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PODCAST

Truelogic DX Podcast

Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills.Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and

business

All Episodes

00:23:46

Ep. 85: Social Media Trends in 2024

Truelogic DX Podcast ·

2023/12/12

Did you know that Meta has launched its first smart glasses with a display? Have you heard that Mastercard has harnessed the power of Natural Language Processing to create a Facebook messenger bot that can decipher customer needs and automate payments? And, would you believe that Netflix has saved a staggering $ 1 billion in annual revenue by leveraging AI to enhance its personalized recommendation system? If you want your brand to be in the same light and make those profits, we keep an eye on the

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00:32:13

Ep. 84: Social Media Crisis Management 101

Truelogic DX Podcast ·

2023/12/05

With great power comes great responsibility, and businesses must be prepared for the unexpected: a social media crisis. A social media crisis doesn’t have to mean the end of your brand’s reputation because the actions you take to get ready for and address them are within your control. So, regardless of the size or type of your business, it's always beneficial to have a crisis management plan on hand. In this podcast, we’ll discuss the effects of a social media crisis and the actions you can

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00:45:39

Ep. 83: Digital Primer | Navigating Advertising in...

Truelogic DX Podcast ·

2023/11/28

Join me as we set off on an intriguing exploration of the digital marketing landscape with the remarkable Bobby Simborio. We’ll navigate through his compelling journey across varied terrains of advertising, from a dynamic full-service Filipino agency to the challenging realm of publishing and the brand side. Bobby candidly shares how his career trajectory intersected with the advent of digital technology, transforming not only his work but also the entire marketing and communication industry. Fasten

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00:19:34

Ep. 82: Digital Marketing Trends in 2024

Truelogic DX Podcast ·

2023/11/21

Ever wondered how the digital marketing landscape in the Philippines is shifting? Join me, Bern San Juan, as I shed light on the fascinating changes that occurred in 2023 and what’s on the horizon for 2024. This episode is teeming with data, trends and strategies from 73% of Filipinos expressing concerns about online privacy to the growing relevance of email marketing. Yes, you read that right, email marketing is still in the game. YouTube is another key player with an astonishing 88% of online

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00:20:07

Ep. 81: State of Cybersecurity in the Philippines

Truelogic DX Podcast ·

2023/11/14

Did you know that ransomware and extortion cases in the Philippines increased by 57.4% in 2022 with 11 reported cases across key sectors? Threat actors are utilizing more aggressive tactics to pressure organizations, with harassment being involved 20 times more often than in 2021, according to Palo Alto Networks. The 2023 Unit 42 Ransomware and Extortion Report showed the Philippines took up the 4th spot in Southeast Asia, alongside Malaysia. Learn more about the state of cybersecurity in the

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00:35:09

Ep. 80: Anatomy of an Effective Social Media Ad

Truelogic DX Podcast ·

2023/11/07

Savvy businesses know that it’s absolutely essential to have a presence on social media, but to have and maintain a strong presence on sites such as Facebook, Twitter, and Instagram is all about the right approach. Having a strong social media content strategy is important for figuring out what you want to say, but what’s just as important is how you say it in order to make the biggest impression on users. To know more about the elements of effective social media ad, listen in.

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00:21:39

Ep 79: Digital Primer | JP Paglinawan's...

Truelogic DX Podcast ·

2023/10/24

In this episode of Digital Primer, industry expert Ibarra Villaseran interviews JP Paglinawan, the General Manager of ANTA Philippines. With over 20 years of experience in the retail industry, JP shares his insights on digital marketing and his encounters with digital in his profession. He discusses the early days of digital in the early 2000s and how it was treated in his career. Tune in to learn more about JP's wealth of experience and his perspective on digital marketing in the retail

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00:20:26

Ep. 78: How Businesses Can Prepare for The Holiday...

Truelogic DX Podcast ·

2023/10/20

The Philippines has one of the longest Christmas holiday celebrations in the world. In some houses, trees are up, lights are on, and stuff is piling ready for gift wrapping. While most brick-and-mortar stores are opening up, online shopping is still dominant—as a channel for both purchase and discovery. For context, 81% of year-end shoppers made online purchases in 2021, while just 62% shopped in-store. So to prepare for the holiday shopping rush this year, here are five trends that brands can use

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00:25:56

Ep. 77: Transitioning To Google Analytics 4: What...

Truelogic DX Podcast ·

2023/10/11

Join us for the final episode of our three-part series on Google Analytics 4 (GA4), hosted by SEO expert Bernard San Juan III, this episode explores the significant changes GA4 brings to data tracking. Discover how GA4 differs from Universal Analytics, from its interface to its metrics. Whether you've already migrated or are considering the switch, gain insights to stay competitive in the digital world. To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also

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00:24:18

Ep. 76: U.S. vs Google: The Biggest Antitrust Trial...

Truelogic DX Podcast ·

2023/10/03

Just a couple of weeks after Google celebrated its 25th birthday, the tech giant will face hard questions from the US government about how it orchestrated its dominance of internet search. It's the government's first major monopoly case to make it to trial in decades and the first in the modern internet age. The outcome of the landmark case could bring significant changes to Google and the future of the Internet. But it’s equally likely the trial will result in no changes and Google will be

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00:17:06

Ep. 75: Part 2 | Transitioning To Google Analytics 4:...

