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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

27:20

Stephen Upstone discusses LoopMe’s focus on brands...

Marketecture: Get Smart. Fast. ·

2025/07/28

Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitability, handling attribution, and dealing with data privacy. The conversation also looks at how LoopMe fits into the changing ad tech landscape.Learn more about your ad choices. Visit megaphone.fm/adchoices

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45:43

Episode 132: Why Curation is like Spicy Vodka Sauce,...

Marketecture: Get Smart. Fast. ·

2025/07/25

Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian’s approach to identity and audience data, the implications of its acquisition of Audigent, and how curation is reshaping traditional roles within the ad tech stack. They also dig into the growing impact of AI on DSP value, media workflows, and open web monetization. Along the way, expect reflections on industry

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17:59

Dailymotion’s push into attention measurement and AI

Marketecture: Get Smart. Fast. ·

2025/07/21

Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company’s work around attention as both a measurement and planning tool. The discussion covers how attention is defined, how it’s being predicted through AI and modeling, and the role of creative analysis, inventory quality, and sentiment in shaping campaign outcomes. Jain also shares how Dailymotion is applying video-level analysis, from visuals to audio and text, to support more informed

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44:46

Episode 131: Erin Foxworthy from Snowflake on how...

Marketecture: Get Smart. Fast. ·

2025/07/18

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The conversation covers the move from legacy tools like DMPs to composable CDPs, the importance of data governance, and why some companies are opting to keep data where it is

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18:43

Ramsey McGrory on Reshaping Prisma and the Future of...

Marketecture: Get Smart. Fast. ·

2025/07/14

Ramsey McGrory, newly appointed President of Prisma at MediaOcean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of MediaOcean’s acquisitions, including Innovid and Protected, and what it means to consolidate media planning, buying, and verification in an increasingly fragmented ad ecosystem. Ramsey also reflects on the role of buy-side ad serving today, the integration of AI, and how Prisma is adapting to agency

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50:49

Episode 130: Adam Epstein on building the Gigi AI...

Marketecture: Get Smart. Fast. ·

2025/07/11

Ari Paparo and Eric Franchi speak with Adam Epstein, co-founder and CEO of Gigi, an AI assistant focused on automating tasks within the Amazon DSP. Adam shares how the product evolved from a streaming TV tool to a broader AI-powered platform for media agencies. He discusses the challenges of training a vertical AI agent using retrieval-augmented generation (RAG), the reasoning behind a chat-based interface, and how agencies are integrating their own processes into Gigi. The conversation also touches

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21:08

Episode 129: Justin Evans on “The Little Book of Data”

Marketecture: Get Smart. Fast. ·

2025/07/03

Ari Paparo talks with Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data. They discuss the core ideas behind the book, how data concepts apply across industries, and why clear thinking rather than technical expertise is often what matters most. The conversation also touches on Evans’s time in ad tech, his writing process, and what data can (and can’t) explain.Learn more about your ad choices. Visit megaphone.fm/adchoices

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33:05

Episode 128: Everything that happened at Cannes with...

Marketecture: Get Smart. Fast. ·

2025/06/27

Ari and Eric recap key themes from Cannes 2025, including the ongoing conversation around AI in advertising and media, the presence of creator and sports partnerships, and recent developments in commerce media. They share observations on industry announcements, AI's progress (and limitations), and structural changes in the ad tech space. The discussion also covers how Cannes operates behind the scenes, from sponsorship deals to the growing presence of technology companies.Learn more about your ad

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23:21

Milly Botes on How Acast is Powering the Business...

Marketecture: Get Smart. Fast. ·

2025/06/23

Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, what makes host-read ads so effective, and how Acast is using AI to help with podcast discovery for advertisers Learn more about your ad choices. Visit megaphone.fm/adchoices

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14:54

Cannes Special: Oleg Korenfeld from CMI Media Group...

Marketecture: Get Smart. Fast. ·

2025/06/19

Ari Paparo sits down with Oleg Korenfeld, CTO of CMI Media Group, to discuss their experience integrating AI into agency media planning. They explore the challenges of working with multiple data sets, the limitations of generative AI in answering precise data queries, and how they adjusted their approach to automation. Oleg also shares insights on legal considerations, practical rollout hurdles, and the future potential of AI in media insights and planning.Learn more about your ad choices. Visit

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12:06

Cannes Special: Sean Muller from iSpot on Measuring...

