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PODCAST

EYE OWN A BUSINESS

What does your ideal optometry practice look like? Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist. Hosted by Dr. Steve Vargo, this podcast offers expert insights to help you grow your practice, enhance patient care, and so much more. Follow us and keep dreaming big!

business entrepreneurship

All Episodes

36:35

The Future is Now: AI Applications in Optometry You...

EYE OWN A BUSINESS ·

2025/01/21

In this episode, Steve sits down with Ankit Patel to discuss the integration of AI in his optometry practice. They explore various applications of AI, from enhancing hiring processes and staff training to streamlining operations and creating SOPs. Ankit shares practical advice on leveraging AI tools like ChatGPT and Claude, highlights the current capabilities and limitations of AI, and reflects on its future potential in the eyecare field. Follow our Podcast on All Available Platforms Follow our

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17:35

But I Don’t Sell - Ethical Strategies for Boosting...

EYE OWN A BUSINESS ·

2025/01/14

In this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value,

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32:57

Starting Small, Growing Big: Dr. Davison’s Blueprint...

EYE OWN A BUSINESS ·

2025/01/07

In this insightful episode, Dr. Steve Vargo interviews Dr. Janelle Davison, a leader in dry eye therapy and owner of Brilliant Eyes Vision Center and Premier Dry Eye Spa. Dr. Davison offers advice for ODs looking to grow their dry eye services, starting with simple steps and gradually advancing their offerings. The episode underscores the significance of combining innovation with tradition to achieve lasting success in dry eye management and patient satisfaction.Follow our Podcast on All

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12:45

Staff Conflict is Inevitable: How to Embrace it and...

EYE OWN A BUSINESS ·

2024/12/17

In this episode of Eye Own a Business, host Steve Vargo dives into the often-dreaded topic of workplace conflict, reframing it as an opportunity for growth rather than a threat to harmony. Drawing from personal experiences, leadership workshops, and compelling research, Steve explains why conflict is a natural and even beneficial part of team dynamics—when managed effectively. Follow us on Instagram at https://www.instagram.com/idoc_net/ Follow us on Facebook

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44:11

Could Your Patient’s Headache Journey End with You?

EYE OWN A BUSINESS ·

2024/12/10

In this episode, Dr. Vargo converses with Dr. Amanda Nanasy, an expert in neuro-optometric rehab in South Florida. They delve into the potential for optometrists to treat patients with headaches more effectively, challenging common assumptions and exploring practice-building opportunities. Dr. Nanasy shares her methods for diagnosing and treating headaches, the role of Neurolens technology, and the importance of patient and provider education. Additionally, she provides insights into managing

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26:44

Why One-on-One Meetings Are the Key to Thriving Teams

EYE OWN A BUSINESS ·

2024/12/03

In this episode, Dr. Steve Vargo discusses the transformative power of one-on-one meetings with Dr. Steven Rogelberg. Dr. Rogelberg, an organizational psychologist and author of acclaimed books on meetings, explains how effective one-on-one meetings can improve team culture, boost productivity, and enhance employee retention. They dive into why bad meetings fail, the benefits of one-on-one meetings over team meetings, and how leaders can structure these interactions for maximum impact. Watch

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42:48

Precise and Personalized: Customizing Patient Care...

EYE OWN A BUSINESS ·

2024/11/12

In this episode, industry experts Dr. Jessilin Quint and Dr. Janelle Davison share their insights on integrating new technologies in optometry practices. They discuss the impact of innovation on patient care, particularly through the lens of dry eye treatments and the new Precision7 contact lenses. The conversation covers strategies for convincing both staff and patients to adopt new technologies, emphasizing patient comfort, innovative treatment plans, and the importance of clear communication. The

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34:15

How to Respond When Parents Say, ‘Not Interested’

EYE OWN A BUSINESS ·

2024/10/29

In this episode, Dr. Steve Vargo and Dr. Justin Kwan from CooperVision discuss how optometrists can effectively respond when parents say "not interested" to myopia management recommendations. They share insights gathered from a recent workshop with over 60 doctors and explore strategies to handle patient objections with empathy and clarity. WATCH EPISODES ON YOUTUBE Resources for Independent Optometrist! Follow Us on Instagram - EyeOwnABusiness If you are interested in more ways to help your

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56:08

From One Location to Six: Dr. Garrett Whitmore’s...

EYE OWN A BUSINESS ·

2024/10/15

In this episode, Dr. Steve Vargo interviews Dr. Garrett Whitmore, a successful optometry practice owner who expanded from one to six locations, doubling revenue multiple times. Dr. Whitmore shares insights into the challenges of scaling a practice, emphasizing the importance of leadership, systems, culture, and marketing. He discusses the role of strategic planning and communication, offers strategies for maintaining consistency across multiple locations, and highlights the benefits of utilizing

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17:15

The Power of Failure: Learning from What Doesn’t Work

EYE OWN A BUSINESS ·

2024/10/01

In this episode, Dr. Steve Vargo challenges traditional notions of business success by emphasizing the importance of embracing failure. Contrasting the usual focus on success strategies, Dr. Vargo advocates for taking risks and learning from failures, highlighting how an experimental mindset can drive growth and innovation in optometry practices. Through practical examples and industry insights, he illustrates how small, low-risk tests can provide valuable data and lead to significant improvements

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52:27

Strategies for Boosting Second Pair Sales

EYE OWN A BUSINESS ·

2024/09/17

In this episode, Dr. Steve Vargo speaks with Johann Van Zyl, Business Development Manager at Younger Optics. They discuss the vital role of second pair sales in the profitability of independent optical practices. Johan shares insights on effective communication strategies for both doctors and opticians, the importance of understanding patient needs, and how independent practices can learn from the success of corporate optometry. They also explore the role of discounts, the significance of dedicated

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30:20

From Pain to Profit: Integrating Migraine Solutions...

