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PODCAST

Podcast Perspectives

Jeff Umbro, The Podglomerate LLC

Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, this Signal Award winning show speaks to leaders in the podcast space through longform interviews and panel discussions. The goal is to walk through not only the important news and issues of the day in the podcast landscape, but also to go deep on the topics that podcasters need to know today. Named PR Daily"s 2025 Best Podcast Production and Marketing Agency, The

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All Episodes

44:15

From Private Equity to Podcasting with Blanchard...

Podcast Perspectives ·

2024/07/10

Storytelling podcasts are a unique subsection of podcasting, and one with many obstacles and challenges to overcome.In this episode, I’m talking with Hassan Chaudhry, head of partnerships and strategy at Blanchard House, a UK-based independent podcast company which focuses on storytelling. Hassan is the former director of business and strategy with HBO. Hassan and I chat about his experience at Blanchard House, his beginnings as an investment banker, his career progression at HBO, and the world of

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39:37

The Power of Predictive Podcast Analytics with...

Podcast Perspectives ·

2024/06/26

The podcast world is growing rapidly, and podcasters can fall behind without a glimpse of the future. Predictive analytics have become vital for podcasts to survive and flourish.In this episode, I’m talking with Sean Howard, the founder and CEO of Flightpath, a predictive analytics platform for podcasting. He’s also the founder of Fable and Folly, which is a network of fiction podcasts. Sean and I chat about his predictive dashboard, the data that goes into Flightpath, stories from Sean’s past, and

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26:45

Cinematic Sound Design with Garrett Tiedemann of...

Podcast Perspectives ·

2024/06/12

On today’s episode we’re doing something different: Chris Boniello, the Podglomerate’s VP of Production Services, is taking over the host seat to discuss the production side of podcasting. He chats with Garrett Tiedemann, Mix Engineer and Sound Designer at Campside Media.This year, Garrett was nominated for ‘Best Production and Sound Design’ at the Ambies for his work on Chameleon: Dr. Dante. The series is hosted by Sam Mullins and follows the life of the prolific American hypnotist and fraudster,

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29:51

Bringing SEO to Podcasting with Ausha’s Odile Beniflah

Podcast Perspectives ·

2024/05/29

There are many unknowns when it comes to podcast marketing. This is because ‘podcast marketers’ are often podcasters who become marketers, rather than professional marketers who got into podcasting. In this episode, I’m speaking with someone from the latter category: Odile Beniflah, Head of US at Ausha. Ausha is a podcast hosting platform with an integrated suite of podcast marketing tools. Odile and I chat about the essentials of podcast marketing: creating a website, social media, metadata,

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41:40

The State of Acast with CEO Ross Adams

Podcast Perspectives ·

2024/05/15

Since its founding in 2014, Acast has become a global, publicly-traded company. Their business has touched many facets of the podcasting landscape – from building a hosting platform used by more than 125,000 podcasts to acquiring companies like Pippa, RadioPublic, and Podchaser. Acast also launched and shuttered its own app. In this episode, Acast’s CEO Ross Adams joins me to discuss the company’s history, their strategy moving forward, and how Acast has become the podcast company with the most

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37:08

Should Podcasters Care About the IAB?

Podcast Perspectives ·

2024/05/01

The Interactive Advertising Bureau (IAB) can be a confusing organization for the podcasting industry. They’re an influential player that many recognize by name, but it's not often clear to the everyday podcaster what they actually do.The IAB’s main objective is to develop and establish the ‘rules and regulations of podcasting’ – namely determining how we measure key metrics within the industry, such as 'what is a download'. The determinations that they make can have enormous trickle-down effects in

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30:36

Mission-Driven Development with Wonder Media...

Podcast Perspectives ·

2024/04/17

Wonder Media Network was founded in 2018 to “introduce empathy into politics, business, and culture.” Since then, they’ve grown into a sizable independent network, creating award-winning originals and branded series for clients. To walk me through the secrets to Wonder Media’s success, I talk with their Head of Development, Emily Rudder. Emily has been at Wonder since 2019, and has held a variety of roles from production to marketing. Emily shares Wonder Media’s history, her approach to development

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30:39

Slate’s Most Profitable Year Ever with VP of Audio...

Podcast Perspectives ·

2024/04/03

The 27-year-old Slate Magazine just had its most profitable year ever, and it credits podcasting for much of its success. Slate has been publishing podcasts since the 2005 launch of Political Gabfest, and they’ve built on that success ever since. Today, they have dozens of successful shows, a thriving subscription business in Slate Plus, and they recently acquired Death, Sex & Money from WNYC.To learn how Slate achieved this, I’m chatting with Alicia Montgomery, their Vice President of Audio

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36:14

Building a Podcasting Cooperative with Maximum Fun...

Podcast Perspectives ·

2024/03/20

In March of 2023 the podcast agency Maximum Fun announced the company would convert to a worker-owned model. At the same time, Maximum Fun’s founder, Jesse Thorn, would be stepping down as CEO after nearly 20 years at the company (though would still work at MaxFun).On this episode, I'm checking in with their current CEO Bikram Chatterji to see how things are going. Bikram and I discuss why the company made this move, what it means to be a worker-owner, and the implications that the new model has on

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37:51

Tenderfoot TV in 2024 with CEO Donald Albright

Podcast Perspectives ·

2024/03/06

Since the launch of Up and Vanished Season 1 in 2016, Tenderfoot TV has steadily grown into one of the most impactful companies in the podcast industry.To explain how Tenderfoot TV got to where it is today, CEO Donald Albright joins me to talk about Tenderfoot’s unique approach to podcast marketing, how they leveraged the success of Up and Vanished to develop partnerships across the industry, and how they’re measuring success in 2024. You can find more from Tenderfoot TV at their website

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31:58

The Bull Case for Podcasting with DWNLOAD Media’s...

