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PODCAST

Unofficial Partner Podcast

Unofficial Partner

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who"s who of the international sports industry talking about the big issues.

sports management

All Episodes

52:14

UP487 The Big Idea: Cliches, Tumbleweed and the Cost...

Unofficial Partner Podcast ·

2025/06/27

Today's guests are Laura Randall, Creative Director, and Jack Kenney-Herbert, Director of Sponsorship at Sid Lee Sport, the agency declaring war on what they call "sponsorship tumbleweed." That's their term for the boring, forgettable activations plaguing sports marketing - endless skills challenges, carpool karaokes, and grey sofa interviews that cost millions but deliver little for the client. They've created a list of seven ideas they'll never pitch again. Join us as they dissect why sport...

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47:26

UP486 The Buy Side: B2B + ROI = WTF?

Unofficial Partner Podcast ·

2025/06/24

B2B is big business for sports rights holders. But why are business-to-business brands paying billions in sport sponsorship rights? From the IOC to Formula One, categories such as consulting, accountancy, logistics, financial services and tech are growing rapidly. In the IOC's programme, Deloitte and Allianz replaced Dow and GE as TOP Olympic sponsors. IBM's technology partnerships with Toronto sports teams, VMware's McLaren Formula One partnership, and Dell China's Chinese...

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44:24

UP485 Other People's Money: Venture Studios and a...

Unofficial Partner Podcast ·

2025/06/17

Other People's Money is our series on sport and finance, with regular co-host Matt Rogan. Today's guest is Danny Menken, who many people in the industry will remember as the managing director of Eurosport Television. He was also chief exec of Infosrada Sports Group and held senior executive positions within Eleven Sports. More recently though, Danny co-founded Ve2.Ventures, a sports focused venture studio, There's also talk about a European sports investment fund. If the financ...

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65:02

UP484 Inside Edge: Cricket's Digital History

Unofficial Partner Podcast ·

2025/06/13

The story of Cricinfo is the history of sport's relationship with the internet and digital culture. It remains central to the experience of millions of cricket fans. But what does it tell us about how the internet changed what we define as sporting fandom? Alex Balfour co-founded the site and sold it to ESPN in the noughties and he is a global expert on sports relationship with the internet and digital channels. He was head of digital for the London 2012 Olympic and Paralympic G...

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55:35

UP483 Wedge Issues: Overthinking the Golf Business

Unofficial Partner Podcast ·

2025/06/09

Is there a market for a women-only golf talent agency? Suzann Pettersen is about to find out. Pettersen is one of the most recognized players in the women's game, a two-time Major winner, 15 time LPGA Tour winner and Solheim Cup winning captain. Now she's launched VOXA, a talent management group in conjunction with 54. It's asking questions about what the market wants from women players today. The balance between performance and the creator market, and attempting to reproduce a te...

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65:04

UP482 The Bundle: Disney and Women; Pirates and Sky;...

Unofficial Partner Podcast ·

2025/06/04

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. What are the stories the sports media industry is talking about and what do they mean? Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations ...

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56:04

UP481 Fussball Crazy: Bayern dominance, 50+1 and the...

Unofficial Partner Podcast ·

2025/06/03

Norway's greatest export Jan Age Fjortoft and his son and former player Marcus Fjortoft, together host The Fussball Channel on YouTube, covering German football in English. This gives them the ideal platform to compare the myths and realities surrounding Bundesliga and the Premier League, globalism and competitive balance, fan culture and the realities of the famous 50+1 Rule in German football. This episode of Unofficial Partner is brought to you by Sid Lee Sport. Sid Lee Sport ...

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56:32

480 Chat-UP: The Product-Algo Fit and how AI will...

Unofficial Partner Podcast ·

2025/05/27

We are jumping into the maze that is artificial intelligence for the first in a series of conversations with decision makers from across the sports business. Our guest today is Sam Sadi, chief executive of Live Score, the scores and betting app. There are more questions than answers, but it's exciting and it's scary and it's what everyone is talking about. So it's perfect Unofficial Partner material. This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport. Sid...

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61:54

UP479 Wedge Issues: The Most Interesting Golf Brand...

Unofficial Partner Podcast ·

2025/05/20

This is an episode of Wedge Issues where we focus on the business of golf, with regular co-host, Jasmine Sanders, The Jazzy Golfer. Today we've got Luke Davies and Jojo Regan, founders of Manors Golf, the challenger brand that's rewriting the sport's marketing rule book. This episode of Unofficial Partner is brought to you by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery. And ...

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60:03

UP478 UP Live in Lausanne: How much entertainment can...

Unofficial Partner Podcast ·

2025/05/16

A live recording of the Unofficial Podcast, on stage at the Olympic Museum for The SPOT conference. Guests Jo Redfern, Futrhood Damjan Rudež, Former NBA player & Sunset Sports Media Festival Program Director Michael D'hulst, founder and CEO of SuperTri Matt Wilkinson, Creative Director of Entertainment at Whisper Featuring Ana Jelusic Black, who in addition to being the organiser of the event, is herself a three time Olympian and World Cup alpine ski champion. Unofficial Partner is ...

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67:49

UP477 The Bundle: 'The others are addicts, Apple just...

