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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

13:36

Price Equals Expectations - RD314

Resourceful Designer: Strategies for running a... ·

2023/03/13

The second most common question among graphic and web designers, after how to attract clients, is how much to charge for our services. No matter what price we settle on, we’re never sure it’s right. Could you have gotten more for that job the client so readily agreed to? Probably. Is price the reason another client isn’t replying to the proposal you sent? It could be. No matter how long we work in this industry. I don’t think we will ever figure out the “right price.” But that’s ok if you feel

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06:53

Google Analytics 4 and Using Plan Instead of Should

Resourceful Designer: Strategies for running a... ·

2023/03/06

This isn't a standard episode of Resourceful Designer. Instead, I want to share two tips with you. Tip #1 Set up your Google Analytics 4 account ASAP. Google is turning on Universal Analytics on July 1st, 2023. Google has said the data collected in your UA account will not be migrated to your GA4 account. Unless you want to start again from zero, you need to set up your GA4 account now and start collecting data while you still have access to your UA information. Listen to the podcast episode to

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11:00

Graphic Design Business Challenges You're Sure to...

Resourceful Designer: Strategies for running a... ·

2023/02/27

Are you running or considering starting a graphic or web design business? If so, let me tell you, you’re in for a wild ride! The graphic and web design industries are filled with opportunities and challenges, and understanding what to expect can be the difference between success and failure. In this Resourceful Designer episode, I’ll look at some common challenges you will surely encounter. Here are four of the most common challenges you may face. Finding Clients. Finding clients is one of the most

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28:51

8 Uses For Page Redirects - RD312

Resourceful Designer: Strategies for running a... ·

2023/02/20

Page Redirects. I know. Sound boring, right? I mean, how much can one talk about page redirects? After all, as the name implies, they redirect one web page to another—end of the story. Not so fast. Yes, Page redirects do redirect one web page to another. But there’s a lot more power to them that you may not have thought of. When used correctly, page redirects can help attract clients. They can show authority. They can strengthen a website. They can even steal visitors from the competition. Yes,

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23:32

Throwback - Ep 52 - How A Great About Page Can...

Resourceful Designer: Strategies for running a... ·

2023/02/13

This is a throwback episode, replaying episode 52, How A Great About Page Can Attract Design Clients. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode52

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20:04

Throwback - Ep 202 - S.W.A.T. Analysis For Designers

Resourceful Designer: Strategies for running a... ·

2023/02/06

This is a throwback episode, replaying episode 202, S.W.A.T. Analysis For Designers. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode202

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20:22

Monetizing Your Design Skills - RD311

Resourceful Designer: Strategies for running a... ·

2023/01/30

Monetizing Your Design Skills: Making money without clients. Do you dread interacting with clients? Have you ever considered monetizing your design skills to make money without working for clients? Since starting Resourceful Designer in 2015, I’ve received many emails from designers worldwide seeking advice. People have sought my opinion on everything from naming their design business to my thoughts on specific tools. The most popular questions I’m asked are about working with clients. It turns out,

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56:35

Throwback - Ep. 61 - 12 Random Graphic Design Tips

Resourceful Designer: Strategies for running a... ·

2023/01/23

This is a throwback episode, replaying episode 61, 12 Random Graphic Design Tips. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode61

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17:30

Solutions Without Problems: Blinded By Tools - RD310

Resourceful Designer: Strategies for running a... ·

2023/01/16

I had a conversation with a business coach recently. And he told me that no matter how innovative business people become, he keeps seeing the same issue crop up over and over that holds them back from their full potential. They’re looking for solutions without problems. It’s one of the biggest hurdles he faces with his coaching clients. I’ll share his insights in a minute. But before that, I want to talk to you about technology. We live in an amazing time. As I write this, people use tools such as

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01:32

2023 Survey

Resourceful Designer: Strategies for running a... ·

2023/01/09

Please fill out my survey and help me determine the future of Resourceful Designer. https://resourcefuldesigner.com/2023

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27:29

A Look Back - A Look Ahead - 2022 Edition - RD309

Resourceful Designer: Strategies for running a... ·

2022/12/19

A look back at 2022 and a look ahead to 2023. Thank you for your continued interest in Resourceful Designer. You have no idea how much I appreciate you. Many great resources are available for learning and growing as a designer, and I’m humbled that you chose to spend a bit of your valuable time with me. I am continuing my annual tradition. This last podcast episode of 2022 is my Look Back, Look Ahead edition. It’s where I reflect and share my year as a design business owner. Then I’ll look ahead at

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26:36

Why AI Generated Art Won't Replace Graphic Designers...

