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PODCAST

Million Dollar Nonprofit

Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar

business non-profit

All Episodes

5:05

Episode 170: How to Predict Your Nonprofit’s Revenue...

Million Dollar Nonprofit ·

2025/09/10

How do you really know how much money your nonprofit will raise next quarter? Guesswork, hope, or last year’s numbers won’t cut it—and leaving it to chance can be stressful for your team and board. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to take the guesswork out of fundraising by using donor data and AI forecasting.You’ll learn how to collect the right donor data, identify seasonal trends and patterns, and forecast future revenue with accuracy—without hiring an

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4:39

Episode 169: How To Build a Nonprofit Dashboard with...

Million Dollar Nonprofit ·

2025/09/09

Most nonprofits are flying blind—juggling spreadsheets, guessing at revenue, and hoping the numbers add up when the board asks for updates. But what if you could see your organization’s health in real time? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a simple nonprofit dashboard using ChatGPT and Google Sheets. You’ll learn exactly what metrics to track, how to calculate them with AI, and how to turn raw data into powerful visuals that reveal trends at a glance

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4:56

Episode 168: How to Use Automation for Real-Time...

Million Dollar Nonprofit ·

2025/09/08

Silence kills donor relationships. When supporters give but never hear what happened, they assume nothing did. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use automation to deliver real-time project updates that keep donors engaged and inspired. You’ll learn how to capture authentic field updates, connect them to your CRM with tools like Google Sheets and Zapier, and communicate progress instantly through email, SMS, or donor portals. Discover the framework—Capture

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4:59

Episode 167: Backstage Pass Giving: How Donor Portals...

Million Dollar Nonprofit ·

2025/09/06

What if your donors could feel like VIPs every time they gave? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to create a simple, automated Donor Portal that feels like a backstage pass—without the $50,000 custom software bill. You’ll learn how to frame your portal as exclusive access, deliver quick, human updates that keep supporters engaged, and automate the entire experience so it runs on autopilot. Real-world examples show how even a basic portal can boost retention by

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4:43

Episode 166: How to Use AI to Create Personalized...

Million Dollar Nonprofit ·

2025/09/05

Donors don’t stay because of tote bags or mugs—they stay because they feel remembered. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to ditch cheap merch and instead use AI to create personalized, low-cost thank-you gifts that donors actually treasure. From custom poems and digital art to personalized videos and playlists, you’ll discover how to make donors feel truly seen—without blowing your budget. Learn the simple framework—Personalize, Produce, Present—and see real

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4:59

Episode 165: From Donors to Insiders: Creating...

Million Dollar Nonprofit ·

2025/09/04

Most nonprofits think “loyalty program” means points, perks, or tote bags. But that’s not what donors really want. They want belonging. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a donor loyalty program that’s simple, scalable, and actually keeps donors engaged for the long haul. You’ll learn the 3-step framework—Name, Nurture, Notice—to give your program identity, create meaningful touchpoints, and celebrate milestones that make donors feel seen. Plus, you’ll

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4:54

Episode 164: The Simple 3-Step System to Convert...

Million Dollar Nonprofit ·

2025/09/03

First-time donors aren’t really donors yet—they’re testers. They’re dipping their toes in, waiting to see if you’ll thank them, show them impact, and make their gift feel meaningful. Blow that moment, and they disappear. But nurture it right, and that “test gift” can turn into a loyal monthly commitment.In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a simple 3-step automation—Thank, Show, Invite—that converts first-time donors into recurring givers without awkward

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4:46

Episode 163: Why Every Nonprofit Needs a Donor...

Million Dollar Nonprofit ·

2025/09/02

Most nonprofits spend all their energy on acquisition and retention — but almost none on what happens when a donor leaves. The truth is, the way you handle a donor’s exit says just as much about your organization as how you welcome them in. A simple donor offboarding sequence can transform cancellations from closed doors into future re-entry points.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down why you need a Donor Offboarding Sequence, how to write it, and the exact steps to

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5:25

Episode 162: How to Win Back Lapsed Donors and Turn...

Million Dollar Nonprofit ·

2025/08/31

Most nonprofits accept donor loss as inevitable—but it doesn’t have to be. Did you know that 70% of first-time donors never give again? That means the majority of your hard-earned supporters vanish after their first gift. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals a simple, automated framework to win them back without guilt or pressure. Using the steps Identify, Inspire, Invite, you’ll learn how to spot which donors are truly lapsed, reignite their passion with impact-driven

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5:40

Episode 161: Monthly Giving Made Easy: Invite,...

Million Dollar Nonprofit ·

2025/08/30

Most nonprofits start every month from scratch—new appeals, new campaigns, new stress. But it doesn’t have to be that way. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a Recurring Giving Stack—a layered system that locks in predictable revenue and grows automatically. Using the framework Invite. Incentivize. Automate., you’ll learn how to make monthly giving the natural choice, create perks that make donors feel like insiders, and use automation to turn one-time

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5:24

Episode 160: The Automated Upsell System: How...

