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PODCAST

Becoming Preferred

Michael Vickers

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael"s experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today"s turbulent and competitive marketplace.

business entrepreneurship

All Episodes

34:24

James Brown – Build a Thriving Business (and Have a...

Becoming Preferred ·

2025/01/20

SEASON: 4 EPISODE: 32Episode Overview:Ready to build a thriving business without sacrificing your life? If you want to transform your business into a well-oiled machine by implementing the right processes and systems that drive efficiency and growth, so that you can spend less time struggling and more time achieving the results you’ve always envisioned, then you are going to enjoy my conversation with author, speaker and coach,and founder of the Business Accelerator Institute, James Brown.Guest

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41:04

Christian Jack – Frontal Cortex Persuasion

Becoming Preferred ·

2025/01/13

SEASON: 4 EPISODE: 31Episode Overview:Are you tired of feeling like you’re always chasing the next sale or struggling to meet quota? Ready to close more deals with less effort and resistance? Want to set higher-quality appointments that convert? Are you looking to increase your income and career opportunities? All of these are achievable when you learn to ethically and effectively influence others.My guest today will share with us his insights on how to build genuine relationships and help you

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35:37

Jay Dhahan – Uncage Your ROAR

Becoming Preferred ·

2025/01/06

SEASON: 4 EPISODE: 30Episode Overview:Feeling stuck, or unfulfilled? Want to learn how to tap into your inner potential and achieve greatness? We often hear about physical performance, but what about neuro-performance? How can entrepreneurs and business professionals optimize their brain function for peak productivity, better decision-making, and increased resilience in the face of challenges?My guest today, is a global speaker, coach, and serial entrepreneur renowned for his transformative approach

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33:46

Liz Brooks – Podcast Marketing, The Key to...

Becoming Preferred ·

2024/12/16

SEASON: 4 EPISODE: 29Episode Overview:Ready to level up your PR game? In today’s competitive marketplace, one of the best ways to position yourself as a thought leader, enhance your reputation, and attract potential clients or customers is through Podcast interviews.This popular PR tool provides you a unique opportunity to connect with your target audience, build credibility, and share your story in an authentic and engaging way. To help us understand how to use podcasts as an effective PR strategy,

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37:48

Tyler Hayden – Engaging and Energizing Your Team

Becoming Preferred ·

2024/12/09

SEASON: 4 EPISODE: 28Episode Overview:In today’s business world, leaders who create workplace cultures that are engaging and energizing, create a distinct advantage for their companies and organizations.Whether it’s managing teams virtually or at the office, my guest today will share insights and strategies on how to build a strong and cohesive team from the ground up, how you can overcome communication breakdowns within teams, and how to build trust with your team members to take them to the next

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34:54

Inge Maskun – Create and Live Your Inspired Life

Becoming Preferred ·

2024/12/02

SEASON: 4 EPISODE: 27Episode Overview:Ready to create and live your inspired life? If you have been curious about what more in life you can be, or do, or have, or create, or share, or give, or expand, then this episode is for you. My next guest says that the only thing standing between you and your inspired life is a DECISION.Without knowing all the answers, your dream, your vision, deserves you. To help us understand how we can create an inspired life and become a better version of ourselves, is

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39:17

Deborah Shames – Level Up Your Communication Game

Becoming Preferred ·

2024/11/25

SEASON: 4 EPISODE: 26Episode Overview:Personal and business success boils down to how effectively you communicate. Anxiety, rambling, or the inability to connect, engage, and deliver a message effectively can hold you back or, even worse, tank your career. Identifying your unique strengths and speaking authentically,supported by a suite of skills, will help you speak confidently so you can be more effective.To help us understand how we can level up our communication game, is best-selling author,

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38:43

Eryn Anitavi – The Neurodivergent Advantage

Becoming Preferred ·

2024/11/18

SEASON: 4 EPISODE: 25Episode Overview:In today’s complex workplace we have a myriad of people with skill sets and attributes that all contribute to the value of the business. One subset of people in the workplace are the neurodivergent.My guest today is here to help us understand how neurodivergent people function, how their superpowers add value to the organization, and how we can create an environment where they can thrive. Join me now for my conversation with entrepreneur, speaker, and business

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30:04

Joe Rivera – Reforge Your Life and Unlock Your...

