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PODCAST

Limited Supply

So many DTC brands think nice PR is more important than honesty. But that’s not us. I"m Nik, and I"m tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves,

business marketing

All Episodes

28:30

S11 E9: The Truth About Offshore Hiring

Limited Supply ·

2025/03/05

Nik’s putting his hiring manager hat on. Don’t believe everything you hear about offshore hiring—in his experience, it’s been pretty positive, and it can help YOU scale in ways you would have never thought possible. Finding offshore help requires a ton of flexibility and skill. In Nik’s experience, not only do his hires need to know Figma, Meta Ads, and other tools, but they also need to work unconventional hours like nights and weekends. There are also orgs like Oceans that can connect you to

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31:28

S11 E8: Why You NEED to Work with Influencers

Limited Supply ·

2025/02/26

Nik’s advocating for YOU to work with influencers. It’s no secret that influencer marketing has so many pros, especially in this digital age. There are people who create great content—content that could include your brand and your products. There are influencers with an already existing loyal fanbase, where there’s a good chance they’ll be interested in your brand. Nik shares how he finds the influencers to work with: he starts with TikTok and YouTube. The key? Find smaller vloggers or someone

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30:19

S11 E7: Telemedicine and Subscriptions

Limited Supply ·

2025/02/19

Nik’s answering YOUR questions and DMs—from going to live launch events to becoming a source of knowledge, there’s so much to discuss. First, Meta Ads’ new policies are affecting telemedicine and health advertising on their platforms, including hair loss solutions, SSRIs, and even certain male medications. How is this going to affect the older generation who lean into Facebook for information on what to buy? Brands seem to be getting around it by being just that: a brand. With name recognition,

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46:14

S11 E6: Content Modules, UX Tricks, and More: Website...

Limited Supply ·

2025/02/12

Pull out your laptops and get your listening ears on, Nik’s walking us through his favorite (and most interesting) websites. From examining copy to looking at ad coloring, and everything in between, Nik points out what you should—and maybe shouldn’t do—with your DTC brand’s website. Plus, how much does your Shopify checkout screen REALLY matter? It actually matters a TON. The simpler and cleaner it looks, the more reviews you can provide, the more people are more inclined to buy. Does your checkout

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27:01

S11 E5: Scaling at the Bottom of the Funnel: Deep...

Limited Supply ·

2025/02/05

Nik’s eight page newsletter adventure continues—and this time, we’re talking about bottom of the funnel strategies for not only decisionmaking, but purchasing. There’s a ton that goes into it, from ads to loyalty and everything in between.First, you need proper digital ad execution. What does this mean? Basically, you gotta cross your Ts and dot your Is when it comes to lists, testing, naming, etc. If you’re spending tens of thousands of dollars on ad spend on Meta and TikTok, it’s in your best

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32:05

S11 E4: Scaling a Brand: Deep Dive

Limited Supply ·

2025/01/29

Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between. Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) your product brings to their lives. What problem are you solving? How can they interact with the brand? Plus, our friend the marketing funnel always

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29:44

S11 E3: Underrated DTC Tactics and Strategies

Limited Supply ·

2025/01/22

There’s a TON of DTC tactics out there—and you might not be using them as much as you should. In this episode, Nik breaks down tactics and strategies you should absolutely use. From leveraging AI in creative generation to setting up a real time dashboard with all of your analytics, these tips are all about streamlining. Work smarter, not harder. Plus, should you really remove apps like Honey and Capital One Shopping? Turns out it’s not as much of a discount as they make it seem. Nik explains why

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37:06

S11 E2: The Low Down on DTC Data, Deals, and...

Limited Supply ·

2025/01/16

When someone mentions data, what do you think of?Data is a goldmine—we can tell who our consumers are, what they want, what they’re gonna buy, etc. But, it can be daunting for marketers who don’t know how to properly manage it. So, Nik talks about streamlining, formatting, and reporting to help you get it right. Ever heard of guerrilla sampling? Wrapping a Cyber Truck, handing out samples in front of a Target, that’s guerrilla sampling. And it can actually work for many DTC brands, especially CPG

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44:32

S11 E1: New Year, New Nik: Overrated, Underrated, and...

Limited Supply ·

2025/01/13

It’s a new year and a new Nik: shorter episodes, thinking about bringing on a new co-host, and going over what’s underrated and overrated. The real, honest, scary truth? Your top of the funnel efforts (like FB ad campaigns) may actually be a waste of money if they’re not converting the way you’d like them to. Plus, Nik recommends running a product incrementality test to see if programmatic display ads have any effects—and TBH, they might not. How should you change your landing pages and website to

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44:14

S10 E7: Listener Mailbag: Adventures in Customer...

