PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

Escaping "Marketing Handcuffs": How Dentists Can...

The Dental Marketer ·

2025/06/12

Why do so many dentists feel trapped in contracts with marketing agencies that just aren’t delivering results?This episode gets right to the heart of the issue, revealing the hidden pitfalls that can turn a well-intentioned marketing investment into a costly mistake—and, most importantly, how to avoid the same fate.Ali is back on the podcast to pull back the curtain on the world of dental marketing, exposing the sneaky tactics agencies use to overcharge and overpromise. From the dangers lurking in

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How to Transform Ground Marketing Events Into Lasting...

The Dental Marketer ·

2025/06/09

Imagine your ground marketing efforts echoing through your community long after in-person events end—all thanks to smart social media strategies.In this episode, we unpack the often-overlooked connection between in-person ground marketing and dynamic social media engagement. We reveal how to ensure your impact lingers far beyond the event, making your practice more recognizable and trusted both online and offline. By sharing three core reasons why ground marketing needs a digital extension—like how

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Reduce Dental Staff Turnover with These Proven...

The Dental Marketer ·

2025/06/05

Does your practice lose good people faster than you can hire them? Effective onboarding could be the missing link transforming costly turnover into a thriving, loyal team. In this episode, we sit down with dental practice consultant Malika Azargoon to break down what truly effective onboarding looks like—why it matters, how to implement it, and the critical details too many practice owners miss.Malika shares a clear roadmap for getting new hires up to speed while building the kind of supportive

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Will Your Flyers Really Make People Act? How to Make...

The Dental Marketer ·

2025/06/02

Are your marketing materials truly working for you, or are they just adding to the noise? In this game-changing episode, we reveal why treating your flyers, brochures, and signs as "micro sales machines" can make the difference between wasted effort and measurable results. Forget flashy designs that impress your peers but fall flat with your target audience—the secret lies in creating pieces that stop people in their tracks, stir emotion, and drive action.Dive deep as we introduce the innovative

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The Real ROI of Investing in Your Dental Team | Zach...

The Dental Marketer ·

2025/05/29

Building a thriving dental practice isn’t just about the latest equipment or sharp marketing strategies—it all starts with how you invest in your people.In this episode, we're bringing on Zach Shelley, a seasoned practice manager, to unpack why the real secret to practice growth is intentional team development. Zach shares hard-won wisdom on how prioritizing team education, meaningful leadership, and continual improvement fosters loyalty, accountability, and performance within your office.Together,

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Tracking Your Ground Marketing Success: What Every...

The Dental Marketer ·

2025/05/26

If you’ve ever wondered whether your ground marketing efforts are actually working, this episode unveils the proven techniques that transform guesswork into reliable results. We’re digging into the heart of what it really takes to track and optimize every raffle, screening, and event, so your practice isn’t just spending time in the community—it’s investing in growth.Join us as we break down the essential psychology behind tracking, explore five must-know metrics every dental marketer should

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Cloud, AI, and Teamwork: The Easy Way to Onboard New...

The Dental Marketer ·

2025/05/22

Why do some dental practices sail through technology upgrades while others struggle with stalled schedules and unhappy teams?In this episode, we're sitting down with dental practice management expert Sadie Stewart to unlock the real secrets behind seamless tech integration in modern dental offices. Sadie delivers firsthand advice on choosing the right systems, sidestepping common pitfalls, and ensuring your whole team is empowered to use new technology. Whether you manage a solo practice or a

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The Art of the Follow-up: How to Bring Patients in...

The Dental Marketer ·

2025/05/19

Ever feel awkward or pushy when contacting potential patients to book appointments?Today we're learning about the under-appreciated yet pivotal role follow-ups play in turning potential leads into loyal patients WITHOUT being salesy. Many leads slip through the cracks due to insufficient follow-up, and we set the stage for a deep dive into this crucial process. We're covering three cornerstone principles of effective follow-ups: speed, frequency, and value, detailing how each principle can be

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What Google Won’t Tell You About Patient Behavior |...

The Dental Marketer ·

2025/05/15

‍Ranking high on Google is great, but is that what really fills your appointment book?Today we're learning how to transform your website into a patient-generating powerhouse with insights from Ali! Explore the hidden pitfalls that prevent practices from converting online visitors into booked appointments. Ali emphasizes the power of aligning with Google's best practices for SEO, focusing on key elements like mobile-friendly design and lightning-fast load times. Yet, techniques like these are just

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Scripts Vs. Human Interaction: How to Make Your...

The Dental Marketer ·

2025/05/12

What's the secret to turning a robotic script into a powerful tool for meaningful connections?In this episode, we unravel the art of customizing ground marketing scripts, redefining the way these tools should be used! Moving away from impersonal chatter, the focus is on creating genuine human interactions. With scripts designed to sound natural and sincere, we dive into strategies that build instant trust and adaptability, ensuring your outreach isn't just a pitch but a conversation that feels

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Managing Overwhelm and Anxiety: Emotional Tools for...