EYE OWN A BUSINESS ·

2024/09/10

In this episode, Dr. Steve Vargo interviews Dr. Allie Markowski, an optometrist specializing in migraine management using Avulux lenses. Dr. Markowski shares her journey of incorporating this technology to help patients suffering from migraines and light sensitivity, drawing from her own experience as a migraine sufferer. The discussion covers how to effectively integrate a migraine subspecialty into an optometry practice, emphasizing patient communication, staff training, and the potential for both

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39:40

Achieving Success Without Vision Plans: An Optometry...

EYE OWN A BUSINESS ·

2024/09/03

In this episode, Dr. Steve Vargo engages in a deep conversation with Dr. Bart Higley, an IDOC member and owner of New England Eyeworks, to explore the story of his highly successful optometry practice. Dr. Higley shares insights on how he has never accepted vision plans, highlighting the benefits of operating a cash-pay model, focusing on quality of care, and emphasizing the importance of brand and patient experience. The discussion touches on metrics, marketing strategies, and managing patient

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45:14

Reducing Contact Lens Dropouts: Strategies for Success

EYE OWN A BUSINESS ·

2024/08/20

In this episode, special guest Dr. Scott Moscow, Clinical Director at Roswell Eye Clinic, shares insights on preventing contact lens dropouts and reigniting interest in contact lenses among patients. The discussion covers the benefits of contact lenses for both patients and practices, methods to increase contact lens capture rates, and the importance of consistent staff training. The episode also explores how to address common patient complaints about contact lenses, the business impact of fitting

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34:57

Revving Up Revenues with Driver Intelligence Lenses

EYE OWN A BUSINESS ·

2024/08/06

In this episode, Dr. Steve Vargo interviews Robert Rivera from Shamir about their advanced lens technology aimed at enhancing driving safety and comfort. Rivera, who has extensive experience in optics, explains the features of Shamir’s Driver Intelligence lenses, including special nighttime myopia correction and advanced AR coating to reduce visual noise. They discuss how these specialty lenses can differentiate optical practices and drive sales by addressing specific needs of patients. Rivera

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29:51

From Hunting to Fishing to Golf: Meeting the Needs of...

EYE OWN A BUSINESS ·

2024/07/23

In this episode, Dr. Steve Vargo interviews Norm Kester, founder of the outdoor lifestyle brand RLVNT. Launched in 2019, RLVNT specializes in eyewear designed to meet the unique needs of outdoor activities such as hunting, fishing, and golf. Norm discusses the unmet demand in the market for specialized eyewear and how his products fill that gap. The conversation covers relevant statistics about the outdoor activity market, the innovative features of their eyewear, including UV and screen-view

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44:33

Leverage Google Ads to Grow Your Practice

EYE OWN A BUSINESS ·

2024/07/09

In this episode, host Dr. Steve Vargo dives into the intricacies of digital advertising, specifically focusing on Google Ads, to help practice owners increase visibility and attract more patients. Dr. Vargo is joined by Onyé Anyanwu, Senior Marketing Strategist at IDOC, who offers detailed insights into creating effective Google Ads campaigns. Key topics include keyword research, optimizing ad copy, tracking performance metrics, and understanding the future trends like AI in digital marketing. This

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55:21

Developing a Successful Dry Eye Clinic on a Budget

EYE OWN A BUSINESS ·

2024/06/25

In this episode with Dr. Shane Swatts of Eastern Virginia Eye Associates and Riley Azevedo, marketing manager at Science Based Health, the focus is on helping practice owners develop successful dry eye specialties without significant upfront investments. Dr. Swatts discusses his diverse career, including working with professional athletes and his transition to specializing in dry eye treatments. Emphasizing the importance of foundational home therapy, Dr. Swatts talks about practical strategies like

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46:17

From Insurance to Independence: Creating a Premium...

EYE OWN A BUSINESS ·

2024/06/11

Dr. Susan Elizondo shares her journey of transforming her practice into a private pay model and focusing on high-end optical services. By dropping insurance plans and offering a premium experience, she has increased her revenue per patient and created a practice that aligns with her values and goals. Learn more about IDOC: Optometry Practice Management & Alliance | IDOC

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18:03

ChatGPT is a Free Employee

EYE OWN A BUSINESS ·

2024/05/28

Artificial intelligence can’t replace eyecare providers (not yet anyway), but it can certainly make our work lives easier. In this episode, we shine a spotlight on ChatGPT – a remarkable tool that harnesses AI to generate human-like text, images, and conversational dialogue. We'll share specific examples of how ChatGPT can simplify tasks and workflows in an eyecare practice, potentially saving you countless hours of work each week. The future is here! With the help of AI technology, you can take

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