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Digital Marketing Radio

Digital Marketing Radio is the show for in-house, agency and entrepreneurial marketers who want to stay on top of the latest tools, tactics and trends shared by today"s modern marketing masters. Join David Bain as he interviews the world’s leading marketing minds, including the likes of Larry Kim, Rand Fishkin and Roberto Blake, sharing step-by-step, tactical strategies on topics such as online ads, SEO and YouTube success. Follow the conversation on to the second part of each epsiode where guests

business marketing

All Episodes

37:33

The Extraordinary Instagram Funnel for Ecommerce -...

Digital Marketing Radio ·

2021/02/16

Have you ever wondered how to move from views and likes to building real brand traction and product sales from social media? In episode 231 of Digital Marketing Radio, Ben Leonard, Ecommerce Consultant and Founder of Beast Gear shares his extraordinary Instagram Funnel for Ecommerce.Software I couldn’t live without:Seller Chatbot (https://www.sellerchatbot.com/) - The Facebook Messenger Platform Built for Amazon SellersMagical Marketer:Paul Harvey

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29:45

How is B2B marketing different in 2021? | Lori Highby...

Digital Marketing Radio ·

2021/02/09

When was the last time you changed your B2B marketing strategy? Are you missing out on some big B2B marketing opportunities just because you haven’t fully embraced the latest channels? How do you most effectively target B2B consumers in 2021?Those are just some of the questions that I’m going to be asking my guest today.She teaches B2B sales and marketing. She’s a speaker, podcaster and blogger, and the Founder of Keystone Click - a strategic digital marketing agency that’s been established for over

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28:11

4 steps to take before spending any money on online...

Digital Marketing Radio ·

2021/02/04

Are you currently running online ads, but you’re struggling to make them profitable?Maybe you’ve even pulled back some of your paid campaigns because you just can’t get them to convert as you’d like.Do you even know which of your ads are working?In today’s episode of Digital Marketing Radio I’m joined by a self-confessed eCommerce megalomaniac. He set up his own digital marketing agency just 3 and a half years ago and in that time he’s already spent over 50 million dollars in campaigns for clients

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33:47

How to use Live Video as the Centre of your Content...

Digital Marketing Radio ·

2021/02/01

Are you just at the cusp of deciding to incorporate livestreaming as part of your brand's content marketing strategy? If so, this discussion's for you with Katie Fawkes from Ecamm.Here's Where To Find Katie:https://www.ecamm.com/Katie's 'Secret Software':https://www.descript.com/Katie's 'Magical Marketer':https://www.youtube.com/c/DocRockKatie's 'Next On The List':https://clickup.com/

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46:21

What questions should you ask your SEO consultant? |...

Digital Marketing Radio ·

2021/01/27

So, you’ve decided that you need an SEO consultant, but how do you get the most out of their time? In this episode of Digital Marketing Radio Lukasz Zelezny shares with David Bain how to maximize the value of an SEO consultant by knowing what questions to ask.Here's Where To Find Lukasz:https://seo.london/https://www.linkedin.com/in/seomanagerlondon/Lukasz's 'Secret Software' Selections:https://inlinks.net/https://wordlift.io/Lukasz's 'Magical

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39:01

Is livestreaming worthwhile for B2B brands? | Ian...

Digital Marketing Radio ·

2021/01/26

It’s a no-brainer that livestreaming can have a dramatic, authority-building impact on personal brands – but what about B2B brands? Ian Anderson Gray joins David Bain to discuss whether livestreaming is worthwhile for B2B brands and if so, how B2B brands can best take advantage of this communications medium.You can find Ian over at https://iag.me/.During the episode Ian shared...- Katie Fawkes (https://www.linkedin.com/in/katie-anne-fawkes/) as his 'Magical Marketer'- Ecamm (https://www.ecamm.com/)

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26:00

How to market a marketing agency using LinkedIn Ads |...

Digital Marketing Radio ·

2021/01/25

Do you run a marketing agency and have you been considering running LinkedIn Ads to promote your services? If so, this could be the episode of Digital Marketing Radio for you. AJ Wilcox joins David to explore how to set up and optimize the ultimate LinkedIn advertising campaign for agencies.AJ Wilcox on LinkedIn:https://www.linkedin.com/in/wilcoxaj/AJ's 'Secret Software':https://www.knime.com/AJ's 'Magical Marketer':https://www.linkedin.com/in/markpgus/

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35:06

How to Market a Book on Amazon – DAVE CHESSON | DMR #224

Digital Marketing Radio ·

2017/09/18

Today I'm joined by an online entrepreneur specializing in book marketing. He’s worked with New York Times bestselling authors like Ted Dekker, and the book marketing team of L.Ron Hubbard - plus also, online writers like Pat Flynn and Jeff Goins. Welcome to DMR, Dave Chesson. [you can find Dave over at Kindlepreneur.com.]On this episode of Digital Marketing Radio we discuss how to market a book on Amazon, with topics including: You have a very varied background to put it mildly, how did

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34:53

How to Acquire High Quality Links in 2017 – JAMES...

Digital Marketing Radio ·

2017/09/11

Today I'm joined by a man who has over 10 years’ experience in competitive SEO & content marketing verticals. He formed his own agency in 2012 and currently works with companies across Australia, Asia, Europe and the USA. Welcome to DMR, James Norquay. [You can find James over at ProsperityMedia.com.au.] On this episode of Digital Marketing Radio we discuss how to acquire high quality links in 2017, with topics including: Why didn’t you use the term ‘build links’? Are links still

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32:39

Honing the Customer Buying Process – KRISTIN ZHIVAGO...