Truelogic DX Podcast ·

2023/09/29

On July 1, 2023, Universal Analytics ceased recording website data, and Google Analytics 4 (GA4) became the sole method for tracking new data through your Google Analytics account. GA4 is not a mere redesign of Universal Analytics, it’s a brand-new product. While it offers a lot of the same functionality, it’s also doing things quite a bit differently — from its interface and available metrics to how it quantifies the data collected. Get ready to learn as we dive into the world of Google Analytics

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00:19:08

Ep. 74: Part 1 | Transitioning To Google Analytics 4:...

Truelogic DX Podcast ·

2023/09/21

On July 1, 2023, Universal Analytics ceased recording website data, and Google Analytics 4 (GA4) became the sole method for tracking new data through your Google Analytics account. GA4 is not a mere redesign of Universal Analytics, it’s a brand-new product. While it offers a lot of the same functionality, it’s also doing things quite a bit differently — from its interface and available metrics to how it quantifies the data collected. Get ready to learn as we dive into the world of Google Analytics

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00:36:40

Ep. 73: Digital Primer | Leveraging Micro-Moments...

Truelogic DX Podcast ·

2023/09/12

Join Ibarra Villaseran, Client Service Director of Truelogic, and special guest Princeton Tan, General Manager of Consumer Care Products Inc., as they explore the fascinating world of "Micro-Moments." Discover how these small, yet impactful chances are shaping the consumer journey in the digital landscape and how brands are capitalizing on these fleeting opportunities to drive engagement and increase ROI.Whether you're a seasoned marketer or new to the digital game, this conversation provides

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00:25:34

Ep. 72: Content Repurposing as a Strategy:...

Truelogic DX Podcast ·

2023/09/05

Episode Description: As marketers looking to craft effective web content, we're always striving to get the most out of our efforts, and that's where content repurposing comes in. But how do you execute it effectively? Well, that's what we're here to explore today. Here’s what you need to know to get more mileage out of your available material.TRUELOGIC SHOW NOTESDigital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and

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00:19:16

Ep. 71: The State of the Philippine Economy

Truelogic DX Podcast ·

2023/08/29

Just last year, the Philippines' GDP surged to $400 billion, outpacing ASEAN and global averages with this booming GDP, vehicle sales, real estate, and reduced poverty. With the rise of online shopping and a projected $600 billion economy by 2028, we'll help you understand how you can make the most of this economic boom. Hosted on Acast. See acast.com/privacy for more information.

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00:30:35

Ep. 70: Digital Primer | Navigating Digital...

Truelogic DX Podcast ·

2023/08/22

Hosted by Ibarra Villaseran, Client Service Director of Truelogic, gain practical strategies to leverage micro-moments for marketing success. He is joined by Yoj Vestudio, a senior portal and digital UX officer with over 10 years of experience, who reveals the critical role context and communication play in Google's micro-moments.Without the tech nosebleed, tune in for a dynamic conversation that will reshape your approach to digital marketing.Digital Marketing - Any marketing that uses electronic

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00:12:03

Ep. 69: Introducing Threads: A New Era in Social Media

Truelogic DX Podcast ·

2023/08/15

After months of speculation and secrecy, Mark Zuckerberg’s long-rumored competitor app to X is here. Threads were unveiled as a companion to Instagram, the popular photo-sharing network that Mr. Zuckerberg’s company, Meta, bought more than a decade ago. To learn more about how to use it and what features are available in this app, keep on listening. Hosted on Acast. See acast.com/privacy for more information.

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00:21:09

Ep. 68: Digital Primer | Redefining Real Estate...

Truelogic DX Podcast ·

2023/08/08

Are you ready to revolutionize your real estate marketing game? Join us on the Digital Primer Podcast, where we're breaking new ground in the world of digital marketing. In this episode, Ibarra Villaseran, Client Services Director at Truelogic, sits down with Jayme Uy, a real estate marketing professional. With an innovative and resourceful approach, Jayme bridges the gap between academia, advocacy, and the corporate world, bringing together the best communication practices to revolutionize how we

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00:27:30

Ep. 67: Fundamentals of Pay-Per-Click Marketing

Truelogic DX Podcast ·

2023/08/01

On a scale of 1 to 10, can you gauge your level of understanding when it comes to paid advertising? Despite the fact that 45% of small businesses engage in some form of online advertising, the concept of pay-per-click (PPC) remains elusive for some. As a digital marketer, it is essential to possess PPC skills in your arsenal or, at the very least, have a basic comprehension of it. Let's talk about the fundamentals of PPC and how to integrate it into your marketing. Hosted on Acast. See

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00:25:13

Ep. 66: When is It Time to Rebrand?

Truelogic DX Podcast ·

2023/07/19

The question of when to rebrand your business is one that arises for almost every company at some stage, particularly if you have been operating for several years and encounter challenges with your current branding or if you simply feel that your logo needs a fresh look. And while rebranding can be extremely beneficial in certain situations, it’s not a decision to take lightly. After all, rebranding is an investment of both time and resources. So before embarking on this effort, you want to make

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