The Dental Marketer ·

2025/05/08

Are you feeling weighed down by your emotions in dentistry? You are not alone!Dive into today's episode with Dr. Erik Fisher about the power of emotional specificity. Erik unpacks the profound idea that every emotion has a unique role and shows how our cultural perspectives on emotion can lead to cycles of power struggles fueled by fear. He draws a clear line between the imbalance of hierarchical thinking and the harmony achievable through equity, emphasizing that recognizing each individual's

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The Power of Free Giveaways in Ground Marketing: The...

The Dental Marketer ·

2025/05/05

What separates giveaways that fizzle out from those that make a massive impact on your marketing?Imagine leveraging the power of a small gift to engage potential patients, gather valuable data, AND create win-win scenarios that cultivate loyalty and boost your return on investment (ROI). We'll explore how to craft giveaways designed not merely as free trinkets but as tools that drive specific behaviors like scheduling appointments or sharing experiences, solidifying your practice's place in the

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Why Setting Boundaries is Crucial for Quality Care |...

The Dental Marketer ·

2025/05/01

How do you know if you're caring TOOMUCH for others?In this episode, we have Dr. Laura Brenner—a seasoned dentist and insightful career coach—to dive deep into the pressing issue of burnout in dentistry. Laura brings a wealth of experience to the table, having navigated her own burnout journey. She candidly shares the nuanced challenges that dentists face and outlines how setting firm boundaries can be the key to preserving well-being. Listening to Laura, you'll uncover the pivotal role

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Power Up Your Presence at Farmers Markets: How to...

The Dental Marketer ·

2025/04/28

Today, we’re sharing exactly how to get into the best farmers markets—and why these events can become a powerhouse for attracting new patients to your practice!In this episode, we'll dive deep into strategies that turn passive booth visitors into engaged, long-term patients. We'll lay out practical steps to create an impactful stall, from choosing the perfect location to designing benefit-driven banners that capture attention. We illuminate the often-overlooked psychological elements of market

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From Volume to Value: How to Boost Your Patient Value...

The Dental Marketer ·

2025/04/24

What's the biggest trap that dentists fall into that kills both their profit and their passion?Today we have a candid conversation with Scott Manning as we unravel the common pitfalls that dentists face in their journey toward a thriving practice. This episode strikes a critical balance between profit and passion, emphasizing that financial success doesn't have to come at the expense of compassionate care. Scott sheds light on the impact of prioritizing patient volume over quality interactions,

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From PTAs to Parents: Your Dental Marketing...

The Dental Marketer ·

2025/04/21

Today we're doing a deep dive on how dental practices can seamlessly integrate into the school community and boost patient engagement!This episode is packed with practical insights, detailing how to build productive relationships with local educational institutions—from preschools to high schools. You’ll learn the art of navigating the administrative ladder to effectively present your services to school administrators, PTA leaders, and parents alike. It's not just about making connections; it's

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Why SEO Is a Money Drain (Unless You Do This Exact...

The Dental Marketer ·

2025/04/17

‍Are you flushing money down the drain with SEO?In this episode, Ali returns to debunk the myths surrounding SEO for dental practices and offers a candid lens into the world of effective online marketing. Instead of seeing SEO as an elusive, vague investment, Ali encourages dentists to view it through a strategic lens that demands understanding who manages their SEO, how it's done, and the tangible outcomes they should expect. With his pragmatic approach, Ali sheds light on the shadows of SEO,

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How to Maximize Your Practice's Impact at Community...

The Dental Marketer ·

2025/04/14

Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event

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Your Dental Startup Guide: Budget, Supply, and Manage...

The Dental Marketer ·

2025/04/10

Are you a new startup owner ready to dodge common pitfalls and steer your practice toward success?Join us today as we walk through the inspiring journey of Nishant Pandit, a visionary in dental business development. From dental school in India to impacting the U.S. practice management scene, Nishant's experience is as diverse as it is practical. Listen as he shares his professional growth, discussing the pivotal steps he took to launch Atlantic Medical Supply and his own consulting company, Built

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Overcoming Rejection in Ground Marketing: Turning...

The Dental Marketer ·

2025/04/07

Feeling like rejection is closing doors on your ground marketing efforts? What if it could be your secret weapon instead?In today's episode of the Ground Marketing Series, we're exploring the misunderstood realm of rejection, redefining it as feedback rather than failure. Through a blend of down-to-earth examples and actionable tactics, we're learning how practice owners and marketing teams can convert rejections into golden opportunities. Drawing from personal experiences, we demystify the reasons

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The Dental Marketer

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