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PODCAST

Unofficial Partner Podcast

Unofficial Partner

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who"s who of the international sports industry talking about the big issues.

sports management

All Episodes

55:50

UP476 The $170billion Question: Gareth Balch on...

Unofficial Partner Podcast ·

2025/05/09

Intellectual Property is the basis of the sports business. Two Circles have mapped the global market to create a Sports IP Revenue List. Founder and CEO Gareth Balch has analysed what it says about the business of sport. Some headlines: The big get bigger : in the last decade, the % value share of the Top 20 Sports IP Owners of total revenue has grown from 35% to 44% Market concentration:The Top 25 make 50% of the revenueTop 100 make 70% of revenue65% of the Top 20 grew reve...

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73:44

UP475 Inside Edge: 'India already had a monopoly, now...

Unofficial Partner Podcast ·

2025/05/06

Inside Edge is where we overthink the business of cricket, with co-host Mike Jakeman. Today's guest is Lawrence Booth, Editor of the Wisden Almanack, the conscience of the game. Released last week, Booth pulled no punches in his editor's notes: "2024 was the year cricket gave up any claim to being properly administered, with checks, balances, and governance for the many, not the few. India already had the monopoly: now they had hotels on Park Lane and Mayfair." Is he right? Closer to ho...

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35:08

UP474 Wedge Issues: The Jazzy Golfer Joins UP

Unofficial Partner Podcast ·

2025/05/02

We met Jasmine Sanders aka The Jazzy Golfer when we held our roundtable event at European Tour HQ at Wentworth during the BMW PGA Championship in 2024. Now she's come on board as a co-host for Wedge Issues where we overthink the business of golf. Jasmine is one of the leading golf creators, host of CNN's Living Golf and founder of the Women's Golf Community, where she campaigns for greater inclusion for women and children in to the great game of golf. Listener questions can ...

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74:40

UP473 What was your Business Moment of the Year? UP...

Unofficial Partner Podcast ·

2025/04/29

There's a new award category at this year's FEVO Sport Industry Awards - Business Moment of the Year. And for the first time, the judging process is revealed, as we chair the conversation ahead of the big reveal on the night of May 15th at Battersea Evolution in London. Our illustrious judging panel is Richard Scudamore, Lucy Wray, Allan Noble and Nick Keller himself, the founder of the FEVO Sport Industry Awards. The award shortlist can be found here. Click here to buy a table f...

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48:10

UP472 The Business of Swimming

Unofficial Partner Podcast ·

2025/04/25

Today we're talking about swimming and so we went to the London Aquatics Center in Stratford, located in the Queen Elizabeth Olympic Park. Obviously the venue for the London 2012 Olympics and Paralympic games, but also the Aquatics GB Swimming Championships, which were on while we were there. It was an opportunity to talk about the sport in detail from lots of different angles with Aquatics GB's Chief Executive Drew Barrand and Simon Rowe, whose role is Senior Vice President at Pentland Brand...

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48:01

UP471 UP Live at EBU: What the FIFA Club World Cup...

Unofficial Partner Podcast ·

2025/04/22

Guests: Mark Oliver, Oliver and Ohlbaum Amy Lee, TV2 Denmark, EBU Member Tomos Grace - YouTube Context: A live podcast recorded at the European Broadcast Union's Annual Assembly in Bratislava. DAZN has paid $1billion for the rights to the 2025 FIFA Club World Cup. FIFA has sold the rights to DAZN for $1billion. DAZN is sub-licensing the rights, with a brief to build as big an audience as possible. Many people in the room are the targets, as DAZN seeks to recoup some of their billion dol...

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66:24

UP470 Other People's Money: How patient is patient...

Unofficial Partner Podcast ·

2025/04/15

Other People's Money is our regular series on sports investment, with Matt Rogan, co-founder of Two Circles. The Women’s Rugby World Cup kicks off in August, hosted in here in England. The tournament is a critical moment in the game's development. But what is the financial state of women’s professional club rugby in this country. We talk to Genevieve Shore, herself a former England World Cup winner in 1994, who is now the Executive Chair of Premiership Women’s Rugby (PWR), the lea...

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59:21

UP369 Inside Edge: Overthinking the Business of Cricket

Unofficial Partner Podcast ·

2025/04/08

This is the first episode in a new series in which we take the Unofficial Partner sports business conversation and point it at cricket. Richard is joined by co-host Mike Jakeman, who writes about sport for The Economist and worked within The Economist Intelligence Unit, and has written for titles such as The New York Times, Wired magazine and the Times Literary Supplement, and wrote a very good book on the future of cricket, called Saving the Test. You can keep in touch with Insid...

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48:32

UP468 States of Play: Miguel Delaney on Sportswashing

Unofficial Partner Podcast ·

2025/04/04

Today's guest is Miguel Delaney, Chief Football Writer for The Independent who talks about his book States of Play: How Sports Washing Took Over Football. It's described as a scorching account of how football's very popularity threatens to destroy it, a brave forensic and utterly gripping book' by Tom Holland (The Rest Is History host, not Spider Man). This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport; a new breed of agency that combines worl...

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36:30

UP467 The Man Who Signed Michael Jordan: The reality...

