

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