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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

34:37

Bonus #67: What to Fix First When Your Business Isn’t...

Cubicle to CEO ·

2025/05/21

If your business looks good on paper but your bank account tells a different story, this episode is your financial wake-up call.Alyssa Lang — serial entrepreneur, financial strategist, and founder of Magnetic Profits — joins us to unpack the hidden money leaks that keep even high-earning businesses feeling cash-strapped. Her team has helped creative entrepreneurs and service providers make confident financial decisions around hiring, pricing, selling, and even exiting their businesses. Inside

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60:29

299. Ditching One-and-Done Projects: How This $500K...

Cubicle to CEO ·

2025/05/19

Client churn isn’t a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years. In today’s case study, we’re diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-have business investments. Jasmine’s 3-part Client Retention Pipeline turns project delivery into opportunities to remarket to existing clients,

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58:39

298. 3 Types of Posts That Consistently Went Viral +...

Cubicle to CEO ·

2025/05/12

Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year—while pumping for her newborn twins and running a coaching business.This second account was separate from her business brand account, born as a passion project documenting her motherhood journey. But by applying the same content strategies she’s taught over 1,000 coaches to help them stand out and sell out, Megan turned limited time into maximum audience growth—without paid ads or trend-chasing. In

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37:30

Bonus #66: 3 Ways To Future-Proof Your Website With...

Cubicle to CEO ·

2025/05/07

Consider this your SEO crash course! SEO strategist Laura Jawad is breaking down what’s actually working right now — including what recent Google algorithm changes mean for your content and how to stay one step ahead.👀 Spoiler: It’s not about keyword stuffing anymore. In this conversation, Laura shares: The #1 factor Google is prioritizing in rankings (hint: it’s not backlinks) Common website mistakes killing your rankings 3 ways to future-proof your website This episode is a must

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49:56

297. The Podcast Guesting To Private Podcast Pipeline...

Cubicle to CEO ·

2025/05/05

Natalie Koussa turned podcast listeners into over $45K in sales in 90 days—without a sales page or even editing her episodes. The secret? A trust-first visibility funnel that starts with guesting on other people’s podcasts and leads into a private podcast that sells her services on autopilot — and converts 60% faster than her usual sales cycle. In this case study, Natalie explains how she creates content to speak to two distinct buyer types, why skipping fancy intros and editing actually increased

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52:11

296. From Launch to 20K Users In Under 6 Months: How...

Cubicle to CEO ·

2025/04/28

What if making your product harder to access was the secret to increasing demand?That’s the counterintuitive strategy sisters Olivia and Chloe Ferro bet on to catapult their startup SheMed to over 20,000 sign-ups in just a few months. As the UK’s first female-focused GLP-1 program, SheMed entered a crowded weight-loss market—but instead of competing on convenience, they bet on credibility. By requiring mandatory blood tests before prescribing medication, they not only differentiated themselves

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42:59

Bonus #65: Finding Your Higher Path Through Intuitive...

Cubicle to CEO ·

2025/04/23

As the founder of multiple conscious brands like Heart Centered Humans, The Ceremonial CEO, Ascend Psychedelics and Somatic Breath Activation, Chelsea Renee, is a visionary leader, coach, and entrepreneur who merges strategy with spirituality to revolutionize the way CEOs do business.In this enlightening conversation, Chelsea shares her insight on identifying your higher path, how to take aligned action, and why implementing intuitive and spiritual practices in your business will lead you toward

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63:39

295. Selling Part of Her Business Led to a 376%...

Cubicle to CEO ·

2025/04/21

What if cutting 40% of your client base was actually a catalyst for business growth? It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year. In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structured the

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54:34

294. The Employee Ownership Model That Scaled This...

Cubicle to CEO ·

2025/04/14

What happens when you give employees a stake in the company, pair them with AI tools, and train them to think like entrepreneurs? In doing this, Heidi Golledge, founder and CEO of Jobot, built a $200 million recruiting powerhouse in just five years.A three-time EY Entrepreneur of the Year and the visionary behind multiple successful exits—including one topping $100 million—Heidi scaled Jobot using a three-part strategy: an employee ownership model, AI-powered productivity, and leadership

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35:00

Bonus #64: Brick & Mortar vs. Online Business?...

Cubicle to CEO ·

2025/04/09

She conquered Main Street, then mastered internet marketing. Stephanie Wigner, founder of The Wealthy Practitioner, has accomplished the rare feat of scaling THREE companies to 7 figures in annual revenue. Stephanie reveals practical lessons from her brick-and-mortar success and how she implements the same winning strategies and systems in her online business, from smart hiring that buys back your time to generating recurring revenue across different business models. Connect with

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57:35

293. 46K List Growth Case Study: From Snooze-Worthy...

