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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

21:08

Tell Your Design Clients What You Do - RD326

Resourceful Designer: Strategies for running a... ·

2023/11/13

Welcome to episode 326 of Resourceful Designer. In this episode, I highlight the importance of informing your clients about your full range of services. Drawing from my own experiences, I emphasize how clients may not be fully aware of everything you are capable of. By sharing my own revelations and successful strategies for informing clients, I shed light on opportunities for designers to expand their businesses and nurture existing client relationships. Join me as I revisit the valuable

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45:24

Logo Package Swatch with Michael Bruny-Groth - RD325

Resourceful Designer: Strategies for running a... ·

2023/11/06

Welcome back to another episode of Resourceful Designer! In today's episode, I welcomes a special guest, Michael Bruny-Groth, the creator of Logo Package Express, Logo Package Portal, and the newest addition to the Logo Package family, Logo Package Swatch. We dive into the details of Logo Package Swatch, a powerful tool that helps designers organize and display color palettes for their clients. We discuss its features, customization options, and how it can prevent mistakes in copying and typing

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17:16

You Are An Expert - RD324

Resourceful Designer: Strategies for running a... ·

2023/10/30

Welcome to episode 324 of Resourceful Designer, titled "You Are An Expert." In today's episode, I share a personal story that taught him a valuable lesson about business. It may not be a story about design or web development, but it's one that you should hear. Join me as I recounts being stopped at a police roadblock and the unexpected expert status I discovered. Stay tuned to learn how knowing just a little more than someone else can make you an expert in their eyes. Let's dive in!

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24:36

The Most Important Question To Ask Design Clients -...

Resourceful Designer: Strategies for running a... ·

2023/10/23

Welcome back to Resourceful Designer! In today's episode titled "The Most Important Question You Can Ask Your Design Client," I reveal a simple question that can transform your design projects. The question that toddlers ask incessantly can unlock new possibilities and strengthen client relationships. Join me as I explain how asking "why" can clarify client needs, guide project direction, and save you time and money. Stay tuned to discover the power of this fundamental question in the design

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16:15

Designing Success: Applying 'Selling the Invisible'...

Resourceful Designer: Strategies for running a... ·

2023/10/16

In this episode of Resourceful Designer, I delve into the world of modern marketing and share my insights from the influential book, Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith. Discover how the principles outlined in this book, originally written in 1997 but still applicable today, can revolutionize the way you run your graphic design business. From the importance of showcasing your work and emphasizing value over features, to building trust and creating

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22:52

Beyond The clock: The Pitfalls of Hourly Rates for...

Resourceful Designer: Strategies for running a... ·

2023/10/09

On today's episode of Resourceful Designer, I discuss the pitfalls of hourly rates for designers. Inspired by a conversation in a design-related Facebook group, I explore the common practice of billing by the hour and the negative impact it can have on a designer's income. Using personal anecdotes and insights, I explains how charging by the project or value-based pricing can lead to more successful and lucrative design work. So, if you're a designer who is tired of being stuck in the hourly rate

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28:27

Navigating Pro Bono Design Work for Non-Profits and...

Resourceful Designer: Strategies for running a... ·

2023/10/02

Hey, design enthusiasts! In this episode, we're diving into the world of pro bono design work for nonprofits and charities. We'll demystify the differences between nonprofits and charities, debunk the budget myth, and explore the pros and cons of offering your design skills for a good cause. I'll also share my personal criteria for selecting projects, including the "Three's the Magic Number" rule. Plus, I'll spill the beans on a clever tax receipt strategy that benefits you and the organization

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17:18

The Curse Of Knowledge - RD319

Resourceful Designer: Strategies for running a... ·

2023/09/25

In this episode, I'm diving deep into a topic that hits close to home for many of us in the design world: the Curse of Knowledge. I'm sharing personal experiences, like insider knowledge and navigating design jargon, to shed light on how it can lead to misunderstandings with clients. But don't worry, I've got your back! I'll be dishing out practical tips to help bridge that gap, ensuring every conversation is crystal clear. So, join me on this journey as we master the art of transparent

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20:02

You Can't Read The Label From Inside The Jar - RD318

Resourceful Designer: Strategies for running a... ·

2023/09/18

Welcome to Resourceful Designer, the podcast that helps designers thrive in their creative careers. In today's episode, titled "You Can't Read The Label From Inside The Jar," host Mark delves into the importance of seeking feedback and involving others in your design process. Mark reflects on the metaphor of not being able to see the bigger picture when you're too close to something and how this applies to our work as designers. He emphasizes the need for honest feedback from individuals with our