Digital Marketing Radio ·

2017/09/04

Today I'm joined by the first woman to sell machine-shop tools in the USA - and since then she’s been learning everything she could about tech and selling... welcome to DMR, Kristin Zhivago. [You can find Kristin over at ZhivagoPartners.com.] On this episode of Digital Marketing Radio we discuss honing the customer buying process, with topics including: What aspects of that do you think many businesses are struggling with at the moment? Why do you think that is? What can we do better as

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43:34

How to Optimize Your Facebook Ads – PETER REITANO &...

Digital Marketing Radio ·

2017/08/28

Today I'm joined by 2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid. Welcome to DMR, Peter Reitano & Jeff Goldenberg. [you can find these chaps over at Abacus.agency.] On this episode of Digital Marketing Radio we discuss how to optimize your Facebook ads, with topics including: Why Facebook advertising? What’s your second favourite online advertising network after Facebook? Can you talk me through how you

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40:52

The 5 Keys to Building a Great Brand – RICK CESARI |...

Digital Marketing Radio ·

2017/08/21

Today I'm joined by a man who helped take GoPro from a start-up, to over a billion dollars in sales in just a few short years. He is the author of ‘Buy Now’, and his next book is due out soon. Welcome to DMR, Rick Cesari. [You can find Rick over at CesariIgnite.com.] On this episode of Digital Marketing Radio we discuss The 5 Keys to Building a Great Brand, with topics including: Is building a great brand an integral part to building a great business? Can you not just build a business by

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37:10

Growth Hacking an Online Graphic Design Business –...

Digital Marketing Radio ·

2017/08/14

Today I'm joined by a man who helps thousands of businesses improve their creativity through a flat-rate graphic design service. Welcome to DMR, Russ Perry. [you can find Russ over at RussPerry.co/DMR & DesignPickle.com.] On this episode of Digital Marketing Radio we discuss growth hacking an online graphic design business, with topics including: Why offer a graphic design service for a fixed monthly fee? Was there any other business model that you considered? How did you end up with this

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32:13

Should online quizzes be part of your digital...

Digital Marketing Radio ·

2017/08/07

Today I'm joined by a man who claims he's seen more quizzes than pretty much anyone in the world. He’s the founder of a quiz builder used by 30,000 brands including The American Red Cross, Tony Robbins, and LUSH Cosmetics. Welcome to DMR, Josh Haynam. [You can find Josh over at TryInteract.com.] On this episode of Digital Marketing Radio we discuss whether online quizzes be part of your digital marketing strategy, with topics including: Why quizzes? Why do businesses like to use them?

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33:29

Is it possible to humanize chatbots? – PETER LISOSKIE...

Digital Marketing Radio ·

2017/07/31

Today I'm joined by a proud geek who runs a business incubator and hangs out with neuroscientists. He works with clients to customize the personality of chatbots to help articulate the essence of their brand. Welcome to DMR, Peter Lisoskie. [You can find Peter over at SlapshotStudio.com/Chatbots.] On this episode of Digital Marketing Radio we discuss whether it is possible to humanize chatbots, with topics including: You say that chatbots will soon replace traditional websites, search, and

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30:23

Marketing Attribution for the Real World – RUSSELL...

Digital Marketing Radio ·

2017/07/24

Today I'm joined by a man who following 10 years working for brand, agency and consultancy data-led positions is now building a marketing attribution platform, helping brands to truly understand how customers interact with their business - online and offline. Welcome to DMR, Russell McAthy. [You can find Russell over at Cubed.ai.] On this episode of Digital Marketing Radio we discuss marketing attribution, with topics including: I first heard of marketing attribution about 5 years ago - and

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23:51

Hacking Outbound Sales at Marketing Agencies – FATIMA...

Digital Marketing Radio ·

2017/07/17

Today I'm joined by a lady who was named in Marketing Magazine’s top 30 under 30 marketers for 2016. She’s a chair for the Discover Your Personal Brand conference and the VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency. Welcome to DMR, Fatima Zaidi. On this episode of Digital Marketing Radio we discuss hacking outbound sales at marketing agencies, with topics including: Many marketers switch off when they hear the word ‘sales’. Is that a bad thing

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34:41

Why is the world of marketing changing so quickly? –...

Digital Marketing Radio ·

2017/07/10

Today I'm joined by a man who teaches Advanced Digital Marketing at the Harvard Division of Continuing Education. He is the co-author of the book “How To Sell Better Than Amazon” and a Marketing Fellow at HubSpot. Welcome to DMR, Sam Mallikarjunan. [You can find Sam over at Mallikarjunan.com.] On this episode of Digital Marketing Radio we discuss why the world of marketing changing so quickly, with topics including: When you say the world of marketing is changing rapidly, do you mean

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33:58

What does being data-driven really mean? – SAM...

Digital Marketing Radio ·

2017/07/03

Today I'm joined by a man who’s appeared on some of digital marketing industry's top publications, including: Marketing Insider, Duct Tape Marketing, Convince & Convert and Digital Marketing Radio! He’s an agency senior strategist and oversees the direction and execution of all his clients’ integrated digital marketing & data analytics initiatives. Welcome to DMR, Sam Ruchlewicz. [You can find Sam over at Warschawski.com.] On this episode of Digital Marketing Radio we discuss what being

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26:02

LinkedIn Lead Generation – JIMENA CORTES | DMR #212

Digital Marketing Radio ·

2017/06/26

Today I'm joined by a marketing consultant who specialises in LinkedIn lead generation She’s a published author, international speaker and and entrepreneur... welcome to DMR, Jimena Cortes. [You can find Jimena over at JimenaCortes.com.] On this episode of Digital Marketing Radio we discuss LinkedIn lead generation, with topics including: Why for you is LinkedIn the place to be? When you’re advising clients on how to generate leads from LinkedIn, are we talking about any industry? Or does

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