PODCAST

Behind the Craft

Peter Yang

Expert interviews and guides to help you level up as a product leader and creator fast.

technology

All Episodes

00:49:42

This Vision Playbook Will Change YouTube and Your...

Behind the Craft ·

2025/02/16

My guest today is Ebi Atawodi.Ebi is the Director of Product for YouTube Studio, the home for 65M creators (including me). Ebi gave me an inside look at crafting Studio’s vision and how to define yourself beyond your job title. Ebi’s super inspiring, and you'll love our chat.This episode is brought to you by Vanta — Join over 9,000 global companies like Atlassian, Quora, and Factory who use Vanta to manage risk and prove security in real time. Get $1000 off at vanta.com/peterTimestamps:(00:00) If I

00:39:27

This AI Tool Lets You Build Apps Faster Than Googling...

Behind the Craft ·

2025/02/09

My guest today is Amjad Mosad, CEO and founder of Replit.Amjad is the CEO of Replit, an AI coding platform with 34M users that’s making it possible for anyone to build an app in 60 seconds from their phone. In our chat, Amjad shared how you can learn to code with AI and gave me a live demo of Replit’s AI agent. We also discussed the skills that will still matter in AI. This episode is brought to you by Vanta — Join over 9,000 global companies like Atlassian, Quora, and Factory who use Vanta to

00:43:16

The #1 Hack to Build Apps With AI Without Getting...

Behind the Craft ·

2025/02/02

My guest today is Colin Matthews.Colin is a rockstar instructor who teaches a popular AI Prototyping for PMs course on building AI apps without coding skills. In our interview, Colin shared how to pick the right AI prototyping tool, what you should do before asking AI to code, and how to build a habit-tracking app step by step in just 20 minutes. Brought to you by: Vanta— Automate compliance and scale your security program. Get $1,000 off. Timestamps: (00:00) Do this before asking AI to

00:35:30

Inside Suno, the AI Music App You Won't Be Able to...

Behind the Craft ·

2025/01/26

My guest today is Mikey Shulman.Mikey is the CEO and co-founder of Suno, the best AI music app available. I’ve had so much fun using it to make songs with my kids. In our chat, Mikey shares how music LLMs work, how Suno builds AI products, and the good and bad futures of music with AI. Timestamps: (00:00) The good and bad futures of AI in music (03:41) How Suno's music AI actually works (07:31) Building for personalization without losing humanity (10:34) Turning text into actual songs (14:06)

00:38:09

The 5 Hidden Rules Behind Successful AI Products |...

Behind the Craft ·

2025/01/19

My guest today is Chris Pettigrew.Chris is the co-founder and CEO of Granola, an AI meeting notes app that has become indispensable to me. Granola has 70%+ weekly user retention, almost unheard of for consumer AI. In our interview, Chris shared five hard-won rules for building AI products that users love and explained why AI will fix meetings. Timestamps: (00:00) The #1 mistake you can make when building AI products (01:35) The difference between big tech PM and startup founder (06:22) Why Chris

00:46:26

The AI Skill That Will Define Your PM Career in 2025...

Behind the Craft ·

2025/01/12

My guest today is Aman Khan. Aman is the Director of Product at Arize AI. Last year, we both heard the Chief Product Officers of OpenAI and Anthropic share that AI evaluations will be the most important skill for PMs in 2025. Aman gave me a crash course on how to build this critical skill in our interview. Timestamps: (00:00) Evals force you to get into your user's shoes (03:42) 5 skills to build right now to become a great AI PM (07:43) How curiosity leads to better AI products (10:20)

00:39:18

This is What Top 1% PMs Do Differently | Amit Fulay...

Behind the Craft ·

2025/01/05

My guest today is Amit Fulay.Amit is a product VP at Microsoft who previously spent 15 years building products like News Feed (Meta) and Google Meet (Google). In our interview, he reveals the three types of product leaders, how to build trust at each career stage, and what AI means for PMs. He also teaches a popular on leveling up from PM to influential product leader (get $100 off with this link). Timestamps: (00:00) The secret to building trust (01:43) 3 distinct types of product leaders

00:48:14

Make 2025 Your Best Year Yet With This Ritual | Katia...

