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PODCAST

Digital Coffee: Marketing Brew

Welcome to Digital Coffee: Marketing Brew, your go-to podcast for a steaming cup of marketing insights and strategies in the digital realm. Hosted by the ever-knowledgeable Brett Deister, this dynamic and informative channel is designed to kickstart your day with a jolt of inspiration and knowledge to fuel your marketing endeavors. Each episode of Digital Coffee delivers a rich blend of content, covering the latest trends, tools, and techniques in the ever-evolving world of PR and digital

business marketing

All Episodes

49:02

Unlocking the Future of Digital Marketing: Strategies...

Digital Coffee: Marketing Brew ·

2024/12/11

Join us for a deep dive into the dynamic world of digital marketing with Rebecca Vickers, VP of Operations at FMO Media. As the landscape shifts towards short-form content and AI's growing influence, Rebecca emphasizes the importance of balancing quality and value in content production. We explore strategies for maintaining marketing efforts during economic downturns, the evolving social media landscape, and the critical role of email marketing in building lasting relationships. Drawing from her

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26:01

Unlocking the Power of Pinterest: The Overlooked...

Digital Coffee: Marketing Brew ·

2024/12/04

Pinterest is often misunderstood as just another social media platform, but in reality, it functions as a powerful search engine that can significantly enhance digital marketing efforts. Host Brett Dyster welcomes James, a seasoned digital marketing expert, to discuss the critical importance of strategy in navigating the digital landscape. They delve into the necessity of understanding the customer journey and how marketers can utilize AI tools to streamline their processes, all while maintaining a

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30:59

Reviving the Roadside Stand: How Shannon Is Bringing...

Digital Coffee: Marketing Brew ·

2024/11/27

Shannon from Roadside Republic joins Brett Deister to discuss the revival of traditional roadside stands and the effectiveness of old-school marketing strategies. With over 11 years of experience in running produce stands, Shannon emphasizes the low barriers to entry for this business model and the potential for significant financial rewards. The conversation highlights the importance of storytelling in marketing, illustrating how connecting consumers to the origins of their food creates a deeper

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21:04

Unlocking Agency Growth: Corey's Blueprint for...

Digital Coffee: Marketing Brew ·

2024/11/20

The future of AI in marketing is set to transform outreach strategies, making it increasingly essential for agencies to build relationships before making contact. Host Brett Deisser welcomes Corey Quinn, a former CMO of Scorpion and an agency coach, who shares insights on how agencies can escape the founder-led sales trap and focus on scaling revenue. Corey emphasizes the importance of specializing in vertical markets to sharpen positioning and implement effective go-to-market strategies. The

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27:58

Future-Proof Your Brand: Insights from Branding Guru...

Digital Coffee: Marketing Brew ·

2024/11/13

Branding guru Mitch joins us to share essential strategies for future-proofing your brand in 2024. With over 30 years of experience in brand strategy, he emphasizes the importance of embracing emerging technologies like artificial intelligence and augmented reality to stay competitive. As societal trends evolve, understanding the motivations of younger generations and their expectations of brands becomes crucial. Mitch also discusses the impact of Web3 on consumer relationships, highlighting the

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26:22

Unlocking LinkedIn: Strategies for B2B Success with...

Digital Coffee: Marketing Brew ·

2024/11/06

Today, we're diving deep into the world of B2B and LinkedIn—two essential yet often misunderstood elements of modern marketing. James Donovan, a B2B lead generation and LinkedIn expert specializing in the accounting industry and the driving force behind 92 Media, shares his hot take on the limited value of LinkedIn business pages compared to personal profiles for outreach. He offers practical strategies for crafting effective messaging that cuts through the clutter of annoying LinkedIn

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33:27

Harnessing AI for Impactful Marketing: Insights from...