Unofficial Partner Podcast ·

2025/05/13

The inside gossip from the sports media and streaming business, with co-hosts Yannick Ramcke, the general manager of OTT streaming service OneFootball. And Murray Barnett, founder of 26 West Consulting, formerly of Formula One, World Rugby and ESPN Disney. This episode is sponsored by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery. And a culture of marketing effectiveness. We've ...

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55:50

UP476 The $170billion Question: Gareth Balch on...

Unofficial Partner Podcast ·

2025/05/09

Intellectual Property is the basis of the sports business. Two Circles have mapped the global market to create a Sports IP Revenue List. Founder and CEO Gareth Balch has analysed what it says about the business of sport. Some headlines: The big get bigger : in the last decade, the % value share of the Top 20 Sports IP Owners of total revenue has grown from 35% to 44% Market concentration:The Top 25 make 50% of the revenueTop 100 make 70% of revenue65% of the Top 20 grew reve...

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73:44

UP475 Inside Edge: 'India already had a monopoly, now...

Unofficial Partner Podcast ·

2025/05/06

Inside Edge is where we overthink the business of cricket, with co-host Mike Jakeman. Today's guest is Lawrence Booth, Editor of the Wisden Almanack, the conscience of the game. Released last week, Booth pulled no punches in his editor's notes: "2024 was the year cricket gave up any claim to being properly administered, with checks, balances, and governance for the many, not the few. India already had the monopoly: now they had hotels on Park Lane and Mayfair." Is he right? Closer to ho...

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35:08

UP474 Wedge Issues: The Jazzy Golfer Joins UP

Unofficial Partner Podcast ·

2025/05/02

We met Jasmine Sanders aka The Jazzy Golfer when we held our roundtable event at European Tour HQ at Wentworth during the BMW PGA Championship in 2024. Now she's come on board as a co-host for Wedge Issues where we overthink the business of golf. Jasmine is one of the leading golf creators, host of CNN's Living Golf and founder of the Women's Golf Community, where she campaigns for greater inclusion for women and children in to the great game of golf. Listener questions can ...

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74:40

UP473 What was your Business Moment of the Year? UP...

Unofficial Partner Podcast ·

2025/04/29

There's a new award category at this year's FEVO Sport Industry Awards - Business Moment of the Year. And for the first time, the judging process is revealed, as we chair the conversation ahead of the big reveal on the night of May 15th at Battersea Evolution in London. Our illustrious judging panel is Richard Scudamore, Lucy Wray, Allan Noble and Nick Keller himself, the founder of the FEVO Sport Industry Awards. The award shortlist can be found here. Click here to buy a table f...

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48:10

UP472 The Business of Swimming

Unofficial Partner Podcast ·

2025/04/25

Today we're talking about swimming and so we went to the London Aquatics Center in Stratford, located in the Queen Elizabeth Olympic Park. Obviously the venue for the London 2012 Olympics and Paralympic games, but also the Aquatics GB Swimming Championships, which were on while we were there. It was an opportunity to talk about the sport in detail from lots of different angles with Aquatics GB's Chief Executive Drew Barrand and Simon Rowe, whose role is Senior Vice President at Pentland Brand...

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48:01

UP471 UP Live at EBU: What the FIFA Club World Cup...

Unofficial Partner Podcast ·

2025/04/22

Guests: Mark Oliver, Oliver and Ohlbaum Amy Lee, TV2 Denmark, EBU Member Tomos Grace - YouTube Context: A live podcast recorded at the European Broadcast Union's Annual Assembly in Bratislava. DAZN has paid $1billion for the rights to the 2025 FIFA Club World Cup. FIFA has sold the rights to DAZN for $1billion. DAZN is sub-licensing the rights, with a brief to build as big an audience as possible. Many people in the room are the targets, as DAZN seeks to recoup some of their billion dol...

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66:24

UP470 Other People's Money: How patient is patient...

Unofficial Partner Podcast ·

2025/04/15

Other People's Money is our regular series on sports investment, with Matt Rogan, co-founder of Two Circles. The Women’s Rugby World Cup kicks off in August, hosted in here in England. The tournament is a critical moment in the game's development. But what is the financial state of women’s professional club rugby in this country. We talk to Genevieve Shore, herself a former England World Cup winner in 1994, who is now the Executive Chair of Premiership Women’s Rugby (PWR), the lea...

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59:21

UP369 Inside Edge: Overthinking the Business of Cricket

Unofficial Partner Podcast ·

2025/04/08

This is the first episode in a new series in which we take the Unofficial Partner sports business conversation and point it at cricket. Richard is joined by co-host Mike Jakeman, who writes about sport for The Economist and worked within The Economist Intelligence Unit, and has written for titles such as The New York Times, Wired magazine and the Times Literary Supplement, and wrote a very good book on the future of cricket, called Saving the Test. You can keep in touch with Insid...

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48:32

UP468 States of Play: Miguel Delaney on Sportswashing

Unofficial Partner Podcast ·

2025/04/04

Today's guest is Miguel Delaney, Chief Football Writer for The Independent who talks about his book States of Play: How Sports Washing Took Over Football. It's described as a scorching account of how football's very popularity threatens to destroy it, a brave forensic and utterly gripping book' by Tom Holland (The Rest Is History host, not Spider Man). This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport; a new breed of agency that combines worl...

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527 results

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