Behind the Craft ·

2024/12/29

My guest today is Katia Verresen. Katia is one of Silicon Valley's most sought-after leadership coaches. Her clients include Fidji Simo (CEO of Instacart), Kate Rouch (CMO of OpenAI), Deb Liu (CEO of Ancestry), who all rave about how she transformed their careers. In our chat, Katia shared her proven techniques to help you achieve your goals in the new year. Timestamps: (00:00) How to stop doubting yourself (01:54) The year-in-review ritual top CEOs swear by (06:11) I thought I had a horrible year

00:47:50

This Will Make You Rethink Your Product and Career in...

Behind the Craft ·

2024/12/22

My guest today is Sachin Rekhi. Sachin scaled LinkedIn’s Sales Navigator to $200M ARR and 500 employees. He then left it all behind to start Notejoy; a team notes app. I had a great chat with him about finding market fit for your product and career in 2025 and how to design work to suit your life, not vice versa. Timestamps: (00:00) I got my dream PM job then realized I didn’t want it (02:19) The MVP is dead (08:02) Execution is NOT the only thing that matters (09:40) A proven loop to achieve

00:39:15

What They Don’t Tell You About Being a Working Parent...

Behind the Craft ·

2024/12/15

My guest today is Deb Liu.Deb is the CEO of Ancestry, former VP at Meta, and writer of Perspectives. But for our interview, I wanted to talk to Deb about a more personal topic: How to survive and thrive as a busy working parent with your spouse, aging parents, and kids. In our interview, Deb shared her best advice on building a 60-60 relationship with your spouse, raising resilient kids, caring for aging parents, and dealing with grief. Timestamps: (00:00) How to stop parenting through guilt

00:45:21

Zapier Co-Founder on Using AI Agents to 10X Your...

Behind the Craft ·

2024/12/01

My guest today is Mike Knoop, co-founder of Zapier.Mike co-founded Zapier and started the ARC Prize to accelerate progress towards open AGI. We had a great chat about how Zapier works, how PMs and marketers can use AI to automate even more work, and why LLMs won’t reach AGI by themselves. Timestamps: (00:00) There are two types of AI automation (01:57) How Zapier automation works (05:14) I quit being Zapier's CPO to do AI research (07:54) I gave employees a week off to just use AI(11:57) How PMs

00:49:35

How the Product Manager Role is Changing in 2025 |...

Behind the Craft ·

2024/11/24

My guest today is Jiaona Zhang, CPO of Linktree. JZ is the Chief Product Officer of Linktree and a guest lecturer at Stanford. We had a great chat about AI’s impact on PM managers and super ICs, the shift towards PM specialists, and whether becoming a creator can help advance your PM career. (00:00) Find what makes you happy in your PM career (01:44) AI's impact on PM managers and super ICs (04:03) How to balance strategy and execution (08:24) Streamlining PM tasks with AI (13:28) Creating

00:38:04

Why K-12 Education Is Broken for High Achieving Kids...

Behind the Craft ·

2024/11/17

My guest today is Niels Hoven, founder and CEO of Mentava. Niels founded Mentava, an education startup teaching 2-year-olds to read at the 2nd-grade level. We had a great chat about why K-12 education is broken for high-achieving kids, whether AI will unlock personalized learning, and how his software teaches 2-year-olds to read. Timestamps: (00:00) Our schools don't work for high-achieving kids (01:26) The problem with K-12 education in the US (03:08) Why California banned 8th grade

00:38:27

Inside How Perplexity is Disrupting Online Search |...

