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PODCAST

The Storytelling Lab

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

46:27

Embracing LinkedIn to Find Your Voice as a Brand...

The Storytelling Lab ·

2024/10/07

"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writing stories. So I decided to just focus more on writing stories for brands, just to let them know that we are not doing that boring content anymore." - Zainan OlanrewajuIf you're feeling overwhelmed and struggling to find your unique storytelling style, then you are not alone!Are you constantly comparing yourself to others and feeling like you're not

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18:15

From Self-Talk to Self-Communication: Realigning Your...

The Storytelling Lab ·

2024/09/30

"Understanding and controlling the story that you tell yourself is the absolute most important story that you will tell. However, it is often the most overlooked and the most neglected story in your arsenal." - Rain BennettIf you're overwhelmed by the negative self-talk in your head, constantly comparing yourself to others and struggling to execute your goals, you are not alone! The battle with self-doubt and imposter syndrome can be exhausting, and it's time to find a better way to navigate these

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47:54

How Trust, Innovation, and Collaboration Shaped...

The Storytelling Lab ·

2024/09/23

"Storytelling is about a lot of honesty and being aware that your audience, depending upon who they are and where they're from, when you say a word or a phrase, they may interpret that differently than what you think you heard." —Nelson FarrisIn this episode of The Storytelling Lab, Nelson Farris, the Chief Storyteller at Nike, shares his 50 years of experience and insights on effective storytelling, collaboration, and embracing change. With a background as an athlete and a liberal arts major,

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1:00:37

The Silver Bullet: Boiling Your Core Idea Down to One...

The Storytelling Lab ·

2024/09/16

"Persuasion is ultimately about convincing others that change is possible." —Neil GordonWant to captivate your audience with compelling storytelling and persuasive communication? You're about to discover a game-changing solution that will elevate your ability to engage and persuade. Are you ready to transform your communication game and leave a lasting impact? Let's dive in and unlock the power of persuasive storytelling.This episode's guest is Neil Gordon, a public speaking expert, author, and

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49:14

Rewriting the Stories from Our Past to Liberate Our...

The Storytelling Lab ·

2024/09/09

"If you can't sell your story to somebody else, you're not buying it yourself. You're trying to create stories that are valuable, and if they're not valuable to anybody else, they're not really that valuable." —Jay AedoHave you found yourself questioning the impact of historical stories on your beliefs and spiritual growth, but unsure of where to start?If you're feeling hesitant to challenge the stories you've been told and rewrite your own narrative, then you are not alone! This episode's guest is

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24:35

How I Increased My Speaking Fee 400% by Creating a...

The Storytelling Lab ·

2024/09/05

"Negotiating is easy when everybody wins. So if you can create a win-win-win story in the minds of your clients or your potential clients, it is going to help you convert sales every time."Do you ever feel like you're stuck in a negotiation, trying to get the best deal for your sales but ending up feeling frustrated? You may have been told to stick to your price, but deep down, you know it's not working. And you also don't want to miss out on a good gig.So you go back and forth with offers and

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1:01:30

How an Entertainment Experience is Bridging Divides...

The Storytelling Lab ·

2024/08/26

"The most important part of a conversation happens when you're not talking. You know what you believe. If you're talking to someone and you're constantly repeating what you already know, you're doing it wrong." — Riaz PatelHave you ever been told to just put yourself out there in order to overcome judgment and vulnerability, only to end up feeling more alone and disconnected? Today, we dive into the transformative power of authentic storytelling and entertainment to cultivate genuine connections and

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22:13

Thinking vs Doing: Finding the Creative Sweet Spot in...

The Storytelling Lab ·

2024/08/19

"You don't learn by thinking and reading. You learn by doing."If you're feeling overwhelmed by the endless debate between learning and doing in creative storytelling, then you are not alone! The struggle to balance theory and action can leave you feeling stuck, constantly questioning where to begin and how to make progress. It's time to break free from this cycle and find a more effective approach to enhance your storytelling skills.In this episode, you will learn how to: Conquer analysis paralysis

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58:40

Using Storytelling to Teach, Learn, and Change with...

The Storytelling Lab ·

2024/08/12

"When you tell a story and there's no old you versus new you, you don't have a story." — Sun YiWant to captivate your audience with compelling storytelling that leaves them hanging on your every word? Learn the powerful secret to crafting engaging stories that will have your listeners hooked from start to finish. Get ready to transform your storytelling abilities and deepen your human connection like never before.This episode's guest is Sun Yi, founder of the brand agency Night Owls and the

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1:01:10

Find Your Voice and Write Your Story, But Not...