Limited Supply ·

2024/12/18

The end of 2024 is here and Nik’s got a New Year’s Resolution: try more customer acquisition tactics. And, he’s answering YOUR questions. First, how do you optimize spending money on ads when your budget is tight? You really need to know where your audience is and examine the quality of your content. What’s working? What’s not? When people click on your ad, what’s the landing page look like? There’s a TON of moving pieces. Plus, Nik covers some basic acronyms for new marketers. What do ROAS,

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38:33

S10 E6: Listener Mailbag: EOY 2024 Wrap-Up

Limited Supply ·

2024/12/11

Nik’s answering YOUR questions as we wrap up 2024. What were some fails? What are we gonna see more of in 2025?First, does Nik have a recommended team structure for DTC teams? Truthfully, it depends—you should have enough for each person to have a main duty—but DTC teams tend to work best on the leaner side. Then, Nik talks about revenue from each channel and how that differs between consumables and other products. Is there a sweet spot, or does it all vary from brand to brand? Plus, you

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44:22

S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?

Limited Supply ·

2024/12/04

BFCM broke RECORDS. No, really: shoppers spent over 10% more than last year—that’s $11 billion. And Nik’s here to break down why, from new avenues like App Lovin to consumer tastes (spoiler: beauty brands didn’t as well). The biggest commonality? Brands are prepared with optimal UX, email flows, and campaigns. Plus, find out what the supplement sector and the Lemmy Holiday Shop are doing to change how you think about holiday sales, longevity, and more. How can you leverage giveaways and affiliate

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41:38

S10 E4: Meet Kelly Dill from Imaginary Ventures - A...

Limited Supply ·

2024/11/20

The most important part of entrepreneurship? Imagination. Nik sits down with Kelly Dill, an investor at Imaginary Ventures where imagination is the KEY to ideation. Kelly explains how new ideas become companies and companies then become their own organism. How should you approach new business ventures? How should you raise capital? Kelly explains it all. And, it’s all about confidence during investor meetings: you’ve done the hard part. Now it’s time to showcase your work and be proud of what

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47:38

S10 E3: Branding, Black Friday, and Trader Joe’s Rice...

Limited Supply ·

2024/11/13

Nik’s riding solo today and gearing us up for Black Friday and beyond. Nik’s breaking down the main four comparison charts sees and explains how comparing your product to its competitors—and even its price point—can teach you a lot about what could be done. How does it stack up? Is everything a fair comparison? Plus, have you ever had a Trader Joe’s rice cake? They’re sugar free, low calorie, they don’t sound appetizing. But, when you reframe the product in terms of benefits, that’s when customers

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54:25

S10 E2: Metrics, Motion, and More: Creative Analytics...

Limited Supply ·

2024/11/06

Do you consider yourself to be creative? Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help creatives manage their analytics. When you create for creatives, your marketing and product design HAVE to be top notch—otherwise, it’s pretty embarrassing to be for creatives without being creative. How do you get people to have a conversation around data when they’re more creatively inclined? Plus, using data to your advantage is the key to your performance. When are people

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52:13

S10 E1: How to Have a Happy Holiday: Marketing and...

Limited Supply ·

2024/10/30

So, what’s YOUR Black Friday strategy? The holiday season is right around the corner. For people in the DTC world, it’s time to gear up, get excited, and get it together. Nik talks to Hattie Gilpin, the Director of Operations at wellness brand Wellbel, about attracting consumer attention via email subject line, discounts, subscriptions, and more. Should you apply your discount code to every subscriber on your list? Does a ‘gift with purchase’ actually attract more sales? When should you order

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44:54

S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4,...

Limited Supply ·

2024/10/09

Did you know there’s a Slack channel with 5,000+ marketers…and Nik is answering their questions? Nik’s dipping his fingers into the mailbag and sharing the truth about brand ambassadors and influencer marketing. And despite what you’ve heard, UGC isn’t dead—but inauthentic and lazy UGC is. We all know influencers are important, but when’s the best time to contact them about your product? How do you create consistency without breaking the bank on a brand agency? Plus, it’s time to get creative

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56:03

S9 E11: Perfect Unicorn Business: DTC Framework...

Limited Supply ·

2024/10/02

How do you discover something magical in the DTC space?For this week’s guest Ryan Babenzien, CEO of Jolie, he looked at everyday things: the shower. Wellness. Vanity. Your wallet. And then the filtered shower head took the world by storm. How do you create a successful product when there’s already a ton of stuff out there? Why is everyday customer behavior so important to a wellness brand? Ryan shares his framework, his history from other brands, and how gut and instinct play a role in your

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33:08

S9 E10: Make It Pop: Brand Awareness, Launch, and Beyond

Limited Supply ·

2024/09/26

It’s not about you, it’s your brand awareness. In this solo episode, Nik breaks down brand awareness and how to do it right. There’s a difference between brand recognition, excitement, and affinity. But some of those go awry, it can really affect how people view your brand. How do you interact with creators on social media? How much content should everyone make about your brand? When people see your logo or brand, what comes to mind? Plus, Nik gives an example of how he tackles product launch—he’s

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44:10

S9 E9: Incrementality, Data, the Funnel, Oh My! (with...

Limited Supply ·

2024/09/18

What even is incrementality? For our guest this week, Olivia Kory of Haus, incrementality is everything—it’s strategy, it’s how the world goes ‘round in DTC. We talk tools, conversions, and how Meta and Google can help set that up for you. How does the funnel play a role in incrementality? What’s geotesting and why does it matter? Does company size play a role? Plus, Nik talks about filling and flushing the toilet: everyone in DTC is prepping for the holiday season. Using data from last year, DTC

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