Becoming Preferred ·

2024/11/11

SEASON: 4 EPISODE: 24Episode Overview:In today’s fast-paced world, it is easy to feel overwhelmed, stuck, or lost on the path to personal growth and self-improvement. Breaking through your limitations to achieve your goals can seem impossible.My guest today says that by changing your mindset, growing emotionally, mentally, spiritually, and breaking bad habits is the way to a more fulfilling and purpose driven life. Join me now for my conversation with Joe Rivera.Guest Bio:When it comes to life’s ups

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34:46

Jason Kramer – Navigating Sales Enablement Technology

Becoming Preferred ·

2024/11/04

SEASON: 4 EPISODE: 23Episode Overview:In a dynamic business landscape, growth relies on relevant data from your customer interactions and marketing insights. Employing Strategic CRM strategies to collect that data, will boost efficiency, enhance your performance, and help you convert more leads into loyal customers.Navigating the crowded sales enablement technology marketplace can be daunting. To help us understand what we should focus on to improve our productivity and optimize the sales process is

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36:00

Kit Welchlin – Stress, Time, and Procrastination...

Becoming Preferred ·

2024/10/28

SEASON: 4 EPISODE: 22Episode Overview:The workplace is changing and changing rapidly, creating chaos, increasing our stress, and causing burnout. To thrive in today’s marketplace, we must level-up our emotional intelligence, strengthen our resiliency, and manage the extreme stress in our personal and professional lives to avoid burnout.My guest today will share his insights and strategies so that we can learn, laugh, and grow amongst the chaos. Please join me for my conversation with award winning

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36:47

Marty Park – Tame and Master Your Business

Becoming Preferred ·

2024/10/21

SEASON: 4 EPISODE: 21Episode Overview:Let’s face it, running and growing a business as an entrepreneur in today’s competitive marketplace can be daunting. Whether it's operational challenges, differentiating yourself from the competition with your products or services, or evolving from just surviving to thriving, is the goal for every entrepreneur or business professional.If you are ready to level up your business, smash through your ceilings to reach business mastery and life success, then you are

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30:00

Jackie Rainforth – Systems for Successful Selling

Becoming Preferred ·

2024/10/14

SEASON: 4 EPISODE: 20Episode Overview:As sales professionals, thepressure to perform is unavoidable. One little mistake and you’ve lost what could have been a huge opportunity. Competition is fierce and abundant. Most of the common sales errors we recognize, but even some of the most seasoned sales veterans are unaware of some of the mistakes that are costing them valuable business.Discover the ‘silent saboteurs’, that are costing you the sale, as you blindly make the same errors over and over. And

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38:40

Patricia Morgan – Boost your Resilience, Mental...

Becoming Preferred ·

2024/10/07

SEASON: 4 EPISODE: 19Episode Overview:Life can be challenging. Each of us faces our own adversity. Sometimes, your stress can escalate to fear, anxiety, agitation, and even depression.If you are looking for ways to help build resilience in yourself and others, lighten your load,and brighten your outlook, then you are going to enjoy my conversation with best selling author, therapist and speaker, Patricia Morgan.Guest Bio:Patricia Morgan is known as a spunky Seniorpreneur, who lightens your load and

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40:38

Jessica Embree – How to Increase Your Brand Visibility

Becoming Preferred ·

2024/09/30

SEASON: 4 EPISODE: 18Episode Overview:The way we do business has changed. The way we market and sell has changed. So why is it that there are still so many companies that rely on old strategies and tactics to generate new business?If you are looking to level up your business development process, set yourself apart from the competition, and regain a competitive advantage, then you are going to enjoy my conversation with author and marketing expert, Jessica Embree.Guest Bio:Jessica Embree is an

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35:39

Mary Fain Brandt – Supercharge Your LinkedIn Presence

Becoming Preferred ·

2024/09/23

SEASON: 4 EPISODE: 17Episode Overview:Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It’s my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for explosive business growth. Mary is the go-to guru for professionals looking to stand out in the digital landscape.Her expertise spans from crafting magnetic

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35:22

Josh Seiden – Customer-Centric Objectives and Key...

Becoming Preferred ·

2024/09/16

SEASON: 4 EPISODE: 16Episode Overview:Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that.However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. So

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35:29

Adam Wallace – Unlocking Pricing Power

Becoming Preferred ·

2024/09/09

SEASON: 4 EPISODE: 15Episode Overview:Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for.Not all value is equal, and today we are going to discover what your customers are willing to pay more for. Join me now for my conversation with the New York Times Best Selling Author of (RE)VALUE:Raise Your

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32:00

Roderick Jefferson – Sales Enablement Excellence

Becoming Preferred ·

2024/09/02

SEASON: 4 EPISODE: 14Episode Overview:If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary.My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement

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37:11

Liz Heiman – Sales Strategy and Process Optimization

Becoming Preferred ·

2024/08/26

SEASON: 4 EPISODE: 13Episode Overview:Have you ever wondered what separates thriving businesses from those that struggle to keep their heads above water? Well, buckle up because we’re about to dive deep into the world of winning strategies and sales processes that can catapult your business and sales results to new heights.My guest, Liz Heiman, is a powerhouse in the realm of business strategy and sales. In this episode, Liz will share her insights on how businesses can create a winning strategy and

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180 results

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