Podcast Perspectives ·

2024/02/21

Chris Peterson is betting big on the podcast industry in 2024. The ex-iHeart executive founded DWNLOAD Media, a podcast roll-up aimed at buying and operationalizing existing podcast companies to compete with the giants in the space. He’s currently in the early stages of development, pitching investors and audio companies on the idea.To promote his venture, Chris recently released the 2024 DWNLOAD Report, a white paper arguing that podcasting is undervalued and will continue to grow. Chris and I

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33:20

Running a Small but Mighty Podcast Operation with...

Podcast Perspectives ·

2024/02/07

Today I’m chatting with Dusty Weis, Founder and President of the B2B podcast production company Podcamp Media. Podcamp is a small but mighty firm based in Wisconsin. They largely works with companies, brands, and trade associations also based in the Midwest. Dusty does for brands what typically takes a whole team – from conceptualizing to producing shows for his clients. Dusty's background is in radio, where he began his career as a journalist and producer. He saw firsthand how the industry

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43:18

Introducing Sound Judgment: Classy's Jonathan...

Podcast Perspectives ·

2024/01/24

Today on the podcast, we’re excited to feature an episode of Sound Judgment from our friends at Podcast Allies. Sound Judgment takes listeners into the studios — and the minds — of your favorite audio storytellers. In each episode, lifelong journalist Elaine Appleton Grant and a top audio creator deconstruct one of their episodes. It’s not just a revealing conversation about the art and craft of audio storytelling, it’s a sound-rich narrative interview: Elaine plays back clips from her guest’s

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28:11

QCODE Media’s Steve Wilson on Bringing “Prestige” to...

Podcast Perspectives ·

2024/01/10

The antiquated radio drama is making a comeback, now rebranded as “fiction podcasts,” and agencies like QCODE Media are leading the way in making these shows marquee programming. Their production is up there with the best, the artwork has the iconic look of an HBO original, and they’ve cast A-list Hollywood stars like Rami Malek, Kerry Washington, and Matthew McConaughey, to name a few. To find out why and how QCODE is investing big on fiction podcasts, today I’m chatting with their Chief Strategy

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31:43

The State of the Audiobook Industry

Podcast Perspectives ·

2024/01/03

Today we’re shifting our focus away from podcasts and toward its sister industry: audiobooks. While the explosive growth of podcasting has dominated headlines in the audio world, the audiobooks market has slowly and steadily grown alongside it. Today, the international audiobook industry can claim $5 billion in revenue, while podcasting boasts around $2 billion. So how did this happen? What can we in podcastland learn from our colleagues in audiobooks? And how will the two industries blend and

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39:38

Introducing Audience

Podcast Perspectives ·

2023/12/27

This week we’re excited to share with you an episode from the Audience podcast, another fantastic show about the audio industry brought you by Castos. Each episode, Audience brings you behind the scenes of your favorite podcasters creative process. In this episode, host Stuart Barefoot speaks with Aaron Millar about his travel and adventure podcast Armchair Explorer. On his podcast, Aaron showcases some of the world’s greatest adventurers. He shares their stories and their journeys to help inspire

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27:30

Double Elvis’s Brady Sadler and the Business Behind...

Podcast Perspectives ·

2023/12/20

Music and podcasting, in many ways, are a natural combo. Today, they’re often even consumed on the same platform. The music podcast subgenre is brimming with opportunity for interesting new collaborations, formats, and technologies. The result: this niche within podcasting is producing some of the most innovative projects out there. Today I’m chatting with Brady Sadler, co-founder and CEO of Double Elvis, a podcast agency at the forefront of this subgenre. Brady co-founded Double Elvis with his

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34:18

Why Audacy’s Jenna Weiss-Berman is Optimistic About...

Podcast Perspectives ·

2023/12/13

2023 has been a tough year for a lot of people in the podcast industry. Years of investment in the space looks to be slowing down, and dozens of companies are reeling because of it. It’s clear to most that the business side of podcasting will have to be more intentional moving forward. To discuss this transition, I’m speaking with Jenna Weiss-Berman, Head of Podcasts at Audacy. Jenna has seen it all in podcasting, from her beginnings in public radio, to co-founding the wildly successful Pineapple

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28:56

Studio Ochenta CEO Lory Martinez on Adapting Podcasts...

Podcast Perspectives ·

2023/12/06

Like the rest of the world, podcasting is becoming a global business. However here in the Anglophone world, we don’t hear much about what’s going on in other podcasting markets like LATAM, India, China, let alone create content to serve these markets. Folks like Lory Martinez, founder and CEO of Studio Ochenta, are here to help bridge that gap. Studio Ochenta is a multilingual podcast agency currently operating in 27 languages, both creating original series and working with clients on

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27:06

Magnificent Noise’s Eric Nuzum on Covering Audio as...

Podcast Perspectives ·

2023/11/29

Eric Nuzum has been on the front lines of the audio industry for more than 20 years. He was the man who helped NPR move into the podcast space, before heading to Audible to lead their original podcast development. Today, he is a co-founder of Magnificent Noise, a boutique production agency for huge brands. On top of his production and consulting work, he also writes about the audio industry in his newsletter, The Audio Insurgent. Eric and I chat about his coverage of the audio industry, his thoughts

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