Million Dollar Nonprofit ·

2025/08/29

Most nonprofits shy away from upsells because they feel “salesy.” But what if upgrading a donor’s gift didn’t feel like pressure—it felt like an invitation? In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to create an Automated Upsell System that gently guides donors to the next natural step in their giving journey.You’ll learn the 3-step framework—Notice. Nudge. Normalize.—to spot donor signals, invite upgrades with the right message, and make giving more feel natural

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5:18

Episode 159: AI-Driven Strategies to Boost...

Million Dollar Nonprofit ·

2025/08/28

Most nonprofits still blast the same fundraising ask to their entire list—and wonder why response rates stay flat. The truth is, not every donor is in the same place. Some are ready for a bigger gift, some need a softer touch, and some simply want the story.That’s where AI unlocks what I call The Smart Ask: aligning your message with the donor’s passion and readiness. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a simple 3-step framework—Listen, Label, Launch—that

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4:52

Episode 158: Unlock Donor Loyalty with AI: Smarter...

Million Dollar Nonprofit ·

2025/08/27

Most nonprofits are guessing what donors care about—and losing money because of it. But with AI, you don’t have to guess anymore. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn raw donor data into clear insights that drive action. Using a simple framework—Collect, Clean, Convert—you’ll learn how to: gather the right donor signals, translate them into powerful audience segments, and transform those insights into tailored campaigns that inspire giving. Discover how to

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4:56

Episode 157: Turning Donation Tiers Into Stories: How...

Million Dollar Nonprofit ·

2025/08/26

Most giving pages look the same: a list of dollar amounts that feel more like math homework than inspiration. But here’s the truth—donors don’t want numbers, they want meaning. That’s why in this episode of The Million Dollar Nonprofit, Tom Kelly introduces the concept of a “Choose Your Impact” page—a donor experience that replaces static tiers with story-driven impact statements.You’ll learn a simple 3-part framework: Show, Simplify, Segment. Show the impact by turning dollar amounts into emotional

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5:37

Episode 156: How to Upgrade Donation Tiers Using...

Million Dollar Nonprofit ·

2025/08/25

Most nonprofits set donation tiers like math problems: $25, $50, $100, $250. The problem? Donors see it coming—and it doesn’t inspire them to give more. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to turn boring donation ladders into powerful invitations that move donors from “just giving” to becoming part of a story. Using the psychology of anchoring, storytelling to align tiers with real impact, and smart automation to nudge donors upward, you’ll learn how to increase

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5:31

Episode 155: The 3-Step Framework to Identify Your...

Million Dollar Nonprofit ·

2025/08/24

Discover how to stop guessing about donor engagement and start using data to your advantage with the Donor Energy Score. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a simple yet powerful 3-step framework: Track, Tag, Turbocharge. You’ll learn how to capture key donor behaviors, assign meaningful tags based on energy levels, and then use AI tools like ChatGPT to prioritize the donors who are most ready to give. From reactivating lapsed donors to boosting retention and

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5:07

Episode 154: How Donor Segmentation Boosts Engagement...

Million Dollar Nonprofit ·

2025/08/23

Most nonprofits are still segmenting donors by how much they give, not by what they care about. That’s like Blockbuster measuring customers by rentals while Netflix asked what people loved to watch—and we know who won that game. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to segment donors by passion instead of donation size using his 3-step framework: Discover, Define, Deliver. You’ll learn how to uncover donor motivations with surveys and AI, create passion-driven donor

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5:02

Episode 153: How to Turn Donor Survey Data Into...

Million Dollar Nonprofit ·

2025/08/22

Most nonprofits stop at collecting survey data—but the real magic happens when you use it. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to transform raw donor responses into powerful fundraising campaigns that speak directly to what your supporters care about most.You’ll learn the Summarize, Segment, Spin framework: how to clean messy data into clear donor themes, build audience segments that go beyond dollars, and spin insights into ready-to-send emails, social posts,

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4:57

Episode 152: The 7-Minute Survey Funnel That Boosts...

Million Dollar Nonprofit ·

2025/08/21

Most nonprofit surveys miss the mark—too long, too boring, or full of questions nobody ever uses. But when done right, surveys aren’t just for data—they’re a gold mine for donor insights that actually increase giving. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the 7-Minute Survey Funnel, a simple 3-step system: Ask the right questions, Automate the delivery, and Act on the results. You’ll learn how to uncover what really motivates your donors, segment them by interest,

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4:48

Episode 151: How to Combine AI and Handwritten Notes...

Million Dollar Nonprofit ·

2025/08/20

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to bring back the timeless power of handwritten thank-you notes—without sacrificing hours of your day. Handwritten notes cut through the noise of emails and digital messages, leaving a lasting impression donors keep on their desks, fridges, or even tucked in books for years.Using Tom’s 3-Step Perfect Handwritten Note System—Prompt, Personalize, Produce—you’ll discover how to pair AI with the human touch to create short,

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233 results

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