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PODCAST

BrainFuel

BrainFuel – A Podcast for Health Leaders & Health Communicators Decoding health decisions with behavioural science, real-life stories, and mindfulness—fueling clarity and empathy for better decisions.

business marketing

All Episodes

12:47

Best behavioural science podcasts

BrainFuel ·

2023/02/24

In today’s podcast we dive into our top four favouritebehaviouralscience podcasts. The recommendations are divided into two sections: Behavioural Science and Applying Behavioural Science to Marketing. Discover how to set your content and marketing to new heights, while also learning key insights from the world's top behavioural scientists. Get ready for your AHA moments today! Core behavioural science 🧠 - Behavioral Grooves hosts Kurt Nelson, Ph.D., and Tim Houlihan -The Behavioral Design

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14:42

The best behavioural science books

BrainFuel ·

2023/02/15

This week's episode is on books. We tried to use AI to write the show notes. It didn't work. But we did write a blog - or I should say - I- a human named Ruth - wrote a blog that lists all of the books talked about in today's episodes. Click here to head over to the full blog. Thanks for listening & reading.

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38:19

E37 COM_B in 2023 with Professor Robert West

BrainFuel ·

2023/02/08

In this episode we chat with the King of COM_B Professor Robert West as we discuss his popular behavioural science model --- COM_B --- As one of the original authors alongside Susan Michie and Lou Atkins we explore with Professor West how he feels about the success and popularity of the framework. We cover the basics What is COM-B and how did it come about? What are some of the benefits of using behavioural science? We chat about his current work with the new Welsh Behavioural Science

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24:28

E36 Predictions for Behavioural Science in 2023 with...

BrainFuel ·

2022/12/23

Today’s episode (36) welcomes Dominic Ridley-Moy a consultant in behaviour change communications with extensive experience in Local Government working closely with the CAN Council, Co-Chair Local Public Services Group, Chartered Institute of Public Relation and the founder of the Behaviour Change Network. Dominic shares three predictions for behavioural science in 2023, tells us about his fantastic 5-week course ‘Behaviour Change Masterclass’(starts 19th January 2023) and his chosen book

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11:45

E35 Is your biggest problem lack of time or lack of...

BrainFuel ·

2022/10/16

Dear Bootcamp, I have no time! I have turned into the white rabbit from Alice in Wonderland! ANON Bootcamp says….. Often the first thing we do when we have no time is drop our audience insight work. We need to understand our audience. The world is now too noisy to not lead with insight. Quote "Our messaging has got to be based on our insight & time. To do that give it some time. It doesn’t need to be a lot!" Ruth Dale 3 AHA moments Plan in 'understanding your audience' – safeguard

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13:52

E 34 - Don't push the big red button - power of...

BrainFuel ·

2022/10/07

Episode 34 Dear Bootcamp, Every year we run health campaigns reminding people not to use emergency services for non-emergencies and we also frequently tell them not to miss their appointments as it costs loads of money and appointments are hard to come by. So if they cancel someone else use that appointment. We are still tackling the same issues a decade later, what else can we do? Best wishes ANON Bootcamp says….. You are using a messaging strategy called ‘negative social proof’. What

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17:06

E33 Problem Page - The biggest mistake!

BrainFuel ·

2022/09/27

Episode 33 kickstarts our 3rd series The Problem Page. Q.What is the biggest mistake when planning behaviour change marketing? A. No behaviour change goal. This episode explores the reasons why we may not start with behaviour change goal and the confusion between a policy goal and a behaviour change goal. Ruth shares two case studies and how the focus shifted when using behaviour change goals. We explore how you can stop running more awareness campaigns, and shift from piling knowledge onto

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19:48

E32 #commshero tips - how to build a successful...

BrainFuel ·

2022/09/05

#commshero 2022 19-23 September This episode offers you practical tips on community building by expert guest and #commshero community builder Asif Choudry. Asif is marketing and sales director at We Are Resource and has built a global communications network called #commshero. What started as an online communications conference 8 years ago is now a strong and vibrant community all year round. This year's #commshero conference lasts 5 days and... Has over 50 sessions. Is available on demand

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43:39

E 31 - How to engage youth - expert tips from the...

BrainFuel ·

2022/07/20

This episode welcomes the 👑 queens of communication Leanne Hughes & Rebecca Roberts to chat about meaningful engagement with young people looks like and how to do it. We focus on the fabulous Awkward Moments sexual consent campaign in Scotland. This campaign took a behaviour change approach and adopted COM_B to understand what young people needed to help them talk about intimate moments and sexual consent. Leanne developed the campaign on the commissioning side with NHS Scotland and

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23:25

E30 How to write copy that moves and motivates with...