Marketecture: Get Smart. Fast. ·

2025/06/18

Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streaming, and social media. They explore how AI is helping to accelerate insights and enhance creative planning, and how marketers are adapting to changes in video consumption and advertising strategies. The conversation also touches on how paid and earned media are managed within marketing teams. Learn more about your ad choices. Visit

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14:05

Cannes Special: Tony Marlow from LG Ads talks AI and...

Marketecture: Get Smart. Fast. ·

2025/06/17

Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both targeting and creative. A grounded conversation on where CTV is headed—and what challenges remain. Learn more about your ad choices. Visit megaphone.fm/adchoices

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15:59

Cannes Special: Reaching for Outcomes: Tatari’s...

Marketecture: Get Smart. Fast. ·

2025/06/16

Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is using AI in creative workflows and media planning. The conversation also touches on how brands of different sizes approach TV and what trends are shaping the space. Learn more about your ad choices. Visit megaphone.fm/adchoices

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43:13

Episode 127: Mark Grether on What PayPal Ads Is Building

Marketecture: Get Smart. Fast. ·

2025/06/13

Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize.Learn more about your ad choices. Visit megaphone.fm/adchoices

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18:27

Inside Roblox’s Growing Ad Platform with Louqman...

Marketecture: Get Smart. Fast. ·

2025/06/09

Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its immersive environment, and how creators and brands are monetizing the platform. Topics include ad formats like rewarded video, the role of programmatic, brand safety in a youth-dominated space, and what the future looks like for ads in the Roblox universe. It's a detailed look at how a gaming platform is

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46:08

Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads,...

Marketecture: Get Smart. Fast. ·

2025/06/06

Todd Braverman, CRO of Ampersand, joins to explain how the company is navigating the shift from linear TV to streaming and data-driven advertising. Plus, Ari and Eric break down Meta’s AI ad plans, Amazon’s DSP pricing push, WPP and MIQ’s new AI platforms, and the latest in the Google antitrust case.Learn more about your ad choices. Visit megaphone.fm/adchoices

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19:51

EXTE: Contextual Targeting, Optimization, and...

Marketecture: Get Smart. Fast. ·

2025/06/02

Ari Paparo speaks with Matthew Doherty, CEO of EXTE North America, about the company’s recent rebranding and its approach to entering the U.S. market. They cover EXTE’s contextual targeting technology, how its optimization functions across various media environments, and the challenges of fitting into existing ad tech workflows. The discussion also explores broader industry topics such as supply-side developments and the influence of creativity on performance.Learn more about your ad choices. Visit

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35:27

Episode 125: Serial Marketer David Berkowitz

Marketecture: Get Smart. Fast. ·

2025/05/30

Ari Paparo and Eric Franchi are joined by David Berkowitz, a longtime marketer and founder of Serial Marketers and the AI Marketers Guild. They talk about the evolving role of community in marketing, how AI is reshaping creative work, and the uncertain future of entry-level marketing jobs. Plus, reflections on Mountain’s IPO, WPP’s AI push, and what it’s like to build a brand when your name comes with unexpected baggage.Learn more about your ad choices. Visit megaphone.fm/adchoices

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25:21

Blis CTO Aaron McKee on Location Intelligence and the...

Marketecture: Get Smart. Fast. ·

2025/05/27

Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis’s unique geo-based approach to omnichannel media planning and measurement, how it delivers performance across hard-to-reach environments like iOS and CTV, and why traditional cookie-dependent strategies may fall short. Aaron also explains how Blis handles optimization, measurement through geo holdout groups, and compliance in a shifting regulatory landscape. Learn more about your ad choices. Visit

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54:37

Episode 124: Jenny Wall from VideoAmp on Currency and...

Marketecture: Get Smart. Fast. ·

2025/05/23

Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’s retail media momentum. Jenny shares her perspective on the state of measurement, advanced audiences, and why the industry still has work to do when it comes to connecting data, outcomes, and real consumer behavior.Learn more about your ad choices. Visit megaphone.fm/adchoices

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378 results

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