Cubicle to CEO ·

2025/04/05

Building an email list is already tough—but growing one to 46,000+ subscribers in a space people actively avoid? That’s next-level.Attorney turned entrepreneur and author, Sam Vander Wielen, was able to do exactly that. She turned dry, intimidating legal topics—contracts, website policies, and email compliance—into content that’s engaging, approachable, and surprisingly fun. Her strategy? Hooking leads with must-know legal insights, then keeping them engaged with high-value business growth

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52:20

292. How Smart Spending 4X’d Her Business in 1 Year

Cubicle to CEO ·

2025/03/31

Most new business owners either waste money on the wrong things or avoid spending altogether out of fear. Money coach Emilie Nutley did neither.When Emilie quit her 9-5 in January 2024, she had one client, £500 in her business account, and three months to replace her salary. By the end of year one, she’d made £36,642, was paying herself £2,000 a month, and is now on track to close this year at £135,000+—all by making every pound work for her with a Strategic Investment Framework. For every £1 she

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30:16

Bonus #63: 50% of Podcasters Quit After 3 Episodes —...

Cubicle to CEO ·

2025/03/26

There are over 4 million podcasts in the world, but only 15% have published a new episode in the last 30 days and are considered “active” shows. How do you beat the odds and grow a successful show on a medium with such high abandonment rates? Podcast manager and coach Pamela Krista shares simple tips to keep your momentum as a podcaster.Connect with Pamela: https://pamelakrista.com Moms Who Podcast: https://pod.link/1661545580 IG: @pamelakrista Iconic business leaders all have their own

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62:17

291. They Stopped Marketing and Built a Multi...

Cubicle to CEO ·

2025/03/24

Could your business not only survive, but thrive, if you eliminated all external marketing efforts?This boutique firm did just that, and scaled to multi-seven figures annually—entirely through referrals. Today’s case study features Jessica Marx, a former corporate healthcare executive who launched Tailored Premier, a business advisory firm, with an unconventional approach: no traditional marketing, just a relentless focus on delivering best-in-class results so impactful that her clients do the

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67:14

290. Debriefing 3 Consecutive Million Dollar Years...

Cubicle to CEO ·

2025/03/17

What does it really take to make a million dollars, three years in a row? Sales coach Dielle Charon has hit seven figures annually for 3 years now, without ever having more than 200 buyers in her ecosystem at any one time —proving that sustainable success isn’t necessarily about volume, but rather selling smarter. In today’s case study, we debrief each of her three million dollar years, including how the offers, team structure, expenses, and profit margins varied between years 1, 2, and 3. Plus,

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35:31

Bonus #62: Turn Podcast Guesting Opportunities Into...

Cubicle to CEO ·

2025/03/12

Are your podcast interviews producing profit for your business? You may be missing a major revenue opportunity every time you guest on someone else’s podcast. In today’s conversation, Beth Nydick will point out the common pitfalls preventing you from maximizing each media opportunity, as well as how you can use her “Profitable Podcast Guest System” to turn each podcast feature into $10K+ paydays. Go beyond the conversation and approach future interviews with a conversion mindset! Connect with

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42:06

289. How a Meme Account Generated $55K In 90 Days For...

Cubicle to CEO ·

2025/03/10

The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan. Enter Relatable Nonprofit, a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold outreach or conventional content marketing to reach the ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram meme

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52:52

288. $100K in 8 Weeks: 4 Levers That Launched This...

Cubicle to CEO ·

2025/03/03

In just eight weeks, Jenna Capozzi’s new business venture skyrocketed to $100,000 in revenue—was it beginner’s luck, or a brilliant launch? Before selling a single offer, she used a series of strategic surveys to get inside her ideal clients’ heads—identifying their biggest frustrations and spotting recurring patterns. Armed with these insights, Jenna activated a mix of strategic partnerships, social media, email marketing, and live events to build momentum quickly. When starting from zero, the

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45:13

287. $5K in 30 Days: Relaunching a Business After A...

Cubicle to CEO ·

2025/02/24

After nearly a year-long maternity break, career & job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching business upon her return. The solution she tested? A self-published book priced at £26.99 ($34 USD), designed as both a revenue stream and a lead-generation tool for her premium coaching program.With no paid ads and just organic marketing, Simi leveraged her 17,000 LinkedIn followers and 700 warm email subscribers to sell 150 copies in 30 days, generating £4,048

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74:58

286. Build Wealth Beyond Your Business: The $566K...

Cubicle to CEO ·

2025/02/17

Most entrepreneurs think of income as something they have to work for—but what if your investments could do the heavy lifting for you? Today’s case study dives into how financial coach Gina Knox built a wealth portfolio that gives her financial freedom, allowing her to work because she wants to, not because she has to. With seven accounts in her portfolio—including IRAs, a 401K, a crypto wallet, and a personal brokerage—she’s created a passive income safety net that relieves pressure on her

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413 results

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