BrainFuel ·

2022/07/05

"here's my hook - now what is their potential question -next answer that question" Today’s episode welcomes Jeremy Moser, an incredible content marketer. He is co-founder & CEO at uSERP, a performance SEO & Digital PR agency.Founded in 2019, Jeremy’s uSERP helps SaaS brands like monday.com, ActiveCampaign, Freshworks, Hotjar, and hundreds more, grow organic traffic and revenue. Jeremy has also written a brilliant copywriting course (links below) and is co-founder of a new

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19:08

E29 NHS Focus - 3 ways to ease pressures

BrainFuel ·

2022/06/28

In this episode, we look at 3 ways you can use behavioural science to help ease NHS pressures. ‘Long waits for emergency care, previously only seen in the depths of winter, are now commonplace. In April, more than 24,000 people waited more than 12 hours to be admitted to hospital from A&E – a more than 45-fold increase compared to a year ago.” April 2022,Siva Anandaciva, Chief Analyst at The King’s Fund Tip one. Don’t talk to your patients When we are in a state of emergency

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27:18

E28 How to use the COM_B Behaviour Change Framework...

BrainFuel ·

2022/06/20

Grab your free COM_B cheat sheet via our newsletter Brainfuel - it will really help when listening to this episode or email me at bootcamp@socialinsightmarketing.co.uk COM_B introductory podcast episodeE21 The busy communicator's guide to COM_B (socialinsightmarketing.co.uk) This episode welcomes Elina Halonen, behavioural science advisor at Square Peg Insight to talk about her favourite tool for thinking behaviour change framework C.O.M._B Elina’s experience draws from 20 years market

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39:49

E27 Managing NHS pressures using behavioural science...

BrainFuel ·

2022/06/12

This episode welcomes award-winning communicators Nicola Bonas, Keri Ross and Amanda Nash. Nicola and Keri both work at NHS Devon Clinical Commissioning group soon to be Integrated Care System for Devon. Nicola is the Associate director of communications, involvement and inclusion and Keri Ross is the Senior communications manager. Amanda is based frontline as Head of communications at University Hospitals Plymouth NHS Trust. This is a jam-packed episode! The theme for this show was winter

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31:48

E26 Don't apologise for having boundaries with...

BrainFuel ·

2022/06/05

Today’s episode is dedicated to career progression, building confidence and motivation. We welcome Carrie-Ann Wade, NHS Director of Communications & Engagement and founder of Cat’s Pajamas where she mentors communication professionals to grow and thrive in their careers. We talk all things confidence, stepping up as the expert and the importance of clearly demonstrating to stakeholders and senior management the high level of expertise that communications brings to the table. Carrie-Ann

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40:58

E25 Behind the scenes to Don't Be That Guy

BrainFuel ·

2022/05/29

Today’s episode welcome’s Adrian Searle and Steven Carroll from Police Scotland to talk about the incredible award winning ‘Don’t Be That Guy’ campaign. THAT guy aims to reduce rape, serious sexual assault and harassment by having frank conversations with men about male sexual entitlement. It won the Drum Awards 2022 Public Sector campaign and is nominated for many more. ‘Don’t be that guy’ went viral with excess of 6 million views of the hero video. The microsite that-guy.co.uk was viewed

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26:28

E24 Empathy Mapping Explored with Jude Hackett

BrainFuel ·

2022/05/23

Today’s episode welcome’s Jude Hackett to take us through the incredible free insight tool – The Empathy Map. Jude is a behaviour change and social marketing consultant with 18 years of experience in Marketing and Strategic Communications, with specialisms in marketing for social impact, behaviour change and brand. Jude is also a Fellow of the Chartered Institute of Marketing (FCIM). Basically a total pro! The Empathy Map is a visualisation tool developed by Dave Gray in 2017 that we can

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35:29

E23 Ways to use B.S. in-house and meet people where...

BrainFuel ·

2022/05/16

Today's episode is all about making behavioural science real in the comms office. Leanne Hughes and Polly Durrant both attended Behaviour Change Marketing Bootcamp earlier this year.Leanne and Polly kindly came on the podcast to share their experience and share how simple it can be to use behavioural science in-house. Even though behavioural science is a relatively new skill set it is sometimes seen as ‘hard’ or complicated. But it doesn’t have to be - you can use it – you don’t need a

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32:36

E22 - The TITE Process - 4 steps to applying theory...

BrainFuel ·

2022/05/09

This episode welcomes Dr Taylor Willmott behavioural scientist and thought leader in social marketing. Taylor is a lecturer in marketing at The University of Adelaide and also works with industry and government, climate change, reducing sexual violence, chronic disease, obesity prevention and much more. This episode is all about why we need to use theory in our behaviour change intervention/campaign design. With so many people tackling similar problems we need to be able to share learning

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18:03

E21 The busy communicator's guide to COM_B

BrainFuel ·

2022/04/09

Today's episode explains COM_B the behaviour change framework for busy communication and marketing professionals.Designed for busy pro's to get started in behavioural science and use this tool to define and understand the behaviour they are tackling.Don't let the idea of using theory or behavioural science in your campaign planning stop you.Using COM_B will illuminate the stages of your campaign planning and help ensure you don't go down the wrong road. Instead, go down your audience's

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11:20

E20. The Busy Communicator's Guide to Systems Thinking

BrainFuel ·

2022/02/12

ONE: Systems Thinking is a fundamental term coined by Nobel Laureate Daniel Kahneman who through is research established there are dual processes within the brain that function together. He published a ground-breaking book called Thinking Fast & Slow in 2011 which quickly entered the New York Times bestsellers list. He called them System 1 and System 2TWO: System 1 also known as the homer brain (yes as in Homer Simpson) or the hare (yes the one from the tortoise & hare analogy) it

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