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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

15:59

Cannes Special: Reaching for Outcomes: Tatari’s...

Marketecture: Get Smart. Fast. ·

2025/06/16

Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is using AI in creative workflows and media planning. The conversation also touches on how brands of different sizes approach TV and what trends are shaping the space. Learn more about your ad choices. Visit megaphone.fm/adchoices

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43:13

Episode 127: Mark Grether on What PayPal Ads Is Building

Marketecture: Get Smart. Fast. ·

2025/06/13

Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize.Learn more about your ad choices. Visit megaphone.fm/adchoices

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18:27

Inside Roblox’s Growing Ad Platform with Louqman...

Marketecture: Get Smart. Fast. ·

2025/06/09

Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its immersive environment, and how creators and brands are monetizing the platform. Topics include ad formats like rewarded video, the role of programmatic, brand safety in a youth-dominated space, and what the future looks like for ads in the Roblox universe. It's a detailed look at how a gaming platform is

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46:08

Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads,...

Marketecture: Get Smart. Fast. ·

2025/06/06

Todd Braverman, CRO of Ampersand, joins to explain how the company is navigating the shift from linear TV to streaming and data-driven advertising. Plus, Ari and Eric break down Meta’s AI ad plans, Amazon’s DSP pricing push, WPP and MIQ’s new AI platforms, and the latest in the Google antitrust case.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

19:51

EXTE: Contextual Targeting, Optimization, and...

Marketecture: Get Smart. Fast. ·

2025/06/02

Ari Paparo speaks with Matthew Doherty, CEO of EXTE North America, about the company’s recent rebranding and its approach to entering the U.S. market. They cover EXTE’s contextual targeting technology, how its optimization functions across various media environments, and the challenges of fitting into existing ad tech workflows. The discussion also explores broader industry topics such as supply-side developments and the influence of creativity on performance.Learn more about your ad choices. Visit

en

35:27

Episode 125: Serial Marketer David Berkowitz

Marketecture: Get Smart. Fast. ·

2025/05/30

Ari Paparo and Eric Franchi are joined by David Berkowitz, a longtime marketer and founder of Serial Marketers and the AI Marketers Guild. They talk about the evolving role of community in marketing, how AI is reshaping creative work, and the uncertain future of entry-level marketing jobs. Plus, reflections on Mountain’s IPO, WPP’s AI push, and what it’s like to build a brand when your name comes with unexpected baggage.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

25:21

Blis CTO Aaron McKee on Location Intelligence and the...

Marketecture: Get Smart. Fast. ·

2025/05/27

Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis’s unique geo-based approach to omnichannel media planning and measurement, how it delivers performance across hard-to-reach environments like iOS and CTV, and why traditional cookie-dependent strategies may fall short. Aaron also explains how Blis handles optimization, measurement through geo holdout groups, and compliance in a shifting regulatory landscape. Learn more about your ad choices. Visit

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54:37

Episode 124: Jenny Wall from VideoAmp on Currency and...

Marketecture: Get Smart. Fast. ·

2025/05/23

Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’s retail media momentum. Jenny shares her perspective on the state of measurement, advanced audiences, and why the industry still has work to do when it comes to connecting data, outcomes, and real consumer behavior.Learn more about your ad choices. Visit megaphone.fm/adchoices

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18:45

How to be Power Collaborator: An Agency Perspective

Marketecture: Get Smart. Fast. ·

2025/05/19

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

49:16

Episode 123: Olivia Kory from Haus tells us why...

Marketecture: Get Smart. Fast. ·

2025/05/16

Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as how the methodology can work across media. The group discusses the big news that Xandr Invest is shutting and recaps the DMS conference.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

20:42

What AI Search Means for Brand Visibility: A...

Marketecture: Get Smart. Fast. ·

2025/05/12

Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in AI-generated responses, the shift from traditional SEO to conversational AI, and what brands need to do to stay visible and accurate in AI-driven search environments. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

50:17

Episode 122: Inside Taboola’s Strategy for the Open Web

Marketecture: Get Smart. Fast. ·

2025/05/09

Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the balance between relevance and quality, the rise of commerce content, and how platforms like Taboola are navigating scale and trust in a changing digital landscape.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

11:50

How Dappier Is Building AI Agents for Media Companies

Marketecture: Get Smart. Fast. ·

2025/05/05

Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites and messaging platforms. They talk about real-world use cases, monetization strategies, and the shift from traditional web pages to AI-powered interactions. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

50:43

Episode 121: David Kostman on the new Teads, and...

Marketecture: Get Smart. Fast. ·

2025/05/02

Eric and Ari catch up with Teads CEO David Kostman to discuss the company’s merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today’s media landscape. They also break down what stood out at Possible, the latest in Google’s antitrust case, Apple’s courtroom loss to Epic, and growing questions around PMAX and CTV strategy.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

18:46

Duration Media on their new business, Curation Media.

Marketecture: Get Smart. Fast. ·

2025/04/28

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and buyers. It’s a thoughtful dive into how supply path optimization and sustainability intersect with innovation in the ad tech space. Learn more about your ad choices. Visit

en

56:16

Episode 120: Michael Walrath on Yext, Yahoo, and AI....

Marketecture: Get Smart. Fast. ·

2025/04/25

Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale. Eric and Ari also examine Google's delayed cookie deprecation, its impact on ad tech, and broader regulatory pressures, while touching on emerging trends in digital media and AI.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

17:52

TripleLift’s New CEO on Creative Innovation, Retail...

Marketecture: Get Smart. Fast. ·

2025/04/21

TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a differentiator for programmatic, its role in powering retail media through adaptive commerce solutions, and how it’s helping publishers and advertisers innovate in CTV. Dave also shares thoughts on balancing infrastructure with innovation, where the biggest growth opportunities lie, and why he thinks

en

44:40

Episode 119:🚨Blockbuster episode🚨The Google antitrust...

Marketecture: Get Smart. Fast. ·

2025/04/18

DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google’s ad tech stack and explore what it could mean for the future of competition and accountability in digital advertising.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

14:38

Understanding Concepts Over Keywords: Inside Inuvo's...

Marketecture: Get Smart. Fast. ·

2025/04/14

In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo identifies the underlying meaning and sentiment of content at the sentence level, enabling more precise ad targeting—even without user identifiers. He shares the company’s origins from a UCLA machine learning lab, their dual business model spanning ad tech and publishing, and the

en

54:08

Episode 118: Anthony Katsur on Navigating the Future...

Marketecture: Get Smart. Fast. ·

2025/04/11

Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

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