Resourceful Designer: Strategies for running a... ·

2022/12/12

Before I start, let me preface this by saying I am not an expert in AI-Generated Art. These platforms are still in their infancy, and nobody knows what the future holds for them or their effect on the graphic design industry, but I doubt they’ll ever replace graphic designers. I’ve experimented with various platforms, read articles, and watched videos. I’ve seen both sites of the debate argued. Some people don’t see AI-Art as a threat to our industry, while others are all doom and gloom, saying

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15:58

How To Notify Clients Of A Price Increase - RD307

Resourceful Designer: Strategies for running a... ·

2022/12/05

Scan the news these days, and you’d be hard-pressed not to come across a story about price increases. The price of gas has gone up. Rents are increasing, and groceries are at an all-time high. It’s depressing, I know. But that’s the world we live in. And your business should be no different. At some point, you’ll have to raise your rates if you want to remain solvent. The one benefit of inflation is that people are getting used to price increases. So it won’t be as much of a shock when you announce

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26:17

Outsourcing: Hiring Subcontractors - RD306

Resourceful Designer: Strategies for running a... ·

2022/11/28

One of the perks of running your own design business is the freedom it provides. You have nobody to answer to but yourself. Ok, sure, there are the clients. You do have to answer to them, to a degree. But it’s your business, so you can dictate how you respond to them. If you don’t want to work Friday afternoons, you can take them off. Nobody is stopping you if you want to try a new design technique or different software. And you get to decide how much you charge for your services and can change your

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35:52

Throwback - Ep. 11 - Pricing Strategies For Your...

Resourceful Designer: Strategies for running a... ·

2022/11/21

This is a throwback episode, replaying episode 11, Pricing Strategies For Your Graphic Design Business. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode11

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18:01

9 Ways to Keep Clients Coming Back Again and Again -...

Resourceful Designer: Strategies for running a... ·

2022/11/14

This episode is sponsored by Sticker Mule. Get 10 Custom Stickers for $1, plus free shipping. Visit stickermule.com/resourcefuldesigner It’s well-established that it’s easier to get a new design project from a past client than to land a project from a new client. You can run a successful design business with only a few good recurring clients. It’s the 80/20 rule. 80% of your business will come from 20% of your clients. Therefore you must keep as many clients as you can. For the first few years of

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28:49

Find It Faster - Google Search Hacks You May Not Know...

Resourceful Designer: Strategies for running a... ·

2022/11/07

Google. Very few brands have transitioned beyond their original intent. But Google is one of them. What started in 1998 as a small company launched by two Stanford U students to promote their new search engine has grown to become one of the world’s largest conglomerates. Not only that, but the name Google has evolved to become a noun, an adjective and a verb. Don’t believe me? Google it for yourself. And even though Google now offers a wide gambit of technological solutions to improve people’s life

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14:06

Following Up With Dormant Clients - RD303

Resourceful Designer: Strategies for running a... ·

2022/10/31

Episode Sponsor: StickerMule How often do you follow up with dormant clients? I’m not talking dormant like they haven’t replied to an email in a few days. However, following up is always a good idea when you don’t receive an expected reply. I’m talking about following up with dormant clients months or even years after you’ve completed whatever project you did for them. In episode 72 of Resourceful Designer, I discussed getting new work from existing clients. It’s proven that getting new work from

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18:55

Stop Wasting Time On Time Management - RD302

Resourceful Designer: Strategies for running a... ·

2022/10/24

Here’s some valuable advice to help make you a more productive graphic or web designer. Stop wasting time on time management. I’ve been in the graphic design space for over 30 years. I’ve been running my own home-based design business since 2005. And I’ve been publishing the Resourceful Designer podcast since 2015. In all that time, I’ve had the opportunity to talk to many designers. Be it graphic designers, web designers, UI and UX Designers. I’ve spoken with generalists and specialists, such as

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25:23

Time For A Tool Audit - RD301

Resourceful Designer: Strategies for running a... ·

2022/10/17

Episode Sponsor: StickerMule I want to talk to you about your tools (software). But first, I want to tell you a story. A couple of weeks ago, my daughter invited her mother and me for dinner, and we arrived mid-afternoon. As is always the case, Mother and daughter had lots to do and talk about, which left me to my own devices. So I turned on the TV, launched Disney+ and started scrolling through the menu to find something to watch. I knew there was the possibility they might need my help with

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