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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:33:50

The Marketing Strategy That Transformed One Trainer’s...

Shopify Masters ·

2025/06/19

Learn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic marketing strategies anyone can apply.For more on Made Of and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:31:26

How Undefined Beauty Grew From Solo Startup to Major...

Shopify Masters ·

2025/06/17

Dorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she proved that inclusivity and smart strategy can scale on her own terms.For more on Undefined Beauty and show notes click here.Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:40:46

How One Brand Made Sephora Create an Entirely New...

Shopify Masters ·

2025/06/12

Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200.For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:26:40

How To Start A Niche Clothing Brand While Building...

Shopify Masters ·

2025/06/10

Dani Noguera left the music industry with no fashion experience and launched Grin27, a cycling brand rooted in purpose and inclusion. He shares how cold emails, beginner-friendly rides, and staying true to his vision helped him carve out a new lane for his business.Watch the full video interview on YouTube!For more on Grin27 and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:38:54

From Zero to Category Leader in 15 Months

Shopify Masters ·

2025/06/05

Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.For more on WagWell and show notes click here.Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:29:32

Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha

Shopify Masters ·

2025/06/03

Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.Watch the full video interview on YouTube! For more on Rocky's Matcha and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:40:59

How Guru Became North America’s Leading Organic...

Shopify Masters ·

2025/05/29

Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.For more on Guru Energy and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:33:55

Million-Dollar Marketing Ideas More Businesses Need...

Shopify Masters ·

2025/05/27

Explore how Sock Candy’s unique marketing strategies, from Reddit to Meta ads, boost sales. Learn how to implement creative growth tactics for your brand.For more on Sock Candy and show notes click here.Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:30:38

Building an Olive Oil Brand That Farmers Trust and...

Shopify Masters ·

2025/05/22

After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand.For more info on Citizens of Soil and show notes click here.Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:28:06

How Uprisers Uses Partnerships to Scale Community...

Shopify Masters ·

2025/05/20

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn’t expect to spark a movement. Here’s how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here.Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:34:37

Behind the Seams: Growing a Bridal Fashion Brand...

Shopify Masters ·

2025/05/15

Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.For more on Truvelle and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:29:48

How to Raise $1 Million Before Your Final Product...

Shopify Masters ·

2025/05/13

Evan Quinn and his cofounders run one of the nation’s leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.Watch the video interview on YouTube here. For more on Hiyo and show notes click here.Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:32:10

What Founders Can Learn From Togethxr’s Bet on an...

Shopify Masters ·

2025/05/08

Togethxr is rewriting the playbook for women’s sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:28:23

Use Strategic Debt to Grow an 8-Figure Company

Shopify Masters ·

2025/05/06

Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.Watch the video interview on YouTube here!For more on Bala and show notes click here.Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:35:25

How to Create and Scale Personalized Shopping...

Shopify Masters ·

2025/05/01

Fresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business.For more on Fresh Sends and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:20:30

Building a $100 Million Brand, One Bridesmaid Dress...

Shopify Masters ·

2025/04/29

From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business.Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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00:40:05

The Ethical Sourcing Guide Every Founder Needs

Shopify Masters ·

2025/04/24

Their Jewelry is redefining sustainable luxury with ethical gold mining, eco-friendly materials, and timeless design that stands out in a crowded market.For more on Their Jewelry and show notes click here.

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00:30:08

Lessons From the Manager Behind YouTube’s Biggest...

Shopify Masters ·

2025/04/22

One Day Entertainment founder Zack Honarvar shares how creators can build real businesses, avoid bad deals, and grow with purpose and ownership.Watch Zack's full interview on YouTube here.

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00:41:53

Tips to Reach Profitability Faster

Shopify Masters ·

2025/04/17

IQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even during crisis.Read more about IQBAR and show notes here.

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00:28:33

How a DIYer Created a Global Candle Brand

Shopify Masters ·

2025/04/15

P.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations.

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