Digital Coffee: Marketing Brew ·

2024/10/30

Delving into the intricate relationship between artificial intelligence and marketing, Brett Dysart welcomes Maneksha Stuart, an award-winning specialist in AI and marketing. Their discussion uncovers the transformative potential of AI in reshaping marketing strategies and practices. Maneksha's journey showcases her evolution from SEO expert to an advocate for integrating AI into marketing, shedding light on the significance of understanding keyword intent and customer experience in this new digital

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28:25

Drive Action with Psychology: Vanessa's Email...

Digital Coffee: Marketing Brew ·

2024/10/23

Unlock the secrets to effective email marketing as Vanessa shares invaluable insights on crafting emails that not only capture attention but also drive action. Forget the high school English rules that taught you to write in long, complex sentences; instead, learn how to create punchy and direct copy that resonates with your audience. Understanding where your audience stands in their buyer journey is crucial, and Vanessa emphasizes the importance of tailoring your message accordingly. Discover the

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01:03:42

Marketing in Crisis: Why Efficiency is Killing...

Digital Coffee: Marketing Brew ·

2024/10/16

Marketing is in crisis, and this episode dives deep into the reasons behind it, highlighting the alarming disconnect between traditional marketing practices and the realities of today’s business environment. The conversation explores how many self-proclaimed marketers lack a fundamental understanding of the discipline, often prioritizing efficiency over effectiveness, which ultimately leads to poor results. Guest G, a seasoned expert with over 16 years of experience, emphasizes the importance of

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30:33

Elevate Your Brand: Insights from Two-Time...

Digital Coffee: Marketing Brew ·

2024/10/09

🚀 Ready to Level-Up Your Solo Entrepreneur Game? 🚀🔍 Unlock Barry Labov’s insider secrets to mastering differentiation in branding.🎙️ Tune into "Digital Coffee: Marketing Brew" as host Brett Deister dives deep with Barry, a two-time Ernst Young Entrepreneur of the Year, sharing pivotal advice on value, persistence, and standing out.✅ Discover the true power of your unique qualities. ✅ Master the balance between brand distinctiveness and customer engagement. ✅ Learn practical insights on

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23:21

Unleashing B2B Marketing Strategies with Alex Love

Digital Coffee: Marketing Brew ·

2024/10/02

✅ Unlock the Secrets of B2B Marketing!✅ Dive into cutting-edge strategies and AI insights for 2024.✅ In this episode of Digital Coffee: Marketing Brew, host Brett Deister chats with marketing expert Alex Love from Riva Solutions.✅ Get actionable tips to elevate your B2B engagement—stream now to stay ahead of the curve!3 Fun FactsAlex drinks iced coffee (cold brew) all year round and gets her supply from Costco, favoring Dunkin' cold brew.Riva Solutions, where Alex works, has an alpaca as their

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34:55

Embracing Unique Marketing: Insights from Michaell...

Digital Coffee: Marketing Brew ·

2024/09/25

🔥 Discover the secrets to authentic marketing success! 🔥✅ Join host Brett Deister and expert Michaell Magrutsche as they dive deep into the art of marketing and creativity.✅ Learn how embracing your uniqueness can set your brand apart in a world dominated by AI.✅ Hear Michaell's journey from artist to marketing maven and how he uses passion to fuel success.✅ Find out why your personal essence is your greatest marketing tool. Listen to the latest episode of Digital Coffee: Marketing Brew now!3 Fun

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32:13

Unlocking B2B Marketing: AI, Video Content, and...

Digital Coffee: Marketing Brew ·

2024/09/18

🚀 Ready to unlock the secrets of B2B marketing success?✅ Learn how to connect with your audience and leverage digital tools effectively. ✅ Special guest Dave Taylor shares his 15+ years of marketing expertise. ✅ Discover groundbreaking tips on AI, data ownership, and video content.🎙️ Tune into the latest episode of Digital Coffee: Marketing Brew with Brett Deister and don’t miss out on transforming your digital strategy! 🌟👀3 Fun FactsDave Taylor highlighted that Western Canada is 3-5 years

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34:04

Maximizing Video Content for Every Sales Funnel Stage

Digital Coffee: Marketing Brew ·

2024/09/11

✅ Ready to revolutionize your marketing game with video? 🚀✅ Discover exclusive tips and strategies from video content maestro Mark Wonderlin on the latest episode of Digital Coffee: Marketing Brew!✅ From crafting purposeful content to mastering the art of short-form videos, Mark and host Brett Deister dive deep into creating authentic, high-quality video that connects with your audience.✅ Don't miss out on this invaluable advice that could transform your brand's outreach! Listen now and start

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26:03

How to Turn Customers into Brand Ambassadors with...

