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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

1:30

How to Stand Out in a Crowded Legal Market

The Law Firm Marketing Minute ·

2025/09/18

Did you like this episode? Dislike it? 🎯 In this “Best Of” episode, Mike and Eddie break down what it really takes to differentiate your law firm when every lawyer around you is offering the same thing. It's not just about being good — it’s about being known for something. Learn how to leverage your credibility, highlight your expertise, and build a brand that gets you chosen again and again. 📌 Key Takeaways Standing out starts with branding, not just information.Credibility and experience

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1:37

Where to Start with Your Law Firm’s Marketing

The Law Firm Marketing Minute ·

2025/09/17

Did you like this episode? Dislike it? 🧠 Whether you're launching your firm or finally getting serious about your marketing, this “Best Of” episode featuring Marc Cerniglia gives you the no-fluff answer to that overwhelming question: where do I even begin? Marc lays out the exact first steps lawyers should take — from building a credible website to creating simple, effective content that keeps your network engaged and sending referrals. 📌 Key Takeaways Your website is your digital handshake

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1:25

How to Create More Content Without More Work

The Law Firm Marketing Minute ·

2025/09/16

Did you like this episode? Dislike it? ⚡ Most lawyers don’t have the time or energy to constantly create social media posts — but that doesn’t mean your firm has to stay invisible online. In this Best Of conversation, Mike and Eddie reveal a simple system that turns one piece of content into weeks’ worth of marketing material, saving you time while keeping your firm consistently top-of-mind. 📌 Key Takeaways: How to repurpose one piece of content into multiple platforms with minimal

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3:24

Your Next Big Case Could Come From Here

The Law Firm Marketing Minute ·

2025/09/15

Did you like this episode? Dislike it? 💡 Many lawyers rely only on other attorneys or professionals for referrals, but there’s a powerful source of repeat business and new cases that most firms completely overlook. In this Best Of episode, John Hinson explains why these connections matter, how they can become your biggest advocates, and the simple ways to stay top-of-mind. 📌 Key Takeaways: The referral network every lawyer underestimates — and why it’s costing you business.Simple habits

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0:54

Can You Grow a Law Firm Without Spending on Marketing?

The Law Firm Marketing Minute ·

2025/09/12

Did you like this episode? Dislike it? 💡 Yes, you can grow your law firm without spending a dime on marketing—but should you? In this episode, Danny Decker lays out what it really takes to build a thriving practice the “old-fashioned” way, and when it’s time to stop being cheap and start thinking like a business owner. If you’ve been holding back on marketing spend, this is your reality check. 📌 Key Takeaways: The slow-growth reality of relationship-only marketing.Why serious growth

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1:39

Are LSAs Better Than Google Ads for Law Firms?

The Law Firm Marketing Minute ·

2025/09/11

Did you like this episode? Dislike it? 💸 Not sure whether Local Services Ads (LSAs) or Google Ads will give your law firm the best ROI? In this episode, Danny Decker breaks down the key differences between the two—and why the answer isn't as black and white as you might think. Learn how to compare lead quality, cost per acquisition, and which platform is right for your market and practice area. 📌 Key Takeaways: The one major billing difference between LSAs and Google Ads.Why lead quality

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1:32

Can Video Marketing Actually Bring You Cases?

The Law Firm Marketing Minute ·

2025/09/10

Did you like this episode? Dislike it? 🎥 Video marketing can do more than boost your brand—it can drive real, trackable case generation. In this episode, Danny Decker breaks down how lawyers can use video the right way, including a smart two-step campaign strategy that turns viewers into clients. Whether you’re already investing in video or just getting started, this episode will show you how to make every second count. 📌 Key Takeaways: Why video marketing isn’t just about “getting your

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1:58

What Belongs Above the Fold on Your Law Firm’s Homepage?

The Law Firm Marketing Minute ·

2025/09/09

Did you like this episode? Dislike it? 📈 Most law firm websites fail in the first five seconds—before a visitor even scrolls. In this episode, Danny Decker breaks down exactly what must appear above the fold on your homepage to hook potential clients, earn their trust, and move them toward action. If you’re still guessing what goes where on your site, this is the clarity you’ve been waiting for. 📌 Key Takeaways: Why “above the fold” is prime real estate on your homepage.The 3 critical

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1:16

What Topics Are Impactful for Family Law Blogs?

The Law Firm Marketing Minute ·

2025/09/08

Did you like this episode? Dislike it? 📝 Family law blogging isn’t about sounding smart — it’s about answering the exact questions your potential clients are already typing into Google. In this episode, Danny Decker breaks down how to create blog content that doesn’t just sound good but actually brings in cases. From client consultations to ChatGPT prompts, learn how to turn everyday questions into high-impact content across your blog, social media, and beyond. 📌 Key Takeaways: The #1

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1:34

How Often Should You Email Your List?

The Law Firm Marketing Minute ·

2025/09/05

Did you like this episode? Dislike it? Far too many lawyers avoid emailing their lists because they’re worried about being “too pushy.” Danny Decker explains why this mindset is costing law firms clients, why unsubscribes aren’t a problem, and how consistent, value-packed emails can keep you top of mind. If you’ve been hesitant to hit send, this episode will change how you see email forever. 📌 Key Takeaways Consistent email marketing builds trust and keeps your firm top of mind.A few

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1:09

Does SEO Still Work for Law Firms in 2025?