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49:53

Make A Living Designing Logos with Ian Paget - RD317

Resourceful Designer: Strategies for running a... ·

2023/07/10

In this episode of Resourceful Designer, I'm joined by special guest Ian Paget of LogoGeek, author of the new book Make A Living Designing Logos. Ian shares the story behind writing his book and how it can benefit anyone in the design space, even if you don't design logos. I was granted a sneak peek of the book, and I can assure you that it's as good, if not better than we make it out to be during the interview. Ian also shares a heartwarming story of wanting to teach his four-year-old daughter what

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05:05

Hiatus Announcement

Resourceful Designer: Strategies for running a... ·

2023/05/08

Resourceful Designer is going on a short hiatus. Please stay subscribed for when I return with more great tips, advice and resources for starting and growing your design business. Stay Creative

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20:27

A Graphic Design Cleanup - RD316

Resourceful Designer: Strategies for running a... ·

2023/04/10

It’s the beginning of spring here in Canada. And with spring comes a desire to put all the messes of winter behind us and clean things up as we prepare for summer. That’s where the term Spring Cleaning comes from. However, today, I’m not talking about packing away your sweaters and pulling out your shorts. Nor am I referring to cleaning the yard or washing the grime off the windows. Although, it is time to do all of those things. No. I’m talking about doing some spring cleaning of your design

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18:59

Turning Your Design Style Into A Niche - RD315

Resourceful Designer: Strategies for running a... ·

2023/04/03

Have you ever thought of turning your design style into a niche? You’re lying to yourself if you say you don’t have one. Every designer has a design style. Even if your design style resembles many other designers, I bet something unique makes you different. Have you ever thought of how you came by your design style? Did you go to school for design and develop your style from what your teachers taught you? Did you learn your style by following design influencers? There are tons of great designers out

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17:41

Throwback - Ep. 17 - Being A Freelance Graphic...

Resourceful Designer: Strategies for running a... ·

2023/03/27

This is a throwback episode, replaying episode 17, Being A Freelance Graphic Designer Could Hurt Your Business. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode17

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27:02

Throwback - Ep. 195 - Design Hacks To Increase...

Resourceful Designer: Strategies for running a... ·

2023/03/20

This is a throwback episode, replaying episode 195, Design Hacks To increase Productivity. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode195

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13:36

Price Equals Expectations - RD314

Resourceful Designer: Strategies for running a... ·

2023/03/13

The second most common question among graphic and web designers, after how to attract clients, is how much to charge for our services. No matter what price we settle on, we’re never sure it’s right. Could you have gotten more for that job the client so readily agreed to? Probably. Is price the reason another client isn’t replying to the proposal you sent? It could be. No matter how long we work in this industry. I don’t think we will ever figure out the “right price.” But that’s ok if you feel

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06:53

Google Analytics 4 and Using Plan Instead of Should

Resourceful Designer: Strategies for running a... ·

2023/03/06

This isn't a standard episode of Resourceful Designer. Instead, I want to share two tips with you. Tip #1 Set up your Google Analytics 4 account ASAP. Google is turning on Universal Analytics on July 1st, 2023. Google has said the data collected in your UA account will not be migrated to your GA4 account. Unless you want to start again from zero, you need to set up your GA4 account now and start collecting data while you still have access to your UA information. Listen to the podcast episode to

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11:00

Graphic Design Business Challenges You're Sure to...

Resourceful Designer: Strategies for running a... ·

2023/02/27

Are you running or considering starting a graphic or web design business? If so, let me tell you, you’re in for a wild ride! The graphic and web design industries are filled with opportunities and challenges, and understanding what to expect can be the difference between success and failure. In this Resourceful Designer episode, I’ll look at some common challenges you will surely encounter. Here are four of the most common challenges you may face. Finding Clients. Finding clients is one of the most

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28:51

8 Uses For Page Redirects - RD312

Resourceful Designer: Strategies for running a... ·

2023/02/20

Page Redirects. I know. Sound boring, right? I mean, how much can one talk about page redirects? After all, as the name implies, they redirect one web page to another—end of the story. Not so fast. Yes, Page redirects do redirect one web page to another. But there’s a lot more power to them that you may not have thought of. When used correctly, page redirects can help attract clients. They can show authority. They can strengthen a website. They can even steal visitors from the competition. Yes,

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23:32

Throwback - Ep 52 - How A Great About Page Can...

Resourceful Designer: Strategies for running a... ·

2023/02/13

This is a throwback episode, replaying episode 52, How A Great About Page Can Attract Design Clients. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode52

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