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PODCAST

Conversations with MarTech

As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn

technology marketing

All Episodes

12:01

Marketers are spending billions on data. How do they...

Conversations with MarTech ·

2024/10/09

Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers. Host: Mike Pastore, Editorial Director, MarTech Guest: Tzvi Kopetz,VP of Marketing at Lusha

en-us

12:08

What are marketers' investment priorities as 2024...

Conversations with MarTech ·

2024/10/09

Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital. Host: Mike Pastore, Editorial Director, MarTech Guest: Juliette Aiken, CMO, Ditdigital

en-us

8:40

Highlights of the 2024 MarTech Replacement Survey

Conversations with MarTech ·

2024/09/25

The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place. We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings.

en-us

11:18

Can you really build marketing tools with AI — even...

Conversations with MarTech ·

2024/09/19

On this episode of the MarTech.org podcast, we talk with Marc Sirkin, President of Third Door Media, about his experience building four fully functional marketing calculators using generative AI. This episode is packed with practical advice and real-world examples, so you can start building your own AI-powered marketing applications today.

en-us

12:04

What CX leaders do that laggards don't

Conversations with MarTech ·

2024/07/31

Join Mike Pastore, Editorial Director at MarTech, and Holden Bale, Global Head of Experience & Commerce at Merkle, as they discuss what sets customer experience leaders apart from CX laggards. Host: Mike Pastore, Editorial Director, MarTech Guest: Holden Bale, Global Head of Experience & Commerce, Merkle

en-us

21:48

Lead gen vs. demand gen: Do we have a final verdict?

Conversations with MarTech ·

2024/06/03

Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.Hosted by:Mike PastoreEditorial Director at MarTech.orgTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org

en-us

53:35

Getting the most out of your martech

Conversations with MarTech ·

2024/05/28

Join Tim Hillison, Founder & CMO, Entry Point 1, and Mark Ogne, Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech. With businesses watching every dollar, today's marketers and makarketing leaders need to demonstrate ROI on their martech investments or risk losing them. This podcast was originally streamed during the MarTech Conference, Spring 2024. Hosted by:Tim HillisonFounder & CMO, Entry Point 1Mark OgneFounder & CEO, ABM ConsortiumTo...

en-us

29:19

Re-thinking B2B marketing tactics

Conversations with MarTech ·

2024/05/20

Join Mike Pastore, Editorial Director of MarTech, Liam Maroney, co-founder an CEO of Storybook Marketing and Jay Mandel, brand coach and co-founder of the Marketing Accountability Council for a discussion of the tactics and strategies being used in B2B marketing today. Hosted by: Mike Pastore, Editorial Director, MarTechLiam MaroneyCo-founder and CEO, Storybook MarketingJay MandelBrand coach and co-founder, Marketing Accountability Council

en-us

51:14

How AI can impact the customer experience

Conversations with MarTech ·

2024/05/13

Join Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience... when it's done well. This podcast was originally streamed during the MarTech Conference, Spring 2024.Hosted by:Alicia ArnoldManaging Director, ak arnoldMike KaputChief Content Officer, Marketing AI InstituteTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org

en-us

54:35

Customer identity without third-party cookies

Conversations with MarTech ·

2024/05/06

Join Angelina Eng, VP, Measurement, Addressability & Data Center, IAB and Ken Zachmann, CEO, Diverge Digital MediaStreamed, for a discussion about the challenges creating personalized customer experiences in the absence of third-party cookies. This podcast was originally aired during the MarTech Conference, Spring 2024.Hosted by:Angelina EngVP, Measurement, Addressability & Data Center, IABKen ZachmannCEO, Diverge Digital MediaTo learn more about MarTech.org and to subscribe to our fr...

en-us

52:56

Modern email marketing

Conversations with MarTech ·

2024/04/29

en-us

15:14

Gurpinder Dillon

Conversations with MarTech ·

2023/10/03

en-us

16:06

Jen Burns

Conversations with MarTech ·

2023/09/06

en-us

12:40

Karlos Palmer

Conversations with MarTech ·

2023/08/29

en-us

12:26

Sally Slarke

Conversations with MarTech ·

2023/08/16

en-us

13:44

Jenn Atkins

Conversations with MarTech ·

2023/07/17

en-us

17:48

Chris Garza

Conversations with MarTech ·

2023/05/15

en-us

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