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PODCAST

Beyond The Shelf

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David"s past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify,

business marketing

All Episodes

29:09

Leadership through Listening & Learning with The...

Beyond The Shelf ·

2025/01/07

Happy New Year! We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company. Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & Johnson and Kenvue. In her new role, she is spearheading omnichannel efforts across the Campbell’s portfolio of brands. Neha shares her experiences in the early days of eCommerce (7:47), the evolution of the consumer journey in ...

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22:41

Saving 50,000 Hours by Automating Sell Sheets with...

Beyond The Shelf ·

2024/12/17

We’re closing out 2024 with a bang! This week’s guest is Dawn Powell, Manager of Ecommerce at Kids2. Kids2 is a leading manufacturer of products and solutions for early stage parents. Baby Einstein, Brightstarts and SwaddleMe are but a few of brands under the Kids2 umbrella that are household names for parents.Recently, Dawn has spearheaded the successful automation of Kids2’s sell sheet processes, which she estimates has saved up to 50,000 hours of manual labor among her te...

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28:17

The Connected Commerce Rocket Ship with Danone’s...

Beyond The Shelf ·

2024/12/10

Dave catches up with Jennifer Angelus, Director, Digital Shelf + Capabilities at Danone. Jennifer has been with Danone for nearly a decade across a multitude of roles, including Brand Strategy, Trade Marketing and Category Insights, before shifting to the Digital Shelf side of the business in 2021, where she leads her “E-MAZING” team of ecommerce experts. Topics discussed include: Jennifer’s advice for other leaders looking to change from one specialty to another (5:46), the role t...

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34:13

How AI Can Improve Operational Efficiencies with...

Beyond The Shelf ·

2024/12/03

Dave’s guest this week is Piyush Chaudhari, Chief Executive Officer at Salsify. Piyush joined Salsify this past June after an illustrious career in leadership at prestigious firms including SRS & Co, where was CEO, and IRI, where he was President, Americas and Global Strategy. Piyush shares the three things changing the retail landscape today (8:02), his experience at Salsify so far (10:03), an overview of the Salsify/It’sRapid partnership (14:42), his POV on retai...

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39:01

How Self-Service Platforms Can Enhance Customer...

Beyond The Shelf ·

2024/11/19

Dave speaks with Gireesh Sahukar, Vice President - Digital at Dawn Foods Global, a global leader in manufacturing and distributing finished baked goods and ingredients. Gireesh is a founding member of Dawn’s Digital Innovation Hub, transforming the business’s digital strategy and capabilities. Gireesh shares what it’s like to wear many hats in a startup environment (5:32), an overview of Dawn Foods (9:14), the company processes that used to be manual but are now self-service (15:2...

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41:20

Scaling Creative Quickly and Efficiently with The...

Beyond The Shelf ·

2024/11/12

Beyond the Shelf proudly introduces the first episode in our “Client Spotlight” series. In these episodes, we’ll speak with prominent ItsRapid clients about our partnerships - what are their needs, how can ItsRapid fill in the gaps, and what are their specific use cases? These conversations will peel back the curtain for our listeners, and give you more detail into what a partnership with ItsRapid could mean for your business.This week, Dave speaks with The Wine Group’s Andrew Gro...

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26:10

Media Planning 101 with Skai’s Claudia Virgilio

Beyond The Shelf ·

2024/11/05

Dave kicks off November with Claudia Virgilio, Global Vice President of Strategic Partnerships & Growth at Skai (formerly Kenshoo), a leading omnichannel platform for marketing intelligence and activation. Claudia has been at Skai for over 15 years, initially heading up sales efforts to partner with clients including Expedia, Hilton, Walmart, Shutterfly, HP and more. She also led the agency team globally, and was instrumental in developing Skai’s agency solutions and partnersh...

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31:45

Building a Business as a Couple with Thread Wallets’...

Beyond The Shelf ·

2024/10/29

Dave’s guest on today’s show is McKenzie Bauer, Co-Founder of Thread Wallets, an e-commerce company redefining everyday carry items. McKenzie and her team are on a mission to create products that not only look great, but also support their customer’s active lifestyles. Join them as they dive into her journey in building a brand from scratch. You’ll learn the origins of Thread Wallets (1:27), their early experiences with influencer marketing (6:49), what it’s like to build a busine...

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31:04

Retail Media 101 with Publicis Commerce’s Margaux Logan

Beyond The Shelf ·

2024/10/22

We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella. Prior to joining Publicis, Margaux held senior brand management and marketing positions at Unilever and Amazon. Margaux shares how her Theater degree helped to position her fo...

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33:35

Finding a Single Source of Truth for Your Data with...

Beyond The Shelf ·

2024/10/15

It’s a DTC-themed week on the show, as Dave speaks with Matt Gehring. Matt has held leading marketing positions at several DTC brands that have become household names, including Dutch, Hims, Rothy's and Everlane.Matt provides an overview of his career DTC experiences (2:10), shares some analytics rules of the road (7:19), highlights the importance of channel diversification (16:22), provides 3 key content creation tips (22:22), and shares the people who have influenced his professional ...

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33:55

Prioritizing "Good" Over "Great" Content with T....

