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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

11:21

CBP 251: 3 Ways to Attract Cash-Pay Patients for Free

The Cash-Based Practice Podcast ·

2024/10/19

Are you eager to attract more cash-pay patients without spending money on ads or costly marketing? You’re in the right place! In this week’s episode, we’re breaking down three powerful strategies to bring new cash-pay patients into your practice—completely free. These methods are quick to implement and, as a bonus, often attract patients who are already aware that you’re out-of-network. Plus, the way they discover you will likely boost your credibility and make them more inclined to choose your

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13:26

CBP 250: How to confidently convince and convert...

The Cash-Based Practice Podcast ·

2024/09/28

When it comes time to ask a prospective patient to say ‘yes’ to your cash-based services, do you feel awkward, uneasy, or even scared? Do you feel less than 100% confident when offering a plan of care to a new patient? If you’ve answered yes, then you’re at the right episode, you’re not alone, and there is a solution. This podcast episode provides a powerful mindset tactic and a consultation script that will infuse you with confidence and leave patients eager to commit to your treatment plan (AND

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35:39

CBP 249: Launching a Cash-Based Physical Therapy...

The Cash-Based Practice Podcast ·

2024/09/21

Starting a business is never easy, but launching a physical therapy practice during a global pandemic? That takes real grit and determination. In this episode, we dive into the incredible journey of Ashlyn Tersigni and Sarah Clayton, co-owners of Clash PT Specialists in Massachusetts. These two physical therapists didn’t just survive the challenges of COVID-19—they built a thriving, cash-based practice from the ground up. Ashlyn and Sarah’s journey shows that the biggest challenges can spark the

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07:31

CBP 248: The #1 Mistake When Selling Cash-Pay Packages

The Cash-Based Practice Podcast ·

2024/09/14

Are you struggling to get more patients to commit to your treatment packages? Or you’d jump on a strategy that increases your conversions by at least 10-20%? In this episode, I’m revealing the biggest mistake practice owners make when selling cash-pay packages—and how to turn it around so patients start saying 'yes'! and begin their treatment journey. Hint: it all comes down to timing. This approach will not only increase patient acceptance of your packages but also help them take that crucial first

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30:17

CBP 247: Secrets to a 7-Figure Out-of-Network...

The Cash-Based Practice Podcast ·

2024/08/23

In a world where most healthcare practice owners are scrambling to maintain their in-network reimbursement rates, Lilly Bojic took a bold leap in the opposite direction—and it paid off big time. When I first met Lilly Bojic three years ago, she was at a crossroads—facing the daunting decision to step away from the traditional insurance model and venture into the uncertain world of cash-pay services. Fast forward to today, and Lilly has not only built a thriving, 7-figure cash-based practice but also

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20:21

CBP 246: Reduce Appointment Cancellations and Boost...

The Cash-Based Practice Podcast ·

2024/08/09

Are you ready to unlock an additional 5-10% revenue in your practice? Think of a thriving clinic where cancellations are minimal, patients are more committed, and your bottom line is stronger than ever. In this episode, I dive into a mini-masterclass that could transform how you manage your practice and help you increase revenue and improve efficiency. With insights drawn from one of my mastermind coaching sessions, I reveal how one practitioner was shocked to discover a 20-25% cancellation rate—a

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35:50

CBP 245: From In-Network to 7-Figure Cash-Based PT...

The Cash-Based Practice Podcast ·

2024/07/26

massively increasing patient volume, skyrocketing your profit per visit, and adding 2 additional clinicians to your team, all while transitioning out-of-network and doing 7-figures in cash-pay revenue! This might sound too good to be true, but Elizabeth Rogers made it happen. In this exclusive interview, you'll hear exactly how Elizabeth defied the odds and built a 7-figure cash-pay business that just 2 years earlier was predominantly in-network/insurance-based. Elizabeth's story offers powerful

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06:49

CBP 244: 3 Simple Marketing Strategies That Landed 10...

The Cash-Based Practice Podcast ·

2024/07/20

Every practice experiences gaps in their schedule from time to time. Discharges, cancellations, and unexpected events can leave even the busiest clinician with open slots. Imagine this: one of your clinicians has a busier than usual week with discharges and cancellations. Suddenly, their normally full schedule is looking half empty. This situation can cause a dip in revenue and seriously affect your profit for the month. In this episode, I'm diving into a real-life situation from my practice... We

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11:30

CBP 243: The secret to attracting patients who pay...

