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PODCAST

The Digital Tourism Show

Learn from the industry"s top business and marketing experts. The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing. Every episode has one aim, to help you grow your business and better understand your customers purchase journey.

business management & marketing

All Episodes

37:35

238: From Neuroscience to Food Tours: How I Grew my...

The Digital Tourism Show ·

2020/05/13

In this episode I talk with Alyssa Schoenfeld of Bites of Boston Tours on how she made the move from neuroscience into food tours, working with suppliers and partners and the marketing efforts she took. We also briefly touch on the impact of COVID. This was filmed at the very start of COVID.

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37:31

237: Discussion on Marketing your Tour Business...

The Digital Tourism Show ·

2020/05/06

In the episode I am joined by Evan Tipton of Tomis and we will be discussing marketing strategies and ideas tour operators should be focusing on now during the COVID crisis. We will be discussing topics like the importance of content creation, product ideas you can take to market as well as the importance of historical data.

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24:58

236: Creating Tailor Made, Luxury Whisky Tours for...

The Digital Tourism Show ·

2020/04/23

Vikki Bruce is the founder and Managing Director of MacLean and Bruce, running it with whisky expert, author and legend, Charles MacLean. Vikki's background is in whisky and she works with closely with the industry to create bespoke, VIP whisky-orientated travel and events for luxury overseas buyers. As part of the Bruce family, Vikki works closely with the family home in Fife, Broomhall House, using the historic venue to create prestigious events and experiences. MacLean & Bruce has been

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41:48

235: How Data, Big or Small, Can Help Grow your...

The Digital Tourism Show ·

2020/04/16

Joshua Ryan-Saha works at the University of Edinburgh where he leads on the application of data-driven innovation for the tourism, travel and festival sectors as part of the Edinburgh & South East Scotland City Region Deal. He previously worked at The Data Lab where he was responsible for programmes to improve data science skills across Scotland. He joined from Nesta where he established the £10m Longitude Prize, featured on BBC Horizon’s 50th Anniversary Episode. Joshua has also worked as in

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56:03

234: COVID Marketing, Facebook Ads, Marketing, Growth...

The Digital Tourism Show ·

2020/03/27

COVID Marketing, Facebook Ads, Marketing, Growth - The First Ever LIVE Digital Tourism Show. Watch a recording of the first ever live version of The Digital Tourism Show, hosted by Chris Torres. Chris answers questions concerning marketing during the coronavirus (COVID-19) crisis, Facebook advertising, email marketing, business development and growth, as well as covering other topics.

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27:05

233: How UnTour Food Tour Have Been Affected by the...

The Digital Tourism Show ·

2020/03/19

Kyle Long from UnTour Food Tours who’s business provides tours in China and we will be discussing how his business has been affected by the coronavirus and the launch of No Appetite for Ignorance - an initiative to help engage the public and raise awareness of the xenophobia and racist attitudes against Chinese and asian-owned business.

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22:50

232: The Effects of OTAs in the Tour Industry and the...

The Digital Tourism Show ·

2020/03/12

Chris Atkin, the CEO of Rezdy, discusses the effects of Online Travel Agents (OTAs) in the tour and activity industry and the future of reservation systems and Rezdy itself.

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18:18

231: The Rise of Audio Tours and Finding Great Tour...

The Digital Tourism Show ·

2020/03/10

Daphne Tsevreni is the co-founder of Clio Muse Tours, a tech company that provides audio tours around the world through their mobile app. Daphne will be discussing how they find the best guides and how they produced a tour of the moon!

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22:22

230: Key Sustainability Trends and Tips for your...

The Digital Tourism Show ·

2020/03/05

After working as a sustainability expert for several travel companies across Eastern and Southern Europe, Anula Galewska co-founded Travindy, the world's key source for sustainable tourism news, to help more businesses learn about responsible travel and market their sustainability efforts better.

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5:43

Marketing against the effects of the Coronavirus

The Digital Tourism Show ·

2020/03/04

Travel and tourism is in the midst of a Coronavirus crisis, with large scale events like the Arival and ITB Berlin being cancelled in March, and even the possibility of the Tokyo Olympics being postponed due to the Coronavirus. Whether you think this virus is a genuine threat or something that has been blown out of proportion by the media, what matters most is what your customers think.

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22:46

229: Key Accommodation Trends and How This Will...