Unofficial Partner Podcast ·

2025/04/01

Sonny Vaccaro was the pivotal figure behind Michael Jordan's groundbreaking deal with Nike, which remains one of the most storied contracts in sports business history. So good they made a movie about it, "Air", in which Vaccaro was played by Matt Damon, with Ben Affleck in the Phil Knight role. Vaccaro's book Legends & Soles: Business, Creativity and Basketball – A Memoir of an Improbable Life is the long-awaited memoir from one of the great American sports business insiders, ...

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69:30

UP466 Who's watching women's sport? New Sky Sports...

Unofficial Partner Podcast ·

2025/03/25

The commercial growth of women’s sport is dependent on the audience question: Who is watching? To help frame the answer, we been given an exclusive preview of major new research in to women's sport fandom by Sky Sports which is due to be published in the coming weeks. Sky’s rights portfolio of women’s only sport is unmatched in the media industry, running across football, rugby, cricket, golf, tennis, netball and more. And as you'll hear in the conversation, the new findings run a...

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62:52

UP465 The Bundle: The Relevent pitch deck; Bach's NBC...

Unofficial Partner Podcast ·

2025/03/18

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. Quiz What is UC3, and what significance does Relevent Sports taking over global commercial rights from Team Marketing hold for this entity?According to the discussion, what were some potential reasons behind UEFA a...

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47:55

UP464 Other People's Money: How to pitch to a VC

Unofficial Partner Podcast ·

2025/03/14

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles. Our guest today is Gabby Swycher, Principal at Redrice Ventures, a venture capital firm that provides capital, advice and connections to early stage businesses including several in the sports sector, most notably they were an early backer of Castore. They describe themselves as ‘a high conviction, anti-hype investor, seeking companies with a sustainable differentiation. W...

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40:44

UP463 Ticketing is a terrible experience, so who's to...

Unofficial Partner Podcast ·

2025/03/11

Nobody's ever happy with the process of buying event tickets. Why's it so hard? Join us in an enlightening discussion with David Hornby of SecuTix and Stuart Cain, CEO of Warwickshire County Cricket Club, as we explore the complexities of the ticketing process. Discover the roles of different stakeholders, the evolution of ticketing technology, challenges like bots and secondary markets, and the nuanced dynamics of pricing for events. We also dive into the unique aspects of ticket...

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58:16

The Big Idea: Where we talk about the work

Unofficial Partner Podcast ·

2025/03/07

The Big Idea is our series where we dissect and talk about campaigns and ideas and creative in sports marketing, with regular co-host Simon Moore, the award-winning creative director. Today the person choosing the campaigns is Joe Burdon, who is a partner at The Romans, part of the Mother Group. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of...

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58:46

UP461 Are You Advising or Selling? Conflict of...

Unofficial Partner Podcast ·

2025/03/04

New research from The Gemba Group suggests a credibility problem for the sports sponsorship industry arising when agencies both advise brands on sponsorship opportunities and sell rights for those same properties, leading to potentially biased recommendations. The discussion highlights the increasing involvement of procurement departments, the need for greater transparency and better analytical tools, and the importance of long-term, sustainable relationships between brands and rights h...

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58:31

UP460 Brian Moore For Prime Minister

Unofficial Partner Podcast ·

2025/02/28

Our guest today is Brian Moore, former England and British Lions rugby player, lawyer, newspaper columnist, television commentator and author. If it’s informed and insightful opinions you’ve come for, you’re in luck. In a world where the professional sphere of sports intertwines with broader societal issues, Brian Moore dives into themes of identity, retirement, and the business of sports, unraveling the complexities faced by athletes and their transitions post-career. He shares h...

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54:50

UP459 Cristiano Ronaldo at 40: The New Template for...

Unofficial Partner Podcast ·

2025/02/25

Rory Smith recently wrote a think piece in the New York Times titled What is Ronaldo at 40? The article posed some good questions about the nature of sporting celebrity in 2025 and beyond. So we asked Rory on to the podcast to discuss, with two expert guests from the sports industry, Louise Johnson and Andy Meikle. Rory Smith joined The Athletic from the New York Times, where he spent eight years as Chief Soccer Correspondent and then Global Sports Correspondent. He has previousl...

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45:01

UP458 What's Sport Selling? Fitness, Toxicity and the...

Unofficial Partner Podcast ·

2025/02/18

This is episode two of a four part series called What’s Sport Selling, created in partnership with Redtorch, the research and creative agency that’s been at the heart of Olympic Sport for over 20 years. This conversation builds on the first episode, with guests Celine Del Genes of Decathlon and Emma Mason Zwiebler of the World Federation of the Sporting Goods Industry, in which we discussed the bridge between the elite professional performance side of the industry and the participation ...

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77:02

UP457 India's Decade of Sport: The Teneo Roundtable

Unofficial Partner Podcast ·

2025/02/14

This is a special live recording of the podcast created in collaboration with the Strategic Sports Advisory Team at Teneo, at the company's London headquarters. Together we convened a roundtable forum on the topic of India and its relationship with the sports marketplace. Around the table was group of specially invited guests all of whom have a connection to the country and its sports business. We were thrilled to be joined by His Excellency the High Commissioner to the United Kin...

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516 results

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