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PODCAST

A Little Marketing: A Podcast with Nikki and Mark

A Little Marketing: A Podcast With Nikki and Mark

Small Moves with Big Impact! A Little Marketing is a weekly show where marketing experts Nikki and Mark and their guest experts share bite-sized pieces of information that small business owners can take and quickly implement (without a ton of time or money!) to start seeing results, fast. Topics range from social media, to product management, to employee engagement, securing funding, and so much more.

business marketing

All Episodes

00:27:27

013: Building a Business Community with Guest Expert...

A Little Marketing: A Podcast with Nikki and Mark ·

2023/04/03

Nikki and Mark chat with Dobrila Braunstein, a trained Food Scientist who has worked across Europe and North America and is now involved in the wine industry in Kelowna, BC. For the past several years, she's been President of Kelowna Women in Business, and talks about growing that community in today's episode. Learn more: www.kwib.org --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee

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00:24:09

012: Ensuring a Safe Workplace for Employees with...

A Little Marketing: A Podcast with Nikki and Mark ·

2023/04/03

Nikki and Mark talk to Cheryl Otto, CEO and Founder of WIN (Workplace Investigator Network) all about workplace safety, how it's a legal requirement for employers, what happens when things go south, and why safe workplaces are important for retention and growth. --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and

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00:25:37

011: Between Two Writers - A Little Marketing

A Little Marketing: A Podcast with Nikki and Mark ·

2023/04/03

Nikki and Mark talk all things writing! How they got started, why writing is such an important skill, and how good writing can help your business grow. --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started in the corporate world; working for public and private sector

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00:28:29

010: Networking for Business Growth with Guest Expert...

A Little Marketing: A Podcast with Nikki and Mark ·

2023/04/03

Nikki and Mark talk to Brad Wise, an investment advisor who used networking groups to help launch his career. He now runs his own group, The Networking Club, which has grown to 38 members, www.thenetworkingclub.ca --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started

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00:29:03

009: Creating a Brand Identity with Guest Expert Mark...

A Little Marketing: A Podcast with Nikki and Mark ·

2023/04/01

Nikki and Mark chat with Mark Edelstein of Citrus Communications all about using great graphic design strategies to create brand identities. --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started in the corporate world; working for public and private sector

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00:24:19

008: Employee Benefits As a Marketing Strategy with...

A Little Marketing: A Podcast with Nikki and Mark ·

2023/04/01

Nikki and Mark chat with Pascale Mapleston of Core Benefits about the importance of implementing employee benefits packages and how you can use those as a marketing strategy to attract and retain employees. --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started in the

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00:25:19

007: Importance of a Diverse Marketing Strategy - A...

A Little Marketing: A Podcast with Nikki and Mark ·

2023/03/29

Nikki and Mark chat about the importance of diversifying your marketing strategy, and why you should make sure you have a presence on more than one marketing channel. --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started in the corporate world; working for public and

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00:23:50

006: Coworking for Small Business with Guest Expert...

A Little Marketing: A Podcast with Nikki and Mark ·

2023/03/29

Mark and Nikki chat with Guest Expert and MetSpace Owner Cat Mazzone about the benefits of joining a coworking space for small business owners. --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started in the corporate world; working for public and private sector

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00:23:58

005 - Podcasting 101 with Guest Expert Steph Wharton...

A Little Marketing: A Podcast with Nikki and Mark ·

2023/03/18

Nikki and Mark talk to Leadership and Visibility Expert - and Podcast Pro! - Steph Wharton all about the benefits of Podcasts for small business owners. --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started in the corporate world; working for public and private

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00:20:44

004 - Lucky Enough to be Fired - A Little Marketing

A Little Marketing: A Podcast with Nikki and Mark ·

2023/03/18

Nikki and Mark both experienced being let go from previous jobs as employees - and they both say it's the best thing that ever happened to them. Here they chat about how it ignited a passion for working for themselves and propelled them both to where they are today. --- About Nikki Gillingham and ⁠Blue Whale Communications⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and

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00:21:39

003: Is Blogging Dead? - A Little Marketing

A Little Marketing: A Podcast with Nikki and Mark ·

2023/03/18

Nikki and Mark both started blogs for their businesses when they launched - and still continue blogging! But the question 'Is Blogging Dead?' seems to be sticking around for some reason. This episode discusses why blogging ISN'T dead - and why it's important for everything from thought leadership, to SEO, to supporting your small business's marketing strategy. --- About Nikki Gillingham and Blue Whale Communications in Kelowna, BC Nikki gained valuable experience in change

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00:20:01

002: Local Listings Strategy for Small Business - A...

A Little Marketing: A Podcast with Nikki and Mark ·

2023/03/18

In this week's episode, we chat about the benefits of a Local Listings Strategy and why it's important for business owners to be present on MORE than just Google. –– About Nikki Gillingham and Blue Whale Communications in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started in the corporate world; working for public

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00:22:24

001: Introduction; Instagram Algorithm - A Little...

A Little Marketing: A Podcast with Nikki and Mark ·

2023/03/17

Meet your Hosts! About Nikki Gillingham and Blue Whale Communications in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started in the corporate world; working for public and private sector organizations of all sizes. In 2017, Nikki founded Blue Whale Communications, a boutique marketing agency specializing in helping

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53 results

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