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PODCAST

Digital Discussions Unfiltered

Digital Discussions: Unfiltered is the podcast designed to make all of ’that digital stuff’ 100 times easier for you. It’s the conversational business podcast that you never knew you needed! Lorna Scully your host, digital marketing coach & consultant, will openly & honestly answer your bug bearing questions week after week through to-the-point solo shows, insightful conversations with experts, and also fascinating conversations with YOU - the fabulous small business owners willing to share their

business marketing

All Episodes

42:44

From Content Creator to Content Marketing Coach with...

Digital Discussions Unfiltered ·

2021/02/24

Leticia Collins, started out as a content creator, now helps female entrepreneurs show up, be more visible AND make sales through content marketing strategies.And what a fabulous job she does too!In this episode we chat about:✨ Comparing ourselves to big-time entrepreneurs✨ Are you posting to grow a following? Or to build your business?✨ How to find a balance between sales posts and brand building posts - so it doesn’t feel like you’re constantly selling!✨ The psychology behind people buying

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42:42

What mistakes you're making on Instagram with Laura,...

Digital Discussions Unfiltered ·

2021/02/17

Laura, more commonly known as The Pocket VA (and in my head, the Queen of the Gram), helps small business owners use Instagram to grow and show up online in a way that feels right for you and your business!And what a fabulous job she does too!In this episode we chat about✨ How The Pocket VA came to be and the changes she's been through✨ The common struggles and challenges both service-based and product-based business go to Laura with✨ How to change your mindset around using Instagram to promote your

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40:32

Lorna's Diary Part 2 - Coach or Mentor? Plus, what...

Digital Discussions Unfiltered ·

2021/02/13

TW: Chat about death due to COVID-19Last week I had a bit of realisation around the terminology of what I call myself and what others see me as when they work with me. It started as a real open string of Instagram Stories, turned in to an IGTV (because frankly I didn't feel like I could communicate that again the morning after!) And then when I asked if followers would like to listen in to my though process and if they wanted a solo podcast episode, it was a resounding YES! So here we are.Even

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54:45

The Highs & Lows of Owning a Handmade Business with...

Digital Discussions Unfiltered ·

2021/02/10

Stacey has been on my list of potential guests for the podcasts for many reasons. One being I LOVE her products and the other being I just think she has such a lovely aura about her the way she conducts her business. One that I think many small businesses could take notes on.Stacey is the founder of Darwin & Gray, the beautiful handmade, designed and painted products perfect for your home. With a range of quirky yet relatable banners from "Don't be a dick" and "Piss off I'm busy" to family

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53:01

Photography from a Pro with Beth Lavin

Digital Discussions Unfiltered ·

2021/02/03

Beth Lavin, a London based Personal branding photographer, and not just a photographer, but a friend. She's on a mission to help female entrepreneurs like you grow your confidence as well as your business.I think it's safe to say Beth, like many of us is bored of the BS we see in the online world and so I wanted to firstly, get her take and opinion on that (I have no doubt you'll agree with her on many of them!) But also to help YOU. In this episode we chat about ✨ How she got to be a photographer

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46:02

A Lesson In Copywriting With Emily McGuire

Digital Discussions Unfiltered ·

2021/01/27

Emily McGuire, the sassy copywriter who in her own words is "not like a regular writer, I’m a cool writer", is sharing her knowledge and expertise about all things copywriting in this episode.When I saw her personality throughout her social channels and website, with references to Devil Wears Prada and The Breakfast Club, It really solidified why copy is so important. We're all evoked by emotions, but commonalities and I certainly had some of those with Emily. During this conversation we chat

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54:31

Working in the World of Mental Health with Jo From...

Digital Discussions Unfiltered ·

2021/01/20

Jo Hooper, the Biz Mentor for Mad Minds, as she so gently puts it, is a real hero when it comes to mastering your mental health alongside your work. After working in the corporate world, having two breakdowns and everything in between, Jo now spend her time helping other people manage their mental health at work and make work, work for them. And what a bloody good job she does too!During this conversation we chat about:✨ Where the name Mad and Sad Club came from & how the business came to be✨

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44:07

Copywriting With The Pro Natalia From Storylign

Digital Discussions Unfiltered ·

2021/01/13

Natalia is a pro when it comes to all things copywriting AND content writing, and yes I know what you're thinking - what's the difference? WELL, you're going to have to give this episode a listen, because that's just one of the questions I ask Natalia.Natalia, the fabulous mind behind Storylign is based in Dublin and has always had a passion for stories: reading them, telling them, writing them. And now works with brands to craft copy that will WOW your audience! During this conversation we chat

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44:43

Business Lessons From Cat at Gatto

Digital Discussions Unfiltered ·

2021/01/06

Cat Byrne is a branding and web designer who also dabbles in a bit of coaching. Having always had a passion for all things creative helps amazing creative business owners to push their brand and create beautiful and functional websites.During this conversation we chat about:✨ Looking back, did she always want to be a web designer✨ The mistakes she's learnt along the way✨ What business looks like for her now (and her amazing new work/life balance)✨ And some of the things that got her to where she is

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58:57

23 Reflections & Lessons From 2020

Digital Discussions Unfiltered ·

2020/12/30

Let me just start by saying I wanted to do 20 reflections in 2020. And at first I struggled. Who would’ve thought it. And then I went for a walk, and BAM, I had to shorten this list. But I’m all about not abiding by the unwritten rules, if I want to share 23, I’ll share 23!So in this solo episode, join me for an hour long look in to my brain ad the 23 (only some of!) the lessons I learnt this year, some of the thinking I've done as we approach a brand new year and some things that may just get you