The Law Firm Marketing Minute ·

2025/09/04

Did you like this episode? Dislike it? ⚖️ Google is still important, but consumer behavior is shifting fast — and platforms like ChatGPT, Grok, and Gemini are starting to take traffic away from traditional search. In this episode, Danny Decker breaks down whether SEO still works for law firms in 2025, why AI-driven search is changing the game, and how lawyers can stay ahead of the curve. 📌 Key Takeaways SEO is still valuable, but its dominance is fading as AI search grows.Around 10% of

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1:06

How Long Before Marketing Brings in Cases?

The Law Firm Marketing Minute ·

2025/09/03

Did you like this episode? Dislike it? How soon can you expect marketing to actually generate clients? Danny Decker breaks it down in this straight-shooting solo episode. From Facebook ads to SEO and AI optimization, he explains what works fast, what takes time, and why law firms need to budget both money and patience to see real results. 📌 Key Takeaways Ad campaigns can produce results in as little as 24–72 hours.Real marketing momentum often takes 60–90 days of testing and refining.SEO

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1:11

What to Do If You Only Have $500 for Marketing

The Law Firm Marketing Minute ·

2025/09/02

Did you like this episode? Dislike it? If your marketing budget is limited to $500 a month, digital ads aren’t the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you’re ready to scale, you’ll have a stronger foundation and a better ROI. 📌 Key Takeaways $500/month isn’t enough to test or scale digital marketing

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1:37

Should You Hire a Marketing Agency or Do It Yourself?

The Law Firm Marketing Minute ·

2025/09/01

Did you like this episode? Dislike it? 💼 Many lawyers think doing their own marketing will save money — but is that really true? In this solo episode, Danny Decker breaks down whether your law firm should handle marketing in-house or hire outside experts. He compares marketing to legal work, explores when outsourcing makes sense, and explains why even growing firms can benefit from agency support. 📌 Key Takeaways Early-stage firms rarely have the in-house expertise to market

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30:30

How to Get Found on ChatGPT (Part 2)

The Law Firm Marketing Minute ·

2025/08/29

Did you like this episode? Dislike it? 📲 Think your law firm’s website is enough to get found by ChatGPT? Think again. In this Part 2 conversation, Danny Decker and Dylan Stebbins break down the real mechanics behind how AI platforms like ChatGPT, Grok, and Gemini choose which lawyers to recommend — and why your firm might be invisible. From Reddit signals and schema markup to the exact content format ChatGPT favors, this episode is a roadmap to becoming discoverable in the AI age. 📌 Key

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2:13

The AI Visibility Action Plan for Law Firms

The Law Firm Marketing Minute ·

2025/08/28

Did you like this episode? Dislike it? 📣 Lawyers: If your content isn't clear, consistent, and client-focused — AI platforms won’t send you leads. In this episode, Danny and Dylan break down exactly what Google, ChatGPT, and Gemini are looking for when recommending law firms. From optimizing your Google profile to creating FAQ-based content that actually works, this is your tactical guide to dominating online visibility before your competitors figure it out. 📌 Key Takeaways Learn the 5

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2:19

Inconsistencies Are Killing Your Chances with ChatGPT

The Law Firm Marketing Minute ·

2025/08/27

Did you like this episode? Dislike it? ⚠️ A simple inconsistency in your online listings could be the reason ChatGPT—and your next client—can’t find you. In this episode, Danny Decker and Dylan Stebbins break down how outdated or mismatched contact info across platforms like Google, LinkedIn, and legal directories is sabotaging your law firm’s online visibility. You’ll learn how AI tools like ChatGPT scrape data, why consistency matters more than ever, and what to fix today to stop losing le...

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1:52

What REALLY Matters to ChatGPT

The Law Firm Marketing Minute ·

2025/08/26

Did you like this episode? Dislike it? 🤖 Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized — from government sites and backlinks to content freshness and formatting. If you’ve ever wondered why some legal information shows up in ChatGPT and others don’t, this episode reveals the behind-the-scenes factors every lawyer should know. 📌 Key Takeaways Government and judicial websites are prioritized as top

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1:58

Data Sources Powering ChatGPT’s Legal Recommendations

The Law Firm Marketing Minute ·

2025/08/25

Did you like this episode? Dislike it? 🤖 ChatGPT isn’t just pulling answers out of thin air—it’s trained on a complex mix of government sites, law firm pages, forums, and even video transcripts. Danny and Dylan break down exactly where the AI is sourcing information, why it matters for attorneys, and what lawyers should know before relying on its recommendations. 📌 Key Takeaways ChatGPT prioritizes government and credible public sites when generating legal answers.Private business websites,

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30:06

How to Get Found on ChatGPT (Part 1)

The Law Firm Marketing Minute ·

2025/08/22

Did you like this episode? Dislike it? 🧠 ChatGPT is already recommending law firms—and if yours isn’t showing up, you’re missing out on real clients. In this first of a two-part series, Danny Decker and Dylan Stebbins break down how AI is transforming client search behavior, why this shift is bigger than social media or SEO, and what your firm must do now to avoid falling behind. This is your ground-floor moment—don’t sleep on it. 📌 Key Takeaways Why ChatGPT is already replacing Google for

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