The Storytelling Lab ·

2024/07/01

"Your voice is the thing about you that's so unique, that's going to make people crave the things that you're making. It's like a fingerprint. Nobody can replicate it."If you're feeling overwhelmed and stuck in a never-ending cycle of overthinking your first draft, and you're struggling to make progress on your book, then you are not alone! It's time to break free and find a writing routine that works for your real life. Let's get you on track to finish that first draft and move closer to your goal

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21:36

Why Great Stories Are NOT Always Great for Your...

The Storytelling Lab ·

2024/06/24

Are you tired of being told that you have to be a master storyteller to succeed in business? You've probably been feeling the pressure to craft the perfect story, follow the hero's journey, and do everything the gurus say, only to end up with lackluster results.Guess what? Your business communication can thrive without being a storytelling genius.Let's flip the script and what you thought you knew about storytelling for marketing!In this episode, you will learn how to:Uncover simple yet effective

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19:37

Make Your Words POP Off the Page Like Pictures

The Storytelling Lab ·

2024/06/10

Want to immerse your audience into your story, making them feel like they're living it rather than just reading about it? If you're a writer looking to enhance your storytelling skills, I've got the solution for you. Listen to this episode to steal shot styles from cinematographers to improve the imagery of your writing. Let's make your stories come to life!In this episode, you will learn how to:Master visual storytelling techniques to captivate your audience and bring your stories to life.Harness

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54:42

How Surviving an MLM Scheme Made Me a Better Story...

The Storytelling Lab ·

2024/06/03

"I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator. Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling. With a background in

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18:33

The Most Important Sentence in Your Story

The Storytelling Lab ·

2024/05/20

The hardest part of creating a powerful story is knowing what to keep and what to cut?If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing.So what if I told you that I have an easy little technique you can use that I stole from a Pixar storyboard artist? Would you listen?And guess

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58:56

How to Find an Agent and Turn Your Big Idea into a...

The Storytelling Lab ·

2024/05/06

"Your book is your movie. Your query is your movie trailer. Both of those things have to be super engrossing, hook you in, keep you moving, have a point, leave you somewhere. Beginning, middle, end."Do you want to know how to turn your big idea into a compelling book that sells and get signed by an agent? I've got the solution to help you achieve that. Let's dive into the process and make your writing dreams a reality. It's like having a friend guide you through the exciting world of book publishing

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27:53

Turning Your Case Studies into Compelling Stories...

The Storytelling Lab ·

2024/04/29

What if I told you that turning case studies into compelling case stories could be the key to converting leads into enthusiastic clients? And what if I also shared a simple, four-step process to help you do just that? But here's the thing, it's not just about storytelling; it's about strategically guiding your audience through a journey that leaves them eager to take the next step with you. Join me as I reveal the secrets to transforming mundane case studies into captivating case stories that drive

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56:08

Why Tiny Moments Matter in Telling Stories that...

The Storytelling Lab ·

2024/04/22

Have you been told to take big, overwhelming actions to make a difference, only to feel like nothing's really changing? If you're a filmmaker or content creator wanting to make an impact, you know how crucial those tiny actions by large groups are. Let's talk about how you can use those moments to not only tell inspiring stories but also drive real action. It's time to turn those tiny moments into big change.Zach Green is an environmental storyteller with a strong focus on rivers and their impact on

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1:06:23

Possess the Power of a Master Storyteller and Create...

The Storytelling Lab ·

2024/04/15

Ever wonder how a laid-back, casual chat with a friend could skyrocket your storytelling game and transform your customer connections? Listen to this podcast to uncover the unexpected secret to possessing the power of a master storyteller and creating genuine connections with your audience.Neal Foard, a 30-yr advertising industry veteran, shares a touching journey of personal discovery and connection through the power of storytelling. His foray into TikTok was not a calculated business move, but a

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1:00:06

How to Dominate Your Industry Through Strategic...

The Storytelling Lab ·

2024/04/01

If you're feeling frustrated because your branding efforts aren't getting the results you want, and you're stuck in a cycle of imitating big brands without success, then you are not alone! And this episode is going to help you. Bill Harper, an experienced branding strategist, emphasizes the emotive aspect of marketing and the importance of prioritizing the audience. His valuable insights on understanding customer needs and delivering genuine value without self-promotion provide a unique perspective

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18:12

Craft a Magnetic Brand Essence in 5 Simple Steps

The Storytelling Lab ·

2024/03/25

Did you know that the key to creating a strong and authentic brand essence is like finding your soulmate? Yes, just like finding that perfect match, your brand essence is what will make your audience fall head over heels for your business. Let's dive in and uncover the magic behind building a brand that leaves a lasting impression. Get ready to unlock the power of your brand essence and create a loyal community that will sing your praises for the long-term.In this episode, you will learn how

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