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54:19

From Blogger To Business Coach With Holly Bray

Digital Discussions Unfiltered ·

2020/12/23

Holly Bray is a business coach, podcast host and productivity queen! She started out blogging about all things lifestyle and over the 7 years has transformed her business and the businesses of her clients!During this conversation we chat about:✨ Journey from starting a blog to business coach✨ Her original dreamjob✨ The importance of dataand reviewing your analytics as a business owner✨ How to work out what your ‘needle moving’ activities are, plus some examples✨ What business may look like with a

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48:45

Becoming A Published Author With Fiona Thomas

Digital Discussions Unfiltered ·

2020/12/16

I'm thrilled to share my conversation with the fabulous Fiona Thomas. I've followed Fiona on Instagram for some time now and absolutely LOVE how to she shows up on Instagram, is relatable and I was first in line to buy her book Out Of Office when she released it, so I just had to invite her on to the podcast.In this episode we cover;The story of how she discovered she wanted to be a writer (and the career path she almost went on instead)Her journey through employment and how it all, abruptly came to

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55:58

The Importance Or Personal Branding Photography With...

Digital Discussions Unfiltered ·

2020/12/09

In this episode I chat to the lovely Sophie Carefull about her business, journey to becoming a branding photographer and so much more. You can expect to hear;→ Some of the challenges she faced growing up, going to university and studying a subject that may seem irrelevant now.→ How she landed her first photography jobs→ Some of the hardest challenges she's faced and overcome→ The benefits of branded photography and some top tips on how to find the right photographer for you and to be prepared for

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39:43

Behind The Scenes of XOXO Designs By Ruth

Digital Discussions Unfiltered ·

2020/12/02

In this episode I chat to the lovely Ruth, the powerhouse behind the colour brand that is XOXO Designs By Ruth.She creates a whole host of colourful creative pieces including greetings cards, prints, pins and patches - everything you could ever want really!During our conversation we chatted about:→ How she started the business→ The transition from a 'side hustle' on top of a full-time retail job, to a full-time gig→ What marketing channels she's using to promote her business→ Some of the challenges

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41:59

A Look Into Lorna's Diary This week

Digital Discussions Unfiltered ·

2020/11/25

Last week I popped up a poll on my Instagram Stories to see if people would be interested (aka. nosey!) to hear a little bit about what goes on in my head and get written in my diary.It was a resounding yes, and so here it is! In this episode I chat through 8 points that made it in to my diary this week.You can expect to hear;👉🏻 a discovery I made about myself and my business👉🏻 some resources that helped me (here's the link to the one I promised - https://youtu.be/u4ZoJKF_VuA) 👉🏻 a slight rant

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56:27

How To Grow Your Business Online In 2020 & Beyond...

Digital Discussions Unfiltered ·

2020/11/18

In this episode I chat to Claire from Moxie VA, an Online Growth Mentor and Specialist about how small businesses can make their growth, easier.As two marketing experts, in the industry, we agree that there is a lot of noise online at the moment and so we wanted to break it down and make it super simple!You can expect to hear:→ how Claire has got to where she is within her career (you'd never guess it!)→ how to pick the online channels that work for you and your business (+ how to ignore the noise

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41:25

Building a Scrunchie Cult During a Global Pandemic...

Digital Discussions Unfiltered ·

2020/11/11

Emma Phipps is the creative fashionista behind the BeauTie brand, that has become the cult of scunchie loving people across the country!In this episode I chat to Emma about some of her experiences, challenges and highs too! We cover things such as:✨ her experience & thoughts a year on from having her original Instagram account hacked✨ her 3 top tips for someone just starting out in business✨ what the plans for the future for BeauTie are (they're very exciting!)Keep up with what Emma is up to

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14:13

How Small Businesses Can (and should) use Black Friday

Digital Discussions Unfiltered ·

2020/11/04

Black Friday can seem incredibly daunting in the small business world. When you're trying compete with the big boy players of the ecommerce world on one of the most well known shopping days of the year, globally, it can feel a bit much. PLUS, us small businesses don't tend to have as much 'wiggle room' when it comes to discounts.In this solo episode, I wanted to share my thoughts and feelings around how small businesses could take a bit of a risk, that will results in a short-term sacrifice for a

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30:38

Behind The Scenes of The Co-Working Club with Jess Berry

Digital Discussions Unfiltered ·

2020/10/28

In this episode I talk to the lovely Jess Berry, the co-founder and brains behind The Coworking Club; A 'supportive community for female business owners, freelancers and remoteworkers who want to work FOR themselves not BY themselves.'And what a community it is.In this episode I got to ask Jess all of my questions including, why she started the Coworking Club, and how. What has been her biggest challenges in 'pivoting' the business during the global pandemic, what channels she's found most useful

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35:01

Answering the 'How much to budget for Facebook Ads?'...

Digital Discussions Unfiltered ·

2020/10/14

Getting started with Facebook Ads can be daunting, I get that. So in this episode, I have share my opinions and methods for how to work out how much to spend when you're just starting out.Facebook Ads can be a real investment for your business, but you also shouldn't be scared off by the horror stories or thinking that they're just not easy to understand.Give this episode a listen if you fancy gaining an insight in to how I work that magic number out for clients and don't forget for more tips, to

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