Behind the Craft ·

2024/11/10

My guest today is Aravind Srinivas, CEO and co-founder of Perplexity. Aravind is the CEO of Perplexity, the AI answer engine disrupting online search. Aravind gave me an inside look at how Perplexity builds products, how it scaled to 100M queries a week, and how it’ll deliver better ads than Google’s ten blue links. Timestamps: (00:00) We don't do product reviews (01:22) The secret to Perplexity's incredible shipping velocity (05:16) Giving feedback as a user instead of as the CEO (07:01) How

00:41:41

Inside Duolingo Unhinged Growth to a $500M Business |...

Behind the Craft ·

2024/11/03

My guest today is Cem Kansu.Cem is the Head of Product at Duolingo. Over 8 years, he helped Duolingo grow to 100M+ monthly active users and $500M+ in annual revenue. I had a super fun chat with Cem about Duolingo's unhinged product culture, the top drivers of Duolingo's user and revenue growth, and whether AI will democratize education. Timestamps: (00:00) We love being unhinged with our owl (01:26) Duolingo is a game and this is our core loop (03:46) The top 3 drivers of Duolingo's growth to

00:46:39

How to Crack the PM Interview in 2024 | Satish...

Behind the Craft ·

2024/10/27

My guest today is Satish Mummareddy, ex-product leader at Meta. During his 6 years at Meta as an IC7 product leader, Satish interviewed 200+ PM candidates and mentored 100+ PMs. We had a great chat about how to crack the PM interview, choose the right job offer, and find strong mentors. Timestamps: (00:00) How not to let rejection get you down (01:53) Hot takes after interviewing 200+ PMs at Meta (05:14) Why experienced PMs often struggle in interviews (09:13) 3-month plan to crush interviews at top

00:36:16

LinkedIn's Chief Product Officer on Growing to 1B...

Behind the Craft ·

2024/10/20

My guest today is Tomer Cohen, Chief Product Officer at LinkedIn. Tomer gave me an inside look at LinkedIn’s growth from 100M to 1B+ users by transforming its feed. He also shared his best advice on growing AI products and advancing your PM career. Finally, I had to ask him about r/LinkedinLunatics. 🙂 Timestamps: (00:00) 3 must-have principles for building AI products (02:55) Revamping the LinkedIn feed for knowledge-sharing (06:15) Why it's so hard to be a feed PM and how Tomer overcame

00:44:47

Founder Mode Lessons from Instagram, Airbnb, and...

Behind the Craft ·

2024/10/13

My guest today is Sanchan Saxena, SVP at Atlassian. Sanchan worked directly with 4 of the best founders out there — Kevin Systrom and Mike Krieger (Instagram), Brian Armstrong (Coinbase), and Brian Chesky (Airbnb). In our chat, he shares what we can learn from each founder’s superpowers and the 4 traits he always looks for when hiring exceptional PMs. (00:00) The secret product approach that sets Airbnb and Apple apart (01:21) Inside Instagram's early days at 100 employees (03:07) Kevin Systrom

00:43:22

How I Built a 7-Figure Business in Less than A Year...

Behind the Craft ·

2024/09/29

My guest today is Ben Tossell, founder of Ben's Bites.Ben built a 7-figure business that has taught 10,000+ people how to use AI to save time and automate work. In less than a year, this business has already made more than his last exit (selling no-code platform MakerPad to Zapier). Timestamps: (00:00) AI is your co-pilot, it's not the end to end solution yet (00:56) I scaled to $1M+ by avoiding things I hate doing (03:11) Key drivers of growing to 7-figures in 9 months (10:44) What to automate

00:37:07

How to Break into AI PM from Google AI Product Leader...

Behind the Craft ·

2024/09/22

My guest today is Marily Nika, AI Product Lead at Google. Marily built AI products at Meta and Google for 12+ years after getting a PhD in machine learning. She's also a top AI instructor who has given talks at TED, Harvard, and through her top-rated AI course and newsletter. Timestamps: (00:00) Anyone can be an AI PM (01:22) A crash course on core AI concepts (01:51) AI algorithms and applications map (06:38) Traits that the best AI PMs have in common (09:53) How to get leadership buy-in for

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Behind the Craft

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