PODCAST

The Business of Marketing

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and

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All Episodes

Jonathan Beeston, Product Marketing Director, Salesforce

The Business of Marketing ·

2024/06/17

Jonathan Beeston, Product Marketing Director at Salesforce, explores the dynamic role of product marketing, the transformative power of generative AI, and the importance of data in delivering personalized customer experiences.

Jennifer Berry, CEO, Digitas UK

The Business of Marketing ·

2024/06/10

Jennifer Berry, CEO of Digitas UK, shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Jennifer shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Discover how Digitas is pushing the boundaries of creativity and technology to deliver exceptional results for global brands.

Azlan Raj, CMO, Dentsu EMEA

The Business of Marketing ·

2024/06/09

Azlan Raj, CMO of Dentsu, discusses the company’s people-centered transformation and its innovative marketing approach through sensory experiences. Emphasizing adaptability and proactivity, Raj highlights the importance of shared KPIs in building high-performing teams and the need to measure client experience beyond traditional metrics. The discussion addresses fostering a culture of growth and innovation within the […]

Mark Debenham, VP of Growth Marketing and Marketing...

The Business of Marketing ·

2024/06/04

Dive into the intersection of data and content marketing with Mark Debenham, VP of Growth Marketing. Discover how Adverity’s integrated data platform is revolutionizing decision-making for modern marketers. Gain insights into the latest trends, including the role of AI and technology in driving creativity and performance. Mark shares his unique journey and actionable strategies for […]

Christopher Hogg, Chief Revenue Officer, Lotame

The Business of Marketing ·

2024/05/30

Christopher Hogg, CRO of Lotame, discusses leveraging data to drive B2B growth. He highlights the importance of aligning sales and marketing strategies, staying updated with industry trends, and building high-performing teams. The conversation covers lead generation, the customer journey, and the benefits of being independently owned. Emphasis is placed on fostering a culture of growth […]

Steve Reny (CEO) and Jennifer Griffin Smith (Chief...

The Business of Marketing ·

2024/05/27

In this edition of the Business of Marketing podcast, recorded at Acquia Engage London, Steve Reny, CEO of Acquia, and Jennifer Griffin Smith, Chief Market Officer, discuss the evolution of marketing. They acknowledge the shift from traditional tactics to a data-driven approach focused on customer journeys. The duo addresses challenges like the cookieless future and […]

Giulia Zecchini, Commercial Partnerships Strategy...

The Business of Marketing ·

2024/05/24

Giulia Zecchini, Commercial Partnerships Strategy Director at ESL FACEIT Group, explores the booming world of esports, the innovative strategies behind significant gaming events, and how brands can authentically engage with the gaming community. Giulia highlights the importance of long-term brand partnerships and the future of gaming culture.