The Digital Tourism Show ·

2020/02/27

Synden Grieve works for Expedia as a Market Manager looking after Glasgow. Previously she worked for Scottish Enterprise working on a number of tourism projects and leading on the Edinburgh Tourism Action Group’s technology and digital programme for tourism businesses. She is passionate about tourism and about helping Scottish tourism businesses to become the best they can be. Synden will be discussing the key accommodation trends for Glasgow. This will include looking at 2019’s key trends and

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26:59

228: How to Create and Optimise Your Products for the...

The Digital Tourism Show ·

2020/02/20

Cara is a Senior Business Development Manager for Corporate Traveller in Scotland. Based in the Glasgow office, she has overseen the implementation of over 50 partnerships with CT over the past 4 years. With relationship as the key element for partnerships, Cara philosophy of ‘getting like minded people together’ has shone and she not only hosts the very popular Business Breakfast Connections in Chaophraya, Glasgow, but was named as a finalist in the Scottish Women in Business Collaborator

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44:27

227: How You Can Use Public Relations to Grow Your...

The Digital Tourism Show ·

2020/02/18

Lee has a passion for culinary experiences has developed over more than two decades working in PR, marketing and hospitality. She believes good public relations is at the heart of every great business as it allows you to nurture relationships and start conversations with good stories, helping to build loyalty and memories. Lee will be discussing how PR can help boost any tourism brand and the best ways to approach PR to grow your business.

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7:31

226: The Digital Battle for Tours & Activities Part 2

The Digital Tourism Show ·

2020/02/13

It’s been a year since I wrote The Digital Battle for Tours and Activities, an article which I thought would be a one-off piece of content but now may become a yearly event. So much has changed during this last year, with the likes of Booking Holdings acquiring FareHarbor, AirBNB ‘investing’ in Tiqets, as well as the fight for our sector between these OTAs and Google. Google is making big strides into the tours and activity space, testing the water with Touring Bird, which has now been closed and

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25:27

225: How I Have Grown a Successful Luxury Adventure...

The Digital Tourism Show ·

2020/01/16

How I Have Grown a Successful Luxury Adventure Holiday Brand in Scotland. Matt will discuss how his military past has allowed him to create a product that excels and what it takes to make it in the luxury adventure market.

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69:10

224: Industry Review of 2019 with Shane from Tourpreneur

The Digital Tourism Show ·

2020/01/07

Industry Review of 2019 with Shane from Tourpreneur - We take a look back at 2019 and what the future holds in 2020 for tours and activities.

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23:36

223: Connecting and Promoting your Products Through...

The Digital Tourism Show ·

2019/10/31

David is the Head of Account Management at TravelPort who help tour and accommodation providers connect to over 68,000 global travel agencies, increasing your opportunities. Chris will be discussing with David how you can distribute, and benefit from, using their platform to promote your products.

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30:49

222: Debunking Myths About Chatbots and How It Can...

The Digital Tourism Show ·

2019/10/24

Wes is the co-founder of Total Chatbots Ltd, a technology company based in Glasgow. Total Chatbots uses its proprietary technology to help tour businesses generate and nurture leads using chatbot technology that can function across both a website and Facebook. Their previous travel-sector related work includes a chatbot for Celebrity Cruises as part of the European launch of Celebrity Edge in May 2019. They are also in discussions with Travel Counsellors regarding a chatbot for their annual

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28:39

221: Rebuilding Trust: Trials & tribulations of...

The Digital Tourism Show ·

2019/10/17

Laura is the previous owner of 15 Glasgow and manager of Dakota Deluxe Glasgow. Laura has recently purchased the iconic Cathedral House in Glasgow which has unfortunately grown a bad reputation for its customer service over the years. Laura will be discussing why she feels she can turn Cathedral House's fortunes around and she will provide insights into what she is doing to rebuild its customers' trust. This will be a thought-provoking, frank, and sometimes humorous discussion that will highlight

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24:52

220: Growing a Successful Accommodation Business with...

The Digital Tourism Show ·

2019/10/10

Deborah owns and operates East Cambusmoon Holiday Cottages, two properties in Gartocharn in the southern part of Loch Lomond & Trossachs National Park. Created from derelict farm buildings the self catering cottages have been successfully trading since 2012. Fundamentally they offer high quality holiday accommodation whilst maintaining highest sustainability principles; they’ve won various awards for sustainable design and business success, as well as holding the Green Tourism Gold Award. The

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279 results

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