Digital Coffee: Marketing Brew ·

2024/09/04

✅ Unlock the Secrets to Customer Loyalty! ✅ Want to know how to keep your customers coming back for more? ✅ Brett Deister hosts Swire Ho on the latest episode of Digital Coffee: Marketing Brew. ✅ Tune in to discover actionable strategies to boost your customer retention and skyrocket your ROI! 🚀3 Fun FactsSwire Ho, also known as "the promo guy," prefers Pete's coffee, specifically the one available at Costco.Gamers and specific niche communities can be highly effective for user-generated content

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21:31

Master the Power of Google Business Profiles for Your...

Digital Coffee: Marketing Brew ·

2024/08/28

Today's episode dives deep into the world of Google Business Profiles – an often overlooked yet powerful tool for enhancing your local SEO and driving business growth. We'll explore how to claim, verify, and optimize your profile, discuss advanced tips for leveraging AI to boost your content, and address common challenges like duplicate listings. Plus, Marilyn shares insights from her new book, offering practical steps for making the most out of your Google Business Profile. Whether you're a local

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32:20

Mastering LinkedIn Strategies: Insights from...

Digital Coffee: Marketing Brew ·

2024/08/21

🎙️ Ready to Unleash AI's Power in Marketing? 🔥✅ Discover how AI can elevate your marketing game without losing the human touch. ✅ This week on #DigitalCoffeeMarketingBrew, Brett Deister chats with expert Ann Carden. ✅ From optimizing your LinkedIn presence to becoming a micro-influencer, we've got the secrets you need. ✅ 3 Fun FactsAnn Carden compared the disruptive impact of AI in marketing to historical innovations like the printing press and the internet.Ann emphasized the significant growth

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32:38

The Future of Personal Branding: AI, Blockchain, and...

Digital Coffee: Marketing Brew ·

2024/08/14

In this episode, Drewbie underscores the critical importance of creating impactful content and establishing a robust online presence across various platforms. We delve into the transformative role of AI, blockchain, and web 3 in personal branding, emphasizing the need to adapt to these technologies.Drewbie provides actionable strategies for consistency in social media engagement, leveraging a primary website for SEO and retargeting, and balancing authenticity with AI tools. He also offers practical

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31:15

Shifting Search Habits: From Desktops to Maps and...

Digital Coffee: Marketing Brew ·

2024/08/07

✅ **Unlock the Future of Marketing and SEO!**✅ Dive into the evolution with industry veterans. 🎙️✅ 🌐 Join Brett Deister and Cash Miller on this week's Digital Coffee: Marketing Brew as they dissect how local searches, map apps, and AI are reshaping our strategies.✅ 🍃 Don't miss out on insights that can keep your business ahead of the curve! 🌟3 Fun Facts1. Cash Miller began his SEO journey back in 2007 and successfully founded and sold his own digital marketing agency, Titan Digital.2. Host Brett

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37:15

The Evolution of Podcasting: From Audio to AI and Video

Digital Coffee: Marketing Brew ·

2024/07/31

🚀 Ready to revolutionize your podcast strategy? 🚀✅ Discover why podcasting needs its own PR reboot with Brett Deister and Megan Dougherty.✅ Learn how humanizing your content could be your next big move!✅ From metrics that matter to AI ethics, they cover it all on this episode of Digital Coffee: Marketing Brew.✅ Tune in now to uncover the secrets of podcasting success!Don't miss out on valuable insights and expert advice! 🎧3 Fun Facts1. Megan Dougherty has a passion for cheap coffee.2. Megan

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