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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

28:01

Terry Stanley, Senior Editor at Adweek

Wharton Marketing Matters ·

2025/01/09

Wharton's Dr. Americus Reed speaks with Terry Stanley, Senior Editor at Adweek about January health trends, the tone of health brand ads, Dry January, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:24

Tim Nudd, Creativity Editor at Ad Age

Wharton Marketing Matters ·

2024/12/19

Wharton's Dr. Americus Reed speaks with Tim Nudd, Creativity Editor at Ad Age about the start of holiday ad season, Apple's airpods with hearing aid function, the Chevrolet longform holiday commercial, the draw of nostalgia & emotional ads, comedic holiday ads, and AI-generated ads. Hosted on Acast. See acast.com/privacy for more information.

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26:19

Michael Lee, Oatly North America’s EVP & Executive...

Wharton Marketing Matters ·

2024/12/19

Wharton's Dr. Americus Reed speaks with Michael Lee, Oatly North America’s EVP & Executive Creative Director about the story behind the Oatly brand, changing their marketing strategy and creative process, the differences between working for a marketing agency and working directly with a specific brand, the purpose-driven pillar of the brand, and their holiday ad campaign. Hosted on Acast. See acast.com/privacy for more information.

en

25:08

Samantha Baker, VP of Commerce at theSkimm

Wharton Marketing Matters ·

2024/12/12

Wharton's Barbara Kahn and Dr. Americus Reed speak with Samantha Baker, VP of Commerce at theSkimm about the background of the newsletter, how they curate the brands for their audience, holiday shopping trends, their Good For You Awards, rebranding theSkimm's commerce business, social media strategy, and more. Hosted on Acast. See acast.com/privacy for more information.

en

28:28

Daphne Howland, Senior Reporter for Retail Dive

Wharton Marketing Matters ·

2024/12/12

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter for Retail Dive about in-store foot traffic, the impact of weather on retail sales, Black Friday and holiday shopping, the state of department stores, TikTok as an e-commerce platform, what's next for Temu, and more. Hosted on Acast. See acast.com/privacy for more information.

en

31:08

TL Stanley, Senior Editor at Adweek

Wharton Marketing Matters ·

2024/12/05

Wharton's Barbara Kahn and Dr. Americus Reed speak with TL Stanley, Senior Editor at Adweek about gifting cannabis, Zevia, Best Ads of 2024, brand collaborations, and more. Hosted on Acast. See acast.com/privacy for more information.

en

22:06

Megan Darmody, VP of Brand Marketing at UrbanStems

Wharton Marketing Matters ·

2024/12/05

Wharton's Barbara Kahn and Dr. Americus Reed speak with Megan Darmody, VP of Brand Marketing at UrbanStems, about where they source their flowers, the experiential nature of floral gift-giving, reinventing the floral industry, how florals play a role in the social media posts of younger consumers, and more. Hosted on Acast. See acast.com/privacy for more information.

en

24:57

Sara Pollack, Pinterest's Global Head of Consumer...

Wharton Marketing Matters ·

2024/11/21

Wharton's Dr. Americus Reed speaks with Sara Pollack, Pinterest's Global Head of Consumer Marketing about the Pinterest brand story, what sets it apart from other social media platforms, how the platform maximizes it's features around the Holidays, "Pinterest Predicts," and more. Hosted on Acast. See acast.com/privacy for more information.

en

27:54

Chris Kelly, Senior Reporter for Marketing Dive

Wharton Marketing Matters ·

2024/11/21

Wharton's Dr. Americus Reed speaks with Chris Kelly, Senior Reporter for Marketing Dive about Amazon celebrity partnerships, the Kleenex brand refresh, the latest Pop Tarts ad campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

en

14:37

Linda Dow Cash, CEO, Two Chicks Cocktails

Wharton Marketing Matters ·

2024/11/14

Wharton's Dr. Americus Reed is joined by Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC, to speak withLinda Dow Cash, CEO, Two Chicks Cocktails about the background of the brand, the transformation to a ready-to-drink product, the growth and expansion of their footprint, how they set themselves apart from other RTD brands, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:26

Lee Applbaum, President and Chief Operating Officer,...