Beyond The Shelf ·

2024/10/08

This week's guest is Michael Reda, VP of Omni-Channel Marketing & Insights at T. Marzetti Company. Michael has transformed the company's digital and eCommerce strategy since joining in 2021. His previous brand management experience includes Conagra and Kraft Heinz.Michael shares the things he can take risks on with smaller brands that aren't possible with larger ones (5:58), how analytics and creative are intertwined (12:27), the transformation of T. Marzetti's digital presence since 2021...

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39:06

Retail Media Joint Business Planning with The Digital...

Beyond The Shelf ·

2024/10/01

Dave welcomes two luminaries on this week's episode: returning guest Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute, and Nate Pinkston, Head of Growth, Retail Media at Microsoft. The two recently authored a DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimization Strategies for Collaborative Growth."They discuss why retail media is still "a reasonably immature medium and space" (5:56), how the te...

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33:33

Seeking Inspiration Through Data with 1WorldSync's...

Beyond The Shelf ·

2024/09/24

Dave closes out September with Gabe Wight, General Manager at 1WorldSync. Gabe's illustrious marketing career has taken him to several major agencies and organizations, and in 2019 he founded Webata, a software and analytics firm, which was acquired by 1WorldSync in 2023.They discuss the story of Webata's founding (6:13), why you don't need an eComm degree to excel in the space (10:07), the amazing story of how Gabe got into marketing (16:08), the 3 things to keep in mind about content (20:13...

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35:39

Driving Household Penetration with The Hershey...

Beyond The Shelf ·

2024/09/17

Dave speaks with Brad Santanna, Head of Omnichannel Marketing, Strategic Customers, Insights & Analytics at The Hershey Company. Brad has been at The Hershey Company for his entire career - over 20 years! - a rarity in this day and age.Dave and Brad discuss the disconnect in KPIs between online and in-store (10:02), the importance of targeting occasions and not just audiences (13:07), an overview of the successful Shaq=A-Licious Gummies launch (16:42), what the Hershey team is looking at ...

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34:16

Sweating the Assets with Bazaarvoice's Jo Callahan

Beyond The Shelf ·

2024/09/10

This week we're joined by Jo Callahan, Vice President, Strategy and Insights at Bazaarvoice. Jo's previous experience incudes Citi, Pinterest and Unilever, where she was Director of U-Studio, Unilever's storied in-house creative agency.They discuss the creation of U-Studio (4:55), the definition of "fit for platform" (7:39), Bazaarvoice's evolution from a ratings and reviews organization to now offering many tools for creatives, influencers and marketers (13:19), creative best practices...

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32:20

Rules of the Road for Adopting New Technology with...

Beyond The Shelf ·

2024/09/03

Dave catches up with another luminary from The Partnering Group (TPG) - this time, it's Partner Matt Pierre. Matt has over 30 years of experience in the CPG space, most of it spent at General Mills, where he built and grew the organization's US eCommerce operations.They discuss Matt's knack for predicting eCommerce trends before they happen (3:42), the challenges facing CPGs right now (7:39), an overview of his current role at TPG (11:28), why sales, marketing and ecomm need to constant...

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41:52

The 4 Pillars of Retail Media with Think Blue's...

Beyond The Shelf ·

2024/08/20

This week's guests are industry veterans Manish Sharma and Parag Shah, Co-Founders of Think Blue. Their combined experience includes global leaders such as Kellogg, Wakefern Food Corp and The GIANT Company.They discuss why the customer should always be at the center of your lens (4:45), their belief in the concept of joint value creation (12:11), the meaning behind the name Think Blue (12:51), why the term "Omnichannel" is misleading (23:40), and the 4 pillars of retail media (28:...

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41:04

Lessons from Prime Day with Amazon's Jeff Cohen

Beyond The Shelf ·

2024/08/13

Coming off of another wildly successful Prime Day, Dave spends this episode with Jeff Cohen, Principal Evangelist at Amazon Ads. Jeff has nearly 20 years in the eCommerce space, cutting his teeth with Texbooks.com and CampusBooks.com before launching his own initiative, Seller Labs. At Amazon, he is tasked with developing a best-in-class developer community for Amazon advertising APIs.Jeff shares how his minors in Consumer Behavior and Sociology informed his professional marketing...

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37:13

New Product Launches, Off-Site Media and the...

Beyond The Shelf ·

2024/08/06

Dave speaks with Aisha Khan from L'Oreal. Aisha's previous experience includes J&J and Publicis Media. They discuss why disappointing results are a "Who?" problem and not a "What?" problem (5:19), the continuing importance of off-site marketing (7:26), learnings from working at a big agency (12:04), how brands can keep up their momentum between now and the fall and holiday seasons (19:20), and their thoughts on creative testing (23:36).Connect with Aisha on LinkedIn: https://w...

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34:55

Why eCommerce Needs to Have a Seat at the Table with...

Beyond The Shelf ·

2024/07/30

Dave speaks with Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods. Wendy Jean's storied career at Tyson has also included stints as VP of Retail - Case Ready Division and VP of Sales - Consumer Products.Wendy shares insights on how she manages shifting roles within same organization (2:35), the 3 things she wants to be known for (8:50), the importance of utilizing your data for cross-team collaboration (15:19), strategies for bringing large teams together ...

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96 results

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