The Cash-Based Practice Podcast ·

2024/07/13

Struggling to compete with in-network providers offering low copays? You're not alone. But price isn't everything! When I poll my audience and students, the top concerns are often lead generation and converting those leads into paying customers. It's crucial to master this conversion if you want to build a successful practice. In this video, I will teach you how to convert leads into cash-pay customers and keep them coming back, ensuring a loyal customer base. Discover how to communicate the unique

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27:29

CPB 242: From Burnout to Dream Practice: How Nicole...

The Cash-Based Practice Podcast ·

2024/06/29

Struggling to break free from an in-network clinic and build your own thriving, cash-based physical therapy practice? In my recent interview with Nicole Dumas, we unveil the secrets to getting started and achieving success with minimal risk. Her decision to leave an overwhelming in-network clinic, where she saw up to 20 patients a day, led her to create a practice that not only fulfills her passion but also allows her to provide top-notch care without burning out. Nicole started her practice as a

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27:26

CBP 240: Growing a Successful Cash-based PT Practice...

The Cash-Based Practice Podcast ·

2024/05/25

In my recent interview with Trent Corey, he shared how he built Extra Mile Physical Therapy from scratch during the COVID-19 pandemic. Starting from his home office, he moved to a prime location in a gym and used “SoftWave Therapy” to attract new patients. Trent discussed overcoming challenges, effective networking strategies, and the importance of self-promotion. He also highlighted the benefits of business coaching and being part of a mastermind group, which boosted his confidence and accelerated

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09:14

CBP 239: How to Find and Hire the Perfect Virtual...

The Cash-Based Practice Podcast ·

2024/05/11

In this episode of the Cash-Based Practice podcast, I tackle a question many new business owners face: How to find and hire your first virtual assistant (VA) or on-site admin, and how to prioritize the tasks you give them in order to move your business forward... If you're feeling overloaded and want to finally free up your time to focus on what you do best, this episode is a must-listen! And make sure you also scroll down to get a free resource that will save you hours of time on boarding your

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14:01

CBP 238: How to overcome mental challenges faced by...

The Cash-Based Practice Podcast ·

2024/04/20

In today's episode, we delve into the common challenges and frustrations faced by entrepreneurs and cash-based practice owners from technical disruptions like website and email failures,, to administrative issues and lost leads, the entrepreneurial journey can be daunting and at times downright overwhelming. If you ever get hit with a number of difficulties and frustrations all at once and wonder “could anything else go wrong?“ Or “is owning my own business really gonna be worth it someday?“ …this

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14:14

CBP 237: Simple strategies to make your presentations...

The Cash-Based Practice Podcast ·

2024/04/06

Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today’s podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops. Through these proven and practical strategies, you can easily engage your audience and obtain their contact information without sounding sales-y, AND pre-address common objections to saying yes to your offer. (And before you

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11:32

CBP 236: Strategies for Elevating Your Rates and...

The Cash-Based Practice Podcast ·

2024/03/23

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14:14

CBP 235: The Blueprint for Creating Cash-Based Practice

The Cash-Based Practice Podcast ·

2024/03/03

Diving into the journey of establishing a successful cash-based practice can be daunting, but what if you had a clear blueprint to guide your path? In this episode, we explore the essential pillars needed in a TRULY successful and sustainable cash-based practice that not only attracts plenty of patients but also delivers unparalleled service that they're happy to pay for out-of-network. And we also have a special free resource associated with this episode … my report on the “22 Best Sources of

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14:41

CBP 234: Cash-practice video marketing that actually...

The Cash-Based Practice Podcast ·

2024/02/17

Ever wondered why some content grabs your attention while you just scroll right past the others? If you are curious about how you can make your target patients stop and read your content, this podcast episode is for you! You’ll learn why and how videos can elevate your marketing strategies and what topics your audience may find relevant and engaging. Moreover, you’ll discover how AI technology is changing the game when it comes to content creation. USEFUL INFORMATION: Check out our course:

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15:15

CBP 232: A transformative annual business plan for a...

The Cash-Based Practice Podcast ·

2023/12/20

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10:11

CBP 231: How to get your new admin trained to handle...

The Cash-Based Practice Podcast ·

2023/12/09

How your practice admin handles the phones may seem somewhat less important than patient care, but this area can silently cost a practice thousands in lost business. For that reason, your new admin needs to develop all the skills to handle initial phone calls, but the tricky part is how to get from new hire to high-converting telephone master? In this podcast, you’ll hear my favorite strategy for taking your new admin trained to handle those initial calls… without losing business. As a bonus, if you

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14:57

CBP 230: Referral marketing strategies to build...

The Cash-Based Practice Podcast ·

2023/11/18

For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you’ll definitely want to check out this podcast to learn some practical referral marketing strategies that will help you make a case for why another professional should trust you with their patients. As a bonus, if you scroll down,

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