Wharton Marketing Matters ·

2024/11/14

Wharton's Dr. Americus Reed speaks with Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC about disruption in the spirit industry, distribution models, the importance of making a real connection with the consumer. celebrity partnerships, the founding of Weber Ranch Vodka, and more. Hosted on Acast. See acast.com/privacy for more information.

en

20:36

Sarah Barrett, Managing Editor at Wine & Spirits Daily

Wharton Marketing Matters ·

2024/11/14

Wharton's Dr. Americus Reed is joined by Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC, to speak with Sarah Barrett, Managing Editor at Wine & Spirits Daily about wine & spirits sports partnerships. Hosted on Acast. See acast.com/privacy for more information.

en

30:58

Steve Caplan, Adjunct Instructor, USC Annenberg...

Wharton Marketing Matters ·

2024/11/07

Wharton's Barbara Kahn and Dr. Americus Reed speak with Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism, and founder of Message, a strategic communications and marketing firm about political ad spending, impact of influencers on the election, Trump's media plan, and more. Hosted on Acast. See acast.com/privacy for more information.

en

20:56

Paul Hiebert, Deputy Editor of Special Projects at...

Wharton Marketing Matters ·

2024/11/07

Wharton's Barbara Kahn and Dr. Americus Reed speak with Paul Hiebert, Deputy Editor of Special Projects at Adweek, about ad spending, ad shift to streaming, the impact of political ads, and more. Hosted on Acast. See acast.com/privacy for more information.

en

24:45

Jud Coplan, Vice President, Product Marketing, Airbnb

Wharton Marketing Matters ·

2024/10/31

Wharton's Barbara Kahn & Dr. Americus Reed speak with Jud Coplan, Vice President of Product Marketing at Airbnb about creative marketing, the Airbnb business model, app development, and more. Hosted on Acast. See acast.com/privacy for more information.

en

28:22

Neil Patel, Founder of NP Digital

Wharton Marketing Matters ·

2024/10/31

Wharton's Barbara Kahn & Dr. Americus Reed speak with Neil Patel, Founder of NP Digital about his background, digital marketing, Generative AI, search engine optimization, viral trends, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:37

Peter Adams, Senior Reporter at Marketing Dive

Wharton Marketing Matters ·

2024/10/24

Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Senior Reporter at Marketing Dive about the Musinex ad campaign on Tinder, Milkbone's faux movie trailer campaign, and Walmart's holiday marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:31

Steven Silverstein, CEO of Spencer Gifts & Spirit...

Wharton Marketing Matters ·

2024/10/24

Wharton's Barbara Kahn & Dr. Americus Reed speak withSteven Silverstein, CEO of Spencer Gifts & Spirit Halloween Stores about their retail strategy, changing the look of their stores every year, how the benefit the area and retail space they occupy for the 3 months that the store is open, the Spirit Halloween inventory and logistics model, how they support the local communities, and more.. Hosted on Acast. See acast.com/privacy for more information.

en

21:51

Liz Dee, Co-President of Smarties Candy Company

Wharton Marketing Matters ·

2024/10/10

Wharton's Barbara Kahn and Dr. Americus Reed speak with Liz Dee, Co-President of Smarties Candy Company about her family background in the candy industry, how Smarties sets itself apart from other brands, brand extension to other candies, Smarties Halloween campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

en

31:16

Sam Bradley, Senior Reporter, Digiday

Wharton Marketing Matters ·

2024/10/10

Wharton's Barbara Kahn and Dr. Americus Reed speak with Sam Bradley, Senior Reporter at Digidayabout athlete influencers, NIL, the latest around the Nike brand, NFL advertising, and more. Hosted on Acast. See acast.com/privacy for more information.

en

295 results

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